{"id":10315,"date":"2026-02-27T07:00:00","date_gmt":"2026-02-27T00:00:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?p=10315"},"modified":"2026-04-23T15:18:41","modified_gmt":"2026-04-23T08:18:41","slug":"quan-he-cong-chung","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/quan-he-cong-chung\/","title":{"rendered":"Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang: H\u1ecdc g\u00ec, l\u00e0m g\u00ec, l\u01b0\u01a1ng bao nhi\u00eau?"},"content":{"rendered":"\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, khi truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p, ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang (Public Relations \u2013 PR) ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh, duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang, b\u00e1o ch\u00ed v\u00e0 kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1, c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e3 t\u1ea1o ra nhu c\u1ea7u l\u1edbn v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c PR chuy\u00ean nghi\u1ec7p. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm c\u00e1c chuy\u00ean gia PR c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

V\u1eady ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang l\u00e0 g\u00ec? Sinh vi\u00ean theo h\u1ecdc ng\u00e0nh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng n\u00e0o? C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m v\u00e0 m\u1ee9c l\u01b0\u01a1ng ra sao? H\u00e3y c\u00f9ng HSU t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

Ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang (PR) l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations – PR)<\/strong> l\u00e0 ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c, danh ti\u1ebfng b\u1ec1n v\u1eefng cho t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n trong m\u1eaft c\u00f4ng ch\u00fang v\u00e0 c\u00e1c b\u00ean li\u00ean quan. PR t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 quan h\u1ec7 b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

>>>Tham kh\u1ea3o: Ch\u01b0\u01a1ng tr\u00ecnh Quan h\u1ec7 c\u00f4ng ch\u00fang \u0110\u1ea1i h\u1ecdc Hoa Sen<\/a><\/em><\/strong><\/p>\n\n\n\n

C\u00e1c chuy\u00ean gia PR s\u1eed d\u1ee5ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan, bao g\u1ed3m kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng. <\/p>\n\n\n\n

M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a PR l\u00e0 t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c, \u0111\u1ed3ng th\u1eddi x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

\n \n

\n C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang bao g\u1ed3m:\n <\/p>\n\n

\n \u2022 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng:<\/strong> L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u1eb1m n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.\n <\/p>\n\n

\n \u2022 T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n:<\/strong> Qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 h\u1ecdp b\u00e1o, h\u1ed9i th\u1ea3o, ra m\u1eaft s\u1ea3n ph\u1ea9m, t\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n\u2026\n <\/p>\n\n

\n \u2022 X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng:<\/strong> \u0110\u01b0a ra gi\u1ea3i ph\u00e1p nh\u1eb1m b\u1ea3o v\u1ec7 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p khi g\u1eb7p ph\u1ea3i nh\u1eefng th\u00f4ng tin ti\u00eau c\u1ef1c.\n <\/p>\n\n

\n \u2022 S\u00e1ng t\u1ea1o n\u1ed9i dung:<\/strong> Vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, b\u00e0i PR, qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i\u2026\n <\/p>\n\n

\n \u2022 Quan h\u1ec7 b\u00e1o ch\u00ed:<\/strong> K\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\n <\/p>\n\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

V\u00ec sao n\u00ean h\u1ecdc ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang?<\/h2>\n\n\n\n

K\u1ef7 nguy\u00ean s\u1ed1 \u0111ang khi\u1ebfn Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c gi\u00e0u ti\u1ec1m n\u0103ng nh\u1ea5t hi\u1ec7n nay. Theo B\u00e1o c\u00e1o Digital 2025 Vietnam c\u1ee7a We Are Social v\u00e0 Meltwater, Vi\u1ec7t Nam c\u00f3 76,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, chi\u1ebfm 75,2% d\u00e2n s\u1ed1. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a: m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 qu\u1ea3n tr\u1ecb danh ti\u1ebfng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

V\u1edbi nh\u1eefng b\u1ea1n tr\u1ebb y\u00eau th\u00edch s\u00e1ng t\u1ea1o, giao ti\u1ebfp v\u00e0 mong mu\u1ed1n t\u1ea1o s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c, Quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc – m\u00e0 l\u00e0 c\u01a1 h\u1ed9i b\u01b0\u1edbc v\u00e0o l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p \u0111a d\u1ea1ng, kh\u00f4ng gi\u1edbi h\u1ea1n<\/h3>\n\n\n\n

PR h\u00f4m nay kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf b\u00e1o ch\u00ed hay t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a livestream, video ng\u1eafn, n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 \u1ee9ng d\u1ee5ng AI trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00e3 m\u1edf ra nhi\u1ec1u v\u1ecb tr\u00ed m\u1edbi nh\u01b0 Digital PR, Social Listening, qu\u1ea3n tr\u1ecb n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng hay truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven communication).<\/p>\n\n\n\n

