{"id":10982,"date":"2026-03-01T07:32:00","date_gmt":"2026-03-01T00:32:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?p=10982"},"modified":"2026-03-07T23:41:06","modified_gmt":"2026-03-07T16:41:06","slug":"quan-tri-cong-nghe-truyen-thong","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/quan-tri-cong-nghe-truyen-thong\/","title":{"rendered":"Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec, h\u1ecdc g\u00ec, m\u1ee9c l\u01b0\u01a1ng bao nhi\u00eau?"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh \u0111\u01a1n thu\u1ea7n, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c v\u00e0 c\u1ea3 c\u01a1 quan nh\u00e0 n\u01b0\u1edbc. Ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng ra \u0111\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ea5p thi\u1ebft v\u1ec1 nh\u00e2n l\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd n\u1ed9i dung, v\u1eadn h\u00e0nh chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0o qu\u00e1 tr\u00ecnh truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/strong><\/p>\n\n\n\n

Theo B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng, l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00f3ng g\u00f3p tr\u00ean 7% GDP qu\u1ed1c gia, v\u1edbi doanh thu to\u00e0n ng\u00e0nh th\u00f4ng tin \u2013 truy\u1ec1n th\u00f4ng \u0111\u1ea1t h\u01a1n 4 tri\u1ec7u t\u1ef7 \u0111\u1ed3ng, ph\u1ea3n \u00e1nh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng. Song song \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u0111\u1ec1u \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 v\u1eeba hi\u1ec3u truy\u1ec1n th\u00f4ng, v\u1eeba gi\u1ecfi qu\u1ea3n tr\u1ecb v\u00e0 th\u00e0nh th\u1ea1o c\u00f4ng ngh\u1ec7, m\u1edf ra c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p r\u1ea5t l\u1edbn cho sinh vi\u00ean ng\u00e0nh n\u00e0y.<\/p>\n\n\n\n

V\u1eady ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec? H\u1ecdc nh\u1eefng g\u00ec? Ra tr\u01b0\u1eddng l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec v\u00e0 m\u1ee9c thu nh\u1eadp ra sao? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 chuy\u00ean s\u00e2u, gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 h\u01a1n cho h\u00e0nh tr\u00ecnh ch\u1ecdn ng\u00e0nh, ch\u1ecdn ngh\u1ec1 trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc li\u00ean ng\u00e0nh k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1, v\u00e0 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung nh\u1eb1m x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a n\u1ec1n t\u1ea3ng. <\/p>\n\n\n\n

\"\"
Sinh vi\u00ean HSU tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i \u0110\u00e0i Ti\u1ebfng n\u00f3i Vi\u1ec7t Nam – Ban VOV Giao th\u00f4ng<\/figcaption><\/figure>\n\n\n\n

>>>Xem th\u00eam: Sinh vi\u00ean HSU tr\u1ea3i nghi\u1ec7m h\u1eadu tr\u01b0\u1eddng VOV, h\u1ecdc l\u00e0m ph\u00e1t thanh chuy\u00ean nghi\u1ec7p<\/a><\/strong><\/em><\/p>\n\n\n\n

Kh\u00e1c v\u1edbi ng\u00e0nh Truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng ch\u1ec9 t\u1eadp trung v\u00e0o n\u1ed9i dung v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng, ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 quy tr\u00ecnh truy\u1ec1n th\u00f4ng, t\u1eeb nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111\u1ebfn \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 AI, Big Data, n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

C\u00e1c l\u0129nh v\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a ng\u00e0nh bao g\u1ed3m:<\/p>\n\n\n\n

    \n
  1. Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 cho doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c;<\/li>\n\n\n\n
  2. V\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng \u0111a n\u1ec1n t\u1ea3ng (social media, website, app, n\u1ec1n t\u1ea3ng AI\/VR…);<\/li>\n\n\n\n
  3. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00f4ng ngh\u1ec7 s\u1ed1, d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi;<\/li>\n\n\n\n
  4. S\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung s\u1ed1 nh\u01b0 video marketing, infographics, podcast, livestream\u2026;<\/li>\n\n\n\n
  5. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1eb1ng c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7.<\/li>\n<\/ol>\n\n\n\n

    Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng h\u1ecdc nh\u1eefng m\u00f4n g\u00ec?<\/h2>\n\n\n\n

    Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng th\u01b0\u1eddng k\u00e9o d\u00e0i 4 n\u0103m \u1edf b\u1eadc c\u1eed nh\u00e2n, bao g\u1ed3m c\u1ea3 ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 ng\u00e0nh h\u1ecdc li\u00ean ng\u00e0nh, t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a truy\u1ec1n th\u00f4ng, c\u00f4ng ngh\u1ec7 s\u1ed1, qu\u1ea3n tr\u1ecb v\u00e0 thi\u1ebft k\u1ebf n\u1ed9i dung nh\u1eb1m \u0111\u00e0o t\u1ea1o th\u1ebf h\u1ec7 nh\u00e2n l\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng l\u1eadp chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o n\u1ed9i dung, v\u1eadn h\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 h\u00f3a.<\/p>\n\n\n\n

    \"\"
    H\u1ecdc g\u00ec trong ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng?<\/figcaption><\/figure>\n\n\n\n

    Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng<\/strong><\/p>\n\n\n\n

      \n
    1. Nguy\u00ean l\u00fd truy\u1ec1n th\u00f4ng v\u00e0 h\u00e0nh vi truy\u1ec1n th\u00f4ng trong x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i;<\/li>\n\n\n\n
    2. Kinh t\u1ebf truy\u1ec1n th\u00f4ng, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng;<\/li>\n\n\n\n
    3. T\u00e2m l\u00fd h\u1ecdc ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (customer persona);<\/li>\n\n\n\n
    4. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/li>\n<\/ol>\n\n\n\n

      K\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng<\/strong><\/p>\n\n\n\n

        \n
      1. L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC);<\/li>\n\n\n\n
      2. Qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung truy\u1ec1n th\u00f4ng tr\u00ean \u0111a n\u1ec1n t\u1ea3ng (omnichannel);<\/li>\n\n\n\n
      3. Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, quan h\u1ec7 c\u00f4ng ch\u00fang (PR) v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1.<\/li>\n<\/ol>\n\n\n\n

        \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u<\/strong><\/p>\n\n\n\n

          \n
        1. K\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u1ed1 \u0111a ph\u01b0\u01a1ng ti\u1ec7n: video, podcast, animation;<\/li>\n\n\n\n
        2. C\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng: Adobe Creative Suite, Canva Pro, Premiere, OBS Studio;<\/li>\n\n\n\n
        3. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng (Media Analytics), s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch (Google Analytics, Meta Business Suite\u2026);<\/li>\n\n\n\n
        4. C\u1eadp nh\u1eadt tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), machine learning, th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a truy\u1ec1n th\u00f4ng.<\/li>\n<\/ol>\n\n\n\n
          \"\"<\/figure>\n\n\n\n

          M\u00f4n h\u1ecdc th\u1ef1c h\u00e0nh v\u00e0 d\u1ef1 \u00e1n th\u1ef1c t\u1ebf<\/strong><\/p>\n\n\n\n

            \n
          1. C\u00e1c workshop, d\u1ef1 \u00e1n nh\u00f3m v\u00e0 m\u00f4n h\u1ecdc m\u00f4 ph\u1ecfng doanh nghi\u1ec7p;<\/li>\n\n\n\n
          2. Th\u1ef1c t\u1eadp t\u1ea1i doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng, agency qu\u1ea3ng c\u00e1o, c\u00f4ng ty c\u00f4ng ngh\u1ec7, ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c \u0111a ph\u01b0\u01a1ng ti\u1ec7n;<\/li>\n\n\n\n
          3. Th\u1ef1c hi\u1ec7n \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p ho\u1eb7c \u0111\u1ec1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u1ef1c t\u1ebf, c\u00f3 c\u1ed1 v\u1ea5n doanh nghi\u1ec7p h\u1ed7 tr\u1ee3.<\/li>\n<\/ol>\n\n\n\n

            V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc ch\u00fa tr\u1ecdng th\u1ef1c h\u00e0nh, t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1c k\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng thi\u1ebft y\u1ebfu, ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 gi\u00fap sinh vi\u00ean l\u00e0m ch\u1ee7 c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng s\u1ed1 m\u00e0 c\u00f2n trang b\u1ecb t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 c\u00e1c b\u1ea1n tr\u1ebb ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o \u2013 c\u00f4ng ngh\u1ec7 \u0111\u1ea7y ti\u1ec1m n\u0103ng hi\u1ec7n nay.<\/p>\n\n\n\n

