Hoa Sen University

Media Production – Management major

  • Pioneering a curriculum that combines Project Management, Technology, and Communication.
  • Gaining practical experience at studios, film studios, television stations, and media agencies.
  • Building a business network with reputable media and entertainment companies and agencies. 

Overview

Major code

7340410

Admission Combination

A00, A01, D01/D03, D09, C00, X01

Training duration

4 years

Degree

Bachelor of Media Production – Management

Background knowledge:

Practical skills

Manners

Language Proficiency – Integration

Highlights

Intergrating Management & Technology

The faculty’s highlight lies in combining three important areas in the digital age. Students are trained in strategic management thinking, learning to plan, organize, and operate business and communication. The program emphasizes applying technology to optimize efficiency, project management, and decisions. Students are also proficient in producing and deploying media products (videos, TVCs, MVs, short films, TV shows…) on digital platforms.

Experienced Lecturers

The program is instructed by a team of seasoned instructors who are directors, producers, and managers with many years of experience in the industry. Not only imparting academic knowledge, lecturers also bring real-life stories, career situations, and new market trends, helping students learn from real experiences instead of dry theories.

Applying Theory to Real Projects

Students are able to produce their own media products as Director/Producer, Production Executive, DOP, Cameraman, Script Writer, Editor/Colorist, etc. In particular, the products of the final course project will be premiered to professionals at movie theaters. Not only stopping at class assignments, students also have the opportunity to bring products to market through competitions and cooperation projects with businesses and press, and media agencies while still in school.

Prestigious company internships

Media Production – Management students are required to complete two internships (Work Experience and Graduation Internship) with prestigious companies that partner with Hoa Sen University. Especially the career network of successful alumni is willing to provide internships and official opportunities for students who are still studying.

Professional knowledge

Students master the principles of strategic management, marketing, public relations, journalism, technology, etc., to apply to the management and operation of the production of media and business products in the digital environment. Additionally, they can confidently apply specialized knowledge to design, produce, and evaluate digital media products. Finally, they can identify new trends to provide creative solutions that meet the practical needs of the business.

Professional skills

Graduates are highly proficient in using film editing software, processing images, sounds, colors, and special effects; generating creative ideas, writing scripts, filming, editing, designing digital content, and operating online media tools. They can also build detailed plans, coordinate personnel, and manage projects from idea to implementation. In addition, they know how to measure communication effectiveness and propose practical improvement solutions.

Sustainable Development

Graduates are trained to cultivate a strong professional style, a sense of responsibility, and a commitment to professional ethics. They are equipped to proactively update their skills and adapt to any work environment. Students also gain the ability to work effectively both independently and in a team within a multicultural environment, allowing them to confidently adapt to any work context.

Training Program Structure

International English Integration 1
International English Integration 2
International English Integration 3
International English Integration 4
Introduction to Media and Communication
Vietnamese in Communication
Marxist-Leninist Philosophy
Physical Education 1
Scientific Socialism
Microsoft Office – Level A
Introduction to Marketing
Audiovisual Art Appreciation
National Defense Education
International English Integration 5
Information Technology in Social Sciences
Ho Chi Minh’s Ideology
Media Production Process
Narrative Strategies and Media Design
Social Media and Content Creation for Social Media
Media Law and Ethics
Physical Education 2
Liberal Arts Education 1
Audio – Video Techniques
Media and Society
Introduction to Image and Sound
Work Experience Internship
Creativity in the arts of communication
Integrated Communication Management
Media Audience Research
Copywriting
Vietnam Communist Party’s History
Liberal Arts Education 2
Media Selling
Media Project Management
Asian Popular Culture
(Choose 1 of the following 2 courses) TVC and New Media Production, and Film Production
(Choose 1 of the following 2 courses) Audiovisual Media Production Project, and Audiovisual Media Production Sale Strategy
(Choose 1 of the following 2 courses) TV Program Production, and Podcast, Vodcast, Radio Program Production
Physical Education 3
Post Production Techniques
Media & communication research
Student-Selected Electives
(Choose 1 of the following 2 courses) Pre-production for media production project, and Corporate Communications
(Choose 1 of the following 2 courses) TV Programming, and Crisis Communication Management
(Choose 1 of the following 2 courses) Graduation Internship and Graduation Paper

Career Prospects in Media Production Management

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