\"H\u1ecdc<\/figure>\n\n\n\n

Th\u1ef1c t\u1ebf t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Vingroup, Viettel, Unilever hay Coca-Cola cho th\u1ea5y PR lu\u00f4n gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, b\u00e1o ch\u00ed trong n\u01b0\u1edbc c\u0169ng ghi nh\u1eadn xu h\u01b0\u1edbng doanh nghi\u1ec7p gia t\u0103ng ng\u00e2n s\u00e1ch cho Truy\u1ec1n th\u00f4ng – Marketing t\u00edch h\u1ee3p nh\u1eb1m c\u1ea1nh tranh v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

\n \n

\n Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh PR c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed nh\u01b0:\n <\/p>\n\n

\n \u2022 Chuy\u00ean vi\u00ean Quan h\u1ec7 c\u00f4ng ch\u00fang:<\/strong> X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.\n <\/p>\n\n

\n \u2022 Chuy\u00ean vi\u00ean T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n:<\/strong> L\u00ean \u00fd t\u01b0\u1edfng v\u00e0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1.\n <\/p>\n\n

\n \u2022 Chuy\u00ean vi\u00ean Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng:<\/strong> X\u1eed l\u00fd t\u00ecnh hu\u1ed1ng truy\u1ec1n th\u00f4ng nh\u1ea1y c\u1ea3m, b\u1ea3o v\u1ec7 danh ti\u1ebfng doanh nghi\u1ec7p.\n <\/p>\n\n

\n \u2022 Digital PR & SEO:<\/strong> T\u1ed1i \u01b0u n\u1ed9i dung, gia t\u0103ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.\n <\/p>\n\n

\n \u2022 Brand Manager:<\/strong> Ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.\n <\/p>\n\n

\n \u2022 PR trong t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf, NGO, c\u01a1 quan nh\u00e0 n\u01b0\u1edbc:<\/strong> Tham gia truy\u1ec1n th\u00f4ng ch\u00ednh s\u00e1ch, ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng.\n <\/p>\n\n<\/blockquote>\n\n\n\n

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\u0110\u1eb7c bi\u1ec7t, PR hi\u1ec7n di\u1ec7n trong h\u1ea7u h\u1ebft l\u0129nh v\u1ef1c: t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7, gi\u00e1o d\u1ee5c, y t\u1ebf, th\u1ec3 thao, gi\u1ea3i tr\u00ed\u2026 \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 kh\u1ea3 n\u0103ng linh ho\u1ea1t chuy\u1ec3n \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn.<\/p>\n\n\n\n

Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc m\u00f4n g\u00ec?<\/h2>\n\n\n\n

T\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n\n\n\n

\"Ng\u00e0nh<\/figure>\n\n\n\n
    \n
  1. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p:<\/strong> X\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng d\u00e0i h\u1ea1n.<\/li>\n\n\n\n
  2. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/strong> T\u1ea1o d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111a n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n
  3. Quan h\u1ec7 b\u00e1o ch\u00ed:<\/strong> L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 b\u00e1o, c\u01a1 quan truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0a tin v\u1ec1 doanh nghi\u1ec7p.<\/li>\n\n\n\n
  4. X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng:<\/strong> \u1ee8ng ph\u00f3 v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng ti\u00eau c\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng doanh nghi\u1ec7p.<\/li>\n\n\n\n
  5. T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n:<\/strong> L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch PR th\u00f4ng qua s\u1ef1 ki\u1ec7n.<\/li>\n\n\n\n
  6. Truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 (Digital PR):<\/strong> \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o PR, bao g\u1ed3m qu\u1ea3n tr\u1ecb n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, SEO, email marketing.<\/li>\n<\/ol>\n\n\n\n

    Ngo\u00e0i ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u01b0 vi\u1ebft l\u00e1ch, s\u00e1ng t\u1ea1o n\u1ed9i dung, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n.<\/p>\n\n\n\n

    \n Xem th\u00eam:<\/span>\n \n Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Quan h\u1ec7 c\u00f4ng ch\u00fang Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen\n <\/a>\n<\/div>\n\n\n\n
    <\/div>\n\n\n\n

    Nhu c\u1ea7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang hi\u1ec7n nay ra sao?<\/h2>\n\n\n\n

    Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng cho ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u1ea3 doanh nghi\u1ec7p l\u1eabn ng\u01b0\u1eddi tr\u1ebb<\/strong> trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng s\u1ed1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng. Khi th\u00f4ng tin lan truy\u1ec1n v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p, vai tr\u00f2 c\u1ee7a nh\u00e2n s\u1ef1 PR c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 cao h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n