            L\u00fd do n\u00ean ch\u1ecdn ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng?<\/h2>\n\n\n\n

            Ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn cho c\u00e1c b\u1ea1n tr\u1ebb \u0111am m\u00ea s\u00e1ng t\u1ea1o, c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do ch\u00ednh khi\u1ebfn ng\u00e0nh h\u1ecdc n\u00e0y \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c th\u00ed sinh x\u00e9t tuy\u1ec3n \u0111\u1ea1i h\u1ecdc:<\/p>\n\n\n\n

            \"\"
            Sinh vi\u00ean HSU tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ea3n xu\u1ea5t truy\u1ec1n h\u00ecnh t\u1ea1i VCCorp<\/figcaption><\/figure>\n\n\n\n

            >>>Xem th\u00eam: Sinh vi\u00ean Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ea3n xu\u1ea5t truy\u1ec1n h\u00ecnh t\u1ea1i VCCorp<\/a><\/em><\/strong><\/p>\n\n\n\n

            Xu h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p \u0111\u1ea7y tri\u1ec3n v\u1ecdng<\/h3>\n\n\n\n

            V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1, nhu c\u1ea7u nh\u00e2n l\u1ef1c trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng. Theo b\u00e1o c\u00e1o c\u1ee7a Vietnamworks, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 trong ng\u00e0nh truy\u1ec1n th\u00f4ng \u2013 c\u00f4ng ngh\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn 10% m\u1ed7i n\u0103m, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i, digital marketing, ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

            Ng\u00e0nh h\u1ecdc n\u00e0y cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho sinh vi\u00ean trong vi\u1ec7c tham gia v\u00e0o c\u00e1c l\u0129nh v\u1ef1c \u0111ang c\u00f3 nhu c\u1ea7u cao, t\u1eeb qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng s\u1ed1, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, \u0111\u1ebfn \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p \u0111a d\u1ea1ng <\/h3>\n\n\n\n

            Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong nhi\u1ec1u l\u0129nh v\u1ef1c, t\u1eeb qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng s\u1ed1, t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung s\u1ed1. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn vai tr\u00f2 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng t\u1ea1i c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ho\u1eb7c c\u00e1c start-up s\u00e1ng t\u1ea1o. Ng\u00e0nh h\u1ecdc m\u1edf ra c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c kh\u00f4ng ch\u1ec9 trong c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n trong c\u00e1c l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed, gi\u00e1o d\u1ee5c, c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n

            C\u01a1 h\u1ed9i thu nh\u1eadp cao<\/h3>\n\n\n\n

            Ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p h\u1ea5p d\u1eabn m\u00e0 c\u00f2n \u0111em l\u1ea1i m\u1ee9c l\u01b0\u01a1ng kh\u00e1 cao so v\u1edbi nhi\u1ec1u ng\u00e0nh kh\u00e1c. Theo th\u1ed1ng k\u00ea c\u1ee7a Jobstreet Vietnam, m\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m c\u1ee7a c\u00e1c v\u1ecb tr\u00ed nh\u01b0 Chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng s\u1ed1 hay Qu\u1ea3n l\u00fd n\u1ed9i dung s\u1ed1 dao \u0111\u1ed9ng t\u1eeb 10-15 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, v\u00e0 c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng khi c\u00f3 kinh nghi\u1ec7m t\u1eeb 3-5 n\u0103m. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn v\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf c\u00f2n cung c\u1ea5p c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p qu\u1ed1c t\u1ebf v\u1edbi m\u1ee9c l\u01b0\u01a1ng c\u1ea1nh tranh.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            >>>Xem th\u00eam: Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng<\/a> t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/em><\/strong><\/p>\n\n\n\n

            \u0110\u00e0o t\u1ea1o to\u00e0n di\u1ec7n v\u00e0 li\u00ean ng\u00e0nh<\/strong><\/h3>\n\n\n\n

