{"id":10544,"date":"2026-02-26T10:28:00","date_gmt":"2026-02-26T03:28:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?p=10544"},"modified":"2026-03-12T16:40:24","modified_gmt":"2026-03-12T09:40:24","slug":"nganh-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/nganh-digital-marketing\/","title":{"rendered":"Ng\u00e0nh Digital Marketing: H\u1ecdc tr\u01b0\u1eddng n\u00e0o \u0111\u1ec3 theo k\u1ecbp xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng s\u1ed1?"},"content":{"rendered":"\n

Trong th\u1eddi \u0111\u1ea1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng t\u1eeb mua s\u1eafm, gi\u1ea3i tr\u00ed \u0111\u1ebfn k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec1u di\u1ec5n ra tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng thay \u0111\u1ed5i s\u00e2u s\u1eafc. H\u00e0nh vi ti\u00eau d\u00f9ng trong k\u1ef7 nguy\u00ean s\u1ed1 kh\u00f4ng c\u00f2n d\u1eebng \u1edf vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin, m\u00e0 \u0111\u00e3 m\u1edf r\u1ed9ng sang tr\u1ea3i nghi\u1ec7m, so s\u00e1nh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh ch\u1ec9 qua v\u00e0i thao t\u00e1c tr\u00ean thi\u1ebft b\u1ecb c\u00e1 nh\u00e2n.<\/strong><\/p>\n\n\n\n

Song h\u00e0nh c\u00f9ng s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 4.0, Digital Marketing \u2013 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u2013 d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc thu h\u00fat s\u1ef1 quan t\u00e2m l\u1edbn c\u1ee7a th\u00ed sinh. Khi doanh nghi\u1ec7p li\u00ean t\u1ee5c chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn, nhu c\u1ea7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c am hi\u1ec3u n\u1ec1n t\u1ea3ng s\u1ed1, d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng t\u0103ng cao.<\/p>\n\n\n\n

\"\"
Ng\u00e0nh Digital Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n\n\n\n

>>>T\u00ecm hi\u1ec3u th\u00eam: Ng\u00e0nh Digital Marketing Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/a><\/em><\/strong><\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea t\u1eeb LinkedIn v\u00e0 b\u00e1o c\u00e1o c\u1ee7a Di\u1ec5n \u0111\u00e0n Kinh t\u1ebf Th\u1ebf gi\u1edbi (WEF), Digital Marketing n\u1eb1m trong top 5 k\u1ef9 n\u0103ng c\u00f3 nhu c\u1ea7u cao nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c v\u1ecb tr\u00ed nh\u01b0 chuy\u00ean vi\u00ean SEO, chuy\u00ean gia qu\u1ea3ng c\u00e1o s\u1ed1, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p c\u1ee7a ng\u00e0nh tr\u1ea3i d\u00e0i t\u1eeb c\u00e1c c\u00f4ng ty startup, agency truy\u1ec1n th\u00f4ng, \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia \u2013 v\u1edbi m\u1ee9c l\u01b0\u01a1ng c\u1ea1nh tranh v\u00e0 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn r\u00f5 r\u1ec7t.<\/p>\n\n\n\n

L\u0129nh v\u1ef1c \u0111\u1ea7y m\u1edbi m\u1ebb n\u00e0y thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi tr\u1ebb, \u0111\u1ed3ng th\u1eddi c\u0169ng khan hi\u1ebfm ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n. N\u1ebfu b\u1ea1n c\u0169ng \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 Digital Marketing,th\u00ec \u0111\u1eebng b\u1ecf l\u1ee1 qua b\u00e0i vi\u1ebft n\u00e0y, \u0110\u1ea1i h\u1ecdc Hoa Sen s\u1ebd cung c\u1ea5p cho c\u00e1c b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t v\u1ec1 ng\u00e0nh Digital Marketing.<\/p>\n\n\n\n

Ng\u00e0nh Digital Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Digital Marketing<\/strong> (ti\u1ebfp th\u1ecb s\u1ed1) l\u00e0 ng\u00e0nh h\u1ecdc \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 c\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh s\u1ed1. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy marketing truy\u1ec1n th\u1ed1ng v\u00e0 kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 nh\u1eb1m t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

\"\"
Digital Marketing<\/strong> (ti\u1ebfp th\u1ecb s\u1ed1) l\u00e0 ng\u00e0nh h\u1ecdc \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 c\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1<\/figcaption><\/figure>\n\n\n\n

Kh\u00e1c v\u1edbi marketing truy\u1ec1n th\u1ed1ng v\u1ed1n kh\u00f3 \u0111o l\u01b0\u1eddng, Digital Marketing gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 ph\u1ed5 bi\u1ebfn nh\u01b0 Google, Facebook, TikTok, YouTube,… Sinh vi\u00ean theo h\u1ecdc ng\u00e0nh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c ti\u1ec5n v\u1ec1:<\/p>\n\n\n\n

    \n
  1. Social Media Marketing<\/strong>: X\u00e2y d\u1ef1ng n\u1ed9i dung, qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, TikTok, LinkedIn.
    <\/li>\n\n\n\n
  2. SEM (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm)<\/strong>: Gi\u00fap website v\u00e0 n\u1ed9i dung doanh nghi\u1ec7p hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt tr\u00ean Google b\u1eb1ng c\u1ea3 c\u00e1ch t\u1ef1 nhi\u00ean (SEO) v\u00e0 tr\u1ea3 ph\u00ed (Google Ads).
    <\/li>\n\n\n\n
  3. Content Marketing<\/strong>: T\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb nh\u1eb1m thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng th\u00e0nh kh\u00e1ch h\u00e0ng. Bao g\u1ed3m vi\u1ec7c t\u1ea1o l\u1eadp v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung nh\u1eb1m t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng tr\u01b0\u1edfng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ea1o ra nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng.
    <\/li>\n\n\n\n
  4. Digital Advertising<\/strong>: L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ed1 \u0111a k\u00eanh, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c. D\u00f9ng \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch tr\u1ea3 ti\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ed7i khi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c click \u0111\u1ec3 xem.<\/em>
    <\/li>\n\n\n\n
  5. Data-driven Marketing<\/strong>: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/li>\n<\/ol>\n\n\n\n

