{"id":28756,"date":"2026-03-07T00:13:43","date_gmt":"2026-03-06T17:13:43","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?p=28756"},"modified":"2026-03-09T10:15:09","modified_gmt":"2026-03-09T03:15:09","slug":"tieng-anh-thuong-mai-va-truyen-thong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/tieng-anh-thuong-mai-va-truyen-thong-doanh-nghiep\/","title":{"rendered":"Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p: L\u1ef1a ch\u1ecdn c\u1ee7a th\u1ebf h\u1ec7 l\u00e0m vi\u1ec7c to\u00e0n c\u1ea7u"},"content":{"rendered":"\n

Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p \u0111ang tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Nhu c\u1ea7u nh\u00e2n s\u1ef1 v\u1eeba gi\u1ecfi ti\u1ebfng Anh v\u1eeba hi\u1ec3u m\u00f4i tr\u01b0\u1eddng kinh doanh \u2013 truy\u1ec1n th\u00f4ng \u0111ang t\u0103ng m\u1ea1nh. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n v\u00e0 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng ti\u1ebfng Anh \u0111ang tr\u1edf th\u00e0nh ngu\u1ed3n nh\u00e2n l\u1ef1c quan tr\u1ecdng trong nhi\u1ec1u t\u1ed5 ch\u1ee9c.<\/strong><\/p>\n\n\n\n

Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c h\u1ecdc ngo\u1ea1i ng\u1eef. Sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 s\u1eed d\u1ee5ng ti\u1ebfng Anh trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing, truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 \u0111\u1ed1i ngo\u1ea1i c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 ng\u00e0nh h\u1ecdc ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng b\u1ea1n tr\u1ebb y\u00eau th\u00edch ngo\u1ea1i ng\u1eef, quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng, \u0111\u1ed3ng th\u1eddi mong mu\u1ed1n l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf n\u0103ng \u0111\u1ed9ng.<\/p>\n\n\n\n

Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o k\u1ebft h\u1ee3p gi\u1eefa ng\u00f4n ng\u1eef Anh v\u1edbi ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng m\u1ea1i, marketing, truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 doanh nghi\u1ec7p.<\/p>\n\n\n\n

\"Ti\u1ebfng
Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/figcaption><\/figure>\n\n\n\n

>>>Xem th\u00eam: ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p HSU<\/a><\/em><\/strong><\/p>\n\n\n\n

Sinh vi\u00ean kh\u00f4ng ch\u1ec9 h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng ti\u1ebfng Anh th\u00e0nh th\u1ea1o m\u00e0 c\u00f2n hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 giao ti\u1ebfp v\u1edbi \u0111\u1ed1i t\u00e1c qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ngo\u1ea1i ng\u1eef v\u00e0 ki\u1ebfn th\u1ee9c kinh doanh, ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau trong doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia, t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf ho\u1eb7c doanh nghi\u1ec7p c\u00f3 ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t nh\u1eadp kh\u1ea9u.<\/p>\n\n\n\n

H\u1ecdc ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p ra l\u00e0m g\u00ec?<\/h2>\n\n\n\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u1edd l\u1ee3i th\u1ebf ngo\u1ea1i ng\u1eef v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 truy\u1ec1n th\u00f4ng \u2013 kinh doanh.<\/p>\n\n\n\n

\"Ti\u1ebfng
H\u1ecdc ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p ra l\u00e0m g\u00ec?<\/figcaption><\/figure>\n\n\n\n

M\u1ed9t s\u1ed1 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/p>\n\n\n\n