            M\u1ed9t trong nh\u1eefng l\u00fd do khi\u1ebfn ng\u00e0nh h\u1ecdc n\u00e0y thu h\u00fat l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o li\u00ean ng\u00e0nh, k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3n tr\u1ecb, c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap sinh vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd m\u00e0 c\u00f2n l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng ti\u00ean ti\u1ebfn, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

            Ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n

            Ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng c\u0169ng \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ai y\u00eau th\u00edch s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o gi\u00fap sinh vi\u00ean ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, marketing v\u00e0 PR trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 h\u00f3a.<\/p>\n\n\n\n

            V\u1edbi nh\u1eefng l\u00fd do tr\u00ean, ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ngh\u1ec1 nghi\u1ec7p h\u1ea5p d\u1eabn m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n, s\u00e1ng t\u1ea1o v\u00e0 tham gia v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ea7y ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

            Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng ra tr\u01b0\u1eddng l\u00e0m ngh\u1ec1 g\u00ec?<\/h2>\n\n\n\n

            Ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng mang \u0111\u1ebfn cho sinh vi\u00ean nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p phong ph\u00fa, ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1. Sau khi t\u1ed1t nghi\u1ec7p, sinh vi\u00ean c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c l\u0129nh v\u1ef1c \u0111a d\u1ea1ng nh\u01b0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng s\u1ed1, ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng, ph\u00e1t tri\u1ec3n n\u1ed9i dung s\u1ed1 v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

            \"\"
            Sinh vi\u00ean HSU h\u1ecdc l\u00e0m ph\u00e1t thanh vi\u00ean<\/figcaption><\/figure>\n\n\n\n

            Chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng s\u1ed1<\/strong><\/p>\n\n\n\n

              \n
            • M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c: Chuy\u00ean vi\u00ean n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 website \u0111\u1ec3 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n
            • M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh: 12 tri\u1ec7u \u0111\u1ebfn 30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n

              Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng<\/strong><\/p>\n\n\n\n

                \n
              • M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c: C\u00f4ng vi\u1ec7c c\u1ee7a chuy\u00ean vi\u00ean n\u00e0y l\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n
              • M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh: 10 tri\u1ec7u \u0111\u1ebfn 25 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n

                 Chuy\u00ean vi\u00ean ph\u00e1t tri\u1ec3n n\u1ed9i dung s\u1ed1<\/strong><\/p>\n\n\n\n

                  \n
                • M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c: T\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o cho c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 video, b\u00e0i vi\u1ebft, ho\u1eb7c podcast, nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n
                • M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh: 10 tri\u1ec7u \u0111\u1ebfn 25 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n
                  \"\"<\/figure>\n\n\n\n

                  Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng<\/strong><\/p>\n\n\n\n

                    \n
                  • M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c: Qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7, \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/li>\n\n\n\n
                  • M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh: 15 tri\u1ec7u \u0111\u1ebfn 40 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n

                    C\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 \u0111a d\u1ea1ng m\u00e0 c\u00f2n c\u00f3 m\u1ee9c thu nh\u1eadp h\u1ea5p d\u1eabn, \u0111\u1eb7c bi\u1ec7t khi b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn ho\u1eb7c c\u00e1c t\u1eadp \u0111o\u00e0n truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf. V\u1edbi n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng, c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p l\u00e2u d\u00e0i v\u00e0 th\u0103ng ti\u1ebfn nhanh ch\u00f3ng trong ng\u00e0nh n\u00e0y.<\/p>\n\n\n\n

                    M\u1ee9c l\u01b0\u01a1ng c\u1ee7a ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng c\u00f3 cao kh\u00f4ng?<\/h2>\n\n\n\n

                    M\u1ee9c l\u01b0\u01a1ng trong ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng kh\u00e1 h\u1ea5p d\u1eabn v\u00e0 c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng l\u1edbn t\u00f9y thu\u1ed9c v\u00e0o kinh nghi\u1ec7m, k\u1ef9 n\u0103ng v\u00e0 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c. Theo kh\u1ea3o s\u00e1t t\u1eeb c\u00e1c c\u00f4ng ty tuy\u1ec3n d\u1ee5ng v\u00e0 b\u00e1o c\u00e1o t\u1eeb B\u1ed9 Lao \u0111\u1ed9ng – Th\u01b0\u01a1ng binh v\u00e0 X\u00e3 h\u1ed9i, m\u1ee9c l\u01b0\u01a1ng trong ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb 10 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ecb tr\u00ed m\u1edbi v\u00e0o ngh\u1ec1 cho \u0111\u1ebfn 40 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m. M\u1ee9c l\u01b0\u01a1ng c\u0169ng thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 c\u00f4ng ty, \u0111\u1ecba \u0111i\u1ec3m l\u00e0m vi\u1ec7c v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