    Sinh vi\u00ean ng\u00e0nh Digital Marketing kh\u00f4ng ch\u1ec9 h\u1ecdc l\u00fd thuy\u1ebft n\u1ec1n t\u1ea3ng m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf nh\u01b0 Google Ads, Meta Ads, Google Analytics, HubSpot,SEMrush,… t\u1eeb s\u1edbm trong qu\u00e1 tr\u00ecnh h\u1ecdc. Nh\u1edd \u0111\u00f3, sau khi t\u1ed1t nghi\u1ec7p, sinh vi\u00ean d\u1ec5 d\u00e0ng b\u1eaft nh\u1ecbp v\u1edbi y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p.<\/p>\n\n\n\n

    \"Ng\u00e0nh
    Sinh vi\u00ean tham gia Cu\u1ed9c thi “Digital Shark Up” – s\u00e2n ch\u01a1i v\u1eadn h\u00e0nh kinh doanh s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong doanh nghi\u1ec7p
    <\/figcaption><\/figure>\n\n\n\n

    Theo B\u00e1o c\u00e1o Digital<\/strong> c\u1ee7a We Are Social & Meltwater<\/strong>, ng\u01b0\u1eddi Vi\u1ec7t Nam d\u00e0nh trung b\u00ecnh h\u01a1n 6 gi\u1edd m\u1ed7i ng\u00e0y s\u1eed d\u1ee5ng internet<\/strong>, trong \u0111\u00f3 c\u00e1c h\u00e0nh vi mua s\u1eafm ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c k\u00eanh s\u1ed1. \u0110\u00e2y l\u00e0 l\u00fd do Digital Marketing n\u1eb1m trong top ng\u00e0nh c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao<\/strong>, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 20\u201325% m\u1ed7i n\u0103m theo Navigos Search<\/strong>.<\/p>\n\n\n\n

    C\u00e1c v\u1ecb tr\u00ed nh\u01b0 Digital Marketing Executive<\/strong>, SEO Specialist<\/strong>, Content Creator<\/strong>, Performance Marketer<\/strong> hay Social Media Manager<\/strong> \u0111ang \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 t\u1ea1i c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc m\u00e0 c\u1ea3 c\u00f4ng ty \u0111a qu\u1ed1c gia, agency truy\u1ec1n th\u00f4ng v\u00e0 start-up c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

    Ng\u00e0nh Digital Marketing h\u1ecdc nh\u1eefng m\u00f4n g\u00ec?<\/h2>\n\n\n\n

    Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Digital Marketing<\/strong> (Ti\u1ebfp th\u1ecb s\u1ed1) trang b\u1ecb cho sinh vi\u00ean ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, t\u1eeb ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung \u0111\u1ebfn tri\u1ec3n khai qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. B\u00ean c\u1ea1nh l\u00fd thuy\u1ebft marketing truy\u1ec1n th\u1ed1ng, sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 th\u1ef1c t\u1ebf, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

    \"Ng\u00e0nh
    Ng\u00e0nh Digital Marketing h\u1ecdc g\u00ec?<\/figcaption><\/figure>\n\n\n\n

    C\u00e1c nh\u00f3m ki\u1ebfn th\u1ee9c ch\u00ednh<\/h3>\n\n\n\n

    Ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh ba nh\u00f3m ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng ch\u1ee7 \u0111\u1ea1o:<\/p>\n\n\n\n

    a) Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 kinh doanh & ti\u1ebfp th\u1ecb<\/strong><\/p>\n\n\n\n

      \n
    1. Nguy\u00ean l\u00fd marketing c\u0103n b\u1ea3n
      <\/li>\n\n\n\n
    2. H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng
      <\/li>\n\n\n\n
    3. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng
      <\/li>\n\n\n\n
    4. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u
      <\/li>\n\n\n\n
    5. Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p
      <\/li>\n<\/ol>\n\n\n\n

      b) Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 Digital Marketing<\/strong><\/p>\n\n\n\n

        \n
      1. Ti\u1ebfp th\u1ecb n\u1ed9i dung (Content Marketing)
        <\/li>\n\n\n\n
      2. T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm SEO
        <\/li>\n\n\n\n
      3. Qu\u1ea3ng c\u00e1o s\u1ed1 \u0111a n\u1ec1n t\u1ea3ng (Facebook Ads, Google Ads, TikTok Ads, v.v.)
        <\/li>\n\n\n\n
      4. Social Media Marketing
        <\/li>\n\n\n\n
      5. Email Marketing & Automation
        <\/li>\n\n\n\n
      6. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ed1 & \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 (Google Analytics, Meta Business Suite)
        <\/li>\n\n\n\n
      7. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing
        <\/li>\n<\/ol>\n\n\n\n

        c) K\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh v\u00e0 \u1ee9ng d\u1ee5ng<\/strong><\/p>\n\n\n\n

          \n
        1. Thi\u1ebft k\u1ebf v\u00e0 tr\u00ecnh b\u00e0y chi\u1ebfn d\u1ecbch Digital Marketing
          <\/li>\n\n\n\n
        2. Qu\u1ea3n l\u00fd n\u1ed9i dung v\u00e0 l\u1ecbch \u0111\u0103ng b\u00e0i
          <\/li>\n\n\n\n
        3. Th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n th\u1ef1c t\u1ebf (\u0110\u1ec1 \u00e1n Digital Marketing)
          <\/li>\n\n\n\n
        4. Workshop, seminar v\u00e0 th\u1ef1c t\u1eadp v\u1edbi doanh nghi\u1ec7p, agency
          <\/li>\n<\/ol>\n\n\n\n

          Ngo\u00e0i ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m nh\u01b0 t\u01b0 duy s\u00e1ng t\u1ea1o, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 qu\u1ea3n tr\u1ecb th\u1eddi gian \u2013 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ed1 thay \u0111\u1ed5i li\u00ean t\u1ee5c.<\/p>\n\n\n\n

          Th\u1eddi gian v\u00e0 l\u1ed9 tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/h3>\n\n\n\n

          T\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u1edf Vi\u1ec7t Nam, ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n ng\u00e0nh Digital Marketing th\u01b0\u1eddng k\u00e9o d\u00e0i 4 n\u0103m (8 h\u1ecdc k\u1ef3)<\/strong> v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u1eeb 120 \u2013 130 t\u00edn ch\u1ec9<\/strong>.<\/p>\n\n\n\n

          \"\"
          H\u1ecdc sinh THPT t\u00ecm hi\u1ec3u ng\u00e0nh h\u1ecdc Digital Marketing – Khoa Marketing-Truy\u1ec1n th\u00f4ng<\/figcaption><\/figure>\n\n\n\n

