TVCREATE 2026 OFFICIALLY LAUNCHES: THE 15-YEAR COMPETITION OF A 20-YEAR MARKETING LEGACY
20 Years of Building the Marketing Programe at Hoa Sen University
Twenty years is more than just a milestone. It marks the journey that the Marketing Programe at Hoa Sen University (HSU) has walked — from laying a strong academic foundation to continuously expanding the space for creative thinking and independent growth across every generation of students.
That spirit of innovation was shaped by the dedication of our faculty — educators who go beyond delivering knowledge to ignite creativity and walk alongside students through every stage of their development.
Through those experiences, students have grown not only in thinking and skills, but have also carved out their own identities and built a vibrant community of Marketing enthusiasts – a place where generations meet, connect, and share.
Twenty years is not just a moment to look back. It is a continuation of values nurtured by many generations — values that live on, so that the Marketing Faculty at Hoa Sen University can keep growing and making an impact long into the future.
TVCreate 2026 and the Theme “The Absolute Haven”
On the evening of April 3, 2026, in the special atmosphere of a year celebrating both the 20th anniversary of the Marketing – Communicatio Faculty and the 35th anniversary of Hoa Sen University (1991–2026), the TVCreate 2026 student TVC & marketing competition officially kicked off.
Born in 2010, TVCreate has grown into one of the most prominent student marketing competitions in Vietnam. Over 15 seasons, it has evolved from a campus event into a nationwide platform — not just an academic contest, but a real-world training ground where young people experience marketing firsthand, learn professional TVC production, and sharpen their strategic communication thinking.
TVCreate 2026 returns with the theme “The Absolute Haven” — inspired by the philosophy of a space that is wholly protected, where sustainability is built from a solid foundation within. The competition challenges participants not only to develop a creative concept, but to build a complete marketing plan — one where insight, strategy, and execution are tightly aligned into a campaign that could realistically be deployed in the market.
Strategic Partner: Panasonic Electric Works Vietnam
A defining feature of TVCreate 2026 is the partnership with Panasonic Electric Works Vietnam as Exclusive Title Sponsor and Strategic Partner. As in previous seasons, the company will bring a real-world communications brief directly from the market, giving participants the experience of working through a creative process with a real brand and real professional requirements.
This partnership reflects a core philosophy of the HSU Faculty of Marketing & Communications: “Learn by doing. Grow through practice.”
The involvement of Panasonic Electric Works Vietnam also affirms TVCreate’s growing reputation in the business community – a recognition that leading brands are willing to place their trust in a competition organized entirely by students.
4 Rounds – The Journey of a Real Communications Project
TVCreate 2026 is structured around the lifecycle of a professional communications project, with 4 competitive rounds:
| Round | Name | Timeline | Focus |
| Round 1 | THE CORE | Apr 1 – Apr 26 | Develop the Big Idea and Development Plan |
| Round 2 | THE LAYOUT | Apr 27 – May 17 | Build the IMC plan and TVC script |
| Round 3 | THE CRAFT | May 18 – Jun 15 | Produce and submit the final TVC |
| Round 4 | THE HAVEN | Jun 16 – Jun 27 | Present the full strategy and Marketing Plan |
Throughout the competition, all participating teams will also have access to in-depth workshops led by seasoned professionals from the marketing and advertising industry — hands-on learning opportunities that go well beyond the classroom.
The competition is open to all students aged 18–24 across Vietnam, regardless of university or field of study.
TVCreate – A 15-Year Competition Born from a 20-Year Legacy
This year, TVCreate 2026 carries a meaning more profound than ever. A 15-year-old competition born from the heart of a 20-year-old Marketing Programe at Hoa Sen University — this is no coincidence. It is the clearest proof of the bold, creative spirit that the HSU Faculty of Marketing – Communications has always cultivated.
The students who first launched TVCreate back in 2010 have since become industry professionals and leaders – and now they return to pass the torch to the next generation. That cycle continues, building a Marketing community at Hoa Sen that is both enduring and ever-growing.
If you are a student looking for a professional marketing competition — a place where ideas become reality, where you work with real brands and learn from real experts — TVCreate 2026 is the journey for you.
Written by: MBA. Trương Quang Vinh
Faculty of Marketing – Communication
