{"id":5682,"date":"2024-06-17T16:01:20","date_gmt":"2024-06-17T09:01:20","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?p=5682"},"modified":"2025-03-28T11:55:21","modified_gmt":"2025-03-28T04:55:21","slug":"hoc-quan-he-cong-chung-ra-lam-gi","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/hoc-quan-he-cong-chung-ra-lam-gi\/","title":{"rendered":"Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang ra l\u00e0m g\u00ec? C\u00f3 d\u1ec5 xin vi\u1ec7c kh\u00f4ng?"},"content":{"rendered":"\n

Quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. Gi\u00fap n\u00e2ng cao uy t\u00edn v\u00e0 v\u1ecb th\u1ebf trong c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i. V\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng kinh doanh, nhu c\u1ea7u v\u1ec1 nh\u00e2n l\u1ef1c ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang r\u1ea5t cao. Nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc uy t\u00edn tr\u00ean c\u1ea3 n\u01b0\u1edbc \u0111\u00e3 b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng \u0111\u00e0o t\u1ea1o ng\u00e0nh n\u00e0y. V\u1eady sinh vi\u00ean h\u1ecdc ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang ra l\u00e0m g\u00ec? C\u00f3 d\u1ec5 xin vi\u1ec7c hay kh\u00f4ng?<\/em><\/p>\n\n\n\n

C\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n ng\u00e0nh h\u1ecdc \u0111\u1ea7y  m\u1edbi m\u1ebb v\u00e0 thu h\u00fat n\u00e0y nh\u00e9!<\/p>\n\n\n

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\"H\u1ecdc
H\u1ecdc ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang ra l\u00e0m g\u00ec? Li\u1ec7u c\u00f3 d\u1ec5 xin vi\u1ec7c hay kh\u00f4ng?<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/a>1. Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc nh\u1eefng g\u00ec?<\/strong><\/h2>\n\n\n\n

Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, quan h\u1ec7 b\u00e1o ch\u00ed, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, t\u01b0 v\u1ea5n, tham m\u01b0u v\u00e0 v\u1eadn \u0111\u1ed9ng h\u00e0ng lanh. PR qu\u1ea3ng b\u00e1 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 t\u1ed5 ch\u1ee9c c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c; t\u1ea1o ra s\u1ef1 thi\u1ec7n c\u1ea3m v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 t\u00e0i tr\u1ee3, s\u1ef1 ki\u1ec7n, g\u00e2y qu\u1ef9\u2026<\/p>\n\n\n\n

H\u1ecdc ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/a>, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, duy tr\u00ec c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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\"C\u00f4ng
C\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi l\u00e0m ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n<\/div>\n\n\n

Sinh vi\u00ean theo h\u1ecdc ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u00e1c ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng nh\u01b0: truy\u1ec1n th\u00f4ng \u0111\u1ea1i c\u01b0\u01a1ng, khoa h\u1ecdc x\u00e3 h\u1ed9i, kinh t\u1ebf, x\u00e3 h\u1ed9i h\u1ecdc, ngo\u1ea1i ng\u1eef\u2026 \u0110\u1ed3ng th\u1eddi r\u00e8n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng  qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch PR; t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n; k\u1ef9 n\u0103ng vi\u1ebft b\u00e1o ch\u00ed, vi\u1ebft b\u00e0i PR; qu\u1ea3n tr\u1ecb website\u2026<\/p>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng v\u00e0 t\u01b0\u01a1ng t\u00e1c, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c b\u00ean li\u00ean quan nh\u01b0 KOL, Influencer\u2026  \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m PR c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ee7 k\u1ef9 n\u0103ng, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c ki\u1ebfn th\u1ee9c \u0111\u1ec3 b\u1eaft k\u1ecbp t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eefng xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng m\u1edbi.<\/p>\n\n\n\n

2. H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang ra l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n\n

Sau khi t\u1ed1t nghi\u1ec7p ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang, c\u00e1c b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111\u1ea7y n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o t\u1ea1i c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p l\u1edbn ho\u1eb7c c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc, t\u1ed5 ch\u1ee9c ch\u00ednh ph\u1ee7. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ef1  m\u1edf c\u00f4ng ty t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng ho\u1eb7c nghi\u00ean c\u1ee9u gi\u1ea3ng d\u1ea1y v\u1ec1 l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng\u2026<\/p>\n\n\n

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\"H\u1ecdc
H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang ra l\u00e0m g\u00ec?<\/figcaption><\/figure>\n<\/div>\n\n\n

M\u1ed9t s\u1ed1 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n sau khi ra tr\u01b0\u1eddng bao g\u1ed3m:<\/p>\n\n\n\n