          Sinh vi\u00ean c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u1ecdc b\u1ed5 sung c\u00e1c ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n qu\u1ed1c t\u1ebf<\/strong> \u0111\u1ec3 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u01b0:<\/p>\n\n\n\n

            \n
          1. Google Digital Garage<\/strong>
            <\/strong><\/li>\n\n\n\n
          2. Meta Blueprint (Facebook Certification)<\/strong>
            <\/strong><\/li>\n\n\n\n
          3. HubSpot Inbound Marketing<\/strong>
            <\/strong><\/li>\n\n\n\n
          4. Google Analytics Certificate<\/strong>
            <\/strong><\/li>\n\n\n\n
          5. TikTok Marketing Certification<\/strong><\/li>\n<\/ol>\n\n\n\n

            Ng\u00e0nh Digital Marketing l\u1ea5y bao nhi\u00eau \u0111i\u1ec3m?<\/h2>\n\n\n\n

            Digital Marketing<\/strong> l\u00e0 ng\u00e0nh h\u1ecdc hi\u1ec7n \u0111\u1ea1i, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 v\u00e0 ti\u00eau d\u00f9ng s\u1ed1, n\u00ean ng\u00e0y c\u00e0ng thu h\u00fat th\u00ed sinh \u0111\u0103ng k\u00fd x\u00e9t tuy\u1ec3n. Tuy nhi\u00ean, m\u1ee9c \u0111i\u1ec3m chu\u1ea9n \u0111\u1ec3 v\u00e0o ng\u00e0nh n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t t\u00f9y theo tr\u01b0\u1eddng v\u00e0 ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh.<\/p>\n\n\n\n

            \u0110i\u1ec3m chu\u1ea9n ng\u00e0nh Digital Marketing c\u00f3 xu h\u01b0\u1edbng t\u0103ng cao qua c\u00e1c n\u0103m do s\u1ee9c h\u00fat l\u1edbn c\u1ee7a ng\u00e0nh \u0111\u1ed1i v\u1edbi th\u00ed sinh<\/strong>. \u0110\u1ec3 c\u00f3 l\u1ee3i th\u1ebf khi x\u00e9t tuy\u1ec3n, th\u00ed sinh n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u00f4n t\u1eadp h\u1ee3p l\u00fd<\/strong> v\u00e0 xem x\u00e9t c\u00e1c ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh linh ho\u1ea1t c\u1ee7a t\u1eebng tr\u01b0\u1eddng.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

             X\u00e9t tuy\u1ec3n theo \u0111i\u1ec3m thi THPT Qu\u1ed1c gia<\/strong>
            <\/strong> \u0110\u00e2y v\u1eabn l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ch\u00ednh t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f4ng l\u1eadp, top \u0111\u1ea7u. C\u00e1c t\u1ed5 h\u1ee3p th\u01b0\u1eddng d\u00f9ng g\u1ed3m:<\/p>\n\n\n\n

              \n
            1. A00 (To\u00e1n \u2013 L\u00fd \u2013 H\u00f3a)
              <\/li>\n\n\n\n
            2. A01 (To\u00e1n \u2013 L\u00fd \u2013 Anh)
              <\/li>\n\n\n\n
            3. D01 (To\u00e1n \u2013 V\u0103n \u2013 Anh)
              <\/li>\n\n\n\n
            4. C00 (V\u0103n \u2013 S\u1eed \u2013 \u0110\u1ecba) t\u1ea1i m\u1ed9t s\u1ed1 tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o thi\u00ean v\u1ec1 truy\u1ec1n th\u00f4ng<\/li>\n<\/ol>\n\n\n\n

              X\u00e9t tuy\u1ec3n h\u1ecdc b\u1ea1 THPT
              <\/strong> \u0110\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc t\u01b0 th\u1ee5c ho\u1eb7c theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng.
              Th\u00ed sinh c\u00f3 th\u1ec3 x\u00e9t tuy\u1ec3n b\u1eb1ng \u0111i\u1ec3m trung b\u00ecnh 3 m\u00f4n n\u0103m l\u1edbp 12 ho\u1eb7c c\u1ea3 qu\u00e1 tr\u00ecnh h\u1ecdc THPT (5 h\u1ecdc k\u1ef3).<\/p>\n\n\n\n

              X\u00e9t tuy\u1ec3n k\u1ebft h\u1ee3p<\/strong>
              <\/strong> Ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh \u2013 \u0111\u00f2i h\u1ecfi s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c ti\u1ec5n. M\u1ed9t s\u1ed1 ti\u00eau ch\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o x\u00e9t tuy\u1ec3n:<\/p>\n\n\n\n

                \n
              1. Ch\u1ee9ng ch\u1ec9 ti\u1ebfng Anh qu\u1ed1c t\u1ebf (IELTS, TOEFL\u2026)
                <\/li>\n\n\n\n
              2. Portfolio c\u00e1 nh\u00e2n (s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, video\u2026)
                <\/li>\n\n\n\n
              3. B\u00e0i lu\u1eadn, ph\u1ecfng v\u1ea5n s\u00e1ng t\u1ea1o
                <\/li>\n\n\n\n
              4. Gi\u1ea3i th\u01b0\u1edfng ho\u1eb7c th\u00e0nh t\u00edch ngo\u1ea1i kh\u00f3a n\u1ed5i b\u1eadt v\u1ec1 c\u00f4ng ngh\u1ec7, truy\u1ec1n th\u00f4ng
                <\/li>\n<\/ol>\n\n\n\n

                X\u00e9t tuy\u1ec3n b\u1eb1ng \u0111i\u1ec3m thi \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c
                <\/strong> M\u1ed9t s\u1ed1 tr\u01b0\u1eddng s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 t\u1eeb k\u1ef3 thi \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a \u0110HQG TP.HCM, \u0110HQG H\u00e0 N\u1ed9i ho\u1eb7c t\u1ed5 ch\u1ee9c k\u1ef3 thi ri\u00eang \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n n\u0103ng l\u1ef1c t\u01b0 duy s\u1ed1, ph\u00e2n t\u00edch v\u00e0 ng\u00f4n ng\u1eef c\u1ee7a th\u00ed sinh \u2013 nh\u1eefng n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft trong ng\u00e0nh Digital.<\/p>\n\n\n\n