    \"Ng\u00e0nh<\/figure>\n\n\n\n

    Theo b\u00e1o c\u00e1o t\u1eeb JobsGO<\/strong>, s\u1ed1 l\u01b0\u1ee3ng tin tuy\u1ec3n d\u1ee5ng trong nh\u00f3m Truy\u1ec1n th\u00f4ng \u2013 PR \u2013 Qu\u1ea3ng c\u00e1o<\/em> trong qu\u00fd I\/2025 t\u0103ng t\u1edbi 105,2% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc<\/strong>, cho th\u1ea5y nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng li\u00ean t\u1ee5c m\u1edf r\u1ed9ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c.<\/p>\n\n\n\n

    Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh doanh nghi\u1ec7p ng\u00e0y c\u00e0ng gay g\u1eaft, PR ch\u00ednh l\u00e0 \u201cb\u1ed9 m\u1eb7t\u201d chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c<\/strong> \u2013 t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c \u0111\u1ebfn x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng. V\u00ec v\u1eady, nhu c\u1ea7u v\u1ec1 l\u1ef1c l\u01b0\u1ee3ng PR c\u00f3 k\u1ef9 n\u0103ng c\u1ea3 v\u1ec1 n\u1ed9i dung l\u1eabn hi\u1ec3u bi\u1ebft c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng l\u1edbn, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho th\u1ebf h\u1ec7 tr\u1ebb y\u00eau th\u00edch l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

    Doanh nghi\u1ec7p c\u1ea7n g\u00ec \u1edf nh\u00e2n s\u1ef1 ng\u00e0nh PR?<\/h2>\n\n\n\n

    Do ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, y\u00eau c\u1ea7u tuy\u1ec3n d\u1ee5ng c\u0169ng ng\u00e0y c\u00e0ng cao. C\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm nh\u1eefng \u1ee9ng vi\u00ean c\u00f3 n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc m\u00e0 c\u00f2n c\u1ea7n c\u00e1c k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf nh\u01b0:<\/p>\n\n\n\n

    \"Ng\u00e0nh<\/figure>\n\n\n\n
      \n
    1. K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 vi\u1ebft l\u00e1ch t\u1ed1t:<\/strong> PR \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, thu h\u00fat v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang.<\/li>\n\n\n\n
    2. T\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c:<\/strong> \u0110\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch PR \u1ea5n t\u01b0\u1ee3ng, \u1ee9ng vi\u00ean c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n
    3. Hi\u1ec3u bi\u1ebft v\u1ec1 truy\u1ec1n th\u00f4ng s\u1ed1:<\/strong> Th\u00e0nh th\u1ea1o c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ed1i \u01b0u SEO, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n
    4. Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n:<\/strong> PR l\u00e0 c\u00f4ng vi\u1ec7c mang t\u00ednh k\u1ebft n\u1ed1i cao, \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa nhi\u1ec1u b\u1ed9 ph\u1eadn \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t.<\/li>\n\n\n\n
    5. Kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c cao:<\/strong> C\u00f4ng vi\u1ec7c PR c\u00f3 t\u00ednh ch\u1ea5t n\u0103ng \u0111\u1ed9ng, ph\u1ea3i x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng, l\u00e0m vi\u1ec7c v\u1edbi b\u00e1o ch\u00ed v\u00e0 \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd.<\/li>\n<\/ol>\n\n\n\n

      M\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb PRWeek Global cho th\u1ea5y 75% c\u00e1c chuy\u00ean gia PR tin r\u1eb1ng k\u1ef9 n\u0103ng s\u1ed1 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong ng\u00e0nh trong v\u00f2ng 5 n\u0103m t\u1edbi. V\u00ec v\u1eady, sinh vi\u00ean PR c\u1ea7n ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n\n\n\n

      \n

      “H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng d\u1ef1 \u00e1n nh\u1ecf, tham gia CLB truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1ef1c t\u1eadp. Kinh nghi\u1ec7m th\u1ef1c t\u1ebf gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t PR c\u00f3 gi\u00e1 tr\u1ecb.”<\/p>\n\n\n\n

      Nguy\u1ec5n Mai Linh, c\u1ef1u sinh vi\u00ean PR tr\u01b0\u1eddng \u0110H Hoa Sen, hi\u1ec7n l\u00e0 PR Manager t\u1ea1i Ogilvy<\/strong><\/p>\n<\/blockquote>\n\n\n\n

      <\/div>\n\n\n\n

      C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 h\u1ea5p d\u1eabn kh\u00f4ng?<\/h2>\n\n\n\n

      Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p r\u1ed9ng m\u1edf, tr\u1ea3i d\u00e0i t\u1eeb doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn \u0111\u1ebfn l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed v\u00e0 ch\u00ednh tr\u1ecb, t\u1ea1o ra nhi\u1ec1u v\u1ecb tr\u00ed h\u1ea5p d\u1eabn cho sinh vi\u00ean sau khi t\u1ed1t nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed m\u00e0 sinh vi\u00ean c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn sau khi t\u1ed1t nghi\u1ec7p:<\/p>\n\n\n\n

      \"\"
      Th\u1ee7 khoa Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang HSU t\u1ea1i L\u1ec5 t\u1ed1t nghi\u1ec7p 2026<\/figcaption><\/figure>\n\n\n\n