    \n
  1. Chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p<\/li>\n\n\n\n
  2. Chuy\u00ean vi\u00ean quan h\u1ec7 c\u00f4ng ch\u00fang (PR)<\/li>\n\n\n\n
  3. Chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/li>\n\n\n\n
  4. \u0110i\u1ec1u ph\u1ed1i vi\u00ean s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n
  5. Chuy\u00ean vi\u00ean marketing qu\u1ed1c t\u1ebf<\/li>\n\n\n\n
  6. Nh\u00e2n vi\u00ean xu\u1ea5t nh\u1eadp kh\u1ea9u<\/li>\n\n\n\n
  7. Chuy\u00ean vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf<\/li>\n\n\n\n
  8. Chuy\u00ean vi\u00ean quan h\u1ec7 \u0111\u1ed1i ngo\u1ea1i<\/li>\n<\/ol>\n\n\n\n

    Nh\u1eefng v\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, doanh nghi\u1ec7p xu\u1ea5t nh\u1eadp kh\u1ea9u, c\u00f4ng ty truy\u1ec1n th\u00f4ng \u2013 marketing, t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf ho\u1eb7c doanh nghi\u1ec7p c\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

    Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p c\u00f3 b\u1ecb AI thay th\u1ebf kh\u00f4ng?<\/h2>\n\n\n\n

    AI \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p giao ti\u1ebfp v\u00e0 truy\u1ec1n th\u00f4ng, nh\u01b0ng c\u0169ng t\u1ea1o ra nhu c\u1ea7u l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef trong b\u1ed1i c\u1ea3nh kinh doanh th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

    \"Ti\u1ebfng<\/figure>\n\n\n\n

    C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 d\u1ecbch thu\u1eadt ho\u1eb7c x\u1eed l\u00fd th\u00f4ng tin, nh\u01b0ng nh\u1eefng c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e0m ph\u00e1n v\u1edbi \u0111\u1ed1i t\u00e1c hay qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh doanh nghi\u1ec7p v\u1eabn c\u1ea7n con ng\u01b0\u1eddi.<\/p>\n\n\n\n

    V\u00ec v\u1eady, sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb c\u1ea3 k\u1ef9 n\u0103ng ng\u00f4n ng\u1eef, t\u01b0 duy truy\u1ec1n th\u00f4ng v\u00e0 hi\u1ec3u bi\u1ebft kinh doanh s\u1ebd c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

    Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p h\u1ecdc nh\u1eefng m\u00f4n g\u00ec?<\/h2>\n\n\n\n

    Khi theo h\u1ecdc ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, sinh vi\u00ean kh\u00f4ng ch\u1ec9 h\u1ecdc ti\u1ebfng Anh \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef trong m\u00f4i tr\u01b0\u1eddng kinh doanh, truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 doanh nghi\u1ec7p.<\/p>\n\n\n\n

    \"Ti\u1ebfng
    Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p h\u1ecdc nh\u1eefng m\u00f4n g\u00ec?<\/figcaption><\/figure>\n\n\n\n

    Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c ng\u00f4n ng\u1eef, truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i nh\u1eb1m gi\u00fap sinh vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c trong c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf ho\u1eb7c doanh nghi\u1ec7p \u0111a qu\u1ed1c gia. C\u00e1c nh\u00f3m m\u00f4n h\u1ecdc ti\u00eau bi\u1ec3u g\u1ed3m:<\/p>\n\n\n\n

    Kh\u1ed1i ki\u1ebfn th\u1ee9c ng\u00f4n ng\u1eef chuy\u00ean s\u00e2u
    <\/strong>Sinh vi\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n 4 k\u1ef9 n\u0103ng Nghe \u2013 N\u00f3i \u2013 \u0110\u1ecdc \u2013 Vi\u1ebft th\u00f4ng qua c\u00e1c h\u1ecdc ph\u1ea7n nh\u01b0 K\u1ef9 n\u0103ng nghe n\u00f3i ti\u1ebfng Anh, K\u1ef9 n\u0103ng \u0111\u1ecdc vi\u1ebft, Ng\u1eef \u00e2m \u2013 \u00e2m v\u1ecb h\u1ecdc, H\u00ecnh th\u00e1i h\u1ecdc v\u00e0 c\u00fa ph\u00e1p ti\u1ebfng Anh. Nh\u1eefng m\u00f4n h\u1ecdc n\u00e0y gi\u00fap ng\u01b0\u1eddi h\u1ecdc s\u1eed d\u1ee5ng ti\u1ebfng Anh ch\u00ednh x\u00e1c v\u00e0 chuy\u00ean nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng h\u1ecdc thu\u1eadt v\u00e0 c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

    \"Ti\u1ebfng<\/figure>\n\n\n\n

    Kh\u1ed1i ki\u1ebfn th\u1ee9c th\u01b0\u01a1ng m\u1ea1i v\u00e0 truy\u1ec1n th\u00f4ng
    <\/strong>\u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. Sinh vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1c m\u00f4n nh\u01b0 Anh v\u0103n kinh doanh, Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, K\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng, D\u1eabn nh\u1eadp truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p. Nh\u1eefng h\u1ecdc ph\u1ea7n n\u00e0y gi\u00fap sinh vi\u00ean hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

    \"Ti\u1ebfng<\/figure>\n\n\n\n

    Kh\u1ed1i ki\u1ebfn th\u1ee9c \u1ee9ng d\u1ee5ng v\u00e0 k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p
    <\/strong>Sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c h\u1ecdc Bi\u00ean \u2013 phi\u00ean d\u1ecbch th\u01b0\u01a1ng m\u1ea1i, x\u00e2y d\u1ef1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, c\u00f9ng c\u00e1c h\u1ecdc ph\u1ea7n v\u1ec1 thuy\u1ebft tr\u00ecnh, giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m. Ngo\u00e0i ra, ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n cho ph\u00e9p h\u1ecdc th\u00eam ngo\u1ea1i ng\u1eef th\u1ee9 hai nh\u01b0 Nh\u1eadt, Ph\u00e1p, Trung ho\u1eb7c H\u00e0n \u0111\u1ec3 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n

    \"Ti\u1ebfng<\/figure>\n\n\n\n

    \u0110\u1eb7c bi\u1ec7t, sinh vi\u00ean \u0111\u01b0\u1ee3c tham gia hai k\u1ef3 th\u1ef1c t\u1eadp doanh nghi\u1ec7p nh\u1eb1m ti\u1ebfp c\u1eadn m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf v\u00e0 t\u00edch l\u0169y kinh nghi\u1ec7m ngh\u1ec1 nghi\u1ec7p ngay trong qu\u00e1 tr\u00ecnh h\u1ecdc.<\/p>\n\n\n\n

    Thu nh\u1eadp ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p ra sao?<\/h2>\n\n\n\n

    V\u1edbi l\u1ee3i th\u1ebf s\u1eed d\u1ee5ng ti\u1ebfng Anh trong m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf, sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m v\u1edbi m\u1ee9c thu nh\u1eadp h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

    \"Ti\u1ebfng
    Thu nh\u1eadp ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p ra sao?<\/figcaption><\/figure>\n\n\n\n

    M\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m c\u1ee7a sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng th\u01b0\u1eddng dao \u0111\u1ed9ng kho\u1ea3ng 10 \u2013 18 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng \u1edf c\u00e1c v\u1ecb tr\u00ed nh\u01b0 chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, nh\u00e2n vi\u00ean marketing qu\u1ed1c t\u1ebf, chuy\u00ean vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf ho\u1eb7c nh\u00e2n vi\u00ean xu\u1ea5t nh\u1eadp kh\u1ea9u.<\/p>\n\n\n\n

    Sau 3 \u2013 5 n\u0103m kinh nghi\u1ec7m, m\u1ee9c thu nh\u1eadp c\u00f3 th\u1ec3 t\u0103ng l\u00ean kho\u1ea3ng 20 \u2013 35 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng khi \u0111\u1ea3m nhi\u1ec7m c\u00e1c v\u1ecb tr\u00ed nh\u01b0:<\/p>\n\n\n\n

    \"Ti\u1ebfng<\/figure>\n\n\n\n
      \n
    1. Chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c<\/li>\n\n\n\n
    2. Qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p<\/li>\n\n\n\n
    3. Chuy\u00ean vi\u00ean quan h\u1ec7 \u0111\u1ed1i ngo\u1ea1i<\/li>\n\n\n\n
    4. Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c marketing qu\u1ed1c t\u1ebf<\/li>\n<\/ol>\n\n\n\n

      \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, c\u00f4ng ty truy\u1ec1n th\u00f4ng l\u1edbn ho\u1eb7c doanh nghi\u1ec7p xu\u1ea5t nh\u1eadp kh\u1ea9u, thu nh\u1eadp c\u00f3 th\u1ec3 cao h\u01a1n nh\u1edd c\u00e1c kho\u1ea3n th\u01b0\u1edfng, ph\u1ee5 c\u1ea5p ngo\u1ea1i ng\u1eef v\u00e0 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

      Nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ngo\u1ea1i ng\u1eef, k\u1ef9 n\u0103ng truy\u1ec1n th\u00f4ng v\u00e0 hi\u1ec3u bi\u1ebft kinh doanh, sinh vi\u00ean ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, t\u1eeb truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, marketing \u0111\u1ebfn quan h\u1ec7 qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

      V\u00ec sao ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p t\u1ea1i HSU l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u?<\/h2>\n\n\n\n

      \u0110\u1ea1t ki\u1ec3m \u0111\u1ecbnh qu\u1ed1c t\u1ebf FIBAA & AUN-QA<\/strong><\/h2>\n\n\n\n

      Ch\u01b0\u01a1ng tr\u00ecnh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo c\u00e1c chu\u1ea9n ki\u1ec3m \u0111\u1ecbnh qu\u1ed1c t\u1ebf uy t\u00edn nh\u01b0 FIBAA (Th\u1ee5y S\u0129) v\u00e0 AUN-QA (\u0110\u00f4ng Nam \u00c1). N\u1ed9i dung \u0111\u00e0o t\u1ea1o tu\u00e2n th\u1ee7 b\u1ed9 ti\u00eau chu\u1ea9n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c ch\u00e2u \u00c2u (ESG) v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi h\u1ec7 th\u1ed1ng t\u00edn ch\u1ec9 ch\u00e2u \u00c2u (ECTS). Nh\u1edd \u0111\u00f3, sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc hi\u1ec7n \u0111\u1ea1i, t\u00edch h\u1ee3p y\u1ebfu t\u1ed1 li\u00ean v\u0103n h\u00f3a v\u00e0 t\u01b0 duy to\u00e0n c\u1ea7u, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

      \"Ti\u1ebfng
      Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh qu\u1ed1c t\u1ebf FIBAA & AUN-QA<\/figcaption><\/figure>\n\n\n\n

      Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n<\/h3>\n\n\n\n

      \u0110\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean Khoa Ng\u00f4n ng\u1eef \u2013 T\u00e2m l\u00fd t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen l\u00e0 nh\u1eefng chuy\u00ean gia c\u00f3 n\u1ec1n t\u1ea3ng h\u1ecdc thu\u1eadt v\u1eefng ch\u1eafc v\u00e0 tr\u1ea3i nghi\u1ec7m qu\u1ed1c t\u1ebf phong ph\u00fa. Nhi\u1ec1u gi\u1ea3ng vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i c\u00e1c qu\u1ed1c gia c\u00f3 n\u1ec1n gi\u00e1o d\u1ee5c ti\u00ean ti\u1ebfn nh\u01b0 Hoa K\u1ef3, Anh Qu\u1ed1c, Ph\u1ea7n Lan, \u00dac\u2026 B\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, gi\u1ea3ng vi\u00ean c\u00f2n mang \u0111\u1ebfn g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf t\u1eeb m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p v\u00e0 truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf, gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 c\u00e1ch v\u1eadn d\u1ee5ng ti\u1ebfng Anh trong b\u1ed1i c\u1ea3nh c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