                H\u1ecdc Digital Marketing ra tr\u01b0\u1eddng l\u00e0m ngh\u1ec1 g\u00ec?<\/h2>\n\n\n\n

                Ng\u00e0nh Digital Marketing<\/strong> trang b\u1ecb cho sinh vi\u00ean ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng to\u00e0n di\u1ec7n v\u1ec1 ti\u1ebfp th\u1ecb s\u1ed1, truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t hi\u1ec7n nay, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m h\u1ea5p d\u1eabn t\u1ea1i c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, agency qu\u1ea3ng c\u00e1o, t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3 l\u0129nh v\u1ef1c kh\u1edfi nghi\u1ec7p.<\/p>\n\n\n\n

                \"Ng\u00e0nh
                Sinh vi\u00ean tham gia Workshop \u201cN\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d.<\/figcaption><\/figure>\n\n\n\n

                C\u00e1c v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c ph\u1ed5 bi\u1ebfn trong ng\u00e0nh Digital Marketing<\/h3>\n\n\n\n
                  \n
                1. Chuy\u00ean vi\u00ean Digital Marketing t\u1ed5ng h\u1ee3p<\/strong>
                  <\/strong> \u0110\u1ea3m nhi\u1ec7m vai tr\u00f2 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 Google, Facebook, TikTok, Zalo… C\u00f4ng vi\u1ec7c y\u00eau c\u1ea7u k\u1ef9 n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
                2. Chuy\u00ean vi\u00ean Content Marketing \/ Copywriter<\/strong>
                  <\/strong> Ph\u1ee5 tr\u00e1ch x\u00e2y d\u1ef1ng n\u1ed9i dung thu h\u00fat tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng: website, m\u1ea1ng x\u00e3 h\u1ed9i, email, blog,… Nh\u1eefng b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft l\u00e1ch, s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec3u v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed n\u00e0y.<\/li>\n\n\n\n
                3. Chuy\u00ean vi\u00ean SEO <\/strong>
                  <\/strong> T\u1ed1i \u01b0u th\u1ee9 h\u1ea1ng website tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 tri\u1ec3n khai qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Google Ads). V\u1ecb tr\u00ed n\u00e0y k\u1ebft h\u1ee3p gi\u1eefa y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt, d\u1eef li\u1ec7u v\u00e0 n\u1ed9i dung \u2013 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi y\u00eau th\u00edch c\u00f4ng ngh\u1ec7 v\u00e0 t\u01b0 duy logic.<\/li>\n\n\n\n
                4.  Social Media Executive \/ Community Manager<\/strong>
                  <\/strong> Qu\u1ea3n l\u00fd c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch n\u1ed9i dung, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng. C\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng giao ti\u1ebfp, s\u00e1ng t\u1ea1o v\u00e0 nh\u1ea1y b\u00e9n v\u1edbi xu h\u01b0\u1edbng.<\/li>\n\n\n\n
                5. Data Analyst \/ Marketing Analyst<\/strong>
                  <\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi\u1ebfn d\u1ecbch, \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t (KPI), v\u00e0 cung c\u1ea5p insight gi\u00fap \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. \u0110\u00e2y l\u00e0 nh\u00f3m ngh\u1ec1 nghi\u1ec7p \u0111ang “l\u00ean ng\u00f4i” nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven marketing).<\/li>\n\n\n\n
                6.  Chuy\u00ean vi\u00ean E-commerce <\/strong>
                  <\/strong> Ph\u00e1t tri\u1ec3n k\u00eanh b\u00e1n h\u00e0ng online tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Lazada…), x\u00e2y d\u1ef1ng landing page, qu\u1ea3n l\u00fd traffic v\u00e0 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Th\u00edch h\u1ee3p cho ng\u01b0\u1eddi mu\u1ed1n theo h\u01b0\u1edbng “ti\u1ebfp th\u1ecb \u0111\u1ec3 b\u00e1n h\u00e0ng”.<\/li>\n\n\n\n
                7. Kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o & truy\u1ec1n th\u00f4ng s\u1ed1<\/strong>
                  <\/strong>Nhi\u1ec1u sinh vi\u00ean ch\u1ecdn kh\u1edfi nghi\u1ec7p th\u00f4ng qua kinh doanh online, s\u00e1ng t\u1ea1o n\u1ed9i dung YouTube, TikTok, v\u1eadn h\u00e0nh agency qu\u1ea3ng c\u00e1o nh\u1ecf ho\u1eb7c ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng. Ng\u00e0nh Digital t\u1ea1o \u0111i\u1ec1u ki\u1ec7n l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n ho\u1eb7c \u0111\u1ed9i nh\u00f3m.<\/li>\n<\/ol>\n\n\n\n

                  Vi\u1ec7c l\u00e0m c\u1ee7a ng\u00e0nh Digital Marketing c\u00f3 nhi\u1ec1u kh\u00f4ng?<\/h3>\n\n\n\n

                  Ho\u00e0n to\u00e0n kh\u00f4ng.<\/strong> Digital Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh hi\u1ebfm hoi c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng cao v\u1edbi  l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o<\/strong> \u2013 t\u1eeb c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh, y t\u1ebf, gi\u00e1o d\u1ee5c, \u0111\u1ebfn th\u1eddi trang, th\u1ec3 thao, b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 c\u1ea3 phi l\u1ee3i nhu\u1eadn. M\u1ecdi doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i \u0111\u1ec1u c\u1ea7n chuy\u00ean gia ti\u1ebfp th\u1ecb s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

                  \"Ng\u00e0nh
                  Ng\u00e0nh Digital Marketing c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p kh\u00f4ng?<\/figcaption><\/figure>\n\n\n\n
                  \n

                  Theo \u201cVietnam Digital Talent Report\u201d c\u1ee7a TopCV, h\u01a1n 78% nh\u00e0 tuy\u1ec3n d\u1ee5ng ng\u00e0nh truy\u1ec1n th\u00f4ng \u2013 marketing cho bi\u1ebft h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm nh\u00e2n s\u1ef1 c\u00f3 n\u1ec1n t\u1ea3ng digital v\u1eefng v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u2013 cho th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a ng\u00e0nh n\u00e0y trong 5 \u2013 10 n\u0103m t\u1edbi. C\u00e1c ng\u00e0nh nh\u01b0 digital marketing, fintech, logistics \u0111ang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho sinh vi\u00ean Qu\u1ea3n tr\u1ecb Kinh doanh.<\/em><\/p>\n<\/blockquote>\n\n\n\n

