The Media Production – Management program at Hoa Sen University is a pioneer program in Viet Nam, focusing on production management and the business of audiovisual media products. With a unique combination of MANAGEMENT – TECHNOLOGY – CREATIVITY in the fields of film, television, advertising, and digital media, students not only learn the foundation of management but also directly practice on set, participating in production projects under the guidance of lecturers who are directors and creative directors. This is the foundation for students to confidently enter the media industry as managers, creators, and trendsetters.
Major code
7340410
Admission Combination
A00, A01, D01/D03, D09, C00, X01
Training duration
4 years
Degree
Bachelor of Media Production – Management

Background knowledge:
Students are equipped with a solid knowledge system on production management, business of audiovisual media products, principles of marketing and digital communication, creative project management, along with knowledge of modern communication technology.
Practical skills
Students are trained in production management skills, teamwork, content creation, the use of digital tools, and post-production software, thereby forming professional capacity and creative thinking to meet the market.
Manners
This program cultivates a young generation with a professional working style, a strong sense of responsibility, and a continuous drive to excel and contribute value to their organizations.
Language Proficiency – Integration
Equip students with specialized foreign language knowledge and English communication skills to adapt to the global working environment.
Intergrating Management & Technology
The faculty’s highlight lies in combining three important areas in the digital age. Students are trained in strategic management thinking, learning to plan, organize, and operate business and communication. The program emphasizes applying technology to optimize efficiency, project management, and decisions. Students are also proficient in producing and deploying media products (videos, TVCs, MVs, short films, TV shows…) on digital platforms.
Experienced Lecturers
The program is instructed by a team of seasoned instructors who are directors, producers, and managers with many years of experience in the industry. Not only imparting academic knowledge, lecturers also bring real-life stories, career situations, and new market trends, helping students learn from real experiences instead of dry theories.
Applying Theory to Real Projects
Students are able to produce their own media products as Director/Producer, Production Executive, DOP, Cameraman, Script Writer, Editor/Colorist, etc. In particular, the products of the final course project will be premiered to professionals at movie theaters. Not only stopping at class assignments, students also have the opportunity to bring products to market through competitions and cooperation projects with businesses and press, and media agencies while still in school.
Prestigious company internships
Media Production – Management students are required to complete two internships (Work Experience and Graduation Internship) with prestigious companies that partner with Hoa Sen University. Especially the career network of successful alumni is willing to provide internships and official opportunities for students who are still studying.
Professional knowledge
Students master the principles of strategic management, marketing, public relations, journalism, technology, etc., to apply to the management and operation of the production of media and business products in the digital environment. Additionally, they can confidently apply specialized knowledge to design, produce, and evaluate digital media products. Finally, they can identify new trends to provide creative solutions that meet the practical needs of the business.
Professional skills
Graduates are highly proficient in using film editing software, processing images, sounds, colors, and special effects; generating creative ideas, writing scripts, filming, editing, designing digital content, and operating online media tools. They can also build detailed plans, coordinate personnel, and manage projects from idea to implementation. In addition, they know how to measure communication effectiveness and propose practical improvement solutions.
Sustainable Development
Graduates are trained to cultivate a strong professional style, a sense of responsibility, and a commitment to professional ethics. They are equipped to proactively update their skills and adapt to any work environment. Students also gain the ability to work effectively both independently and in a team within a multicultural environment, allowing them to confidently adapt to any work context.

Graduates of the Communication Technology Management major can take on positions: