HSU Unveils Eight Strategic Research Projects, Driving Its Next Phase of Development

Hoa Sen University (HSU) has launched eight key scientific research projects, assigned to eight faculties, targeting core challenges in higher education today. This step showcases the university’s commitment to putting its Human-Centric, Self-Directed, and Utility-Oriented philosophy into action, connecting research with teaching, operations, and student experience.

Research-Driven Educational Innovation at HSU

On March 9, 2026, Hoa Sen University (HSU) officially unveiled its educational philosophy and 2026 – 2030 development strategy, marking a significant milestone as the university approaches its 35th anniversary.

As higher education evolves under the pressures of technology, the labor market, and global integration, scientific research has become a cornerstone of innovation and sustainable growth.

Reflecting this vision, HSU launches eight research projects, assigned to eight faculties, to transform knowledge into action. Furthermore, each research topic takes an in-depth approach, tackling the key challenges facing modern universities: from financial management, branding, and business networking to learning experience design, digital ecosystem development, and AI applications in education.

The initiative demonstrates HSU’s dedication to academic independence, governance innovation, and putting students first as it advances into its next stage of growth.

Eight Topics and Approaches for University Development

Covering fundamental areas, these research topics highlight HSU’s holistic approach to university development across academics, operations, and learner experience. The eight key topics include:

• Faculty of Business: A Program-Level Financial Management and Operational Efficiency Model at HSU;
• Faculty of Marketing and Communication: HSU Brand Positioning Framework in the Vietnamese Higher Education Landscape;
• Faculty of Logistics and International Trade: A University–Industry Collaboration Model Based on International Competency Standards at HSU;
• Faculty of Hospitality Management: An Experiential Training Model Aligned with Industry Standards at HSU;
• Faculty of Technology: Design and Development of a Digital Learning Ecosystem at HSU;
• Faculty of Design and Arts: Innovative Learning and Experiential Space Design at HSU;
• Faculty of Languages and Psychology: Data-Driven and Psychological Approaches to Student Retention at HSU; and,
• Faculty of Law: Governance Framework for AI Ethics in Higher Education: Legal and Ethical Perspectives from the HSU Case.

Each topic advances the model of a Liberal, Applied, Innovative, and Smart university, where knowledge meets practice and innovation creates sustainable value for learners.

Turning Educational Philosophy into Concrete Action

Notably, the topics developed are all linked to the practical needs in the HSU operation and development.

Each topic addresses practical needs in HSU’s operations and growth, from governance and training models to industry partnerships and AI-driven academic solutions, showcasing research as a core part of the university’s development strategy.

By embedding its Human-Centric, Self-Directed, and Utility-Oriented philosophy in all academic decisions, HSU builds a dynamic educational ecosystem where research serves not just knowledge, but also tangible improvements in learning and training quality.

Innovative Solutions from Each Faculty for the Future of Higher Education

The assignment of eight research topics to eight faculties illustrates HSU’s strategic use of expertise, ensuring that each unit contributes to the university’s comprehensive development journey.

Each faculty addresses a unique challenge, aligned with its strengths and practical context, yet all share a common goal: enhancing educational quality, strengthening students’ adaptability, and fostering closer connections between the university, society, businesses, and the labor market.

This approach ensures that scientific research at HSU is fully integrated into educational practice, serving as a practical driver in shaping a new model of the university.

Progressive Formation of a Liberal, Applied, Innovative, and Smart University

Through the aligned implementation of key research projects, HSU is building a modern, human-centered educational ecosystem that adapts seamlessly to the digital era.

This is not just an academic exercise; it forms the foundation for innovation, practical training, and HSU’s leadership in higher education.

In the near future, HSU will publish detailed research directions, highlighting how each faculty contributes to building a Liberal, Applied, Innovative, and Smart university for the digital age.