      Chuy\u00ean vi\u00ean quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/p>\n\n\n\n

        \n
      1. X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n
      2. Vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, qu\u1ea3n l\u00fd quan h\u1ec7 b\u00e1o ch\u00ed v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n truy\u1ec1n th\u00f4ng<\/li>\n<\/ol>\n\n\n\n

        Qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n

          \n
        1. Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p.<\/li>\n\n\n\n
        2. Ki\u1ec3m so\u00e1t kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1<\/li>\n<\/ol>\n\n\n\n

          Chuy\u00ean vi\u00ean t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/strong><\/p>\n\n\n\n

            \n
          1. L\u00ean k\u1ebf ho\u1ea1ch, tri\u1ec3n khai s\u1ef1 ki\u1ec7n doanh nghi\u1ec7p, h\u1ed9i th\u1ea3o, tri\u1ec3n l\u00e3m.<\/li>\n\n\n\n
          2. Ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed1i t\u00e1c truy\u1ec1n th\u00f4ng, nh\u00e0 t\u00e0i tr\u1ee3.<\/li>\n<\/ol>\n\n\n\n

            Chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/strong><\/p>\n\n\n\n

              \n
            1. X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u1ed9i b\u1ed9.<\/li>\n\n\n\n
            2. S\u1ea3n xu\u1ea5t n\u1ed9i dung truy\u1ec1n th\u00f4ng cho nh\u00e2n vi\u00ean.<\/li>\n<\/ol>\n\n\n\n
              \"Ng\u00e0nh<\/figure>\n\n\n\n

              Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/strong><\/p>\n\n\n\n

                \n
              1. Gi\u00e1m s\u00e1t th\u00f4ng tin, x\u1eed l\u00fd tin \u0111\u1ed3n ti\u00eau c\u1ef1c.<\/li>\n\n\n\n
              2. \u0110\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3n h\u1ed3i kh\u1ee7ng ho\u1ea3ng k\u1ecbp th\u1eddi.<\/li>\n<\/ol>\n\n\n\n

                M\u1ee9c l\u01b0\u01a1ng c\u1ee7a ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 cao kh\u00f4ng?<\/h2>\n\n\n\n

                Ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang (PR) \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 m\u1ee9c thu nh\u1eadp h\u1ea5p d\u1eabn, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n cao. T\u1ea1i Vi\u1ec7t Nam, theo b\u00e1o c\u00e1o t\u1eeb TopCV Vi\u1ec7t Nam<\/strong>, m\u1ee9c l\u01b0\u01a1ng c\u1ee7a ng\u00e0nh PR dao \u0111\u1ed9ng nh\u01b0 sau.<\/p>\n\n\n\n

                V\u1ecb tr\u00ed<\/td>M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh\/th\u00e1ng<\/td>Ghi ch\u00fa<\/td><\/tr>
                Sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng<\/td>8 – 12 tri\u1ec7u<\/td>M\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m, t\u00f9y v\u00e0o k\u1ef9 n\u0103ng v\u00e0 doanh nghi\u1ec7p.<\/td><\/tr>
                Chuy\u00ean vi\u00ean PR (2 – 3 n\u0103m kinh nghi\u1ec7m)<\/td>12 – 25 tri\u1ec7u<\/td>Ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c v\u00e0 quy m\u00f4 c\u00f4ng ty.<\/td><\/tr>
                Qu\u1ea3n l\u00fd PR (PR Manager)<\/td>30 – 60 tri\u1ec7u<\/td>Y\u00eau c\u1ea7u k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/td><\/tr>
                Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng (Communications Director)<\/td>Tr\u00ean 100 tri\u1ec7u<\/td>T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 doanh nghi\u1ec7p.<\/td><\/tr>
                Nh\u00e2n s\u1ef1 PR t\u1ea1i c\u00f4ng ty \u0111a qu\u1ed1c gia<\/td>1.500 – 3.000 USD (~36 – 72 tri\u1ec7u VN\u0110)<\/td>Unilever, Samsung, Google, Coca-Cola c\u00f3 m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n m\u1eb7t b\u1eb1ng chung.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                Ng\u00e0nh PR l\u00e0 l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn v\u1edbi thu nh\u1eadp c\u1ea1nh tranh v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng<\/strong>. Theo kh\u1ea3o s\u00e1t t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng, chuy\u00ean vi\u00ean PR t\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn, v\u00e0 v\u1edbi kinh nghi\u1ec7m phong ph\u00fa, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd cao h\u01a1n nh\u01b0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00e1c vai tr\u00f2 l\u00e3nh \u0111\u1ea1o trong c\u00e1c ph\u00f2ng truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

                Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn thu nh\u1eadp ng\u00e0nh PR<\/h3>\n\n\n\n

