The Business Analytics Specialization equips students with the skills to analyze data, understand operational processes, and propose strategic solutions using modern management platforms. Furthermore, students are equipped with agile thinking, decision-making skills, and the ability to connect data and business goals, meeting practical requirements in the digital business environment.
Major code
7340101
Admission Combination
A00 A01 D01 D07
Course duration
4 years
Degree
Bachelor of Business Administration

Background knowledge
Students can gain in-depth knowledge from business administration to data analysis, data visualization, and data-driven business decision making.
Practical skills
Students cultivate their abilities to collect, process, analyze data, create insightful reports, and propose solutions by engaging in projects and gaining enterprise experience.
Manners
Students are developed with professional work styles, a sense of responsibility, and a commitment to improvement, empowering them to contribute value to organizations.
Foreign Language Proficiency – Computer Literacy
Students develop both foreign language skills and mastery of office software, preparing them to apply technology proficiently in their future work.
ACBSP Accredited (USA)
The curriculum meets the knowledge and skill standards of business programs in the United States. Continuously measuring learning effectiveness and improving teaching content helps students fully equip themselves with skills, easily transferring to study or work abroad.
Accomplished Lecturers
The teaching staff are graduates of prestigious universities both in Viet Nam and internationally. Notably, 40% of the lecturers are senior managers, providing students with invaluable insights and a direct connection to the practical business environment.
Develop Entrepreneurial Spirit
The Faculty of Economics – Business cultivates entrepreneurial spirit by organizing real business projects, connecting students with entrepreneurs and businesses, and guiding them to develop self-mastery, confidently assert their abilities, and lead teams in practical business settings.
Internship at Prestigious Companies
Hoa Sen University’s Business Analytics program integrates two internships (Work Experience and Graduation) for each student, ensuring practical business exposure and enhanced problem-solving abilities.
Management thinking
By integrating knowledge from management, economics, technology, and society, students can analyze data, assess operational processes, and develop management solutions relevant to specific business objectives and situations.
Professional skills
The program equips students with the ability to collect, process, and analyze information, master process modeling, and utilize analytical and decision support tools proficiently. Additionally, they develop essential teamwork and cross-departmental coordination skills, enabling them to present analysis findings logically and persuasively in both Vietnamese and English.
Sustainable Development
Students develop critical thinking, continuous learning, and adaptability in the digital business environment. They are able to work effectively independently and in a team, have a sense of responsibility, a professional demeanor, and adhere to ethical standards in analysis and business.

Graduates of the Faculty of Economics – Business gain solid knowledge, professional skills, and strategic thinking, preparing them for diverse career opportunities.
I feel truly satisfied with my four years of studying at the university, where I had the chance to engage in numerous real-world projects and gradually grow through countless presentations, group work, and extensive field surveys. If I used to be rather shy when speaking in front of a crowd, now I am fully confident in delivering a structured presentation before my company’s departments, earning recognition not only from colleagues but also from our clients.
LUONG VI HAO
Business Administration Student
Head of Organizing Committee – HSU Business Challenge 2025
I highly appreciate the professionalism and thoroughness shown in the students’ projects. During the presentations, most of them demonstrated confidence, proactiveness, and strong critical thinking skills. This reflects the university’s ability to create a highly practical learning environment, enabling students to effectively apply the knowledge they have gained. I hope that the feedback from the Jury will become a valuable asset, supporting the students on their future career paths.
CAO THE KIET
Business Administration Student
Head of Organizing Committee – Nha Quan Tri Tai Ba 2024
Looking back on my journey and standing here as the Valedictorian of the University, I can confidently answer for myself and for anyone who once doubted my decision to leave a public university for a private one: Hoa Sen has truly been an indispensable piece in my journey of “learning to be an adult.” With the knowledge and experiences I gained each day at this school, I believe that with determination and effort, we will always shine in our own way.
Ms. LE THI THANH LAM
Former Deputy General Director, Founding Shareholder of Saigon Food