DMU Bachelor of Marketing (UK)

OVERVIEW

As a British public university with an advanced curriculum and high-quality training, DMU has been:

• Ranked Gold – the highest ranking for teaching quality in 2017

• Top 15 Universities in the UK towards the United Nations’ Sustainable Development Goals (according to T.H.E Impact Rankings 2020).

• The university is ranked in the top 3% of the world’s universities and the top 1.5% of global universities for international impact in the Times Higher Education World University Rankings 2017.

• Top 1 graduate employability according to Times Higher Education. The rate of students having jobs after graduation is 96.7%. There are many alumni at the school who are holding important positions in leading corporations and organizations in the world such as Warner Bros, Walt Disney, IBM, Adidas, etc.

WHY CHOOSES THIS FIELD?

The program’s strength compared to other places

• The entire program is taught in English;
• The teaching staff are domestic and foreign experts with long experience in the industry;
• Study and research under the guidance of domestic and foreign experts;
• Dynamic, multi-national, and multi-cultural learning environment;
• Diverse career options in multinational organizations in the nation and abroad.
• The degree is recognized globally by leading professional marketing associations worldwide, including the Chartered Institute of Marketing (CIM) and the Data and Marketing Institute in the UK.

CAREER PATH

Program train senior human resources for Marketing in the country and the world. Graduates will be able to participate in activities in the field of Marketing such as:

• Brand Manager
• Communications Director
• Manager/Communication Specialist
• Content marketing
• Creative Specialist
• Media planner
• Customer relationship management (account manager)
• Market Research Specialist
• Marketing Assistant/Designer
• International Marketing Specialist

ADMISSION

I. APPLICANTS AND FORM OF ADMISSION

Applicants: Candidates must qualify ONE (1) OUT OF THE FOLLOWING conditions:

(1) Candidates who graduated high school with B2 according to the Common European Framework of Reference for Languages or equivalent and valid until the time of receiving the application as well as meet the program requirements.

(2) Candidates who have graduated from an international high school program taught in English in Vietnam or abroad or candidates who graduated high school with English IELTS 5.0 or B2 according to the Common European Framework of Reference for Languages or equivalent and valid until the time of receiving the application as well as meet the program requirements.

(3) The candidate has graduated from high school and meets the program’s admission requirements.

(*) If the candidates have not had any English certificate yet, they could take the English test at school.

(**) The National High School exam’s result is deployed for the October course and the next year’s March course

Admission form:

Subject (1) & (2): Admission of registration documents

Subject (3): Candidate joins the examination which is organized by Hoa Sen University

II. Duration and degree:

Students will study for 4 years. The graduated student will be awarded the Bachelor’s degree in International Business by De Montfort University Leicester.

III. Information on the application

1. Application:

• 03 photocopy (*) of a high school diploma.
• 02 photocopy (*) of Identity card.
• 01 photocopy (*) of the International English Certificate (for candidates who skipped the English test).
• 01 photocopy (*) of 3-year high school reports.
• 01 photocopy of birth certificate.
• 02 3×4 figure.
• 04 4×6 figure.

(*) Candidates bring the original for verification or submit a notarized copy. Candidates add notarized Vietnamese translation for foreign language documents (if have one) when submitting admission documents.

2. Tuition: 

• First year: 90.000.000 VND
• From 2^nd year: 125.000.000VND/year.  

3. Location of consultation and receipt of documents

Office: Room 1007 – 10th Floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext. 4792)
Hotline: 0888 275 276
Email: demontfort@hoasen.edu.vn
Website: https://demontfort.hoasen.edu.vn/
Facebook: https://www.facebook.com/hoasendemontfort

TRAINING OBJECTIVES

• The program provides students with international marketing knowledge with practical applications in Vietnam. In addition, students will apply appropriate technical methods to develop marketing solutions to the challenges faced by some of the largest companies in the world. In year 3, students also have the opportunity to research emerging trends and gain real-world experience through international projects in the UK and internationally.
• The DMU program is a methodical combination of advanced management science with professional experience in the international marketing industry. At the end of the program, students will be developed in different areas of marketing, the relationship between them and their application in practice such as knowledge of customers, markets, brands, market research and marketing strategy.

COURSE CONTENT

TRAINING TIME:

Standard 4 years. Consist of 8 semesters including 2 semesters of general program and 6 semesters of intensive program.

The entire program is 100% English teaching, according to the training technology transferred by De Montfort University. The program was developed to comply with DMU’s 2030 education strategy, which simplifies the “study by module” timetable; students will study one subject at a time to allow them to focus on learning and researching.

• Year 1: Students improve their English as well as their study abilities and specialized knowledge. To overcome the language barrier and integrate into the native curriculum, first-year students will spend the first semester acquiring academic English and developing communication skills in daily life. In addition, DMU will offer foundation programs such as specialized studies as well as opportunities to practice skills such as presenting, group work, and independent research.
• Year 2: The program provides an overview of the Marketing industry based on real-life examples and practical exercises. Students grasp the basic principles, operating principles of the industry to be able to make timely marketing decisions in the constantly changing environment of the market.
• Year 3: Through year 3, students develop brand management skills, teamwork skills, and the ability to search for information and knowledge to meet market demands.
• Year 4: 4th-year students are equipped to adapt to market changes through flexible and confident observation. The program always creates diverse practical experience programs on a global scale for students to have the opportunity to learn, practice and interact with businesses.