{"id":20731,"date":"2025-10-20T10:26:49","date_gmt":"2025-10-20T03:26:49","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?post_type=education&#038;p=20731"},"modified":"2026-05-19T15:56:13","modified_gmt":"2026-05-19T08:56:13","slug":"chuong-trinh-marketing","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/education\/chuong-trinh-marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group block-faculty fy-edu-banner has-background\" style=\"background-color:#f2f7ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile width-1200 has-background\" style=\"background-color:#f2f7ff\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px\">Marketing<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:16px\" class=\"wp-block-list\">\n<li>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1ea1t ch\u1ee9ng nh\u1eadn AUN-QA (\u0110\u00f4ng Nam \u00c1).<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c th\u00f4ng qua th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li>\u0110\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u00e0u chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn.<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c tr\u01b0\u1eddng qu\u1ed1c t\u1ebf <\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1170\" src=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-content\/uploads\/sites\/7\/2025\/10\/TVCreate-2025-Sinh-vie\u0302n-Hoa-Sen-ta\u0323o-ne\u0302n-sa\u0302n-cho\u031bi-cho-GenZ-ke\u0302\u0309-chuye\u0323\u0302n-va\u0306n-hoa\u0301-li\u0323ch-su\u031b\u0309-ba\u0306\u0300ng-ngo\u0302n-ngu\u031b\u0303-sa\u0301ng-ta\u0323o-1.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh Marketing - \u0110\u1ea1i h\u1ecdc Hoa Sen- Tuy\u1ec3n sinh\" class=\"wp-image-21109 size-full\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-not-stacked-on-mobile block-faculty inf-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top fy-inf-bg-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/Group_1000004021.svg\" alt=\"\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center fy-inf-cnt is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">T\u1ed5ng quan<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-medium-font-size wp-elements-408126904301bd6ee1b8fcaf8c8703a3 wp-block-paragraph\" style=\"color:#4a5567\">Trong b\u1ed1i c\u1ea3nh<strong> kinh t\u1ebf s\u1ed1 b\u00f9ng n\u1ed5, s\u1ef1 tr\u1ed7i d\u1eady<\/strong> c\u1ee7a h\u00e0ng lo\u1ea1t m\u00f4 h\u00ecnh kinh doanh m\u1edbi bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf. Trong \u0111\u00f3, <strong>Marketing<\/strong> tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i. <strong>Ch\u01b0\u01a1ng tr\u00ecnh Marketing <\/strong>Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen trang b\u1ecb cho sinh vi\u00ean t\u01b0 duy n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, <strong>k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, kh\u1ea3 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung<\/strong>\u2026 t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top fy-inf-bg-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/Group_1000004020.svg\" alt=\"\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group block-faculty learning has-background\" style=\"background-color:#f5f7f9\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns width-1200 has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f5f7f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:16px\"><strong>M\u00e3 ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">7340115<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:16px\"><strong>T\u1ed5 h\u1ee3p m\u00f4n<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">A00, A01, B03, C00, C01, C02, C03, C04, D01, X01, X02, X03, X04<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:16px\"><strong>Th\u1eddi gian \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">4 n\u0103m<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:16px\"><strong>V\u0103n b\u1eb1ng<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">C\u1eed nh\u00e2n Marketing<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile block-faculty fy-edu-inf width-1200 padding-56 b-radius-8 fit-cnt-img\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1841\" height=\"1125\" src=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-content\/uploads\/sites\/7\/2025\/10\/chuong-trinh-marketing-4.