M.A. Nguyen Thanh Lu (HSU) Inspires Hung Vuong High School Students to Explore Digital Content Creation

On October 17, 2025, Hoa Sen University (HSU), in collaboration with Hung Vuong High School, organized a training workshop on digital content creation skills across social media platforms, as part of the competition “The Host and Digital Content Creation Talent” themed “The Sound of Life.”. The session was led by M.A. Nguyen Thanh Lu, lecturer at the Faculty of Marketing and Communication, HSU, and attracted more than 40 high school students passionate about communication, media, and digital creativity.

Learning Digital Content Creation from a Practicing Expert

With extensive experience in marketing and digital communication, MA. Nguyen Thanh Lu – Lecture of The Faculty of Marketing – Communication HSU provided students with hands-on knowledge and practical techniques in:

• Building a personal brand on social media;
• Producing short-form content for platforms like TikTok, YouTube, Facebook, and Instagram;
• Analyzing trends and designing responsible, value-driven content strategies;
• Developing ideas, executing creative projects, and measuring performance effectiveness.

Mr. Lu emphasized:

“Digital content creation is not just a career of the future — it’s an essential skill that empowers young people to express themselves, spread positive values, and make their mark in the digital communication era.”

The workshop created a vibrant and interactive learning atmosphere, helping students understand the content creation process, practice idea development and presentation, and strengthen key soft skills such as communication, teamwork, and critical thinking.

HSU Accompanies the Next Generation of Digital Creators

The program also featured M.A. – Miss Le Au Ngan Anh, Vice Dean of the Faculty of Tourism – Hospitality Management, Editor – MC Phan To Ny, and Ms. Le Thi Tuyet Hoa, Deputy Director of the HSU Admission Center, who shared practical insights on public speaking, event hosting, and modern communication skills.

The workshop served as the kick-off activity for the competition “The Host and Digital Content Creation Talent” an academic and creative playground for Hung Vuong High School students, in celebration of the 43rd anniversary of Vietnamese Teachers’ Day (November 20, 1982 – November 20, 2025).

Following the success of the training session, on October 24, 2025, M.A. Nguyen Thanh Lu was invited to serve as a judgein the Semifinal Round of the “MC & Digital Content Creation Talent Search” competition.

Here, he and other judges evaluated creative projects, encouraged students to express their individuality on stage, and showcase their unique creative identities.

“I’m impressed by the students’ confidence and creativity. I hope this competition helps them discover opportunities for self-development in communication and digital content creation — turning passion into a professional pathway,” – shared M.A. Nguyen Thanh Lu.

Through this collaboration with Hung Vuong High School, Hoa Sen University continues to affirm its mission of nurturing dynamic, creative, and globally integrated young talents, bridging the gap between university lecturers and high school students, and spreading knowledge and career inspiration to the next generation.

Written by: MBA. Truong Quang Vinh

Faculty of Marketing – Communication