Digital Marketing

What is special about Bachelor’s Programme in Digital Marketing?

Content of Studies

Career opportunities

The demand for talents in digital marketing is increasing in all business fields with competitive salaries. Students have opportunities to work in the following areas:

“Technology has changed marketing tools and activities. Nowadays, businesses apply technology thoroughly in the field of Marketing such as AI, chatbots, social media data collection, Internet user tracking… to reach customers. Digital Marketing will be the main focus of future marketing activities.” – Dr. Doan Minh Chau, Acting Director of Postgraduate Institute, Hoa Sen University.