The Public Relations major at Hoa Sen University trains high-quality human resources in strategic planning to build images, develop brands, and manage communications of organizations, businesses, or individuals to the public. Students will gain comprehensive knowledge of communications, marketing, event organization, crisis management, and digital communications, while practicing through real projects and direct cooperation with businesses.
Major code
7320108
Admission Combination
A00, A01, D01, C00, X01, X02
Training duration
4 years
Degree
Bachelor of Public Relations
Background knowledge
Students are provided with comprehensive knowledge of communication theory, PR principles, marketing, branding, journalism, public relations, and integrated communication tools in the digital environment.
Practical skills
Students are packed with practice skills in writing press releases, media planning, event management, crisis management, using digital media tools, and coordinating with the press, KOL/KOC.
Manners
This program cultivates a young generation with a professional working style, a strong sense of responsibility, and a continuous drive to excel and contribute value to their organizations.
Language Proficiency – Integration
Equip students with specialized foreign language knowledge and English communication skills to adapt to the global working environment.
Practice-Oriented Training Programs
The program is designed with an application orientation, helping students understand public behavior and the role of PR in a multimedia environment. Then, students can build brand messages, implement integrated marketing communications (IMC) campaigns, and effectively manage brand reputation.
Direct Involvement in Real Projects
During their study, students are trained in professional skills through simulations and practice in building communication campaigns, handling crises, and implementing PR plans for real brands. They also participate in organizing events, holding press conferences, and drafting press releases.
Highly Qualified Lecturers
Lecturers in Public Relations are PR experts, communications directors, reporters, and editors… with many years of experience in the profession and graduated from prestigious schools at home and abroad. Thanks to that, students have access to solid academic knowledge while accumulating practical experience right from the classroom.
Prestigious company internships
Public Relations students have the opportunity to join two internships at media companies, agencies, FMCG businesses, banks, and press organizations, which are strategic partners of Hoa Sen University. These internships allow them to gain practical experience, expand relationships, and orient their future career.
Professional knowledge
Students have comprehensive knowledge of internal and external public relations, strategic communication, brand management, crisis management, public research, visual communication, social media marketing, and multimedia comminication trends. In addition, students have access to news production – reporting, building and implementing PR strategies, and the ability to analyze and evaluate communication effectiveness.
Professional skills
Students are trained in the ability to plan and implement PR strategies, develop multi-channel content, organize events, CSR activities, manage crises, and protect brand image. Also, they have the ability to produce audiovisual media products, draft press releases, and coordinate with press units, work with KOLs, be proficient in communication tools, especially foreign language communication skills, in an international environment.
Sustainable Development
Graduates are trained to cultivate a strong professional style, a sense of responsibility, and a commitment to professional ethics. They are equipped to proactively update their skills and adapt to any work environment. Students also gain the ability to work effectively both independently and in a team within a multicultural environment, allowing them to confidently adapt to any work context.
HSU Public Relations graduates can work in many fields in the media – journalism – branding – business industry, specifically:
