TVCREATE 2026: WHEN STUDENTS ARE NOT JUST COMPETING – THEY ARE ALREADY WORKING LIKE INDUSTRY PROFESSIONALS

Some competitions end with a trophy. Others leave students feeling like they have truly stepped into the professional world. TVCreate 2026 was that kind of journey.

On June 27, 2026, the Grand Finale of TVCreate 2026 officially took place at Hoa Sen University, concluding a three-month competition involving 40 teams from universities nationwide, including Hoa Sen University, RMIT Vietnam, Foreign Trade University, University of Economics Ho Chi Minh City, University of Economics and Law, and National Economics University.

But what makes TVCreate stand out has never been only its scale.

A real “agency simulation” inside the university environment

Now in its 16th season, TVCreate has evolved far beyond a traditional TVC competition.

The program is designed as an “agency simulation,” where students experience the entire process of building an integrated marketing communication (IMC) campaign: from market research and consumer insight analysis to strategic planning, creative concept development, TVC production, and final pitching.

This year, Panasonic Electric Works Vietnam challenged contestants to create a six-month IMC campaign with a budget of VND 5 billion under the theme “Highlighting the role of electrical devices in protecting the dream home.”

This was not simply an academic exercise. It was a real business challenge requiring students to think strategically, create meaningful storytelling, and connect brand communication with modern consumer behavior.

Different teams, different storytelling approaches

At the Grand Finale, the TOP 4 teams presented their campaigns before a judging panel consisting of industry experts, lecturers, and corporate representatives.

🏆 The championship title went to team PEAKACHU for its strong strategic thinking, storytelling approach, and practical campaign execution.

🏆 The runner-up award was presented to team CỔ CONG CẲNG CAO, recognized for its emotional pitching style and consumer-centered communication approach.

🏆 Teams FIRST TAKE and LUNGTA shared the third-place award thanks to their creative concepts and distinctive TVC executions.

Meanwhile, the TVC “Don’t Let Peace of Mind Fool Your Safety” by Five to Fight – a team of five Hoa Sen University students – received two audience-related awards:

• Most Inspiring TVC
  
• Most Favorite TVC

In addition, team ABSOLUTELY TRẺ won the award for:
✨ Best Brand Representation TVC

Beyond technical production quality, the competition demonstrated how today’s students approach marketing through storytelling, emotional connection, social conversation, user experience, and integrated brand communication.

More than a competition – a professional learning ecosystem

One of the most unique aspects of TVCreate is that the event itself is fully organized and operated by students from HSU’s Faculty of Marketing – Communication under lecturer supervision.

From media production, sponsorship, partnerships, and stage management to content creation and backstage operations, students directly experience how a real communication project is executed.

This reflects HSU’s educational philosophy: students do not only learn theories, they learn through projects, through real responsibilities, and through industry-like experiences.

Marketing today is much more than “making content”

TVCreate 2026 also reflects how the marketing and communication industry is changing rapidly.

Today’s professionals are expected not only to create content, but also to understand brand strategy, build communication ecosystems, work across digital platforms, combine technology, creativity, and consumer insights, and create stories that truly connect with audiences.

After 16 years, TVCreate is no longer simply a university competition. It has become a place where many young people first realize that marketing is not just a subject in class. It is the ability to transform insight into ideas, ideas into campaigns, and campaigns into stories people genuinely want to remember.

Written by: MA. Trương Quang Vinh

Faculty of Marketing – Communication