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh Marketing \u0110\u1ea1i h\u1ecdc Hoa Sen - Tuy\u1ec3n sinh\" class=\"wp-image-21854 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"kc-b-8 wp-block-paragraph\"><strong>Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng<\/strong><\/p>\n\n\n\n<p class=\"kc-b-16 has-text-color has-link-color wp-elements-683dfb6bc1c01534aff77670e1272e6c wp-block-paragraph\" style=\"color:#4a5567\">N\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c c\u1ed1t l\u00f5i c\u1ee7a Marketing: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m \u2013 gi\u00e1 \u2013 ph\u00e2n ph\u1ed1i \u2013 truy\u1ec1n th\u00f4ng. V\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c li\u00ean ng\u00e0nh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p class=\"kc-b-8 wp-block-paragraph\"><strong>K\u1ef9 n\u0103ng th\u1ef1c t\u1ebf<\/strong><\/p>\n\n\n\n<p class=\"kc-b-16 has-text-color has-link-color wp-elements-8ae50a89bba775a6d1507706535dc13c wp-block-paragraph\" style=\"color:#4a5567\">Th\u00e0nh th\u1ea1o k\u1ef9 n\u0103ng thu th\u1eadp \u2013 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Bi\u1ebft c\u00e1ch ph\u1ed1i h\u1ee3p ho\u1ea1t \u0111\u1ed9ng Marketing v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c (t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, nh\u00e2n s\u1ef1) \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"kc-b-8 wp-block-paragraph\"><strong>Th\u00e1i \u0111\u1ed9 &#8211; T\u00e1c phong<\/strong><\/p>\n\n\n\n<p class=\"kc-b-16 has-text-color has-link-color wp-elements-c2e3d1d6088e503816b6e7ef5547db49 wp-block-paragraph\" style=\"color:#4a5567\">\u0110\u1ecbnh h\u00ecnh th\u1ebf h\u1ec7 tr\u1ebb c\u00f3 t\u00e1c phong l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p, tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m, lu\u00f4n c\u1ea7u ti\u1ebfn v\u00e0 n\u1ed7 l\u1ef1c \u0111\u00f3ng g\u00f3p gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p class=\"kc-b-8 wp-block-paragraph\"><strong>Ngo\u1ea1i ng\u1eef &#8211; C\u00f4ng ngh\u1ec7<\/strong><\/p>\n\n\n\n<p class=\"kc-b-16 has-text-color has-link-color wp-elements-c14108eb00b1b1f999d103974279a865 wp-block-paragraph\" style=\"color:#4a5567\">Trang b\u1ecb k\u1ef9 n\u0103ng ngo\u1ea1i ng\u1eef, th\u00e0nh th\u1ea1o tin h\u1ecdc v\u0103n ph\u00f2ng, bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0o c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group block-faculty highlights\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">Th\u1ebf m\u1ea1nh ch\u01b0\u01a1ng tr\u00ecnh<\/h2>\n\n\n\n<section class=\"wp-block-group alignwide fy-ddnb width-1200 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-20d0575b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns padding-right-60 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group fy-fit-height has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn<\/strong><\/p>\n<p>\u0110\u1ed9i ng\u0169 Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m gi\u1ea3ng d\u1ea1y v\u00e0 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u1ef1c ti\u1ec5n. C\u00e1c gi\u1ea3ng vi\u00ean gi\u1eef v\u1ecb tr\u00ed c\u1ea5p cao t\u1ea1i doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group fy-fit-height has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp qu\u1ed1c t\u1ebf<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi l\u1ee3i th\u1ebf ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c tr\u01b0\u1eddng qu\u1ed1c t\u1ebf n\u1ed5i ti\u1ebfng nh\u01b0 McCombs School of Business, The University of Texas at Austin, sinh vi\u00ean \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n, t\u1ef1 tin tr\u00ecnh b\u00e0y quan \u0111i\u1ec3m v\u00e0 tinh th\u1ea7n s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n qua t\u1eebng bu\u1ed5i h\u1ecdc, c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group fy-fit-height has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><b>R\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng qua \u0111\u1ec1 \u00e1n<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 h\u1ecdc ph\u1ea7n ch\u01b0\u01a1ng tr\u00ecnh Marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u01b0\u1edbi d\u1ea1ng \u0111\u1ec1 \u00e1n th\u1ef1c t\u1ebf, cho ph\u00e9p sinh vi\u00ean \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed Ban t\u1ed5 ch\u1ee9c v\u1eadn h\u00e0nh to\u00e0n b\u1ed9 quy tr\u00ecnh, ho\u1eb7c tham gia v\u1edbi vai tr\u00f2 Th\u00ed sinh. Qua \u0111\u00f3, sinh vi\u00ean v\u1eeba r\u00e8n luy\u1ec7n nghi\u1ec7p v\u1ee5 v\u1edbi t\u00ecnh hu\u1ed1ng th\u1ef1c ti\u1ec5n, v\u1eeba m\u1edf r\u1ed9ng k\u1ebft n\u1ed1i c\u00e1c doanh nghi\u1ec7p uy t\u00edn.<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group fy-fit-height has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Th\u1ef1c t\u1eadp t\u00edch l\u0169y kinh nghi\u1ec7m<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh Marketing \u0111\u01b0\u1ee3c tham gia 2 k\u1ef3 th\u1ef1c t\u1eadp (nh\u1eadn th\u1ee9c \u2013 t\u1ed1t nghi\u1ec7p) t\u1ea1i c\u00e1c doanh nghi\u1ec7p uy t\u00edn l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Tr\u01b0\u1eddng v\u00e0 Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, nh\u1eb1m ti\u1ebfp x\u00fac s\u1edbm v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf v\u00e0 n\u00e2ng cao nghi\u1ec7p v\u1ee5. Xuy\u00ean su\u1ed1t kh\u00f3a h\u1ecdc, c\u00e1c b\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p v\u00e0 c\u00f4ng vi\u1ec7c qua c\u00e1c chuy\u1ebfn Corporate Campus Course.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #4a5567;\">.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group block-faculty standard has-background\" style=\"background-color:#024da1\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide fy-tcdr width-1200 has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-20d0575b wp-block-group-is-layout-flex\" style=\"background-color:#024da1\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-7404144596f686f7eccfc69bb630273c\" id=\"fs-32px\" style=\"font-size:32px\">Chu\u1ea9n \u0111\u1ea7u ra<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Ki\u1ebfn th\u1ee9c<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 kinh t\u1ebf, t\u00e0i ch\u00ednh, ch\u00ednh tr\u1ecb, v\u0103n ho\u00e1 \u2013 x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng kinh doanh trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u ho\u00e1. \u1ee8ng d\u1ee5ng ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m \u2013 gi\u00e1 \u2013 ph\u00e2n ph\u1ed1i \u2013 truy\u1ec1n th\u00f4ng nh\u1eb1m ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>K\u1ef9 n\u0103ng&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00e0nh th\u1ea1o k\u1ef9 n\u0103ng thu th\u1eadp \u2013 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, tri\u1ec3n khai k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng Marketing hi\u1ec7u qu\u1ea3. Bi\u1ebft k\u1ebft h\u1ee3p c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m: t\u01b0 duy ph\u1ea3n bi\u1ec7n, thuy\u1ebft tr\u00ecnh v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p. \u0110\u1ed3ng th\u1eddi, sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u1ebfng Anh chuy\u00ean ng\u00e0nh, ph\u1ee5c v\u1ee5 cho m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Th\u00e1i \u0111\u1ed9<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">H\u00ecnh th\u00e0nh t\u00e1c phong chuy\u00ean nghi\u1ec7p, tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m v\u00e0 tu\u00e2n th\u1ee7 chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p. Lu\u00f4n ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt xu h\u01b0\u1edbng&nbsp;<\/span><span style=\"font-weight: 400;\"> Marketing m\u1edbi, s\u1eb5n s\u00e0ng h\u1ecdc t\u1eadp n\u00e2ng cao \u1edf c\u00e1c b\u1eadc \u0111\u00e0o t\u1ea1o cao h\u01a1n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 n\u0103ng l\u1ef1c l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp l\u1eabn l\u00e0m vi\u1ec7c nh\u00f3m trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a, t\u1ef1 tin h\u1ed9i nh\u1eadp v\u00e0 th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi nhi\u1ec1u b\u1ed1i c\u1ea3nh c\u00f4ng vi\u1ec7c kh\u00e1c nhau.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n<div id=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de\" class=\"background-wrapper-program\">\n  <div class=\"program-structure-p\">\n    <h2 class=\"title\">C\u1ea5u tr\u00fac ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/h2>\n\n          <ul class=\"tabs-ps\">\n                  <li class=\"tab-ps active\" \n              data-target=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de-0\">\n              N\u0103m 1          <\/li>\n                  <li class=\"tab-ps \" \n              data-target=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de-1\">\n              N\u0103m 2          <\/li>\n                  <li class=\"tab-ps \" \n              data-target=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de-2\">\n              N\u0103m 3          <\/li>\n                  <li class=\"tab-ps \" \n              data-target=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de-3\">\n              N\u0103m 4          <\/li>\n              <\/ul>\n\n      <div class=\"subjects-wrapper-ps\">\n                  <div id=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de-0\" \n               class=\"subjects-grid-ps active\" \n               data-year=\"1\">\n                                          <div class=\"subject\">Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 1<\/div>\n                              <div class=\"subject\">Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 2<\/div>\n                              <div class=\"subject\">Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 3<\/div>\n                              <div class=\"subject\">Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 4<\/div>\n                              <div class=\"subject\">Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 5<\/div>\n                              <div class=\"subject\">T\u1ed5ng quan v\u1ec1 truy\u1ec1n th\u00f4ng<\/div>\n                              <div class=\"subject\">Ti\u1ebfng Vi\u1ec7t trong truy\u1ec1n th\u00f4ng<\/div>\n                              <div class=\"subject\">Truy\u1ec1n th\u00f4ng v\u00e0 x\u00e3 h\u1ed9i<\/div>\n                              <div class=\"subject\">C\u1ea3m th\u1ee5 ngh\u1ec7 thu\u1eadt nghe nh\u00ecn<\/div>\n                              <div class=\"subject\">K\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7<\/div>\n                              <div class=\"subject\">Tri\u1ebft h\u1ecdc M\u00e1c &#8211; L\u00eanin<\/div>\n                              <div class=\"subject\">Kinh t\u1ebf ch\u00ednh tr\u1ecb M\u00e1c-L\u00eanin<\/div>\n                              <div class=\"subject\">Gi\u00e1o d\u1ee5c qu\u1ed1c ph\u00f2ng<\/div>\n                                    <\/div>\n                  <div id=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de-1\" \n               class=\"subjects-grid-ps \" \n               data-year=\"2\">\n                                          <div class=\"subject\">N\u0103ng l\u1ef1c s\u1ed1 v\u00e0 \u1ee9ng d\u1ee5ng AI<\/div>\n                              <div class=\"subject\">Quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng nghe nh\u00ecn<\/div>\n                              <div class=\"subject\">Ch\u1ee7 ngh\u0129a x\u00e3 h\u1ed9i khoa h\u1ecdc<\/div>\n                              <div class=\"subject\">Lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c