{"id":31600,"date":"2026-04-16T10:39:39","date_gmt":"2026-04-16T03:39:39","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?p=31600"},"modified":"2026-04-16T10:39:40","modified_gmt":"2026-04-16T03:39:40","slug":"nganh-marketing-ra-lam-gi-hieu-nganh","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/nganh-marketing-ra-lam-gi-hieu-nganh\/","title":{"rendered":"Ng\u00e0nh Marketing ra l\u00e0m g\u00ec? Hi\u1ec3u \u0111\u00fang tr\u01b0\u1edbc khi ch\u1ecdn ng\u00e0nh"},"content":{"rendered":"\n<p><strong>Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, ng\u00e0nh Marketing \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c cao v\u00e0 li\u00ean t\u1ee5c m\u1edf r\u1ed9ng. Khi t\u00ecm hi\u1ec3u \u201cng\u00e0nh Marketing ra l\u00e0m g\u00ec\u201d, c\u00f3 th\u1ec3 th\u1ea5y vai tr\u00f2 c\u1ee7a Marketing kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u00e3 g\u1eafn ch\u1eb7t v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn th\u00fac \u0111\u1ea9y doanh thu. Ch\u00ednh s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y khi\u1ebfn ng\u00e0nh Marketing tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00ed sinh quan t\u00e2m trong n\u0103m 2026<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Ng\u00e0nh Marketing ra l\u00e0m g\u00ec? Hi\u1ec3u \u0111\u00fang tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn<\/h2>\n\n\n\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Marketing tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc thu h\u00fat s\u1ef1 quan t\u00e2m l\u1edbn c\u1ee7a th\u00ed sinh. S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n kinh t\u1ebf s\u1ed1 khi\u1ebfn vai tr\u00f2 c\u1ee7a Marketing ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-content\/uploads\/sites\/7\/2026\/04\/marketing.jpg\" alt=\"Ng\u00e0nh Marketing ra l\u00e0m g\u00ec? Hi\u1ec3u \u0111\u00fang tr\u01b0\u1edbc khi ch\u1ecdn ng\u00e0nh\" class=\"wp-image-31618\"\/><\/figure>\n\n\n\n<p>Tuy nhi\u00ean, b\u00ean c\u1ea1nh s\u1ee9c h\u00fat \u0111\u00f3, nhi\u1ec1u th\u00ed sinh v\u1eabn c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 b\u1ea3n ch\u1ea5t ng\u00e0nh h\u1ecdc n\u00e0y. Nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 \u201ch\u1ecdc Marketing ra l\u00e0m g\u00ec\u201d, \u201cc\u00f3 d\u1ec5 xin vi\u1ec7c kh\u00f4ng\u201d hay \u201cc\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n kh\u00f4ng\u201d l\u00e0 nh\u1eefng b\u0103n kho\u0103n ph\u1ed5 bi\u1ebfn tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u \u0111\u00fang ng\u00e0nh ngay t\u1eeb \u0111\u1ea7u kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi h\u1ecdc l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p, m\u00e0 c\u00f2n tr\u00e1nh t\u00ecnh tr\u1ea1ng h\u1ecdc theo xu h\u01b0\u1edbng nh\u01b0ng thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Marketing kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o &#8211; m\u00e0 l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>Marketing th\u01b0\u1eddng b\u1ecb hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o ho\u1eb7c l\u00e0m n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00e2y l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Marketing bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra n\u1ed9i dung \u201chay\u201d, m\u00e0 l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf th\u00f4ng qua vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y khi\u1ebfn Marketing tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh h\u1ecdc mang t\u00ednh \u1ee9ng d\u1ee5ng cao, g\u1eafn li\u1ec1n v\u1edbi th\u1ef1c ti\u1ec5n v\u00e0 lu\u00f4n thay \u0111\u1ed5i theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">H\u1ecdc Marketing ra l\u00e0m g\u00ec?