                M\u1ee9c l\u01b0\u01a1ng trong ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang kh\u00f4ng c\u1ed1 \u0111\u1ecbnh m\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1:<\/p>\n\n\n\n

                \"Ng\u00e0nh<\/figure>\n\n\n\n
                  \n
                1. Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c<\/strong>: C\u00e0ng c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m, m\u1ee9c l\u01b0\u01a1ng c\u00e0ng cao.<\/li>\n\n\n\n
                2. K\u1ef9 n\u0103ng chuy\u00ean m\u00f4n<\/strong>: C\u00e1c k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u01b0 vi\u1ebft n\u1ed9i dung PR, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, quan h\u1ec7 b\u00e1o ch\u00ed, v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t m\u1ee9c l\u01b0\u01a1ng t\u1ed1t h\u01a1n.<\/li>\n\n\n\n
                3. Lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p<\/strong>: Doanh nghi\u1ec7p \u0111a qu\u1ed1c gia, t\u1eadp \u0111o\u00e0n l\u1edbn th\u01b0\u1eddng c\u00f3 m\u1ee9c l\u01b0\u01a1ng v\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty nh\u1ecf ho\u1eb7c startup.<\/li>\n\n\n\n
                4. Kh\u1ea3 n\u0103ng ngo\u1ea1i ng\u1eef:<\/strong> Nh\u1eefng chuy\u00ean vi\u00ean PR c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf ho\u1eb7c trong c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia s\u1ebd c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn m\u1ee9c l\u01b0\u01a1ng t\u1ed1t h\u01a1n.<\/li>\n\n\n\n
                5. Khu v\u1ef1c l\u00e0m vi\u1ec7c<\/strong>: T\u1ea1i TP.HCM v\u00e0 H\u00e0 N\u1ed9i, m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh PR cao h\u01a1n so v\u1edbi c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c do nhu c\u1ea7u nh\u00e2n l\u1ef1c v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n
                6. Uy t\u00edn c\u00e1 nh\u00e2n:<\/strong> Nh\u1eefng chuy\u00ean gia c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh, m\u1ed1i quan h\u1ec7 r\u1ed9ng trong gi\u1edbi truy\u1ec1n th\u00f4ng th\u01b0\u1eddng c\u00f3 thu nh\u1eadp cao h\u01a1n th\u00f4ng qua c\u00e1c h\u1ee3p \u0111\u1ed3ng t\u01b0 v\u1ea5n \u0111\u1ed9c l\u1eadp.<\/li>\n<\/ol>\n\n\n\n

                  H\u1ecdc ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/h2>\n\n\n\n

                  N\u1ebfu quan t\u00e2m \u0111\u1ebfn ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang, th\u00ed sinh c\u00f3 th\u1ec3 tham kh\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU). Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, g\u1eafn ch\u1eb7t v\u1edbi th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p ngay t\u1eeb n\u0103m nh\u1ea5t.<\/p>\n\n\n\n

                  \"Ng\u00e0nh<\/figure>\n\n\n\n

                  L\u1ee3i th\u1ebf \u0111\u00e0o t\u1ea1o ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/h3>\n\n\n\n

                  Ch\u01b0\u01a1ng tr\u00ecnh Quan h\u1ec7 c\u00f4ng ch\u00fang n\u1ed5i b\u1eadt v\u1edbi 12 h\u1ecdc ph\u1ea7n tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p<\/strong>, c\u00f3 s\u1ef1 tham gia gi\u1ea3ng d\u1ea1y c\u1ee7a di\u1ec5n gi\u1ea3, chuy\u00ean gia trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Kho\u1ea3ng 60% h\u1ecdc ph\u1ea7n mang t\u00ednh th\u1ef1c h\u00e0nh<\/strong>, t\u1eadp trung v\u00e0o l\u00e0m d\u1ef1 \u00e1n, x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng v\u00e0 tham quan doanh nghi\u1ec7p. Sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c h\u1ecdc 6 h\u1ecdc ph\u1ea7n chuy\u00ean ng\u00e0nh b\u1eb1ng ti\u1ebfng Anh<\/strong>, gi\u00fap n\u00e2ng cao n\u0103ng l\u1ef1c h\u1ed9i nh\u1eadp v\u00e0 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

                  Kh\u00f4ng d\u1eebng \u1edf l\u00fd thuy\u1ebft, sinh vi\u00ean \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u00f4 ph\u1ecfng t\u00ecnh hu\u1ed1ng truy\u1ec1n th\u00f4ng th\u1ef1c t\u1ebf, tr\u1ef1c ti\u1ebfp x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch PR cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi c\u00f3 2 k\u1ef3 th\u1ef1c t\u1eadp t\u1ea1i doanh nghi\u1ec7p<\/strong> tr\u01b0\u1edbc khi t\u1ed1t nghi\u1ec7p. \u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf quan tr\u1ecdng gi\u00fap ng\u01b0\u1eddi h\u1ecdc t\u00edch l\u0169y kinh nghi\u1ec7m ngh\u1ec1 nghi\u1ec7p ngay khi c\u00f2n tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u00e0u chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea3m b\u1ea3o t\u00ednh c\u1eadp nh\u1eadt v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n\n\n\n

