HSU Partners with Nexus Sport Events to Expand Practical Learning and Career Experiences
Behind every sporting event is a growing world of media, marketing, event management, operations, and business, creating diverse career opportunities for young professionals. Recognizing the need for practical preparation in this evolving industry, Hoa Sen University (HSU) and Nexus Communication Joint Stock Company (Nexus Sport Events) have signed a comprehensive cooperation agreement. The partnership will give students more opportunities to learn from real-world experience, engage with the sports business industry, and build professional skills while still at university.
Sports Economics and Practice-Oriented Learning
On Friday, September 25, 2026, Hoa Sen University (HSU) and Nexus Communication Joint Stock Company (Nexus Sport Events) signed a comprehensive cooperation agreement, opening up new opportunities for students to connect their learning with the rapidly evolving sports business industry.
Through this collaboration, HSU aims to bring the sports event ecosystem closer to the learning environment, giving students opportunities to observe how the industry operates, gain hands-on experience, and apply their knowledge to real-world activities.
For students majoring in the Sports Economics program, this means more opportunities to build industry-relevant competencies in communications, marketing, event management, operations, business, and other professional areas, laying a practical foundation for their future careers. This approach strengthens the link between learning and professional practice, giving students opportunities to apply knowledge, gain hands-on experience, and better understand real-world industry requirements.
Professional Insight and Personal Growth
The excitement of a sporting event may unfold on the field, but making it happen takes an entire staff behind it. Branding, communications, marketing, operations, business development, and community engagement all play a role in bringing each event to life.
Through its collaboration with Nexus Sport Events, HSU is creating opportunities for students to engage with the sports business ecosystem and learn from the work that happens behind every sporting event. By engaging with practical activities, students can explore different career roles, discover how departments work together, and understand the demands of the sports business industry.
Beyond discovering what a career entails, students can experience how the knowledge they gain in class is put into action in the professional world.
Workforce Development for the Sports Industry
Beyond opening up practical learning opportunities, HSU’s collaboration with Nexus Sport Events supports a broader goal of developing talent in line with the needs of the sports industry.
As the sector becomes more professional and its ecosystem grows, the need for skilled professionals extends beyond competition to include communications, marketing, event management, business development, and community engagement. Consequently, developing a new wave of industry-ready talent is essential for the ongoing expansion of the sports ecosystem.
By connecting education more closely with industry practice, HSU and Nexus Sport Events aim to create opportunities for students to gain practical experience, develop professional thinking, and strengthen the competencies needed for their future careers during their university years.
Photo: Nexus Sport Events
Translated: Tai Do
