Shaping Hospitality Experiences with Italian Architects

In the modern hospitality industry, spaces go beyond functionality; they shape brand identity, evoke emotional experiences, and contribute significantly to business value.

Intending to bring an international perspective on hospitality design trends, the Faculty of Hospitality Management at Hoa Sen University presents a talk show titled “Spatial Experience Design in Hospitality Industry”, featuring Italian architect and designer Mr. Massimo Mussapi, who has led numerous high-end hotel and restaurant projects across Europe.

Attending the workshop, participants will:

– Gain insights into the latest global trends in hotel and restaurant design;

– Learn how to transform a “beautiful space” into a “memorable experience” from both creative and business perspectives;

– Explore emerging concepts in hospitality such as regenerative design, sustainability, and local identity;

– Study real-world European projects with international experts; and,

– Engage directly with speakers and exchange perspectives on current industry trends.

The talk show provides students and hospitality enthusiasts with opportunities to access the latest design trends, expand their career perspectives, and discover how spatial design creates distinctive experiences in the modern service industry.

PROGRAM INFORMATION

Time: 09:00 – 11:30 | Saturday, June 6, 2026

Venue: Room 103, Cao Thang Campus, Hoa Sen University