TVCreate 2026: Students Nationwide Connect Theory with Practice Through Business Marketing Challenges

Following more than three months of intense competition, TVCreate 2026, organized by the Faculty of Marketing and Communication at Hoa Sen University, officially concluded, with 40 teams representing universities nationwide participating. Through a real-world business challenge from Panasonic Electric Works Vietnam, students demonstrated their ability to develop strategic, creative, and practical marketing solutions.

TVCreate: Solving Real Business Challenges

Entering its 16th season, TVCreate continued to affirm its position as a signature academic competition within the Faculty of Marketing and Communication at Hoa Sen University (HSU). The competition was planned and organized by HSU students under the guidance of faculty members, providing valuable hands-on experience in project management and event organization.

This year’s competition attracted 40 teams from leading universities across Viet Nam, including HSU, Foreign Trade University (FTU), University of Economics and Law (UEL), University of Economics Ho Chi Minh City (UEH), RMIT University Vietnam, National Economics University (NEU), Thang Long University, and many other higher education institutions.

Going beyond the format of a conventional marketing competition, TVCreate challenged participants to navigate the complete journey of an Integrated Marketing Communications (IMC) campaign. From conducting market research and developing strategic plans to creating campaign concepts, producing TV commercials, and pitching to the judging panel of industry experts, students experienced the realities of professional marketing practice.

Addressing the Business Challenge from Panasonic Electric Works Vietnam

Drawing on a real business case from Panasonic Electric Works Vietnam, TVCreate 2026 challenged students to design a six-month IMC campaign with a total budget of VN$5 billion. The campaign centered on TV commercials as the key communication platform, showcasing how electrical solutions help ensure safety and protection in modern homes.

Beyond creating an advertising video, the competition required students to design a full communication strategy aligned with the company’s business objectives, ensuring both feasibility and effectiveness.

Over four rounds, teams moved through the entire process, from market research and insight discovery to strategy building, creative execution, TV commercial production, and the Final Round.

Outstanding IMC Campaigns at TVCreate 2026

In the final round, the top four teams presented and defended their campaigns to a panel of marketing experts, lecturers, and business representatives.

Final Results:

Champion: The PEAKACHU team comprises five students from RMIT University Vietnam, Ho Chi Minh City University of Technology (HUTECH), and Western Sydney University.

First Runner-up: The CỔ CONG CẲNG CAO team with members from the FTU, RMIT University Vietnam, and Western Sydney University.

Second Runner-up: The First Take team comprises students from NEU and Thang Long University, while the LUNGTA team comprises students from FTU and Vietnam Aviation Academy.

Alongside the main awards, specialized categories also highlighted and recognized outstanding ideas.

With their TV commercial “Đừng để an tâm đánh lừa an toàn”, the Five to Fight team, comprising five HSU students, left a strong impression on the jury, winning both “Most Favorite TV Commercial” and “Inspirational TV Commercial”. The recognition reflected their creativity, emotional depth, and storytelling excellence.

Meanwhile, the ABSOLUTELY TRẺ team, featuring a student from the University of Finance and Marketing, received the “Best TVC in Brand Communication” award.

Business Engagement in Practical Training

Panasonic Electric Works Vietnam accompanied the competition as a key industry partner. Representing the company, Mr. Giang Chau Tuan Dung, Sales & Marketing Manager, participated in the Organizing Committee as both a sponsor and an expert.

As an HSU Marketing alumnus and former Head of TVCreate’s first Organizing Committee, his return as a business representative highlights the strong alumni connection and enhances the competition’s practical relevance.

Furthermore, through feedback, guidance, and insights from businesses, students engage directly with real-world workflows and better understand the changing demands of the modern marketing industry.

16 Seasons of TVCreate – Where Future Marketers Are Shaped

The year 2026 marks a significant milestone: 16 years of the TVCreate competition, 20 years of the HSU Marketing Program, and 35 years of HSU’s establishment and development.

Over the years, TVCreate has not only contributed to strengthening the training brand of the Marketing Program at HSU but has also become a nationwide platform where students deal with real business challenges and sharpen essential skills such as strategic thinking, collaboration, creativity, and professional presentation.

Guided by a practice-based training philosophy, HSU continues to foster experiential academic environments that prepare students for industry readiness.