                  C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m ng\u00e0nh Digital Marketing <\/h2>\n\n\n\n

                  T\u1ef7 l\u1ec7 c\u00f3 vi\u1ec7c l\u00e0m sau khi t\u1ed1t nghi\u1ec7p<\/h3>\n\n\n\n

                  Ng\u00e0nh Digital Marketing c\u00f3 t\u00ednh th\u1ef1c ti\u1ec5n v\u00e0 \u1ee9ng d\u1ee5ng cao, cho ph\u00e9p sinh vi\u00ean tham gia l\u00e0m vi\u1ec7c t\u1eeb khi c\u00f2n \u0111i h\u1ecdc<\/strong> qua c\u00e1c d\u1ef1 \u00e1n th\u1ef1c chi\u1ebfn, c\u1ed9ng t\u00e1c vi\u00ean ho\u1eb7c th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 agency.<\/p>\n\n\n\n

                  Theo th\u1ed1ng k\u00ea t\u1eeb Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, h\u01a1n 90% sinh vi\u00ean ng\u00e0nh Digital Marketing c\u00f3 vi\u1ec7c l\u00e0m \u0111\u00fang chuy\u00ean ng\u00e0nh trong v\u00f2ng 6 th\u00e1ng sau t\u1ed1t nghi\u1ec7p<\/strong>. Sinh vi\u00ean d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p nh\u01b0: Ogilvy, Dentsu, VCCorp, Shopee, Tiki, PNJ, Momo, Zalo, c\u00f9ng c\u00e1c doanh nghi\u1ec7p SME \u0111ang chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

                  Xu h\u01b0\u1edbng vi\u1ec7c l\u00e0m v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

                  S\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ed1 \u0111\u00e3 \u0111\u01b0a Digital Marketing tr\u1edf th\u00e0nh ng\u00e0nh \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng ch\u00ednh th\u00fac \u0111\u1ea9y nhu c\u1ea7u nh\u00e2n l\u1ef1c ng\u00e0nh n\u00e0y:<\/p>\n\n\n\n

                    \n
                  1.  Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n t\u1ea1i doanh nghi\u1ec7p Vi\u1ec7t Nam:<\/strong>
                    <\/strong> T\u1eeb c\u00e1c c\u00f4ng ty truy\u1ec1n th\u1ed1ng \u0111\u1ebfn startup c\u00f4ng ngh\u1ec7, m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb s\u1ed1 \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/li>\n\n\n\n
                  2.  T\u0103ng tr\u01b0\u1edfng m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o:<\/strong>
                    <\/strong> C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Shopee, TikTok Shop, YouTube, ng\u00e0nh Digital \u0111ang m\u1edf r\u1ed9ng sang c\u00e1c l\u0129nh v\u1ef1c m\u1edbi nh\u01b0 livestream b\u00e1n h\u00e0ng, influencer marketing, affiliate marketing…<\/li>\n\n\n\n
                  3. Xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ti\u1ebfp th\u1ecb b\u1eb1ng d\u1eef li\u1ec7u (data-driven marketing):<\/strong>
                    <\/strong> Doanh nghi\u1ec7p c\u1ea7n nh\u00e2n s\u1ef1 c\u00f3 k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, Meta Ads, CRM, Chatbot, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing (marketing automation).<\/li>\n\n\n\n
                  4.  Nhu c\u1ea7u cao v\u1ec1 k\u1ef9 n\u0103ng t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 – s\u00e1ng t\u1ea1o:<\/strong>
                    <\/strong> Kh\u00f4ng ch\u1ec9 bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o, nh\u00e0 tuy\u1ec3n d\u1ee5ng \u01b0u ti\u00ean nh\u1eefng \u1ee9ng vi\u00ean c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, bi\u1ebft k\u1ebft h\u1ee3p n\u1ed9i dung \u2013 d\u1eef li\u1ec7u \u2013 UX \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 to\u00e0n di\u1ec7n.<\/li>\n<\/ol>\n\n\n\n

                    H\u1ecdc Digital Marketing ra tr\u01b0\u1eddng l\u01b0\u01a1ng c\u00f3 cao kh\u00f4ng?<\/h2>\n\n\n\n

                    M\u1ee9c thu nh\u1eadp c\u1ee7a sinh vi\u00ean ng\u00e0nh Digital Marketing sau khi t\u1ed1t nghi\u1ec7p c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch r\u00f5 r\u1ec7t d\u1ef1a v\u00e0o n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n, k\u1ef9 n\u0103ng c\u00f4ng c\u1ee5, kinh nghi\u1ec7m l\u00e0m d\u1ef1 \u00e1n, ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n<\/strong>, c\u0169ng nh\u01b0 quy m\u00f4 doanh nghi\u1ec7p (agency, startup, t\u1eadp \u0111o\u00e0n,…). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng tham kh\u1ea3o d\u1ef1a theo b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng s\u1ed1 2024 c\u1ee7a VietnamWorks v\u00e0 TopCV:<\/p>\n\n\n\n

