{"id":30158,"date":"2026-03-12T23:08:33","date_gmt":"2026-03-12T16:08:33","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?p=30158"},"modified":"2026-03-16T10:25:46","modified_gmt":"2026-03-16T03:25:46","slug":"quan-tri-trai-nghiem-khach-hang-so-hoc-truong-nao","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/quan-tri-trai-nghiem-khach-hang-so-hoc-truong-nao\/","title":{"rendered":"Ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1: h\u1ecdc \u1edf \u0111\u00e2u t\u1ed1t nh\u1ea5t?"},"content":{"rendered":"\n

Ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 h\u1ecdc \u1edf \u0111\u00e2u t\u1ed1t nh\u1ea5t l\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00ed sinh quan t\u00e2m khi l\u0129nh v\u1ef1c kinh doanh s\u1ed1 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 doanh nghi\u1ec7p ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c l\u1ef1a ch\u1ecdn tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc ph\u00f9 h\u1ee3p kh\u00f4ng ch\u1ec9 gi\u00fap sinh vi\u00ean ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c v\u1ec1 marketing, c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u, m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/strong><\/p>\n\n\n\n

V\u1eady ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 h\u1ecdc g\u00ec, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111\u00e2u l\u00e0 nh\u1eefng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u00e0o t\u1ea1o l\u0129nh v\u1ef1c n\u00e0y \u0111\u00e1ng c\u00e2n nh\u1eafc hi\u1ec7n nay?<\/p>\n\n\n\n

T\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 <\/h2>\n\n\n\n

Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 (Digital Customer Experience Management) l\u00e0 l\u0129nh v\u1ef1c t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft k\u1ebf, qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 website, \u1ee9ng d\u1ee5ng, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u1ee5c ti\u00eau c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 nh\u1ea5t qu\u00e1n trong su\u1ed1t qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u, mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

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>>>Xem th\u00eam: Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 \u0110\u1ea1i h\u1ecdc Hoa Sen<\/a><\/em><\/strong><\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh. Vi\u1ec7c qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi, t\u1ed1i \u01b0u d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh.<\/p>\n\n\n\n

V\u00ec v\u1eady, ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 ra \u0111\u1eddi nh\u1eb1m \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p gi\u1eefa marketing, c\u00f4ng ngh\u1ec7 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng kinh doanh s\u1ed1.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p c\u1ee7a ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 hi\u1ec7n nay<\/h3>\n\n\n\n

Trong n\u1ec1n kinh t\u1ebf s\u1ed1, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Nhi\u1ec1u t\u1ed5 ch\u1ee9c chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh kinh doanh t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m sang m\u00f4 h\u00ecnh \u201cl\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m\u201d, trong \u0111\u00f3 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng.<\/p>\n\n\n\n

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S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u00e2n h\u00e0ng s\u1ed1, d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 khi\u1ebfn nhu c\u1ea7u v\u1ec1 nh\u00e2n l\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u1eefng chuy\u00ean gia c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m, qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n

Do \u0111\u00f3, ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 l\u0129nh v\u1ef1c nhi\u1ec1u ti\u1ec1m n\u0103ng, ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng b\u1ea1n tr\u1ebb quan t\u00e2m \u0111\u1ebfn marketing, c\u00f4ng ngh\u1ec7, d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 ra tr\u01b0\u1eddng l\u00e0m g\u00ec?<\/h3>\n\n\n\n

Sau khi t\u1ed1t nghi\u1ec7p, sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i nhi\u1ec1u lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p nh\u01b0 c\u00f4ng ty c\u00f4ng ngh\u1ec7, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u00e2n h\u00e0ng s\u1ed1, doanh nghi\u1ec7p d\u1ecbch v\u1ee5, t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia ho\u1eb7c c\u00e1c c\u00f4ng ty marketing v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

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V\u1edbi n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1, ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m c\u00e1c v\u1ecb tr\u00ed nh\u01b0 chuy\u00ean vi\u00ean qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience Specialist), chuy\u00ean vi\u00ean ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, chuy\u00ean vi\u00ean marketing s\u1ed1 ho\u1eb7c qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM). B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng c\u1ea7n nh\u00e2n s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u d\u1ecbch v\u1ee5 \u0111a k\u00eanh v\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

Ngo\u00e0i ra, sinh vi\u00ean c\u00f2n c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c trong c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan nh\u01b0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m s\u1ed1, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n

Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 h\u1ecdc g\u00ec?<\/h2>\n\n\n\n

Ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo l\u1ed9 tr\u00ecnh \u0111\u00e0o t\u1ea1o k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c kinh doanh, marketing, c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb n\u1ec1n t\u1ea3ng v\u1ec1 kinh t\u1ebf, qu\u1ea3n tr\u1ecb v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh th\u00f4ng qua c\u00e1c h\u1ecdc ph\u1ea7n nh\u01b0 kinh t\u1ebf vi m\u00f4, marketing c\u0103n b\u1ea3n, qu\u1ea3n tr\u1ecb h\u1ecdc, \u0111\u1ea1o \u0111\u1ee9c kinh doanh v\u00e0 ph\u00e1p lu\u1eadt \u0111\u1ea1i c\u01b0\u01a1ng. Song song \u0111\u00f3, c\u00e1c m\u00f4n h\u1ecdc v\u1ec1 ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf v\u00e0 k\u1ef9 n\u0103ng tin h\u1ecdc gi\u00fap sinh vi\u00ean ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