                    \"\"<\/figure>\n\n\n\n

                    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng l\u01b0\u01a1ng tham kh\u1ea3o cho c\u00e1c v\u1ecb tr\u00ed trong ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng theo n\u0103m kinh nghi\u1ec7m:<\/p>\n\n\n\n

                    V\u1ecb tr\u00ed<\/td>M\u1edbi ra tr\u01b0\u1eddng(0-1 n\u0103m kinh nghi\u1ec7m)<\/td>2-3 n\u0103m kinh nghi\u1ec7m<\/td>4-5 n\u0103m kinh nghi\u1ec7m<\/td><\/tr>
                    Chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng s\u1ed1<\/td>12 – 15 tri\u1ec7u \u0111\u1ed3ng<\/td>18 – 22 tri\u1ec7u \u0111\u1ed3ng<\/td>25 – 30 tri\u1ec7u \u0111\u1ed3ng<\/td><\/tr>
                    Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng<\/td>10 – 12 tri\u1ec7u \u0111\u1ed3ng<\/td>15 – 18 tri\u1ec7u \u0111\u1ed3ng<\/td>20 – 25 tri\u1ec7u \u0111\u1ed3ng<\/td><\/tr>
                    Chuy\u00ean vi\u00ean ph\u00e1t tri\u1ec3n n\u1ed9i dung s\u1ed1<\/td>10 – 12 tri\u1ec7u \u0111\u1ed3ng<\/td>15 – 20 tri\u1ec7u \u0111\u1ed3ng<\/td>20 – 25 tri\u1ec7u \u0111\u1ed3ng<\/td><\/tr>
                    Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng<\/td>15 – 18 tri\u1ec7u \u0111\u1ed3ng<\/td>20 – 25 tri\u1ec7u \u0111\u1ed3ng<\/td>30 – 35 tri\u1ec7u \u0111\u1ed3ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                    Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng<\/h3>\n\n\n\n

                    M\u1ee9c l\u01b0\u01a1ng trong ng\u00e0nh n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o kinh nghi\u1ec7m, m\u00e0 c\u00f2n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0:<\/p>\n\n\n\n

                      \n
                    1. Quy m\u00f4 v\u00e0 v\u1ecb tr\u00ed c\u00f4ng ty:<\/strong> C\u00e1c c\u00f4ng ty l\u1edbn ho\u1eb7c c\u00e1c t\u1eadp \u0111o\u00e0n qu\u1ed1c t\u1ebf th\u01b0\u1eddng c\u00f3 m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n so v\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf ho\u1eb7c start-up.<\/li>\n\n\n\n
                    2. V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:<\/strong> M\u1ee9c l\u01b0\u01a1ng c\u00f3 th\u1ec3 cao h\u01a1n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, TPHCM, n\u01a1i c\u00f3 nhu c\u1ea7u l\u1edbn v\u00e0 chi ph\u00ed sinh ho\u1ea1t cao.<\/li>\n\n\n\n
                    3. K\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9:<\/strong> C\u00e1c ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n, nh\u01b0 Google Analytics, Google Ads, ho\u1eb7c c\u00e1c ch\u1ee9ng ch\u1ec9 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n (PMP), c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ea9y m\u1ee9c l\u01b0\u01a1ng l\u00ean cao h\u01a1n.<\/li>\n\n\n\n
                    4. Ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee5 th\u1ec3:<\/strong> L\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng s\u1ed1 trong c\u00e1c ng\u00e0nh nh\u01b0 c\u00f4ng ngh\u1ec7, marketing, hay gi\u1ea3i tr\u00ed c\u00f3 th\u1ec3 c\u00f3 m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n so v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c.<\/li>\n<\/ol>\n\n\n\n
                      \"\"<\/figure>\n\n\n\n

                      Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng h\u1ecdc tr\u01b0\u1eddng n\u00e0o?<\/h3>\n\n\n\n

