From SEO to AEO & GEO: The Evolution of Search in the Generative AI Era

16/10/2026 13:00

Summit Hall, Nguyen Van Trang Campus, Hoa Sen University

The growing use of AI-powered search platforms such as ChatGPT, Perplexity, and Gemini is reshaping information discovery and creating new considerations for digital marketing. Addressing these developments, the Faculty of Marketing and Communication at Hoa Sen University (HSU) will host an academic talk show titled “From SEO to AEO & GEO: The Evolution of Search in the Generative AI Era”, offering insights into how search strategies are evolving in response to generative AI.

The workshop helps participants navigate the shift from traditional search to AI-powered discovery by exploring AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies and learning how to create content that stands out in search results and AI-generated answers.

The Evolution of Search Strategies in the Generative AI Era

AI-powered platforms are transforming information discovery, prompting marketers to look beyond traditional SEO and explore new approaches to content visibility. From AEO to GEO, these emerging strategies are reshaping conversations around how content reaches audiences through AI-powered search.

At the talk show, participants will gain fresh perspectives from industry experts and explore practical strategies for navigating this evolving digital landscape.

Why Join the Talk Show?

Understand the Future of Search: Explore AEO and GEO and discover new approaches to content optimization in the generative AI era;
Learn from Industry Experts: Explore practical approaches to optimizing content for traditional search engines and AI-powered answer platforms; and,
Boost Your Professional Development: Strengthen your expertise and earn training credits by attending the talk show.

Speaker:

Mr. Do Anh Viet, CEO & Founder of GTV SEO and TAG

Drawing on insights from market leaders, the talk show uncovers new ways to rethink search and marketing strategies as AI reshapes how audiences discover and engage with content.