                    \"\"
                    Sinh vi\u00ean thu\u1ed9c c\u00e1c ng\u00e0nh Digital Marketing, ng\u00e0nh Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n, ng\u00e0nh Marketing HSU tranh t\u00e0i t\u1ea1i \u201cGlobal Youth Innovation Marketers 2025\u201d<\/figcaption><\/figure>\n\n\n\n
                    V\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c<\/strong><\/td>M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh\/th\u00e1ng<\/strong><\/td>Ghi ch\u00fa<\/strong><\/td><\/tr>
                    Sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng<\/td>7 \u2013 10 tri\u1ec7u VN\u0110<\/td>V\u1ecb tr\u00ed Content marketing, qu\u1ea3ng c\u00e1o c\u01a1 b\u1ea3n, SEO, qu\u1ea3n tr\u1ecb c\u00e1c fanpage<\/td><\/tr>
                    Chuy\u00ean vi\u00ean Digital Marketing (1 \u2013 3 n\u0103m)<\/td>10 \u2013 18 tri\u1ec7u VN\u0110<\/td>L\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng, TM\u0110T, startup c\u00f4ng ngh\u1ec7<\/td><\/tr>
                    Digital Media \/ Performance Marketer<\/td>15 \u2013 25 tri\u1ec7u VN\u0110<\/td>Th\u00e0nh th\u1ea1o Facebook Ads, Google Ads, TikTok Ads,.. cho c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng, FMCG, TM\u0110T, ho\u1eb7c ph\u00f2ng marketing doanh nghi\u1ec7p<\/td><\/tr>
                    SEO Specialist \/ Content Strategy<\/td>12 \u2013 20 tri\u1ec7u VN\u0110<\/td>Ph\u1ed1i h\u1ee3p n\u1ed9i dung \u2013 k\u1ef9 thu\u1eadt \u2013 UX \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng traffic website<\/td><\/tr>
                    Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch \/ Team Leader<\/td>20 \u2013 35 tri\u1ec7u VN\u0110<\/td>L\u00ean k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd nh\u00f3m<\/td><\/tr>
                    Head of Digital \/ Marketing Manager<\/td>40 \u2013 70 tri\u1ec7u VN\u0110<\/td>L\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty quy m\u00f4 l\u1edbn, \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd & t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c<\/td><\/tr>
                    L\u00e0m vi\u1ec7c t\u1ea1i Agency qu\u1ed1c t\u1ebf \/ Freelancer<\/td>1.500 \u2013 3.000 USD<\/td>L\u00e0m remote cho th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c nh\u1eadn d\u1ef1 \u00e1n t\u1ef1 do<\/td><\/tr>
                    Kh\u1edfi nghi\u1ec7p v\u1edbi k\u00eanh c\u00e1 nh\u00e2n \/ th\u01b0\u01a1ng hi\u1ec7u<\/td>Kh\u00f4ng gi\u1edbi h\u1ea1n<\/td>X\u00e2y k\u00eanh TikTok, YouTube, Affiliate\u2026 ho\u1eb7c b\u00e1n h\u00e0ng online<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                    H\u1ecdc Digital Marketing \u1edf \u0111\u00e2u? tr\u01b0\u1eddng n\u00e0o \u0111\u00e0o t\u1ea1o t\u1ed1t nh\u1ea5t?<\/h2>\n\n\n\n

                    Vi\u1ec7c ch\u1ecdn tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u00e0o t\u1ea1o ng\u00e0nh Digital Marketing l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m trong t\u01b0\u01a1ng lai. Ng\u00e0nh Digital Marketing \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng n\u00f3ng trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, v\u00e0 vi\u1ec7c l\u1ef1a ch\u1ecdn tr\u01b0\u1eddng h\u1ecdc uy t\u00edn gi\u00fap sinh vi\u00ean ti\u1ebfp c\u1eadn v\u1edbi ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n

                    \"\"
                    Sinh vi\u00ean ng\u00e0nh Digital Marketing HSU tham quan, tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp t\u1ea1i C\u00f4ng ty D\u1ecbch v\u1ee5 MobiFone khu v\u1ef1c 2
                    <\/figcaption><\/figure>\n\n\n\n

                    Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o Digital Marketing<\/h3>\n\n\n\n

                    Khi l\u1ef1a ch\u1ecdn tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u1ec3 h\u1ecdc ng\u00e0nh Digital Marketing, th\u00ed sinh c\u1ea7n c\u00e2n nh\u1eafc c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n

                      \n
                    1. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o:<\/strong> C\u1ea7n xem x\u00e9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u00f3 c\u1eadp nh\u1eadt theo xu h\u01b0\u1edbng qu\u1ed1c t\u1ebf, k\u1ebft h\u1ee3p v\u1edbi th\u1ef1c h\u00e0nh nhi\u1ec1u hay kh\u00f4ng, \u0111\u1ed3ng th\u1eddi c\u00f3 li\u00ean k\u1ebft v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn trong ng\u00e0nh kh\u00f4ng.
                      <\/li>\n\n\n\n
                    2. M\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp:<\/strong> Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f3 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t hi\u1ec7n \u0111\u1ea1i, \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i doanh nghi\u1ec7p m\u1ea1nh s\u1ebd gi\u00fap sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp v\u00e0 t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m t\u1ed1t h\u01a1n.
                      <\/li>\n\n\n\n
                    3. C\u01a1 h\u1ed9i th\u1ef1c t\u1eadp & vi\u1ec7c l\u00e0m:<\/strong> Nh\u1eefng tr\u01b0\u1eddng c\u00f3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty, t\u1ed5 ch\u1ee9c l\u1edbn trong ng\u00e0nh marketing s\u1ed1 (digital marketing) nh\u01b0 Google, Facebook, Shopee, Tiktok\u2026 s\u1ebd mang l\u1ea1i cho sinh vi\u00ean nh\u1eefng c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf.<\/li>\n<\/ol>\n\n\n\n

                      H\u1ecdc Digital Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/h2>\n\n\n\n

                      Ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing<\/strong> \u0110\u1ea1i h\u1ecdc Hoa Sen trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh<\/strong> (Website, Facebook, YouTube, TikTok, Email), t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong> (SEO\/SEM), ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00f9ng kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 AI<\/strong>, Chatbot v\u00e0 Social Listening. Sinh vi\u00ean t\u1ef1 tin tr\u1edf th\u00e0nh nh\u1eefng chuy\u00ean gia ti\u1ebfp th\u1ecb s\u1ed1 n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

                      \"\"
                      H\u1ecdc Digital Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/figcaption><\/figure>\n\n\n\n

                      \u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt khi h\u1ecdc ng\u00e0nh Digital Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/h3>\n\n\n\n

                      Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o g\u1eafn li\u1ec1n th\u1ef1c ti\u1ec5n
                      <\/strong>Ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean gi\u00e1o tr\u00ecnh c\u1ee7a c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc n\u1ed5i ti\u1ebfng t\u1ea1i Hoa K\u1ef3, v\u1edbi c\u00e1c m\u00f4n chuy\u00ean ng\u00e0nh gi\u1ea3ng d\u1ea1y song ng\u1eef nh\u1eb1m gi\u00fap sinh vi\u00ean t\u0103ng t\u1ef1 tin h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf. \u0110\u1ed3ng th\u1eddi, n\u1ed9i dung c\u1eadp nh\u1eadt theo xu h\u01b0\u1edbng Digital Marketing m\u1edbi nh\u1ea5t (SEO\/SEM, e-CRM, Social Media, Data Analytics) t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf t\u1eeb doanh nghi\u1ec7p: Chatbot, AI Content, Google Ads, CRM\u2026<\/p>\n\n\n\n