                      Khi l\u1ef1a ch\u1ecdn ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng, vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc uy t\u00edn v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc \u0111\u1ea7y \u0111\u1ee7 v\u00e0 m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap b\u1ea1n trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1eefng v\u00e0ng, c\u0169ng nh\u01b0 k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf c\u1ea7n thi\u1ebft cho s\u1ef1 nghi\u1ec7p. T\u1ea1i Vi\u1ec7t Nam, m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho c\u00e1c b\u1ea1n tr\u1ebb y\u00eau th\u00edch ng\u00e0nh h\u1ecdc n\u00e0y l\u00e0 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen.<\/p>\n\n\n\n

                      Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/h2>\n\n\n\n

                      Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ti\u00ean phong t\u1ea1i Vi\u1ec7t Nam t\u1eadp trung v\u00e0o qu\u1ea3n tr\u1ecb s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng nghe nh\u00ecn. V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa Qu\u1ea3n tr\u1ecb \u2013 C\u00f4ng ngh\u1ec7 \u2013 S\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c phim \u1ea3nh, truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1, sinh vi\u00ean v\u1eeba h\u1ecdc n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd, v\u1eeba tr\u1ef1c ti\u1ebfp th\u1ef1c h\u00e0nh t\u1ea1i phim tr\u01b0\u1eddng, tham gia c\u00e1c d\u1ef1 \u00e1n s\u1ea3n xu\u1ea5t. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 sinh vi\u00ean t\u1ef1 tin b\u01b0\u1edbc v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u00f4ng v\u1edbi vai tr\u00f2 nh\u00e0 qu\u1ea3n tr\u1ecb, nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 ng\u01b0\u1eddi d\u1eabn d\u1eaft xu th\u1ebf.<\/p>\n\n\n\n

                      \"\"
                      Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng <\/figcaption><\/figure>\n\n\n\n

                      Nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng<\/h3>\n\n\n\n

                      Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1ea1i Hoa Sen kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o l\u00fd thuy\u1ebft m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng th\u1ef1c ti\u1ec5n qua c\u00e1c d\u1ef1 \u00e1n, th\u1ef1c t\u1eadp v\u00e0 k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ng\u00e0nh.<\/p>\n\n\n\n

                      K\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb v\u00e0 c\u00f4ng ngh\u1ec7<\/strong><\/p>\n\n\n\n

                      S\u1ef1 k\u1ebft h\u1ee3p ba l\u0129nh v\u1ef1c quan tr\u1ecdng trong k\u1ef7 nguy\u00ean s\u1ed1, sinh vi\u00ean \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb, bi\u1ebft c\u00e1ch ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c v\u00e0 v\u1eadn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh \u2013 truy\u1ec1n th\u00f4ng. Ch\u01b0\u01a1ng tr\u00ecnh m\u1ea1nh vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u0169ng nh\u01b0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c. \u0110\u1eb7c bi\u1ec7t l\u00e0 th\u00e0nh th\u1ea1o s\u1ea3n xu\u1ea5t v\u00e0 tri\u1ec3n khai s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng (video, TVC, MV, phim ng\u1eafn, ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh\u2026)  tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n

                      Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn<\/strong><\/p>\n\n\n\n

                      Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean l\u00e0 c\u00e1c \u0111\u1ea1o di\u1ec5n, nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh. Kh\u00f4ng ch\u1ec9 truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c h\u1ecdc thu\u1eadt, gi\u1ea3ng vi\u00ean c\u00f2n mang \u0111\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf, t\u00ecnh hu\u1ed1ng ngh\u1ec1 nghi\u1ec7p, xu h\u01b0\u1edbng m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng, gi\u00fap sinh vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1eadt thay v\u00ec l\u00fd thuy\u1ebft kh\u00f4 c\u1ee9ng.<\/p>\n\n\n\n

                      Th\u1ef1c h\u00e0nh g\u1eafn li\u1ec1n v\u1edbi d\u1ef1 \u00e1n th\u1ef1c t\u1ebf<\/strong><\/p>\n\n\n\n