truy\u1ec1n th\u00f4ng<\/div>\n                              <div class=\"subject\">Marketing c\u0103n b\u1ea3n<\/div>\n                              <div class=\"subject\">Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t 1<\/div>\n                              <div class=\"subject\">N\u1ed9i dung ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nghe nh\u00ecn<\/div>\n                              <div class=\"subject\">K\u1ef9 thu\u1eadt Audio &#8211; Video<\/div>\n                              <div class=\"subject\">D\u1eabn nh\u1eadp ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh<\/div>\n                              <div class=\"subject\">Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung cho truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/div>\n                              <div class=\"subject\">Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t 2<\/div>\n                              <div class=\"subject\">T\u1ef1 ch\u1ecdn Gi\u00e1o d\u1ee5c khai ph\u00f3ng 1<\/div>\n                              <div class=\"subject\">T\u01b0 t\u01b0\u1edfng H\u1ed3 Ch\u00ed Minh<\/div>\n                              <div class=\"subject\">Th\u1ef1c t\u1eadp nh\u1eadn th\u1ee9c<\/div>\n                                    <\/div>\n                  <div id=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de-2\" \n               class=\"subjects-grid-ps \" \n               data-year=\"3\">\n                                          <div class=\"subject\">S\u00e1ng t\u1ea1o trong ngh\u1ec7 thu\u1eadt truy\u1ec1n th\u00f4ng<\/div>\n                              <div class=\"subject\">Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (IMC)<\/div>\n                              <div class=\"subject\">Nghi\u00ean c\u1ee9u th\u1ecb hi\u1ebfu kh\u00e1n th\u00ednh gi\u1ea3 <\/div>\n                              <div class=\"subject\">Vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o<\/div>\n                              <div class=\"subject\">K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng<\/div>\n                              <div class=\"subject\">Qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng<\/div>\n                              <div class=\"subject\">V\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang ch\u00e2u \u00c1<\/div>\n                              <div class=\"subject\">T\u01b0 t\u01b0\u1edfng H\u1ed3 Ch\u00ed Minh<\/div>\n                              <div class=\"subject\">T\u1ef1 ch\u1ecdn Gi\u00e1o d\u1ee5c khai ph\u00f3ng 2<\/div>\n                              <div class=\"subject\">Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t 3<\/div>\n                              <div class=\"subject\">L\u1ecbch s\u1eed \u0110\u1ea3ng C\u1ed9ng S\u1ea3n Vi\u1ec7t Nam<\/div>\n                              <div class=\"subject\">Ch\u1ecdn 1 trong c\u00e1c h\u1ecdc ph\u1ea7n sau: S\u1ea3n xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed truy\u1ec1n h\u00ecnh, ho\u1eb7c S\u1ea3n xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh podcast, vodcast, ph\u00e1t thanh<\/div>\n                              <div class=\"subject\">Ch\u1ecdn 1 trong c\u00e1c h\u1ecdc ph\u1ea7n sau: D\u1ef1 \u00e1n s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng nghe nh\u00ecn, ho\u1eb7c K\u1ebf ho\u1ea1ch kinh doanh s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng nghe nh\u00ecn<\/div>\n                              <div class=\"subject\">Ch\u1ecdn 1 trong 2 h\u1ecdc ph\u1ea7n sau: S\u1ea3n xu\u1ea5t qu\u1ea3ng c\u00e1o TVC v\u00e0 New Media, ho\u1eb7c S\u1ea3n xu\u1ea5t phim truy\u1ec7n<\/div>\n                                    <\/div>\n                  <div id=\"program-structure-block_297c48acfbfb9a06f4483c1ec2c312de-3\" \n               class=\"subjects-grid-ps \" \n               data-year=\"4\">\n                                          <div class=\"subject\">K\u1ef9 thu\u1eadt h\u1eadu k\u1ef3<\/div>\n                              <div class=\"subject\">Kinh doanh s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng<\/div>\n                              <div class=\"subject\">Ch\u1ecdn 1 trong 2 h\u1ecdc ph\u1ea7n: C\u1ea5u tr\u00fac khung ch\u01b0\u01a1ng tr\u00ecnh, ho\u1eb7c Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/div>\n                              <div class=\"subject\">Ch\u1ecdn 1 trong 2 h\u1ecdc ph\u1ea7n: C\u00f4ng t\u00e1c ti\u1ec1n k\u1ef3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng nghe nh\u00ecn, ho\u1eb7c Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p<\/div>\n                              <div class=\"subject\">Ch\u1ecdn 1 trong 2 h\u1ecdc ph\u1ea7n: Th\u1ef1c t\u1eadp t\u1ed1t nghi\u1ec7p Kh\u00f3a lu\u1eadn t\u1ed1t nghi\u1ec7p<\/div>\n                                    <\/div>\n              <\/div>\n      <\/div>\n<\/div>\n\n    \n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  document.querySelectorAll(\".background-wrapper-program\").forEach(function(block) {\n    const tabs = block.querySelectorAll(\".tab-ps\");\n    const grids = block.querySelectorAll(\".subjects-grid-ps\");\n    const wrapper = block.querySelector(\".subjects-wrapper-ps\");\n\n    \/\/ T\u00ednh chi\u1ec1u cao l\u1edbn nh\u1ea5t cho block n\u00e0y\n    function setMaxHeight() {\n      let maxHeight = 0;\n      grids.forEach(grid => {\n        grid.classList.add(\"active\"); 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Ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Digital Marketing\/Truy\u1ec1n th\u00f4ng &#8211; PR.<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt ho\u1eb7c t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\t\t \t <div class=\"bg-carouselFeedback\" style=\"background: #0052b4;\">\n\t\t  <div class=\"block-carouselFeedback\" style=\"max-width: 1800px; margin: 0 auto;\">\n\t\t\t<div class=\"carouselFeedback\">\n\t\t\t  <div class=\"carouselFeedback-track\">\n\t\t\t\t \t\t\t\t\t\t\t\t\t <div class=\"carouselFeedback-item type-split\">\n\t\t\t\t  <div class=\"carouselFeedback-content\">\n\t\t\t\t\t<div class=\"carouselFeedback-image\">\n\t\t\t\t\t  <div class=\"bg-imageStaff bottom\"><\/div>\n\t\t\t\t\t  <div class=\"bg-imageStaff \"><\/div>\n\t\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-content\/uploads\/sites\/7\/2025\/10\/tran-ha-ai-vy-marketing.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh Marketing - \u0110\u1ea1i h\u1ecdc Hoa Sen- Tuy\u1ec3n sinh\">\n\t\t\t\t\t<\/div> \n\t\t\t\t\t<div class=\"carouselFeedback-text\">\n\t\t\t\t\t  <div  class=\"feedback-cnt top\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/faculty_feedback_icon.svg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"cnt-text\"> <p>\u201cHSU \u0111\u00e3 t\u1ea1o m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 m\u00ecnh \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf qua h\u01a1n 20 s\u1ef1 ki\u1ec7n l\u1edbn nh\u1ecf t\u1eeb vai tr\u00f2 truy\u1ec1n th\u00f4ng, BTC \u0111\u1ebfn MC, t\u1eeb \u0111\u00f3 r\u00e8n k\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c, l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n. M\u00ecnh tin r\u1eb1ng HSU l\u00e0 b\u1ec7 ph\u00f3ng v\u1eefng ch\u1eafc \u0111\u1ec3 sinh vi\u00ean s\u1eb5n s\u00e0ng b\u01b0\u1edbc v\u00e0o m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p\u201d.<\/p>\n <\/div>\n\t\t\t\t\t\t<div class=\"line\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"feedback-cnt bottom\"> <p><strong>TR\u1ea6N H\u00c0 \u00c1I VY<\/strong><br \/>\n<strong>Sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh Marketing<\/strong><br \/>\n<strong>Nh\u00e2n vi\u00ean truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Forest Studio<\/strong><\/p>\n<\/div>\n\t\t\t\t\t  <\/div>\n\t\t\t\t  <\/div>\n\t\t\t\t<\/div>\n\t\t\t  \t\t\t\t\t\t\t\t\t <div class=\"carouselFeedback-item type-split\">\n\t\t\t\t  <div class=\"carouselFeedback-content\">\n\t\t\t\t\t<div class=\"carouselFeedback-image\">\n\t\t\t\t\t  <div class=\"bg-imageStaff bottom\"><\/div>\n\t\t\t\t\t  <div class=\"bg-imageStaff \"><\/div>\n\t\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-content\/uploads\/sites\/7\/2025\/10\/chuong-trinh-marketing-2.