BEHIND ‘TRÙM SÒ’: HSU STUDENTS DECODE THE FILM’S COMMUNICATION STRATEGY
On Tuesday, May 19, 2026, the talk show “Behind ‘Trùm Sò’: Meet the Film Crew and Listen to Their Stories” brought the world of cinema closer to HSU students, creating an inspiring space for them to explore the creative journey behind a successful film project. Through authentic stories from director Duc Thinh and producer-actress Thanh Thuy, participants discovered not only the filmmaking journey of ‘Trùm Sò’ but also the power of storytelling, media, and creative marketing to shape audience engagement.
Exploring the Journey of Connecting Films with Audiences
On Tuesday, May 19, 2026, the Faculty of Marketing and Communication at Hoa Sen University (HSU) collaborated with the cast and crew of ‘Trùm Sò’ to organize the talk show “Behind ‘Trùm Sò’: Meet the Film Crew and Listen to Their Stories”, featuring director Duc Thinh and producer–actress Thanh Thuy. The talk attracted a large number of students passionate about media, marketing, and filmmaking, creating an engaging space for discussion and creative exchange.
At the talk show, director Duc Thinh and producer–actress Thanh Thuy offered students an exclusive look into the making of ‘Trùm Sò’. Through engaging stories and real-world experiences, they revealed how the film’s concept, identity, and unique style were carefully developed. The discussion also highlighted how creativity, PR, and marketing strategies were integrated throughout every stage, from production to promotional campaigns, reflecting a powerful combination of artistic vision and audience-centered storytelling that brought the film closer to audiences.
HSU Students’ Film Communication Experience
By examining real-world examples such as trailers, posters, social media content, and online audience engagement, students discovered how films develop communication strategies in today’s highly competitive industry.
The guest speakers emphasized that film communication was not merely about promotion, but about building emotional resonance between the story and its audience. Through these insights, students gained meaningful insights into how directors, producers, and creative teams work together to align artistic vision with communication goals.
The atmosphere grew increasingly intimate and dynamic as guests and students engaged in direct interaction. During the talk show, a wide range of questions were openly addressed, covering professional practices, film media trends, and ways to create impact within the creative industry.
Hands-on learning for career readiness
This activity continues to stand out as one of HSU’s signature experiential learning experiences, reflecting the university’s strong commitment to career-oriented education.
Through talk shows and workshops with industry experts and creative professionals, HSU students gain opportunities to engage directly with real-world practices while still studying. These experiences help students strengthen creative thinking, adaptability, and the ability to thrive in today’s fast-changing media landscape.
Moreover, guided by its educational philosophy of “learner-centered, empowering learners to take ownership, and directing knowledge toward real-world value”, HSU continuously creates practical learning environments where students connect with their future professions, expand their industry perspectives, and gradually shape their own professional identity.
