{"id":25707,"date":"2025-12-23T11:29:48","date_gmt":"2025-12-23T04:29:48","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?post_type=education&p=25707"},"modified":"2025-12-23T16:32:20","modified_gmt":"2025-12-23T09:32:20","slug":"marketing-dmu","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/education\/marketing-dmu\/","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh Marketing (DMU)"},"content":{"rendered":"\n
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Ch\u01b0\u01a1ng tr\u00ecnh Marketing (DMU)<\/h2>\n\n\n\n
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  • \u0110\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi CIM \u2013 Chartered Institute of Marketing, ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap sinh vi\u00ean s\u1edf h\u1eefu ch\u1ee9ng ch\u1ec9 ngh\u1ec1 nghi\u1ec7p chu\u1ea9n qu\u1ed1c t\u1ebf.<\/li>\n\n\n\n
  • Sinh vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/li>\n\n\n\n
  • Ch\u01b0\u01a1ng tr\u00ecnh b\u00e1m s\u00e1t xu h\u01b0\u1edbng to\u00e0n c\u1ea7u gi\u00fap sinh vi\u00ean t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n<\/div>
    \"Ch\u01b0\u01a1ng<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
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    \"\"\/<\/figure>\n<\/div><\/div>\n\n\n\n
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    T\u1ed5ng quan<\/h2>\n\n\n\n
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    Ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap sinh vi\u00ean \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n trong ng\u00e0nh Marketing n\u0103ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh, \u0111\u1ed3ng th\u1eddi \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p th\u00f4ng qua c\u00e1c h\u1ecdc ph\u1ea7n xu h\u01b0\u1edbng<\/strong>. V\u1edbi th\u1ebf m\u1ea1nh h\u1ecdc t\u1eadp d\u1ef1a tr\u00ean t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/strong>, sinh vi\u00ean c\u00f3 th\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c Digital Marketing c\u0169ng nh\u01b0 tham gia c\u00e1c d\u1ef1 \u00e1n quy m\u00f4 l\u1edbn, \u0111i\u1ec3n h\u00ecnh nh\u01b0 cu\u1ed9c thi qu\u1ed1c t\u1ebf X-Culture. Ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n trang b\u1ecb kh\u1ea3 n\u0103ng theo d\u00f5i v\u00e0 th\u00edch \u1ee9ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf, t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng, insight ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chuy\u1ec3n \u0111\u1ed5i s\u1ed1, t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing, s\u00e1ng t\u1ea1o, marketing t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng h\u01a1n. <\/p>\n<\/div>\n\n\n\n

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    Ng\u00f4n ng\u1eef<\/strong><\/p>\n\n\n\n

    Ti\u1ebfng Anh<\/p>\n<\/div>\n\n\n\n

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    Th\u1eddi gian \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n\n\n\n

    3 n\u0103m<\/p>\n<\/div>\n\n\n\n

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    V\u0103n b\u1eb1ng<\/strong><\/p>\n\n\n\n

    C\u1eed nh\u00e2n d\u1ea1nh d\u1ef1 V\u01b0\u01a1ng Qu\u1ed1c Anh<\/p>\n<\/div>\n\n\n\n

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    \u0110\u1ecba \u0111i\u1ec3m h\u1ecdc<\/strong><\/p>\n\n\n\n

    Ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    \u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt<\/h2>\n\n\n\n
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    C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/strong><\/p>\n

    Career-Ready Learning \u2013 H\u00e0nh \u0111\u1ed9ng & C\u1ed1ng hi\u1ebfn<\/em><\/span><\/p>\n

    \u2022 H\u1ecdc g\u1eafn v\u1edbi doanh nghi\u1ec7p, ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p, t\u01b0 duy to\u00e0n c\u1ea7u.<\/span><\/p>\n

    \u2022 Cam k\u1ebft mang \u0111\u1ebfn c\u01a1 h\u1ed9i ph\u1ecfng v\u1ea5n vi\u1ec7c l\u00e0m cho h\u1ecdc vi\u00ean sau t\u1ed1t nghi\u1ec7p.<\/span><\/p>\n<\/div>\n\n\n\n

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    Ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3ng d\u1ea1y<\/strong><\/p>\n

    Learning that Inspires \u2013 Tr\u00ed tu\u1ec7 & Y\u00eau h\u1ecdc t\u1eadp<\/em><\/span><\/p>\n

    \u2022 50% gi\u1ea3ng vi\u00ean qu\u1ed1c t\u1ebf, \u00e1p d\u1ee5ng Block Teaching t\u1eeb V\u01b0\u01a1ng Qu\u1ed1c Anh.<\/span><\/p>\n

    \u2022 H\u1ecdc s\u00e2u, hi\u1ec3u r\u1ed9ng, truy\u1ec1n c\u1ea3m h\u1ee9ng h\u1ecdc t\u1eadp su\u1ed1t \u0111\u1eddi.<\/span><\/p>\n<\/div>\n\n\n\n

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    Tr\u1ea3i nghi\u1ec7m to\u00e0n c\u1ea7u<\/strong><\/p>\n

    Life Beyond the Classroom \u2013 H\u1ecdc qua tr\u1ea3i nghi\u1ec7m<\/em><\/span><\/p>\n

    \u2022 Tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp qu\u1ed1c t\u1ebf, field trip, workshop, d\u1ef1 \u00e1n doanh nghi\u1ec7p.<\/span><\/p>\n

    \u2022 C\u00e2n b\u1eb1ng h\u1ecdc t\u1eadp, ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n v\u00e0 s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n

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    C\u1ea5u tr\u00fac ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/h2>\n\n
      \n
    • \n N\u0103m 1 <\/li>\n
    • \n N\u0103m 2 <\/li>\n
    • \n N\u0103m 3 <\/li>\n <\/ul>\n\n
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      H\u1ecdc ph\u1ea7n 1: Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u<\/div>\n
      H\u1ecdc ph\u1ea7n 2: Nguy\u00ean t\u1eafc c\u1ee7a Marketing<\/div>\n
      H\u1ecdc ph\u1ea7n 3: Ra quy\u1ebft \u0111\u1ecbnh cho Marketing<\/div>\n
      H\u1ecdc ph\u1ea7n 4: Marketing trong h\u00e0nh \u0111\u1ed9ng: T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1<\/div>\n <\/div>\n
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      H\u1ecdc ph\u1ea7n 1: Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/div>\n
      H\u1ecdc ph\u1ea7n 2: H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 Nghi\u00ean c\u1ee9u<\/div>\n
      H\u1ecdc ph\u1ea7n 3: Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/div>\n
      H\u1ecdc ph\u1ea7n 4: C\u00e1c v\u1ea5n \u0111\u1ec1 trong Marketing \u0111\u01b0\u01a1ng \u0111\u1ea1i<\/div>\n <\/div>\n
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      H\u1ecdc ph\u1ea7n 1: Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 Ph\u00e2n t\u00edch<\/div>\n
      H\u1ecdc ph\u1ea7n 2: Marketing t\u01b0\u01a1ng t\u00e1c: C\u1ed9ng \u0111\u1ed3ng, n\u1ed9i dung v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o<\/div>\n
      H\u1ecdc ph\u1ea7n 3: Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/div>\n
      H\u1ecdc ph\u1ea7n 4 (ch\u1ecdn 1 trong 2): Lu\u1eadn v\u0103n ho\u1eb7c Danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n