                      Sinh vi\u00ean \u0111\u01b0\u1ee3c t\u1ef1 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng v\u1edbi vai tr\u00f2 <\/strong>Director\/Producer, Production Executive, DOP, Cameraman, Script Writer, Editor\/Colorist,.. Trong \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c \u0111\u1ec1 \u00e1n m\u00f4n h\u1ecdc cu\u1ed1i k\u1ef3 s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng chi\u1ebfu tr\u01b0\u1edbc gi\u1edbi chuy\u00ean m\u00f4n t\u1ea1i c\u00e1c r\u1ea1p chi\u1ebfu phim. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf b\u00e0i t\u1eadp l\u1edbp, sinh vi\u00ean c\u00f2n c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c cu\u1ed9c thi, d\u1ef1 \u00e1n h\u1ee3p t\u00e1c c\u00f9ng doanh nghi\u1ec7p, c\u01a1 quan b\u00e1o ch\u00ed \u2013 truy\u1ec1n th\u00f4ng ngay t\u1eeb khi c\u00f2n ng\u1ed3i tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng.<\/p>\n\n\n\n

                      \"\"
                      Sinh vi\u00ean HSU nh\u1eadn gi\u1ea3i th\u01b0\u1edfng t\u1ea1i EOS Showcase 2025<\/figcaption><\/figure>\n\n\n\n

                      Th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c doanh nghi\u1ec7p uy t\u00edn<\/strong><\/p>\n\n\n\n

                      Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c tham gia 2 k\u1ef3 th\u1ef1c t\u1eadp nh\u1eadn th\u1ee9c \u2013 t\u1ed1t nghi\u1ec7p t\u1ea1i c\u00e1c doanh nghi\u1ec7p l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Tr\u01b0\u1eddng v\u00e0 Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng. Nh\u1ea5t l\u00e0 l\u00e0 m\u1ea1ng l\u01b0\u1edbi ngh\u1ec1 nghi\u1ec7p t\u1eeb c\u1ef1u sinh vi\u00ean \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi ngh\u1ec1 s\u1eb5n l\u00f2ng mang \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp v\u00e0 ch\u00ednh th\u1ee9c cho c\u00e1c b\u1ea1n sinh vi\u00ean \u0111ang c\u00f2n theo h\u1ecdc.<\/p>\n\n\n\n

                      \n

                      Em th\u1eadt s\u1ef1 r\u1ea5t vui v\u00e0 bi\u1ebft \u01a1n khi \u0111\u01b0\u1ee3c h\u1ecdc h\u1ecfi nhi\u1ec1u ki\u1ebfn th\u1ee9c kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb c\u00e1c gi\u1ea3ng vi\u00ean m\u00e0 c\u00f2n c\u00e1c b\u1ea1n, c\u00e1c anh ch\u1ecb sinh vi\u00ean c\u00f9ng ng\u00e0nh. D\u00f9 \u0111\u00f4i l\u00fac b\u1ea3n th\u00e2n em g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c \u0111\u1ec1 \u00e1n, d\u1ef1 \u00e1n s\u1ea3n xu\u1ea5t nh\u01b0ng th\u1ea7y c\u00f4 lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u00e0 h\u01b0\u1edbng d\u1eabn em \u0111\u1ec3 cho ra th\u00e0nh qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

                      H\u1ed2 HO\u00c0NG TH\u00daY SANG<\/strong><\/p>\n\n\n\n

                      Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng – Ban ch\u1ea5p h\u00e0nh H\u1ed9i Sinh Vi\u00ean HSU nhi\u1ec7m k\u00ec VII – Th\u1ef1c t\u1eadp sinh L\u00e3nh S\u1ef1 Qu\u00e1n Hoa K\u00ec t\u1ea1i TP.HCM<\/strong><\/p>\n<\/blockquote>\n\n\n\n

                      Tr\u1edf th\u00e0nh sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/h2>\n\n\n\n

                      Ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng, s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u1ed1, qu\u1ea3n tr\u1ecb n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u2013 marketing. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi h\u1ecdc ph\u00e1t tri\u1ec3n t\u01b0 duy c\u00f4ng ngh\u1ec7, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

                      \"\"<\/figure>\n\n\n\n

                      \u0110\u0103ng k\u00fd t\u00ecm hi\u1ec3u ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u1ec3 h\u1ecdc t\u1eadp trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, ch\u00fa tr\u1ecdng th\u1ef1c h\u00e0nh v\u00e0 g\u1eafn k\u1ebft v\u1edbi doanh nghi\u1ec7p. Sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i tham gia c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng s\u1ed1, th\u1ef1c h\u00e0nh s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng s\u1ed1, qu\u1ea3n l\u00fd n\u1ec1n t\u1ea3ng n\u1ed9i dung, s\u1ea3n xu\u1ea5t media, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