                      Ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c qua d\u1ef1 \u00e1n th\u1ef1c ti\u1ec5n
                      <\/strong>Sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Digital Marketing li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u1ef1c ti\u1ec5n th\u00f4ng qua vi\u1ec7c tr\u1edf th\u00e0nh Ban t\u1ed5 ch\u1ee9c c\u00e1c \u0111\u1ec1 \u00e1n th\u1ef1c t\u1ebf nh\u01b0 TVCreate, MiCatcher\u2026 v\u00e0 v\u1eadn h\u00e0nh to\u00e0n b\u1ed9 quy tr\u00ecnh t\u1eeb x\u00e2y d\u1ef1ng \u0111\u1ec1 \u00e1n, v\u1eadn \u0111\u1ed9ng t\u00e0i tr\u1ee3, tri\u1ec3n khai truy\u1ec1n th\u00f4ng \u0111\u1ebfn \u0111i\u1ec1u ph\u1ed1i s\u1ef1 ki\u1ec7n ho\u1eb7c tr\u1edf th\u00e0nh Th\u00ed sinh \u0111\u1ec3 th\u1eed th\u00e1ch t\u1ea1i c\u00e1c cu\u1ed9c thi. \u0110\u00e2y l\u00e0 c\u00e1ch HSU gi\u00fap sinh vi\u00ean r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, kh\u00e1m ph\u00e1 b\u1ea3n th\u00e2n v\u00e0 h\u00ecnh th\u00e0nh b\u1ea3n s\u1eafc ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n

                      Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m th\u1ef1c t\u1ebf
                      <\/strong>Ng\u00e0nh Digital Marketing c\u00f3 \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean v\u1eefng v\u00e0ng v\u1ec1 chuy\u00ean m\u00f4n, gi\u00e0u tr\u1ea3i nghi\u1ec7m th\u1ef1c ti\u1ec5n t\u1eeb nhi\u1ec1u n\u0103m g\u1eafn b\u00f3 v\u1edbi c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n\n\n\n

                      \u0110\u1eb7c bi\u1ec7t, ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a c\u00e1c gi\u1ea3ng vi\u00ean th\u1ec9nh gi\u1ea3ng l\u00e0 nh\u1eefng chuy\u00ean gia v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao, nh\u1eb1m mang \u0111\u1ebfn g\u00f3c nh\u00ecn s\u1eafc b\u00e9n v\u1ec1 xu th\u1ebf th\u1ecb tr\u01b0\u1eddng, c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n

                      Th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c doanh nghi\u1ec7p uy t\u00edn
                      <\/strong>Sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing \u0111\u01b0\u1ee3c tham gia 2 k\u1ef3 th\u1ef1c t\u1eadp (nh\u1eadn th\u1ee9c \u2013 t\u1ed1t nghi\u1ec7p) t\u1ea1i c\u00e1c doanh nghi\u1ec7p uy t\u00edn l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Tr\u01b0\u1eddng v\u00e0 Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng: GroupM VietNam, YouNet Group, Dentsu VietNam, Buzzmetrics VietNam, Galaxy Communications, Yeah1\u2026 nh\u1eb1m ti\u1ebfp x\u00fac s\u1edbm v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf v\u00e0 n\u00e2ng cao nghi\u1ec7p v\u1ee5. \u0110\u1ed3ng th\u1eddi tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p v\u00e0 c\u00f4ng vi\u1ec7c qua c\u00e1c chuy\u1ebfn Corporate Campus Course.<\/p>\n\n\n\n

                      \n

                      Quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n tr\u01b0\u1eddng, r\u1eddi kh\u1ecfi v\u00f9ng an to\u00e0n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u l\u00e0 m\u1ed9t th\u1eed th\u00e1ch l\u1edbn, nh\u01b0ng ng\u00e0nh Digital Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e3 cho m\u00ecnh m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 r\u00e8n luy\u1ec7n s\u1ef1 b\u1ec1n b\u1ec9, \u0111\u01b0\u1ee3c th\u1ea7y c\u00f4 t\u1eadn t\u00ecnh d\u1eabn d\u1eaft v\u00e0 b\u1ea1n b\u00e8 \u0111\u1ed3ng h\u00e0nh. Nh\u1edd \u0111\u00f3, m\u00ecnh m\u1edbi c\u00f3 th\u1ec3 tr\u01b0\u1edfng th\u00e0nh, t\u1ef1 tin h\u01a1n tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea1t k\u1ebft qu\u1ea3 nh\u01b0 h\u00f4m nay.<\/p>\n\n\n\n

                      D\u01af\u01a0NG B\u1ea2O \u00dd – Th\u1ee7 khoa ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing t\u1ea1i l\u1ec5 T\u1ed1t nghi\u1ec7p<\/strong><\/p>\n<\/blockquote>\n\n\n\n

                      Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen bao g\u1ed3m:<\/h3>\n\n\n\n
                        \n
                      1. C\u00e1c m\u00f4n h\u1ecdc n\u1ec1n t\u1ea3ng:<\/strong> Marketing c\u0103n b\u1ea3n, Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng, T\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng\u2026
                        <\/li>\n\n\n\n
                      2. C\u00e1c m\u00f4n h\u1ecdc chuy\u00ean s\u00e2u:<\/strong> Marketing s\u1ed1, SEO\/SEM, Google Analytics, Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, Marketing n\u1ed9i dung, Marketing video\u2026
                        <\/li>\n\n\n\n
                      3. D\u1ef1 \u00e1n th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng:<\/strong> Sinh vi\u00ean \u0111\u01b0\u1ee3c tham gia c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf c\u00f9ng doanh nghi\u1ec7p, c\u00f3 c\u01a1 h\u1ed9i th\u1ef1c h\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/li>\n<\/ol>\n\n\n\n

                        C\u00e1c c\u00f4ng ty ti\u00eau bi\u1ec3u m\u00e0 sinh vi\u00ean \u0111\u00e3 th\u1ef1c t\u1eadp ho\u1eb7c l\u00e0m vi\u1ec7c t\u1ea1i: Shopee; Google; VinGroup; Lazada; Ogilvy; Momo; Hakuhodo<\/p>\n\n\n\n

