Beyond the Business Plan: Building Brands That Last
Every successful brand begins with an idea, but turning that idea into a trusted and sustainable business is a journey of strategy, innovation, and long-term value creation. Beyond a business plan, entrepreneurs must understand their markets, build meaningful connections with customers, and create a positive impact on society.
With this vision, Hoa Sen University is hosting the international seminar “Beyond the Business Plan: Building Brands That Last – Turning Ideas into Trust, Value, and Lasting Impact”, offering students practical insights into entrepreneurship, branding, and sustainable business development.
Bringing together experts from academia, business consulting, and social enterprises, the program explores how ideas can be transformed into viable business models, sustainable brands, and lasting customer trust in a dynamic market environment.
DISTINGUISHED SPEAKERS:
- Dr. Anne Cox, Sydney Business School, University of Wollongong (Australia);
- Ms. Van Hoang, Business Consulting, Vietnam & SEA Go-to-Market Strategist; and,
- Mr. Daniel Cox & Mr. William Pham, Green Kites International Association.
Designed for students interested in startups, business, marketing, branding, and social impact initiatives, the seminar provides opportunities to explore emerging trends, gain insights from international experts, and expand perspectives on sustainable brand development.
Participants will also receive a certificate of participation and training points as recognized by the university.
EVENT INFORMATION
Time: 14:00 – 15:30 | July 2, 2026
Venue: Aurora Hall – Level 2, Nguyen Van Trang Campus, Hoa Sen University
