Hoa Sen University

Tag: Faculty of Marketing Communication

“KIDNEY HEALTH JOURNEY – WALKING WITH LOVE” AND THE PRACTICE OF HUMAN-CENTERED COMMUNICATION
On January 11, 2026, K23 PR students successfully implemented a community-based project titled “Kidney Health Journey – Walking with Love,” dedicated to children suffering from chronic kidney disease who are currently receiving treatment at Children’s Hospital No. 2 (Ho Chi Minh City). This project marked the first time PR K23 students independently took charge of the entire process – from concept development and project planning to sponsorship outreach and on-site execution – reflecting Hoa Sen University’s practice-oriented training philosophy. More than a regular field trip, the K23 Public Relations Field Trip at Hoa Sen University was a meaningful journey of...
Seminar “Media Crisis Management – Measuring Brand Courage” – Practical Lessons on Human-Centered Crisis Communication.
On January 10, 2026, the Faculty of Marketing and Communication, Hoa Sen University, organized the seminar “Managing Communication Crises – Measuring Brand Courage”, offering students in-depth academic insights and real-world perspectives on crisis communication management in today’s media landscape.
HSU Marketing – Communication Students Win Encouragement Prize at Euréka Scientific Research Award 2025 with Electric Motorbike Adoption Study
A group of students from the Faculty of Marketing - Communication at Hoa Sen University was honored to win the Encouragement Prize at the 27th Euréka Student Scientific Research Awards in 2025.
HSU Marketing Students “Change Their Perspective” on Healthcare Marketing after a Field Trip to Shing Mark University Medical Hospital
Students from the Marketing Program of Hoa Sen University participated in a field trip to Shing Mark University Medical Hospital
Marketing – Communication Students of Hoa Sen University Shine at the Global Youth Innovation Marketers 2025
Six students from the Faculty of Marketing – Communication (HSU) proudly brought home two prestigious awards at the Global Youth Innovation Marketers 2025.

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