<\/h2>\n\n\n\n<p>Trong n\u1ec1n kinh t\u1ebf s\u1ed1, doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o Marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra nhu c\u1ea7u l\u1edbn v\u1ec1 nh\u00e2n l\u1ef1c trong ng\u00e0nh, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn digital marketing v\u00e0 n\u1ed9i dung s\u1ed1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1194\" src=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-content\/uploads\/sites\/7\/2026\/04\/chuong-trinh-marketing-3.jpg\" alt=\"Ng\u00e0nh Marketing ra l\u00e0m g\u00ec? Hi\u1ec3u \u0111\u00fang tr\u01b0\u1edbc khi ch\u1ecdn ng\u00e0nh\" class=\"wp-image-31617\"\/><figcaption class=\"wp-element-caption\">Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh Marketing t\u1ea1i HSU t\u1ef1 tin tr\u00ecnh b\u00e0y d\u1ef1 \u00e1n <\/figcaption><\/figure>\n\n\n\n<p>Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh Marketing t\u1ea1i HSU c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n \u0111\u1ec3 \u0111\u1ea3m nh\u1eadn c\u00e1c v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c t\u1ea1i c\u00e1c t\u1ed5 ch\u1ee9c, agency, c\u00f4ng ty, doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chuy\u00ean vi\u00ean Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng &amp; Ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Digital Marketing\/Truy\u1ec1n th\u00f4ng \u2013 PR.<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt ho\u1eb7c t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n.<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec3m chung c\u1ee7a c\u00e1c v\u1ecb tr\u00ed n\u00e0y l\u00e0 \u0111\u1ec1u y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng hi\u1ec3u kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh. V\u00ec v\u1eady, Marketing kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00e0nh s\u00e1ng t\u1ea1o, m\u00e0 c\u00f2n l\u00e0 ng\u00e0nh \u0111\u00f2i h\u1ecfi t\u01b0 duy logic v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing: Ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c h\u01a1n l\u00e0 b\u1eb1ng c\u1ea5p<\/h2>\n\n\n\n<p>Marketing l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c thu nh\u1eadp linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 t\u0103ng nhanh theo n\u0103ng l\u1ef1c. \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u, m\u1ee9c l\u01b0\u01a1ng th\u01b0\u1eddng \u1edf m\u1ee9c trung b\u00ecnh, nh\u01b0ng khi t\u00edch l\u0169y \u0111\u01b0\u1ee3c kinh nghi\u1ec7m v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u, thu nh\u1eadp c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 qu\u1ea3ng c\u00e1o s\u1ed1 ho\u1eb7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch, thu nh\u1eadp kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o th\u1eddi gian l\u00e0m vi\u1ec7c m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c mang l\u1ea1i.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ng\u00e0nh m\u00e0 n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n so v\u1edbi b\u1eb1ng c\u1ea5p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Ng\u01b0\u1eddi h\u1ecdc c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 theo ng\u00e0nh Marketing?<\/h2>\n\n\n\n<p>V\u1edbi \u0111\u1eb7c th\u00f9 l\u00e0 ng\u00e0nh mang t\u00ednh th\u1ef1c ti\u1ec5n cao, ng\u01b0\u1eddi h\u1ecdc c\u1ea7n ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng ngay t\u1eeb khi c\u00f2n h\u1ecdc. Vi\u1ec7c tham gia c\u00e1c d\u1ef1 \u00e1n, x\u00e2y d\u1ef1ng n\u1ed9i dung ho\u1eb7c th\u1eed nghi\u1ec7m c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u1ef1c t\u1ebf s\u1ebd gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u00e0nh.