Overview

According to the e‑Conomy SEA 2024 report, Viet Nam was the fastest-growing online media market in Southeast Asia. With a Gross Merchandise Value (GMV) of US$6 billion in 2024, the market was projected to reach US$11 billion by 2030. This favorable context provides an ideal opportunity for the Faculty of Marketing – Communications to establish itself as a leading training unit in Management and Creativity. The faculty aims to provide skilled professionals in Marketing, Digital Marketing, and Communications to meet industry demands and contribute to the overall development of the country.

The Faculty of Marketing – Communications stands out due to its unique focus on Management and Creativity, bridging the gap between international academic knowledge and hands-on, practical experience. With 5 key training majors: Marketing, Digital Marketing, Media Production – Management, Public Relations, and Multimedia Communications, students are not only equipped with a solid foundation of management knowledge, but also develop professional skills and creativity, key factors to adapt quickly in the modern media environment.

The Faculty’s curriculum is based on programs from renowned international universities. Its Marketing major has even been accredited by ACBSP (USA), a testament to HSU’s prestigious global academic quality. The programs combine this strong academic foundation with a focus on practical learning through simulation classes, real-world projects, specialized competitions, and workshops with leading experts.

Additionally, the teaching staff includes not only lecturers with extensive academic knowledge but also industry experts and senior managers with many years of experience at multinational and domestic corporations. This combination of skills helps students master strategic thinking, stay abreast of the latest market trends, clearly define their career path, and connect directly with businesses. As a result, a remarkable 95% of students secured employment before graduation, according to June 2025 statistics from the Center of Student Experience and Employment at Hoa Sen University. Many students were even recruited as early as their third year by top agencies, media corporations, television stations, and international companies.

With its philosophy of liberal-arts education, HSU focuses on nurturing students to constantly learn, be creative, and adapt well in all contexts.

Going beyond simply imparting knowledge, HSU encourages students to ask questions, debate, and shape their own path. This open-minded approach has fostered a generation of young people who dare to think differently, do differently, and create value for society.

VISION

To become a leading training unit in Marketing, Digital Marketing, Media Production Management, Multimedia Communications, and Public Relations, achieving international standards with an applied orientation.

With a creative mindset and readiness to face professional challenges, the Faculty of Marketing – Communications at HSU builds a dynamic learning environment where students are encouraged to explore, develop, and become the best version of themselves. At the same time, the Faculty strengthens connections with businesses, offers industry experiences, and organizes international exchanges, helping learners achieve success in a globally integrated world.

MISSION

Realizing the core values of Hoa Sen University: “Learning by Doing – Learning for Doing.”

Enhancing leadership capacity and pioneering spirit, students are able to lead projects and participate effectively. Skills are further strengthened through hands-on training with projects and assignments, and by leveraging studios where students both “learn” and “practice,” enabling them to be career-ready before graduation. In particular, students are trained to develop comprehensively, becoming professionals who combine expertise with professional ethics and social responsibility.