                        \"\"<\/figure>\n\n\n\n

                        C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p sau khi t\u1ed1t nghi\u1ec7p:<\/h3>\n\n\n\n
                          \n
                        1. Chuy\u00ean vi\u00ean Digital Marketing
                          <\/li>\n\n\n\n
                        2. Chuy\u00ean vi\u00ean SEO\/SEM
                          <\/li>\n\n\n\n
                        3. Qu\u1ea3n l\u00fd Marketing Online
                          <\/li>\n\n\n\n
                        4. Chuy\u00ean vi\u00ean Content Marketing
                          <\/li>\n\n\n\n
                        5. Chuy\u00ean vi\u00ean Qu\u1ea3ng c\u00e1o Facebook\/Google
                          <\/li>\n\n\n\n
                        6. Chuy\u00ean vi\u00ean Marketing t\u1ea1i c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n<\/ol>\n\n\n\n

                          V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp n\u0103ng \u0111\u1ed9ng, v\u00e0 \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m, ng\u00e0nh Digital Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho nh\u1eefng b\u1ea1n tr\u1ebb \u0111am m\u00ea marketing s\u1ed1 v\u00e0 mong mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n\n\n\n

                          Tr\u1edf th\u00e0nh sinh vi\u00ean ng\u00e0nh Digital Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/h2>\n\n\n\n

                          Ng\u00e0nh Digital Marketing m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong b\u1ed1i c\u1ea3nh kinh doanh tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 marketing tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, qu\u1ea3n tr\u1ecb n\u1ed9i dung, t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi h\u1ecdc ph\u00e1t tri\u1ec3n t\u01b0 duy s\u00e1ng t\u1ea1o, kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 k\u1ef9 n\u0103ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

                          \u0110\u0103ng k\u00fd t\u00ecm hi\u1ec3u ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u1ec3 h\u1ecdc t\u1eadp trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, ch\u00fa tr\u1ecdng th\u1ef1c h\u00e0nh v\u00e0 k\u1ebft n\u1ed1i doanh nghi\u1ec7p. Sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i tham gia c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng s\u1ed1, th\u1ef1c h\u00e0nh tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng s\u1ed1, qu\u1ea3ng c\u00e1o online, qu\u1ea3n l\u00fd n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i, ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n

                          Th\u00ed sinh li\u00ean h\u1ec7 v\u1edbi Trung t\u00e2m Tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 ng\u00e0nh Digital Marketing, l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n \u0111\u1ea1i h\u1ecdc n\u0103m 2026 c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng h\u1ea5p d\u1eabn.<\/strong><\/p>\n\n\n\n

                          \n\n

                          \n N\u0103m 2026, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u00e1p d\u1ee5ng 5 ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh:<\/strong>\n <\/p>\n\n

                          \n

                          \u2013 X\u00e9t k\u1ebft qu\u1ea3 thi t\u1ed1t nghi\u1ec7p THPT 2026<\/p>\n

                          \u2013 X\u00e9t b\u1eb1ng h\u1ecdc b\u1ea1 THPT theo t\u1ed5 h\u1ee3p 3 m\u00f4n<\/p>\n

                          \u2013 X\u00e9t \u0111i\u1ec3m k\u1ef3 thi \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a \u0110HQG TP.HCM & \u0110HQG H\u00e0 N\u1ed9i 2026<\/p>\n

                          \u2013 X\u00e9t tuy\u1ec3n th\u1eb3ng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/p>\n

                          \u2013 X\u00e9t b\u1eb1ng h\u00ecnh th\u1ee9c ph\u1ecfng v\u1ea5n<\/p>\n <\/div>\n\n

                          \n Th\u00ed sinh ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e0nh h\u1ecdc? C\u1ea7n t\u01b0 v\u1ea5n l\u1ed9 tr\u00ecnh x\u00e9t tuy\u1ec3n s\u1edbm b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c an to\u00e0n \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i tr\u00fang tuy\u1ec3n?\n <\/p>\n\n

                          \n Li\u00ean h\u1ec7 ngay Trung t\u00e2m Tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n 1:1, gi\u1ea3i \u0111\u00e1p chi ti\u1ebft v\u1ec1 ng\u00e0nh h\u1ecdc, ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng.\n <\/p>\n\n

                          \n

                          \ud83d\udcde Hotline: (028) 7300 7272<\/a><\/p>\n

                          \u2709\ufe0f Email: tuyensinh@hoasen.edu.vn<\/a><\/p>\n

                          \ud83c\udf10 Tuy\u1ec3n sinh: tuyensinh.hoasen.edu.vn<\/a><\/p>\n

                          \ud83d\udccd \u0110\u1ecba ch\u1ec9: Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (S\u1ea3nh G, t\u1ea7ng tr\u1ec7t), s\u1ed1 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh, TP. HCM<\/p>\n <\/div>\n\n<\/div>\n\n\n\n

                          \n

                          Th\u1ef1c hi\u1ec7n: Huy\u1ec1n \u0110inh<\/strong><\/strong><\/p>\n\n\n\n

                          Ph\u00f2ng Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n<\/blockquote>\n\n\n\n

                          <\/p>\n","protected":false},"excerpt":{"rendered":"

                          Trong th\u1eddi \u0111\u1ea1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng t\u1eeb mua s\u1eafm, gi\u1ea3i tr\u00ed \u0111\u1ebfn k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec1u di\u1ec5n ra tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng thay \u0111\u1ed5i s\u00e2u s\u1eafc. H\u00e0nh vi ti\u00eau d\u00f9ng trong k\u1ef7 nguy\u00ean s\u1ed1 kh\u00f4ng c\u00f2n d\u1eebng \u1edf vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin, m\u00e0 \u0111\u00e3 m\u1edf r\u1ed9ng sang tr\u1ea3i nghi\u1ec7m, so s\u00e1nh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh ch\u1ec9 qua v\u00e0i thao t\u00e1c tr\u00ean thi\u1ebft b\u1ecb c\u00e1 nh\u00e2n. Song h\u00e0nh c\u00f9ng s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 4.0, Digital Marketing \u2013 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1…<\/p>\n","protected":false},"author":5540,"featured_media":27477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/about-temp-ts-news.php","format":"standard","meta":{"footnotes":""},"categories":[1344,1354],"tags":[1426,1075,1342,75],"class_list":["post-10544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuyen-sinh","category-huong-nghiep","tag-digital-marketing","tag-dai-hoc-hoa-sen-4","tag-tuyen-sinh-2026","tag-tuyen-sinh-dh"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/comments?post=10544"}],"version-history":[{"count":22,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10544\/revisions"}],"predecessor-version":[{"id":30128,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10544\/revisions\/30128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media\/27477"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media?parent=10544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/categories?post=10544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/tags?post=10544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}