The programme prepares students for the dynamic marketing industry through trend-focused modules like Integrated Marketing Communications and Digital Marketing. Students gain experience in large projects, research emerging trends, and develop skills in sustainable marketing, consumer insight, digital transformation, marketing automation, creativity, interactive marketing, and inclusive communications.
Language
English
Schedule
3 year
Degree
BA Hons
Location
Ben Thanh Ward
This course introduces business, covering corporate structure, global operations, key functions, market concepts, organizational structure, and basic financial management, while exploring how culture influences organizational behavior.
This course provides a comprehensive introduction to marketing, building fundamental skills and practical abilities for advanced study. It emphasizes real-world applications and contemporary challenges like e-marketing, ethics, and globalization.
Students will develop awareness of basic concepts of information and decision-making, which are crucial parts of marketing. Students will use these techniques to solve problems and make marketing decisions. The course, based on a simulated market (computer-based simulation game), will allow students to explore and experiment with various marketing tools to achieve specific business performance.
This course explores societal and technological changes reshaping marketing and how marketers must adapt. Students learn Sustainable Marketing principles to meet customer needs while enhancing social and environmental impact, integrating sustainability into strategies to address modern challenges, including climate change.
This course examines the development and complexity of branding, covering brand theory, strategic building, positioning, and management. Students explore the role of brands in daily life and the importance of strong consumer–brand relationships, gaining practical and theoretical skills in brand creation and storytelling to enhance career prospects in brand management, advertising, and marketing.
Understanding customers is key to gaining a competitive advantage. Students will learn to gather and analyze customer data to inform product development, marketing communication, and the overall shopping experience, as well as create sustainable products, effective messages, and pricing strategies.
This course teaches students to apply marketing communications theories to business, creating integrated campaigns that enhance customer experience and address business needs.
This course combines research methodology with insights from fields like Consumer Culture, Digital Marketing, and Marketing Innovation, forming a foundation for final-year independent research. Students learn qualitative and quantitative methods and engage with leading researchers through seminars on cutting-edge projects.
This final-year course prepares students for careers in marketing management, integrating curriculum knowledge while developing critical perspectives on business strategies. It uses real industry contexts to simulate marketing reports for both small and large companies.
This course covers multichannel interactive marketing, direct marketing, and CRM, emphasizing the use of customer data to attract and retain profitable consumers. Students learn interactive marketing tools, digital platforms, and key issues like data privacy and transparency, while exploring how organizations use technology to run targeted campaigns.
Critical Perspectives in Marketing
This course examines marketing innovation, driven by technology, changing consumer expectations, and sustainability demands.
Marketing Innovation
Students explore how innovation shapes products and services, developing skills in design, strategy, and commercialization through case studies, integrating marketing theory with practical application.
The dissertation allows students to research a topic of personal interest, often building on previous courses or work experiences. With guidance from supervisors, students apply academic theory to real marketing situations, working independently to set goals and explore a topic meaningful to them over an extended period alongside other coursework.
The HSU – DMU Marketing program features lecturers with extensive experience in the field of Marketing. They are not only outstanding educators but also leading industry professionals. This ensures that students receive the most accurate and up-to-date knowledge from those with real-world practical experience.
TRAN NHA TRAN
Marketing student
The HSU – DMU program cultivates a multicultural learning environment where students can interact with peers and lecturers from around the world. This helps students develop a global mindset, the ability to work effectively in multicultural settings, and a well-rounded international perspective throughout their academic journey.
VU NGUYEN HONG NGOC
Marketing student
