Event management is increasingly becoming a high-potential profession in modern society, extending far beyond entertainment to encompass media, marketing, conferences, sports, and even wedding planning. However, in the past, most professionals in this industry either pursued unrelated majors, studied abroad, or relied solely on practical experience. Recognizing the growing demand for a high-quality workforce in Vietnam, since 2020 the Faculty of Hospitality at Hoa Sen University has pioneered the Bachelor’s program in Event Management, equipping students with comprehensive knowledge and practical skills in planning, coordinating, and managing all types of events. This ensures that students are able to define and shape their career pathways right from the classroom.
Program Code
7340412
Admission Subject Combination
A00, A01, D01/D03, D09 C00, X01
Program Duration
4 years
Degree Awarded
Bachelor of Event Management
Foundational Knowledge
Students are equipped with knowledge of political, social, cultural, and environmental factors that influence the organization and management of event operations. They also develop the ability to plan, analyze, and evaluate customer needs to ensure feasibility and effectiveness in event execution.
Practical Skills
Students are capable of planning, designing, and implementing event programs, while coordinating human resources, managing budgets, and controlling risks. In addition, they develop strong communication, negotiation, and problem-solving skills for organizing both domestic and international events.
Attitude and Professional Demeanor
Shaping a young generation with a professional demeanor, a strong sense of responsibility, and the ability to adapt flexibly in multicultural environments.
Foreign Languages and Technology
Students are equipped with foreign language proficiency for communication and professional tasks, mastery of office IT applications, and the ability to apply technology effectively in their work.
Practice-Oriented Training
The Event Management program is designed with three specialized tracks directly aligned with industry needs: Sports Events, Entertainment Events, and M.I.C.E. Over 70% of the courses go beyond theoretical assessment, requiring students to organize end-of-term events as part of their evaluation. Each class is simulated as a “mini event”, where students take on comprehensive roles in marketing, operations, management, and logistics.
Experienced Lecturers
The Faculty of Hospitality is proud of its team of dedicated lecturers with strong expertise, many of whom graduated from prestigious universities in Vietnam and abroad. In addition, the Faculty regularly invites guest lecturers who are senior professionals in the industry, bringing practical insights and helping students build strong connections with event management enterprises.
Experiential Learning Environment
HSU students study and practice in real-world event settings and professional television production environments, including stages and studios, event management companies, media–entertainment agencies, and convention–exhibition centers. They also participate in workshops led by industry experts, enabling them to quickly adapt to the pace of the labor market, sharpen practical skills, and strengthen their professional competence.
Internships at Prestigious Enterprises
Students complete two mandatory internships at the Faculty’s partner companies in event management, media, and entertainment, such as Cánh Cung Group, Uni Media, Choo Communication, SCBC Vietnam, and Sen Vàng Entertainment. These internships provide valuable opportunities to strengthen professional skills, gain practical industry experience, and prepare to confidently take on future management positions.
Specialized Knowledge
Trang bị cho sinh viên nền tảng kiến thức toàn diện về lý thuyết, nguyên tắc và quy trình thiết kế cũng như vận hành, quản lý sự kiện. Bên cạnh đó, sinh viên được đào tạo về quản trị tài chính, phân tích hành vi khách hàng, đồng thời nhận biết và phân tích các yếu tố chính trị, công nghệ, kinh tế, văn hóa, xã hội nhằm đánh giá môi trường tác động đến hoạt động tổ chức, giúp xây dựng chiến lược hiệu quả và phù hợp thực tiễn.
Professional Skills
Students are equipped with a comprehensive foundation of knowledge in the theories, principles, and processes of event design, operations, and management. They are also trained in financial management and customer behavior analysis, while learning to identify and assess political, technological, economic, cultural, and social factors that influence event organization. This enables them to develop effective and practical strategies tailored to the industry context.
Sustainable Development
Students develop a strong sense of professional responsibility, with respect for and adaptability to cultural diversity in professional contexts. The program encourages a spirit of lifelong learning, continuous skill development, multitasking, and the integration of emerging trends into professional practice. At the same time, students are trained to uphold ethical standards, comply with legal regulations in the event industry, and maintain a strong sense of responsibility toward their organizations and the community.
Graduates of the Event Management program are equipped with solid professional knowledge and skills, qualifying them for a wide range of positions, such as:
