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[Tuyển dụng] Digital & CMI Marketing Manager – Unilever Vietnam


Location: 156 Nguyen Luong Bang, Tan Phu Ward, Dist.7, Ho Chi Minh City, Vietnam.    

Unilever is one of the largest fast-moving consumer goods companies in the world. Unilever manufactures detergents, home & personal care products and foods including some of the world’s top brands like: Omo, Lux, Lifebuoy, Dove, Close-up, Sunsilk, Clear, Pond’s, Lipton, Knorr ….

Started business in Vietnam since 1995, Unilever has been growing successfully and consistently. Our key to success is the deep understanding of Vietnamese consumers and the commitment to make Vietnamese lives better.

At Unilever Vietnam, we are committed to raising the quality of life for people everywhere, through the provision of branded products and services. We believe that people are at the heart of all that is done in our business. Therefore, we offer people the greatest careers and consider the development of our human resource to be of great importance.


At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants, Caterers, Cafeteria to create exciting menus that are good for diners, and good for the planet. Our brands include Knorr, Best Foods, Lady Choice — trusted and used by chefs and F&B operators every day.

We’re searching for an Digital & CMI Marketing Manager to own and champion Online customer experience of our priority customer segments. Using data, digital behavior and insight you will design the overall experience strategy and develop CRM and execute the right journey and solutions—channel basket, services, campaigns and content – to the right customer at the right time, in the right place.

You will lead cross-functional collaboration to deliver high-quality, personalized customer interactions in each step of the journey, to achieve customer happiness and satisfaction with UFS and our brands.


  •  Uses local data and insight, global knowledge on technology and tools and deep customer understanding to define the Digital Customer Experience Strategy for the target segment
  • Develops multi touchpoint and digital selling roadmap that help UFS attract, engage, convert and retain customers
  • Designs optimal processes to support the journeys.
  • Lead brand credibility and image, build Diner Trends and Food Trends based on global mega trend and local research
  • Identify Growth Insight & Opportunity which lead to Transformation actions
  • Build and give clear point of view from analyses as well as the outcome of research study to drive recommendation to key stakeholders


  • Executes, tracks, and optimizes all aspects:

– Analyze data to discover useful information to define strategy, to design operator journey, digital workflow and drive business objective
– Deploy and amplify product innovation + brand activation / campaigns + services
– Curate and deploy relevant always-on content
– Manage UX and SEO of touchpoints and platforms
– Media planning and budgeting to drive awareness, engagement and sale. Works with agency to ensure efficiency of paid media, capability building, reporting & optimization.

  • Drives lead generation, scoring and management through to sale to help marketing and sales teams work smarter and faster
  • Continuously reports & optimizes journeys whilst providing insights and recommended actions to the teams that impact the journeys (i.e. marketing, sales, tele-sales, customer care).
  • Conducts monthly/quarterly review and share Trends and Insights
  • Keeps connected with F&B industry trends relevant to the target segment
  • Manages the budget to achieve CX and growth ambitions
  • Manages marketing routine tasks


  • Work with cross-functional teams (OX Marketing, Trade Marketing, Category Marketing, Sale, Sales Operations, CMI regional and local team) to deliver high quality, personalized interactions at each step of customer journey
  • Ensures strong collaboration and co-ownership of the CX within the teams
  • Champions Customer-Centricity throughout the organization


– 5+ years of Marketing, Digital and CX experience.
– Has demonstrated ability to lead in data transformation and digital customer journey implementation
– Data analysis, creative problem solving
– Project conceptualization and execution
– Budget management
– Brand Activation
– Media planning

Nice to have:
– Sales experience
– Category / Innovation experience

Passion points:
– Highly self-motivated and self-starter
– Customer-love: data savvy, passion to make customers’ lives better
– Food and Out-of-home
– Building high-performing and sustainable businesses
– Willing to travel 25% of time for customer immersions

Skills & Strengths:
– Data and insight analysis
– Digital Marketing strategy development
– Analysis research and point out key insights for brand growth, innovation, and activity
– Execution, monitoring and optimization with strong ability to prioritize and meet deadlines
– Agility in a complex organization
– Team collaboration catalyst – harness the collective energy, collaborate within teams


  • 13th-month bonus
  • Premium healthcare insurance for yourself and family
  • Hybrid working model

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