                  \"Ng\u00e0nh<\/figure>\n\n\n\n

                  V\u1ec1 n\u1ec1n t\u1ea3ng h\u1ecdc thu\u1eadt, sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c b\u00e0i b\u1ea3n nh\u01b0: Quan h\u1ec7 c\u00f4ng ch\u00fang qu\u1ed1c t\u1ebf, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai d\u1ef1 \u00e1n PR, s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng\u2026 L\u1ed9 tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo t\u1eebng giai \u0111o\u1ea1n:<\/p>\n\n\n\n

                    \n
                  1. N\u0103m 1:<\/strong> Ki\u1ebfn th\u1ee9c \u0111\u1ea1i c\u01b0\u01a1ng, c\u01a1 s\u1edf ng\u00e0nh v\u00e0 ti\u1ebfng Anh<\/li>\n\n\n\n
                  2. N\u0103m 2:<\/strong> Ki\u1ebfn th\u1ee9c truy\u1ec1n th\u00f4ng – marketing – v\u0103n h\u00f3a x\u00e3 h\u1ed9i, k\u1ebft h\u1ee3p th\u1ef1c t\u1eadp nh\u1eadn th\u1ee9c<\/li>\n\n\n\n
                  3. N\u0103m 3:<\/strong> Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng<\/li>\n\n\n\n
                  4. N\u0103m 4:<\/strong> \u0110\u1ed3 \u00e1n ho\u1eb7c kh\u00f3a lu\u1eadn t\u1ed1t nghi\u1ec7p<\/li>\n<\/ol>\n\n\n\n

                    Sau khi t\u1ed1t nghi\u1ec7p, sinh vi\u00ean c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed nh\u01b0: chuy\u00ean vi\u00ean qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng – th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 – \u0111\u1ed1i ngo\u1ea1i, truy\u1ec1n th\u00f4ng s\u1ed1, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh, s\u1ea3n xu\u1ea5t n\u1ed9i dung, bi\u00ean t\u1eadp t\u1ea1i c\u01a1 quan b\u00e1o ch\u00ed – truy\u1ec1n h\u00ecnh, ho\u1eb7c l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n

                    V\u00ec sao n\u00ean ch\u1ecdn h\u1ecdc ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen?<\/h3>\n\n\n\n

                    Ch\u01b0\u01a1ng tr\u00ecnh ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 c\u00e1ch c\u00f4ng ch\u00fang ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u00e0 vai tr\u00f2 c\u1ee7a PR trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng \u0111a n\u1ec1n t\u1ea3ng. T\u1eeb n\u1ec1n t\u1ea3ng n\u00e0y, sinh vi\u00ean t\u1eebng b\u01b0\u1edbc h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC) m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

                    \"Ng\u00e0nh<\/figure>\n\n\n\n

                    Trong qu\u00e1 tr\u00ecnh h\u1ecdc, sinh vi\u00ean kh\u00f4ng ch\u1ec9 ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c v\u1ec1 truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi c\u00f4ng ch\u00fang, x\u1eed l\u00fd th\u00f4ng tin v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c cho t\u1ed5 ch\u1ee9c. \u0110\u00e2y l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng gi\u00fap ng\u01b0\u1eddi l\u00e0m PR th\u00edch \u1ee9ng linh ho\u1ea1t trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n\n\n\n

                    \u0110\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m trong ng\u00e0nh<\/h3>\n\n\n\n

                    \u0110\u1ed3ng h\u00e0nh c\u00f9ng sinh vi\u00ean l\u00e0 \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang. Nhi\u1ec1u gi\u1ea3ng vi\u00ean \u0111ang gi\u1eef vai tr\u00f2 chuy\u00ean gia PR, gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng, ph\u00f3ng vi\u00ean ho\u1eb7c bi\u00ean t\u1eadp vi\u00ean t\u1ea1i c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed v\u00e0 doanh nghi\u1ec7p l\u1edbn.<\/p>\n\n\n\n

                    \"Ng\u00e0nh<\/figure>\n\n\n\n

                    B\u00ean c\u1ea1nh n\u1ec1n t\u1ea3ng h\u1ecdc thu\u1eadt v\u1eefng ch\u1eafc t\u1eeb c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc uy t\u00edn trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, gi\u1ea3ng vi\u00ean c\u00f2n mang \u0111\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n ngh\u1ec1, nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng. Nh\u1edd \u0111\u00f3, sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a ng\u00e0nh ngay t\u1eeb khi c\u00f2n tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng.<\/p>\n\n\n\n

                    Tr\u1ea3i nghi\u1ec7m d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng th\u1ef1c t\u1ebf<\/h3>\n\n\n\n