      \"Ti\u1ebfng
      Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p c\u00f3 b\u1ecb AI thay th\u1ebf kh\u00f4ng?<\/figcaption><\/figure>\n\n\n\n

      Tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp mang t\u00ednh to\u00e0n c\u1ea7u<\/h3>\n\n\n\n

      Sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 h\u1ecdc ng\u00f4n ng\u1eef trong l\u1edbp h\u1ecdc m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn v\u0103n h\u00f3a v\u00e0 t\u01b0 duy qu\u1ed1c t\u1ebf th\u00f4ng qua nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trao \u0111\u1ed5i sinh vi\u00ean, tr\u1ea1i h\u00e8 qu\u1ed1c t\u1ebf, d\u1ef1 \u00e1n h\u1ecdc thu\u1eadt, workshop chuy\u00ean ng\u00e0nh v\u00e0 cu\u1ed9c thi h\u1ecdc thu\u1eadt gi\u00fap sinh vi\u00ean r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng giao ti\u1ebfp \u0111a v\u0103n h\u00f3a v\u00e0 th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

      \"Ti\u1ebfng<\/figure>\n\n\n\n

      Th\u1ef1c t\u1eadp t\u1ea1i doanh nghi\u1ec7p uy t\u00edn<\/h3>\n\n\n\n

      Trong qu\u00e1 tr\u00ecnh h\u1ecdc, sinh vi\u00ean s\u1ebd tham gia hai k\u1ef3 th\u1ef1c t\u1eadp g\u1ed3m th\u1ef1c t\u1eadp nh\u1eadn th\u1ee9c v\u00e0 th\u1ef1c t\u1eadp t\u1ed1t nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p, tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, marketing ho\u1eb7c kinh doanh th\u1ef1c t\u1ebf. Qua \u0111\u00f3, sinh vi\u00ean kh\u00f4ng ch\u1ec9 t\u00edch l\u0169y kinh nghi\u1ec7m ngh\u1ec1 nghi\u1ec7p m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n t\u01b0 duy l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p ngay t\u1eeb khi c\u00f2n tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng.<\/p>\n\n\n\n

      \"Ti\u1ebfng<\/figure>\n\n\n\n

      S\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh sinh vi\u00ean ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p?<\/h2>\n\n\n\n

      Trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i ng\u00f4n ng\u1eef, v\u0103n h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

      \"Ti\u1ebfng<\/figure>\n\n\n\n

      T\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, gi\u00fap sinh vi\u00ean ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c ngo\u1ea1i ng\u1eef chuy\u00ean s\u00e2u, hi\u1ec3u m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 s\u1eed d\u1ee5ng ti\u1ebfng Anh hi\u1ec7u qu\u1ea3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p. Sinh vi\u00ean c\u00f2n c\u00f3 c\u01a1 h\u1ed9i tham gia c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, th\u1ef1c t\u1eadp t\u1ea1i doanh nghi\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf ngay trong qu\u00e1 tr\u00ecnh h\u1ecdc.<\/p>\n\n\n\n

      N\u1ebfu b\u1ea1n y\u00eau th\u00edch ti\u1ebfng Anh, quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u2013 kinh doanh v\u00e0 mu\u1ed1n l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, \u0111\u00e2y l\u00e0 ng\u00e0nh h\u1ecdc \u0111\u00e1ng c\u00e2n nh\u1eafc.<\/p>\n\n\n\n

      H\u00e3y \u0111\u0103ng k\u00fd t\u00ecm hi\u1ec3u ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen.<\/p>\n\n\n\n

      Th\u00ed sinh li\u00ean h\u1ec7 Trung t\u00e2m Tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u1ec1 ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n n\u0103m 2026 c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng h\u1ea5p d\u1eabn.<\/strong><\/p>\n\n\n\n

