The programme prepares students for the dynamic marketing industry through trend-focused modules like Integrated Marketing Communications and Digital Marketing. Students gain experience in large projects, research emerging trends, and develop skills in sustainable marketing, consumer insight, digital transformation, marketing automation, creativity, interactive marketing, and inclusive communications.
Language
English
Schedule
3 years
Degree
BA Hons
Location
Ben Thanh Ward
This course introduces business, covering corporate structure, global operations, key functions, market concepts, organizational structure, and basic financial management, while exploring how culture influences organizational behavior.
This course provides a comprehensive introduction to marketing, building fundamental skills and practical abilities for advanced study. It emphasizes real-world applications and contemporary challenges like e-marketing, ethics, and globalization.
Students will develop awareness of basic concepts of information and decision-making, which are crucial parts of marketing. Students will use these techniques to solve problems and make marketing decisions. The course, based on a simulated market (computer-based simulation game), will allow students to explore and experiment with various marketing tools to achieve specific business performance.
This course explores societal and technological changes reshaping marketing and how marketers must adapt. Students learn Sustainable Marketing principles to meet customer needs while enhancing social and environmental impact, integrating sustainability into strategies to address modern challenges, including climate change.
This course examines the development and complexity of branding, covering brand theory, strategic building, positioning, and management. Students explore the role of brands in daily life and the importance of strong consumer–brand relationships, gaining practical and theoretical skills in brand creation and storytelling to enhance career prospects in brand management, advertising, and marketing.
Understanding customers is key to gaining a competitive advantage. Students will learn to gather and analyze customer data to inform product development, marketing communication, and the overall shopping experience, as well as create sustainable products, effective messages, and pricing strategies.
This course teaches students to apply marketing communications theories to business, creating integrated campaigns that enhance customer experience and address business needs.
This course combines research methodology with insights from fields like Consumer Culture, Digital Marketing, and Marketing Innovation, forming a foundation for final-year independent research. Students learn qualitative and quantitative methods and engage with leading researchers through seminars on cutting-edge projects.
This final-year course prepares students for careers in marketing management, integrating curriculum knowledge while developing critical perspectives on business strategies. It uses real industry contexts to simulate marketing reports for both small and large companies.
This course covers multichannel interactive marketing, direct marketing, and CRM, emphasizing the use of customer data to attract and retain profitable consumers. Students learn interactive marketing tools, digital platforms, and key issues like data privacy and transparency, while exploring how organizations use technology to run targeted campaigns.
Critical Perspectives in Marketing
This course examines marketing innovation, driven by technology, changing consumer expectations, and sustainability demands.
Marketing Innovation
Students explore how innovation shapes products and services, developing skills in design, strategy, and commercialization through case studies, integrating marketing theory with practical application.
The dissertation allows students to research a topic of personal interest, often building on previous courses or work experiences. With guidance from supervisors, students apply academic theory to real marketing situations, working independently to set goals and explore a topic meaningful to them over an extended period alongside other coursework.
October 2026
The programme admits one intake per year only, ensuring academic quality and full alignment with UK education standards.
Flexible – suitable for diverse academic backgrounds:
High school academic transcript–based admission
International high school qualifications (A-Level, IB, AP, etc.)
National High School Graduation Examination results
Direct admission in accordance with regulations of the Ministry of Education and Training (MOET) and Hoa Sen University (HSU)
Simple application process with personalised 1:1 counselling for each applicant.
3-Year Programme
Applicants must meet one of the following criteria:
Graduated from high school and completed one year of study at a university, college, or vocational institution
Graduated from high school overseas
Hold an international academic qualification (IBD, A-Level, AS-Level, IGCSE, WACE, SACE, GED, SAT, ACT, or equivalent)
Completed the Foundation Programme at De Montfort University (DMU)
English language requirement:
IELTS Academic 6.0 or above, or equivalent.
4-Year Programme
IELTS Academic 5.0 or above, or equivalent English qualification
Tuition fees are publicly disclosed and transparent, specified by programme and academic year.
The University commits to stable tuition fees throughout the entire programme, ensuring financial certainty for students and parents.
View detailed tuition fees: HERE
Global Talent Scholarship
Value: 10% – 50% of tuition fees
Criteria: Academic performance and extracurricular achievements
UK Scholarship
Value: VND 10 – 50 million
Supports exchange programmes and final-year study abroad opportunities
All submitted applications are automatically considered for scholarships — no separate application required.
Students are guaranteed the opportunity to:
Complete the final year at DMU Leicester, UK
Receive a Bachelor’s degree awarded by the United Kingdom
Additionally, students may choose to transfer to DMU campuses or partner institutions in:
UAE, India, China, Singapore, Malaysia, the Philippines, Denmark, Kazakhstan, Hong Kong, Cambodia, and more.
International Exposure
DMU Global: academic exchange programmes in 30+ countries
UK Summer School from the first year of study
International internships with global corporations and partner enterprises
Official DMU Leicester learning account & digital library access
Academic clubs and global engagement activities under DMU Global
1:1 career guidance and international profile coaching
Mentorship programmes with industry experts and senior executives
Paid internship opportunities with multinational companies
Priority access to short-term exchange and study abroad programmes in the UK
