Hoa Sen University

Multimedia Communications major

  • Linking training content to the practical needs of businesses.
  • Learning hands-on through projects and site visits to editorial offices, studios, and agencies.
  • Accessing a prestigious business network in the fields of media, entertainment, and journalism.
Sinh viên Hoa Sen học sản xuất chương trình thực chiến tại “CHỊ ĐẸP CONCERT”

Overview

Major code

7320104

Admission Combination

A00, A01, D01, C00, X01, X02

Training duration

4 years

Degree

Bachelor of Multimedia Communications

Background knowledge

Practical skills

Manners

Language Proficiency – Integration

Highlights

Aligning Training with Business Needs

Multimedia Communications trains students with a foundation of knowledge and skills in digital content production, graphic design, film editing, and online communications. Students have opportunities to join real-life projects, from producing TVCs, MVs, and viral clips to designing brand identities, practicing creativity, and adapting to business needs.

Interdisciplinary – Applied – Integrated

The curriculum integrates communication, journalism, marketing, technology, and fine arts, helping students think multidimensionally and effectively deploy campaigns across platforms. In addition, students gain specialized English skills, enabling them to confidently work in international environments and actively join global academic exchanges.

Highly Qualified Lecturers

Lecturers include journalists, directors, design experts, and media managers from leading media agencies, advertising firms, entertainment groups, and film production companies. With their guidance, students not only gain updated knowledge but also directly access practical career experience and explore emerging trends in the industry.

Prestigious company internships

Students have two important internships: Work Experience (2nd year) and Graduation Internship (4th year) at media companies, advertising agencies, TV stations, and production studios. This is an opportunity to gain practical experience, accumulate experience, build a personal portfolio, and increase job opportunities after graduation.

Professional knowledge

Graduates have a solid foundation of theoretical and practical knowledge in communications, journalism, marketing, advertising, and modern digital media technology. In addition, they are equipped with in-depth knowledge and practical skills in graphic design, filming, advanced film post-production editing, web development, and integrated media project management.

Professional skills

Students master professional creative tools such as Adobe Photoshop, Illustrator, Premiere, After Effects, Audition, and various web design software. They also have the ability to write scripts, film, design, and build diverse, high-quality multimedia products. In addition, they are proficient in project management, teamwork, content creation, and campaign analysis.

Sustainable Development

Graduates are trained to cultivate a strong professional style, a sense of responsibility, and a commitment to professional ethics. They are equipped to proactively update their skills and adapt to any work environment. Students also gain the ability to work effectively both independently and in a team within a multicultural environment, allowing them to confidently adapt to any work context.

Training Program Structure

International English Integration 1
International English Integration 2
International English Integration 3
International English Integration 4
Marxist-Leninist Philosophy
Introduction to Media and Communication
Vietnamese in Communication
Marxist-Leninist Political Economy
Physical Education 1
Scientific Socialism
Microsoft Office – Level A
Introduction to Marketing
Introduction to Multimedia Studies
National Defense Education
International English Integration 5
Information Technology in Social Sciences
Digital Photography
Physical Education 2
Ho Chi Minh’s Ideology
Liberal Arts Education 1
Media Law and Ethics
Audio – Video Techniques
Writing for Media and Communication
Media Production Process
Narrative Strategies and Media Design
Social Media and Content Creation for Social Media
Work Experience Internship
Web Design and Tools
Media Audience Research
Vietnam Communist Party’s History
Liberal Arts Education 2
Data Communication
Media Selling
Media Project Management
Physical Education 3
Student-Selected Electives
English for Special Purposes in Multimedia
Integrated Marketing Communications Management
(Choose 1 of the following 2 courses) Digital Marketing Strategy, and Customer Behavior
(Choose 1 of the following 2 courses) Crisis Communication Management, and Corporate Communication
(Choose 1 of the following 2 courses) TVC and New Media Production, and TV Program production
Post Production Techniques
Multimedia Project
Media Script
(Choose 1 of the following 2 courses) Content Marketing, and Multi-Camera Production
(Choose 1 of the following 2 courses) Graduation Internship and Graduation Paper

Career Prospects in the Multimedia Communications

HSU Multimedia Communications graduates can work in many fields in the media – journalism – branding – business industry, specifically:

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