Workshop: Data Platform & Personalization of Customer Experience

In an era where every digital interaction carries strategic value, understanding and personalizing the customer experience has emerged as a critical differentiator for businesses. To equip students with essential industry knowledge, the Faculty of Marketing – Communication at Hoa Sen University has partnered with CleverTap Private Limited to organize the workshop “Data Platform & Personalization of Customer Experience”.

The workshop is designed to bridge academic learning and industry practice, offering students in Marketing, Data, and AI the chance to gain real-world insights. It’s a space where students and lecturers can interact directly with industry experts, share perspectives, and explore the future of AI-driven marketing.

What’s so exciting about the event?

• Diving into the latest customer data and engagement platform trends;
• Exploring data platforms and personalization of customer experience;
• Discussing with the experts.

EVENT INFORMATION:

• Distinguished speaker: Ms. Vo Hoang Thanh Mai, Country Head, Clevertap Private Limited
• Time: 9:00 AM – 12:00 PM on 16/10/2025
• Venue: Hall 903, Nguyen Van Trang Campus, Hoa Sen University

Join the event to explore how data and AI are shaping the future of marketing.