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap ng\u01b0\u1eddi h\u1ecdc kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<p>Marketing kh\u00f4ng ph\u1ea3i l\u00e0 ng\u00e0nh ch\u1ec9 h\u1ecdc tr\u00ean l\u1edbp, m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m v\u00e0 th\u1ef1c h\u00e0nh li\u00ean t\u1ee5c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Vai tr\u00f2 c\u1ee7a m\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o trong ng\u00e0nh Marketing<\/h2>\n\n\n\n<p>M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o hi\u1ec7u qu\u1ea3 c\u1ea7n gi\u00fap sinh vi\u00ean r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi ng\u00e0nh Marketing, n\u01a1i m\u00e0 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1841\" height=\"1125\" src=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-content\/uploads\/sites\/7\/2026\/04\/chuong-trinh-marketing-4.jpg\" alt=\"Ng\u00e0nh Marketing ra l\u00e0m g\u00ec? Hi\u1ec3u \u0111\u00fang tr\u01b0\u1edbc khi ch\u1ecdn ng\u00e0nh\" class=\"wp-image-31616\"\/><\/figure>\n\n\n\n<p>T\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen, ng\u00e0nh Marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, gi\u00fap sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i tham gia c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, ti\u1ebfp c\u1eadn doanh nghi\u1ec7p v\u00e0 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng ngay t\u1eeb s\u1edbm. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 ng\u00e0nh v\u00e0 s\u1eb5n s\u00e0ng cho m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c sau khi t\u1ed1t nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn<\/strong>: \u0110\u1ed9i ng\u0169 Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m gi\u1ea3ng d\u1ea1y v\u00e0 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u1ef1c ti\u1ec5n. C\u00e1c gi\u1ea3ng vi\u00ean gi\u1eef v\u1ecb tr\u00ed c\u1ea5p cao t\u1ea1i doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/li>\n\n\n\n<li><strong>Ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp qu\u1ed1c t\u1ebf<\/strong>: V\u1edbi l\u1ee3i th\u1ebf ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c tr\u01b0\u1eddng qu\u1ed1c t\u1ebf n\u1ed5i ti\u1ebfng nh\u01b0 McCombs School of Business, The University of Texas at Austin, sinh vi\u00ean \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n, t\u1ef1 tin tr\u00ecnh b\u00e0y quan \u0111i\u1ec3m v\u00e0 tinh th\u1ea7n s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n qua t\u1eebng bu\u1ed5i h\u1ecdc, c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Th\u1ef1c t\u1eadp t\u00edch l\u0169y kinh nghi\u1ec7m<\/strong>: Sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh Marketing \u0111\u01b0\u1ee3c tham gia 2 k\u1ef3 th\u1ef1c t\u1eadp (nh\u1eadn th\u1ee9c \u2013 t\u1ed1t nghi\u1ec7p) t\u1ea1i c\u00e1c doanh nghi\u1ec7p uy t\u00edn l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Tr\u01b0\u1eddng v\u00e0 Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, nh\u1eb1m ti\u1ebfp x\u00fac s\u1edbm v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf v\u00e0 n\u00e2ng cao nghi\u1ec7p v\u1ee5. Xuy\u00ean su\u1ed1t kh\u00f3a h\u1ecdc, c\u00e1c b\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p v\u00e0 c\u00f4ng vi\u1ec7c qua c\u00e1c chuy\u1ebfn Corporate Campus Course.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">C\u01a1 h\u1ed9i x\u00e9t tuy\u1ec3n v\u00e0 h\u1ecdc b\u1ed5ng n\u0103m 2026<\/h2>\n\n\n\n<p>B\u00ean c\u1ea1nh ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, \u0110\u1ea1i h\u1ecdc Hoa Sen c\u00f2n \u00e1p d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n linh ho\u1ea1t, \u0111\u1ed3ng th\u1eddi tri\u1ec3n khai c\u00e1c ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng v\u1edbi gi\u00e1 tr\u1ecb l\u00ean \u0111\u1ebfn 70% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00ed sinh ch\u1ee7 \u0111\u1ed9ng l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c ph\u00f9 h\u1ee3p v\u00e0 ti\u1ebfp c\u1eadn m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp g\u1eafn li\u1ec1n v\u1edbi th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n<blockquote