Workshop “Local Brands – Global Stands”: From Local Identity to Global Reach

In an era of globalization, bringing local brands to international markets presents both opportunities and strategic challenges, demanding long-term vision and a deep understanding of global markets.

The workshop “Local Brands – Global Stands” provides real-world insights into this journey, featuring experts with hands-on experience in international business.

The workshop features Mr. Nguyen Phu Huu Loc, International Sales Director at Food Empire Vietnam, moderated by Ms.  Huynh Thi Thuy Duong, M.A., HSU Marketing Program Director.

At the workshop, speakers will offer insights into the opportunities and challenges of taking domestic products to global markets, along with key factors in building and growing a brand.

Workshop Highlights:

1. Product design for international markets;
2. Brand storytelling and communication;
3. Real-world case study analysis;
4. Development of essential student competencies; and,
5. Live Q&A session.

Attending the workshop, students will:

1. Gain deeper insight into international marketing and brand management;
2. Explore how brand development strategies are built for overseas markets;
3. Learn from real-world business experiences; and,
4. Develop essential skills for a career in marketing and brand management.

EVENT INFORMATION:

Time: 13:30 – 16:00, Saturday, May 9, 2026

Venue: Summit Hall – Room 903, Nguyen Van Trang Campus, Hoa Sen University