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh Marketing \u0110\u1ea1i h\u1ecdc Hoa Sen - Tuy\u1ec3n sinh\">\n\t\t\t\t\t<\/div> \n\t\t\t\t\t<div class=\"carouselFeedback-text\">\n\t\t\t\t\t  <div  class=\"feedback-cnt top\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/faculty_feedback_icon.svg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"cnt-text\"> <p>\u201cEm \u01b0\u1edbc m\u01a1 \u0111\u01b0\u1ee3c tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi tr\u1ebb c\u00f3 \u0111\u1ee7 tr\u00ed th\u1ee9c. Ch\u00ednh v\u00ec th\u1ebf, em \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh \u0110\u1ea1i h\u1ecdc Hoa Sen s\u1ebd l\u00e0 ng\u00f4i tr\u01b0\u1eddng m\u00e0 em theo \u0111u\u1ed5i. T\u1eeb n\u0103m 2017, Hoa Sen v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng l\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf d\u00e0nh cho ng\u01b0\u1eddi Vi\u1ec7t, h\u1ee3p t\u00e1c c\u00f9ng r\u1ea5t nhi\u1ec1u t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c tr\u00ean th\u1ebf gi\u1edbi v\u00e0 ng\u00e0nh m\u00e0 em theo \u0111u\u1ed5i \u2013 Marketing c\u0169ng \u0111\u00e3 \u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh ACBSP c\u1ee7a Hoa K\u1ef3. Song song \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngh\u1ec7 thu\u1eadt, \u0111\u1ec1 \u00e1n h\u1ecdc t\u1eadp lu\u00f4n \u0111\u01b0\u1ee3c Nh\u00e0 tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0, em kh\u00f4ng th\u1ec3 th\u00f4i ng\u1eebng h\u00e1o h\u1ee9c \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Sinh vi\u00ean c\u1ee7a tr\u01b0\u1eddng v\u00e0 tham gia tr\u1ea3i nghi\u1ec7m h\u1ebft t\u1ea5t c\u1ea3 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng\u201d.<\/p>\n <\/div>\n\t\t\t\t\t\t<div class=\"line\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"feedback-cnt bottom\"> <p><strong>NGUY\u1ec4N NG\u1eccC VI\u1ec6T THI<\/strong><br \/>\n<strong>Sinh vi\u00ean K22, ch\u01b0\u01a1ng tr\u00ecnh Marketing<\/strong><\/p>\n<\/div>\n\t\t\t\t\t  <\/div>\n\t\t\t\t  <\/div>\n\t\t\t\t<\/div>\n\t\t\t  \t\t\t  <\/div>\n\t\t\t  <div class=\"carouselFeedback-bg-left\"><\/div>\n\t\t\t  <div class=\"carouselFeedback-dots\"><\/div>\n\t\t\t<\/div>\n\t\t  <\/div>   \n\t <\/div>\n\t\n\t\t\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing T\u1ed5ng quan Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 b\u00f9ng n\u1ed5, s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a h\u00e0ng lo\u1ea1t m\u00f4 h\u00ecnh kinh doanh m\u1edbi bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf. Trong \u0111\u00f3, Marketing tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i. Ch\u01b0\u01a1ng tr\u00ecnh Marketing Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen trang b\u1ecb cho sinh vi\u00ean t\u01b0 duy n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, kh\u1ea3 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0&#8230;<\/p>\n","protected":false},"author":5523,"featured_media":21109,"menu_order":0,"template":"page-templates\/about_education_temp.php","meta":[],"education_cat":[903],"class_list":["post-20731","education","type-education","status-publish","has-post-thumbnail","hentry","education_cat-chuong-trinh-dao-tao"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/education\/20731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/users\/5523"}],"version-history":[{"count":59,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/education\/20731\/revisions"}],"predecessor-version":[{"id":32424,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/education\/20731\/revisions\/32424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media\/21109"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media?parent=20731"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/education_cat?post=20731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}