style=\"background: #F5FAFF;border-left: 4px solid #4A90E2;padding: 25px 15px 15px 15px;margin: 20px 0px 10px 0px;border-radius: 8px;font-size: 18px;line-height: 1.6;color: #333\">\n\n  <p style=\"margin: 0 0 14px 0;font-weight: 600\">\n    C\u01a1 h\u1ed9i nh\u1eadn H\u1eccC B\u1ed4NG gi\u00e1 tr\u1ecb l\u00ean \u0111\u1ebfn 70% H\u1eccC PH\u00cd TO\u00c0N KH\u00d3A \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tuy\u1ec3n sinh 2026\n  <\/p>\n\n\n  <p style=\"margin: 0 0 10px 0\">\n    \u2022 <strong>H\u1ecdc b\u1ed5ng Tinh hoa HSU<\/strong>: 70% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a (c\u00f3 \u0111i\u1ec1u ki\u1ec7n duy tr\u00ec)\n  <\/p>\n\n  <p style=\"margin: 0 0 10px 0\">\n    \u2022 <strong>H\u1ecdc b\u1ed5ng 35 n\u0103m HSU<\/strong>: 35% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a (c\u00f3 \u0111i\u1ec1u ki\u1ec7n duy tr\u00ec)\n  <\/p>\n\n  <p style=\"margin: 0 0 10px 0\">\n    \u2022 <strong>H\u1ecdc b\u1ed5ng Gi\u00e1o d\u1ee5c<\/strong>: 25% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a\n  <\/p>\n\n  <p style=\"margin: 0 0 10px 0\">\n    \u2022 <strong>H\u1ecdc b\u1ed5ng Doanh nghi\u1ec7p<\/strong>: 15% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a (c\u00f3 \u0111i\u1ec1u ki\u1ec7n duy tr\u00ec)\n  <\/p>\n\n  <p style=\"margin: 0 0 10px 0\">\n    \u2022 <strong>H\u1ecdc b\u1ed5ng C\u1ef1u sinh vi\u00ean<\/strong>: 15% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a\n  <\/p>\n\n  <p style=\"margin: 0\">\n    \u2022 <strong>H\u1ecdc b\u1ed5ng ng\u00e0nh TOP<\/strong>: 50% h\u1ecdc ph\u00ed n\u0103m nh\u1ea5t (Qu\u1ea3n tr\u1ecb Kinh doanh, Qu\u1ea3n tr\u1ecb Kh\u00e1ch s\u1ea1n, Marketing, Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n, C\u00f4ng ngh\u1ec7 Th\u00f4ng tin)\n  <\/p>\n\n<\/blockquote>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/xethocbong.hoasen.edu.vn\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=tuyensinh&amp;utm_content=xet-tuyen-som-dau-lop-12\" style=\"border-radius:0px;background-color:#024da1\" target=\"_blank\" rel=\"noopener\"><strong>\u0110\u0102NG K\u00dd X\u00c9T H\u1eccC B\u1ed4NG<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>Marketing l\u00e0 ng\u00e0nh c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf s\u1ed1, nh\u01b0ng c\u0169ng \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi h\u1ecdc ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng, linh ho\u1ea1t v\u00e0 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng. Vi\u1ec7c hi\u1ec3u \u0111\u00fang b\u1ea3n ch\u1ea5t ng\u00e0nh ngay t\u1eeb \u0111\u1ea7u s\u1ebd gi\u00fap th\u00ed sinh \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 ngh\u1ec1 nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>HSU \u00e1p d\u1ee5ng h\u1ecdc b\u1ed5ng cho nhi\u1ec1u ng\u00e0nh \u0111\u00e0o t\u1ea1o thu\u1ed9c 8 khoa 33 ng\u00e0nh t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen <strong><a href=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/\">[TH\u00d4NG TIN CHI TI\u1ebeT T\u1ea0I \u0110\u00c2Y]<\/a><\/strong>, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u nh\u00e2n l\u1ef1c hi\u1ec7n nay nh\u01b0 Kinh doanh, Marketing, C\u00f4ng ngh\u1ec7 Th\u00f4ng tin, Truy\u1ec1n th\u00f4ng, Thi\u1ebft k\u1ebf, Du l\u1ecbch &#8211; Nh\u00e0 h\u00e0ng &#8211; Kh\u00e1ch s\u1ea1n, Ng\u00f4n ng\u1eef &#8211; T\u00e2m l\u00fd \u2026 Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc ch\u00fa tr\u1ecdng &#8220;th\u1ef1c h\u1ecdc &#8211; th\u1ef1c l\u00e0m&#8221;, l\u00e0m cho sinh vi\u00ean gi\u00e0u kinh nghi\u1ec7m tr\u1ea3i nghi\u1ec7m gi\u00fap sinh vi\u00ean c\u00f3 l\u1ee3i th\u1ebf ngay t\u1eeb khi ng\u1ed3i tr\u00ean nh\u00e0 tr\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"border: 2px dashed #2B2B2B;background: #EAF2FF;padding: 20px 24px;border-radius: 14px;font-size: 18px;line-height: 1.7;color: #111;margin: 18px 0\">\n\n    <p style=\"margin: 0 0 12px 0\">\n        \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111ang nh\u1eadn h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd nhu c\u1ea7u x\u00e9t tuy\u1ec3n n\u0103m 2026 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 ng\u00e0nh \u0111\u00e0o t\u1ea1o,\n        \u00e1p d\u1ee5ng linh ho\u1ea1t 5 ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n.