                      Th\u00ed sinh li\u00ean h\u1ec7 v\u1edbi Trung t\u00e2m Tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng, l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n \u0111\u1ea1i h\u1ecdc n\u0103m 2026 c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng h\u1ea5p d\u1eabn.<\/strong><\/p>\n\n\n\n

                      \n\n

                      \n N\u0103m 2026, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u00e1p d\u1ee5ng 5 ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh:<\/strong>\n <\/p>\n\n

                      \n

                      \u2013 X\u00e9t k\u1ebft qu\u1ea3 thi t\u1ed1t nghi\u1ec7p THPT 2026<\/p>\n

                      \u2013 X\u00e9t b\u1eb1ng h\u1ecdc b\u1ea1 THPT theo t\u1ed5 h\u1ee3p 3 m\u00f4n<\/p>\n

                      \u2013 X\u00e9t \u0111i\u1ec3m k\u1ef3 thi \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a \u0110HQG TP.HCM & \u0110HQG H\u00e0 N\u1ed9i 2026<\/p>\n

                      \u2013 X\u00e9t tuy\u1ec3n th\u1eb3ng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/p>\n

                      \u2013 X\u00e9t b\u1eb1ng h\u00ecnh th\u1ee9c ph\u1ecfng v\u1ea5n<\/p>\n <\/div>\n\n

                      \n Th\u00ed sinh ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e0nh h\u1ecdc? C\u1ea7n t\u01b0 v\u1ea5n l\u1ed9 tr\u00ecnh x\u00e9t tuy\u1ec3n s\u1edbm b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c an to\u00e0n \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i tr\u00fang tuy\u1ec3n?\n <\/p>\n\n

                      \n Li\u00ean h\u1ec7 ngay Trung t\u00e2m Tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n 1:1, gi\u1ea3i \u0111\u00e1p chi ti\u1ebft v\u1ec1 ng\u00e0nh h\u1ecdc, ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng.\n <\/p>\n\n

                      \n

                      \ud83d\udcde Hotline: (028) 7300 7272<\/a><\/p>\n

                      \u2709\ufe0f Email: tuyensinh@hoasen.edu.vn<\/a><\/p>\n

                      \ud83c\udf10 Tuy\u1ec3n sinh: tuyensinh.hoasen.edu.vn<\/a><\/p>\n

                      \ud83d\udccd \u0110\u1ecba ch\u1ec9: Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (S\u1ea3nh G, t\u1ea7ng tr\u1ec7t), s\u1ed1 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh, TP. HCM<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

                      \n

                      Th\u1ef1c hi\u1ec7n: Huy\u1ec1n \u0110inh<\/strong><\/strong><\/p>\n\n\n\n

                      Ph\u00f2ng Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n<\/blockquote>\n\n\n\n

                      <\/p>\n","protected":false},"excerpt":{"rendered":"

                      Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh \u0111\u01a1n thu\u1ea7n, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c v\u00e0 c\u1ea3 c\u01a1 quan nh\u00e0 n\u01b0\u1edbc. Ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng ra \u0111\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ea5p thi\u1ebft v\u1ec1 nh\u00e2n l\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd n\u1ed9i dung, v\u1eadn h\u00e0nh chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0o qu\u00e1 tr\u00ecnh truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. Theo B\u1ed9 Th\u00f4ng…<\/p>\n","protected":false},"author":5540,"featured_media":27735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/about-temp-ts-news.php","format":"standard","meta":{"footnotes":""},"categories":[1354,1344],"tags":[1075,37,1342],"class_list":["post-10982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-huong-nghiep","category-tin-tuyen-sinh","tag-dai-hoc-hoa-sen-4","tag-tuyen-sinh","tag-tuyen-sinh-2026"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/comments?post=10982"}],"version-history":[{"count":14,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10982\/revisions"}],"predecessor-version":[{"id":28988,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10982\/revisions\/28988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media\/27735"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media?parent=10982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/categories?post=10982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/tags?post=10982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}