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B\u01b0\u1edbc sang giai \u0111o\u1ea1n chuy\u00ean ng\u00e0nh, ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. Sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c h\u1ecdc ph\u1ea7n nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u00e0nh vi kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 v\u00e0 t\u00e0i ch\u00ednh doanh nghi\u1ec7p \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c m\u00f4n h\u1ecdc v\u1ec1 ch\u00ednh ph\u1ee7 \u0111i\u1ec7n t\u1eed, c\u00f4ng ngh\u1ec7 s\u1ed1 trong kinh doanh to\u00e0n c\u1ea7u v\u00e0 \u1ee9ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng n\u1ed9i dung s\u1ed1 gi\u00fap ng\u01b0\u1eddi h\u1ecdc n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 \u0111ang t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

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\u1ede c\u00e1c n\u0103m h\u1ecdc ti\u1ebfp theo, sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u h\u01a1n v\u1ec1 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. Nh\u1eefng h\u1ecdc ph\u1ea7n nh\u01b0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea3o m\u1eadt th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing ho\u1eb7c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng gamification gi\u00fap sinh vi\u00ean hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c h\u1ecdc v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, \u0111o l\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o ho\u1eb7c th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

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B\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, ch\u01b0\u01a1ng tr\u00ecnh c\u0169ng ch\u00fa tr\u1ecdng ph\u00e1t tri\u1ec3n t\u01b0 duy nghi\u00ean c\u1ee9u v\u00e0 k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u00f4ng qua c\u00e1c h\u1ecdc ph\u1ea7n nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u trong kinh doanh, qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u1ede giai \u0111o\u1ea1n cu\u1ed1i kh\u00f3a, sinh vi\u00ean c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn th\u1ef1c t\u1eadp t\u1ed1t nghi\u1ec7p ho\u1eb7c th\u1ef1c hi\u1ec7n kh\u00f3a lu\u1eadn, qua \u0111\u00f3 v\u1eadn d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c ti\u1ec5n trong doanh nghi\u1ec7p.<\/p>\n\n\n\n

Nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c kinh doanh, c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u, sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 \u0111\u01b0\u1ee3c trang b\u1ecb n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n \u0111\u1ec3 tham gia v\u00e0o c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 marketing s\u1ed1, qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1<\/h3>\n\n\n\n

Khi t\u00ecm hi\u1ec3u ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1, th\u00ed sinh n\u00ean c\u00e2n nh\u1eafc m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

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Tr\u01b0\u1edbc h\u1ebft, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ea7n c\u1eadp nh\u1eadt xu h\u01b0\u1edbng kinh doanh s\u1ed1, k\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c v\u1ec1 marketing, d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap sinh vi\u00ean hi\u1ec3u to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean c\u00f3 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p s\u1ebd gi\u00fap sinh vi\u00ean ti\u1ebfp c\u1eadn c\u00e1c t\u00ecnh hu\u1ed1ng kinh doanh th\u1ef1c t\u1ebf ngay trong qu\u00e1 tr\u00ecnh h\u1ecdc.<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1eadp, d\u1ef1 \u00e1n th\u1ef1c t\u1ebf v\u00e0 k\u1ebft n\u1ed1i doanh nghi\u1ec7p s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 sinh vi\u00ean t\u00edch l\u0169y kinh nghi\u1ec7m ngh\u1ec1 nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

Ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 h\u1ecdc \u1edf tr\u01b0\u1eddng n\u00e0o t\u1ed1t nh\u1ea5t?<\/h2>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, ng\u00e0nh Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1<\/strong> v\u1eabn c\u00f2n kh\u00e1 m\u1edbi. Ph\u1ea7n l\u1edbn c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc ch\u01b0a \u0111\u00e0o t\u1ea1o \u0111\u00fang t\u00ean ng\u00e0nh n\u00e0y m\u00e0 th\u01b0\u1eddng tri\u1ec3n khai d\u01b0\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh g\u1ea7n nh\u01b0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Digital Marketing ho\u1eb7c Kinh doanh s\u1ed1<\/strong> \u2013 nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 chung n\u1ec1n t\u1ea3ng v\u1ec1 qu\u1ea3n tr\u1ecb h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 v\u1eadn h\u00e0nh kinh doanh tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

Theo \u0111\u00f3, sinh vi\u00ean v\u1eabn c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c v\u1ec1 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ed1<\/strong>, nh\u1eefng n\u1ed9i dung c\u1ed1t l\u00f5i c\u1ee7a l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc t\u1ea1i Vi\u1ec7t Nam \u0111\u00e0o t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh g\u1ea7n v\u1edbi l\u0129nh v\u1ef1c n\u00e0y:<\/p>\n\n\n\n

Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU)<\/strong><\/p>\n\n\n\n

HSU l\u00e0 m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1<\/strong> theo \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ch\u01b0\u01a1ng tr\u00ecnh trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 marketing s\u1ed1, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng kinh doanh tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Th\u00f4ng tin li\u00ean h\u1ec7 Trung t\u00e2m tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen:<\/strong><\/p>\n\n\n\n