Seminar: Media crisis – A test of brand resilience
In the digital era, a media crisis can ignite in seconds, from one statement, action, or piece of information spreading uncontrollably. At such times, a brand’s image and its long-established reputation are severely challenged.
Aiming to equip students and offer media professionals with a deeper understanding of media crises and practical response skills, the Faculty of Marketing – Communication, Hoa Sen University (HSU), will organize a seminar on “Media Crisis – A Test of Brand Resilience”.
Distinguished speakers: The seminar will feature presentations by seasoned experts in marketing and brand management, including:
- Ms. Le Thuy Truc Ngu, Marketing Manager, Van Hanh Mall; and,
- Mr. Ha Cao Thao, Former Deputy Director of Communications & Brand Management, NovaGroup.
Through real-world case studies, the speakers will explore how media crises develop and affect brands, and share practical experience in crafting crisis management plans, restoring reputations, and reinforcing public trust.
Learning from Crises for Growth in the Communications Profession
Going beyond trending social media topics, the seminar offers participants:
- A holistic view of how media crises emerge and evolve in the digital era;
- Strategic thinking skills to navigate media risks; and,
- Hands-on lessons from real business cases in crisis management and reputation control.
This seminar offers HSU students and individuals interested in marketing and communications an opportunity to access practical knowledge, strengthen professional competencies, and prepare for a rapidly evolving work environment.