                    Trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ecdc, sinh vi\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> \u0111\u01b0\u1ee3c tham gia nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng th\u1ef1c h\u00e0nh g\u1eafn v\u1edbi ngh\u1ec1 nghi\u1ec7p. T\u1eeb c\u00e1c t\u00ecnh hu\u1ed1ng m\u00f4 ph\u1ecfng \u0111\u1ebfn nh\u1eefng d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3, sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch PR, l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng v\u00e0 qu\u1ea3n tr\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

                    \"Ng\u00e0nh<\/figure>\n\n\n\n

                    C\u00e1c b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp tham gia t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, x\u00e2y d\u1ef1ng n\u1ed9i dung truy\u1ec1n th\u00f4ng, so\u1ea1n th\u1ea3o th\u00f4ng c\u00e1o b\u00e1o ch\u00ed hay m\u00f4 ph\u1ecfng c\u00e1c bu\u1ed5i h\u1ecdp b\u00e1o. Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a ng\u00e0nh PR v\u00e0 r\u00e8n luy\u1ec7n s\u1ef1 t\u1ef1 tin trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

                    C\u01a1 h\u1ed9i th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c doanh nghi\u1ec7p v\u00e0 agency truy\u1ec1n th\u00f4ng<\/h3>\n\n\n\n

                    Sinh vi\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> c\u00f3 c\u01a1 h\u1ed9i tham gia hai k\u1ef3 th\u1ef1c t\u1eadp: th\u1ef1c t\u1eadp nh\u1eadn th\u1ee9c v\u00e0 th\u1ef1c t\u1eadp t\u1ed1t nghi\u1ec7p<\/strong> t\u1ea1i c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty truy\u1ec1n th\u00f4ng, agency qu\u1ea3ng c\u00e1o, c\u01a1 quan b\u00e1o ch\u00ed, ng\u00e2n h\u00e0ng ho\u1eb7c c\u00e1c t\u1eadp \u0111o\u00e0n trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

                    \"Ng\u00e0nh<\/figure>\n\n\n\n

                    Th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf, tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u00edch l\u0169y kinh nghi\u1ec7m ngh\u1ec1 nghi\u1ec7p ngay t\u1eeb s\u1edbm. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng gi\u00fap nhi\u1ec1u sinh vi\u00ean \u0111\u1ecbnh h\u00ecnh con \u0111\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p v\u00e0 s\u1eb5n s\u00e0ng gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng sau khi t\u1ed1t nghi\u1ec7p.<\/p>\n\n\n\n

                    Tr\u1edf th\u00e0nh sinh vi\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/h2>\n\n\n\n

                    Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00f4ng ch\u00fang. Sinh vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 truy\u1ec1n th\u00f4ng, marketing v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

                    \"Ng\u00e0nh<\/figure>\n\n\n\n

                    \u0110\u0103ng k\u00fd t\u00ecm hi\u1ec3u ch\u01b0\u01a1ng tr\u00ecnh Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u1ec3 h\u1ecdc t\u1eadp trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, ti\u1ebfp c\u1eadn c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng th\u1ef1c t\u1ebf v\u00e0 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p. Sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, marketing, b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

                    Th\u00ed sinh li\u00ean h\u1ec7 v\u1edbi Trung t\u00e2m Tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang, l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n \u0111\u1ea1i h\u1ecdc n\u0103m 2026 c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng h\u1ea5p d\u1eabn.<\/strong><\/p>\n\n\n\n

                    Ngay t\u1eeb b\u00e2y gi\u1edd, Th\u00ed sinh c\u00f3 nguy\u1ec7n v\u1ecdng x\u00e9t tuy\u1ec3n n\u0103m 2026 v\u00e0o Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd h\u1ed3 s\u01a1 v\u00e0 nh\u1eadn t\u01b0 v\u1ea5n ch\u1ecdn ng\u00e0nh – x\u00e9t h\u1ecdc b\u1ed5ng.<\/p>\n\n\n\n

                    Ch\u1ec9 x\u00e9t h\u1ecdc b\u1ea1 l\u1edbp 11, kh\u00f4ng c\u1ea7n ch\u1edd \u0111i\u1ec3m l\u1edbp 12 – Bi\u1ebft ngay k\u1ebft qu\u1ea3 x\u00e9t h\u1ecdc b\u1ed5ng v\u1edbi gi\u00e1 tr\u1ecb l\u00ean \u0111\u1ebfn 70% H\u1eccC PH\u00cd TO\u00c0N KH\u00d3A \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o.<\/p>\n\n\n\n

                    \n\n

                    \n C\u01a1 h\u1ed9i nh\u1eadn H\u1eccC B\u1ed4NG gi\u00e1 tr\u1ecb l\u00ean \u0111\u1ebfn 70% H\u1eccC PH\u00cd TO\u00c0N KH\u00d3A \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tuy\u1ec3n sinh 2026\n <\/p>\n\n