      \n\n

      \n N\u0103m 2026, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u00e1p d\u1ee5ng 5 ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh:<\/strong>\n <\/p>\n\n

      \n

      \u2013 X\u00e9t k\u1ebft qu\u1ea3 thi t\u1ed1t nghi\u1ec7p THPT 2026<\/p>\n

      \u2013 X\u00e9t b\u1eb1ng h\u1ecdc b\u1ea1 THPT theo t\u1ed5 h\u1ee3p 3 m\u00f4n<\/p>\n

      \u2013 X\u00e9t \u0111i\u1ec3m k\u1ef3 thi \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a \u0110HQG TP.HCM & \u0110HQG H\u00e0 N\u1ed9i 2026<\/p>\n

      \u2013 X\u00e9t tuy\u1ec3n th\u1eb3ng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/p>\n

      \u2013 X\u00e9t b\u1eb1ng h\u00ecnh th\u1ee9c ph\u1ecfng v\u1ea5n<\/p>\n <\/div>\n\n

      \n Th\u00ed sinh ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e0nh h\u1ecdc? C\u1ea7n t\u01b0 v\u1ea5n l\u1ed9 tr\u00ecnh x\u00e9t tuy\u1ec3n s\u1edbm b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c an to\u00e0n \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i tr\u00fang tuy\u1ec3n?\n <\/p>\n\n

      \n Li\u00ean h\u1ec7 ngay Trung t\u00e2m Tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n 1:1, gi\u1ea3i \u0111\u00e1p chi ti\u1ebft v\u1ec1 ng\u00e0nh h\u1ecdc, ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng.\n <\/p>\n\n

      \n

      \ud83d\udcde Hotline: (028) 7300 7272<\/a><\/p>\n

      \u2709\ufe0f Email: tuyensinh@hoasen.edu.vn<\/a><\/p>\n

      \ud83c\udf10 Tuy\u1ec3n sinh: tuyensinh.hoasen.edu.vn<\/a><\/p>\n

      \ud83d\udccd \u0110\u1ecba ch\u1ec9: Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (S\u1ea3nh G, t\u1ea7ng tr\u1ec7t), s\u1ed1 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh, TP. HCM<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

      \n

      Th\u1ef1c hi\u1ec7n: Huy\u1ec1n \u0110inh<\/strong><\/strong><\/p>\n\n\n\n

      Ph\u00f2ng Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

      Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p \u0111ang tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Nhu c\u1ea7u nh\u00e2n s\u1ef1 v\u1eeba gi\u1ecfi ti\u1ebfng Anh v\u1eeba hi\u1ec3u m\u00f4i tr\u01b0\u1eddng kinh doanh \u2013 truy\u1ec1n th\u00f4ng \u0111ang t\u0103ng m\u1ea1nh. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n v\u00e0 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng ti\u1ebfng Anh \u0111ang tr\u1edf th\u00e0nh ngu\u1ed3n nh\u00e2n l\u1ef1c quan tr\u1ecdng trong nhi\u1ec1u t\u1ed5 ch\u1ee9c. Ng\u00e0nh Ti\u1ebfng Anh th\u01b0\u01a1ng m\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c…<\/p>\n","protected":false},"author":5540,"featured_media":28760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/about-temp-ts-news.php","format":"standard","meta":{"footnotes":""},"categories":[1344,1354],"tags":[1075,39,1658,1342],"class_list":["post-28756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuyen-sinh","category-huong-nghiep","tag-dai-hoc-hoa-sen-4","tag-huong-nghiep","tag-tieng-anh-thuong-mai-va-truyen-thong-doanh-nghiep","tag-tuyen-sinh-2026"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/28756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/comments?post=28756"}],"version-history":[{"count":5,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/28756\/revisions"}],"predecessor-version":[{"id":29208,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/28756\/revisions\/29208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media\/28760"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media?parent=28756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/categories?post=28756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/tags?post=28756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}