\n    <\/p>\n\n    <p style=\"margin: 0 0 16px 0\">\n        Th\u00ed sinh ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e0nh h\u1ecdc, ngh\u1ec1 nghi\u1ec7p ph\u00f9 h\u1ee3p?\n        C\u1ea7n t\u01b0 v\u1ea5n l\u1ed9 tr\u00ecnh x\u00e9t tuy\u1ec3n s\u1edbm b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c an to\u00e0n \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i tr\u00fang tuy\u1ec3n?\n    <\/p>\n\n    <p style=\"margin: 0 0 18px 0\">\n        \ud83d\udc49 <strong>Li\u00ean h\u1ec7 ngay Trung t\u00e2m Tuy\u1ec3n sinh \u2013 \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn 1:1,\n        gi\u1ea3i \u0111\u00e1p chi ti\u1ebft v\u1ec1 ng\u00e0nh h\u1ecdc, ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u0103ng k\u00fd ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c c\u1ee7a t\u1eebng th\u00ed sinh.\n    <\/p>\n\n    <p style=\"margin: 0 0 8px 0\">\n        \u2022 Hotline: <a href=\"tel:02873007272\">0287 300 7272<\/a>\n    <\/p>\n    <p style=\"margin: 0 0 8px 0\">\n        \u2022 Website: <a href=\"https:\/\/tuyensinh.hoasen.edu.vn\/\" target=\"_blank\" rel=\"noopener\">tuyensinh.hoasen.edu.vn<\/a>\n    <\/p>\n\n    <p style=\"margin: 0\">\n        \u2022 Fanpage: <a href=\"https:\/\/www.facebook.com\/HoaSenUni\" target=\"_blank\" rel=\"noopener\">FB.com\/HoaSenUni<\/a>\n    <\/p>\n\n<\/div>\n\n\n\n<p><strong>Th\u1ef1c hi\u1ec7n: Th\u1ea3o B\u00ecnh<br><\/strong>Ph\u00f2ng Marketing \u2013 Truy\u1ec1n th\u00f4ng<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, ng\u00e0nh Marketing \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c cao v\u00e0 li\u00ean t\u1ee5c m\u1edf r\u1ed9ng. Khi t\u00ecm hi\u1ec3u \u201cng\u00e0nh Marketing ra l\u00e0m g\u00ec\u201d, c\u00f3 th\u1ec3 th\u1ea5y vai tr\u00f2 c\u1ee7a Marketing kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u00e3 g\u1eafn ch\u1eb7t v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn th\u00fac \u0111\u1ea9y doanh thu. Ch\u00ednh s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y khi\u1ebfn ng\u00e0nh Marketing tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00ed sinh quan t\u00e2m trong n\u0103m 2026 Ng\u00e0nh Marketing ra l\u00e0m g\u00ec? Hi\u1ec3u&#8230;<\/p>\n","protected":false},"author":5544,"featured_media":31617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/about-temp-ts-news.php","format":"standard","meta":{"footnotes":""},"categories":[1344,1354,1352],"tags":[1075,51,39,1342],"class_list":["post-31600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuyen-sinh","category-huong-nghiep","category-tuyen-sinh","tag-dai-hoc-hoa-sen-4","tag-hoc-bong","tag-huong-nghiep","tag-tuyen-sinh-2026"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/31600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/users\/5544"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/comments?post=31600"}],"version-history":[{"count":1,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/31600\/revisions"}],"predecessor-version":[{"id":31619,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/31600\/revisions\/31619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media\/31617"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media?parent=31600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/categories?post=31600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/tags?post=31600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}