Cracking Customer Acquisition: The 4Ps That Make Customers Say “Yes” to Startups
In collaboration with AP Saigon Petro Joint Stock Company, the Faculty of Business at Hoa Sen University (HSU) will organize a seminar titled “The 4 Ps That Make Customers Say ‘Yes’ to Startups”. The seminar will offer students with hands-on insights into marketing strategies, value creation, and customer development in today’s competitive startup landscape.
Bridging Theory and Practice in Entrepreneurship
In a constantly evolving market, understanding customers and developing effective engagement strategies are essential to startup success, which is why the seminar “The 4 Ps That Make Customers Say ‘Yes’ to Startups” is designed to help students explore practical approaches used by businesses to enter the market and build competitive advantages.
The seminar features Mr. Pham Thanh Minh, MA, Marketing Director of AP Saigon Petro Joint Stock Company. With extensive experience in marketing and brand development, he provides students with practical insights that support their understanding of how ideas are developed into products that are valuable to customers.
Highlights
The program brings the 4 Ps model to life through real-world business scenarios, helping students understand how marketing strategies are applied in practice:
- Identifying Pain Points: Discovering what customers truly need and struggle with;
- Developing USP (Unique Selling Proposition): Shaping clear and compelling product value that stands out in the market:
- Setting Up Touch Points: Choosing the right customer interaction points for maximum impact: and,
- Creating a Tipping Point: Applying strategies that influence and accelerate purchasing decisions.
Attendees: Faculty members, Business Faculty students, and young people interested in marketing and entrepreneurship.
The program also features a Q&A session, enabling direct interaction with the speaker and a deeper exploration of marketing, branding, and entrepreneurship.
SEMINAR INFORMATION
Time: 15:30 – 17:30 | Monday, June 22, 2026
Venue: Summit Hall – Level 9, Nguyen Van Trang Campus, Hoa Sen University