                    \n \u2022 H\u1ecdc b\u1ed5ng Tinh hoa HSU<\/strong>: 70% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a (c\u00f3 \u0111i\u1ec1u ki\u1ec7n duy tr\u00ec)\n <\/p>\n\n

                    \n \u2022 H\u1ecdc b\u1ed5ng 35 n\u0103m HSU<\/strong>: 35% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a (c\u00f3 \u0111i\u1ec1u ki\u1ec7n duy tr\u00ec)\n <\/p>\n\n

                    \n \u2022 H\u1ecdc b\u1ed5ng Gi\u00e1o d\u1ee5c<\/strong>: 25% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a\n <\/p>\n\n

                    \n \u2022 H\u1ecdc b\u1ed5ng Doanh nghi\u1ec7p<\/strong>: 15% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a (c\u00f3 \u0111i\u1ec1u ki\u1ec7n duy tr\u00ec)\n <\/p>\n\n

                    \n \u2022 H\u1ecdc b\u1ed5ng C\u1ef1u sinh vi\u00ean<\/strong>: 15% h\u1ecdc ph\u00ed to\u00e0n kh\u00f3a\n <\/p>\n\n

                    \n \u2022 H\u1ecdc b\u1ed5ng ng\u00e0nh TOP<\/strong>: 50% h\u1ecdc ph\u00ed n\u0103m nh\u1ea5t (Qu\u1ea3n tr\u1ecb Kinh doanh, Qu\u1ea3n tr\u1ecb Kh\u00e1ch s\u1ea1n, Marketing, Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n, C\u00f4ng ngh\u1ec7 Th\u00f4ng tin)\n <\/p>\n\n<\/blockquote>\n\n\n\n

                    \n
                    \u0110\u0102NG K\u00dd X\u00c9T H\u1eccC B\u1ed4NG<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
                    \n\n

                    \n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111ang nh\u1eadn h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd nhu c\u1ea7u x\u00e9t tuy\u1ec3n n\u0103m 2026 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 ng\u00e0nh \u0111\u00e0o t\u1ea1o,\n \u00e1p d\u1ee5ng linh ho\u1ea1t 5 ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n.\n <\/p>\n\n

                    \n Th\u00ed sinh ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e0nh h\u1ecdc, ngh\u1ec1 nghi\u1ec7p ph\u00f9 h\u1ee3p?\n C\u1ea7n t\u01b0 v\u1ea5n l\u1ed9 tr\u00ecnh x\u00e9t tuy\u1ec3n s\u1edbm b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c an to\u00e0n \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i tr\u00fang tuy\u1ec3n?\n <\/p>\n\n

                    \n \ud83d\udc49 Li\u00ean h\u1ec7 ngay Trung t\u00e2m Tuy\u1ec3n sinh \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn 1:1,\n gi\u1ea3i \u0111\u00e1p chi ti\u1ebft v\u1ec1 ng\u00e0nh h\u1ecdc, ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u0103ng k\u00fd ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c c\u1ee7a t\u1eebng th\u00ed sinh.\n <\/p>\n\n

                    \n \u2022 Hotline: 0287 300 7272<\/a>\n <\/p>\n\n

                    \n \u2022 Website: tuyensinh.hoasen.edu.vn<\/a>\n <\/p>\n\n

                    \n \u2022 Fanpage: FB.com\/HoaSenUni<\/a>\n <\/p>\n\n<\/div>\n\n\n\n

                    \n

                    Th\u1ef1c hi\u1ec7n: Huy\u1ec1n \u0110inh<\/strong><\/strong><\/p>\n\n\n\n

                    Ph\u00f2ng Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

                    Trong k\u1ef7 nguy\u00ean s\u1ed1, khi truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p, ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang (Public Relations \u2013 PR) ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh, duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang, b\u00e1o ch\u00ed v\u00e0 kh\u00e1ch h\u00e0ng. T\u1ea1i Vi\u1ec7t Nam, s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1, c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e3 t\u1ea1o ra nhu c\u1ea7u l\u1edbn v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c PR chuy\u00ean nghi\u1ec7p. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u00ecm…<\/p>\n","protected":false},"author":5540,"featured_media":27586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/about-temp-ts-news.php","format":"standard","meta":{"footnotes":""},"categories":[1344,1354],"tags":[1075,39,1017,1342],"class_list":["post-10315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuyen-sinh","category-huong-nghiep","tag-dai-hoc-hoa-sen-4","tag-huong-nghiep","tag-quan-he-cong-chung","tag-tuyen-sinh-2026"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/comments?post=10315"}],"version-history":[{"count":24,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10315\/revisions"}],"predecessor-version":[{"id":29032,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/posts\/10315\/revisions\/29032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media\/27586"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media?parent=10315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/categories?post=10315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/tags?post=10315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}