{"id":20624,"date":"2025-10-09T11:21:08","date_gmt":"2025-10-09T04:21:08","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?post_type=education&p=20624"},"modified":"2026-03-05T11:48:40","modified_gmt":"2026-03-05T04:48:40","slug":"chuong-trinh-phan-tich-du-lieu-kinh-doanh","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/education\/chuong-trinh-phan-tich-du-lieu-kinh-doanh\/","title":{"rendered":"Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh"},"content":{"rendered":"\n
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Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh<\/h2>\n\n\n\n
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  • H\u1ecdc th\u1ef1c chi\u1ebfn qua d\u1ef1 \u00e1n v\u00e0 cu\u1ed9c thi, d\u1eabn d\u1eaft b\u1edfi gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m.<\/li>\n\n\n\n
  • V\u1eadn h\u00e0nh \u0111\u1ec1 \u00e1n \u2013 tham gia cu\u1ed9c thi \u2013 h\u1ecdc c\u00f9ng chuy\u00ean gia th\u1ef1c t\u1ebf.<\/li>\n\n\n\n
  • Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng gi\u1ea3ng vi\u00ean gi\u00e0u chuy\u00ean m\u00f4n.<\/li>\n<\/ul>\n<\/div>
    \"Ch\u01b0\u01a1ng<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
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    \"\"\/<\/figure>\n<\/div><\/div>\n\n\n\n
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    T\u1ed5ng quan<\/h2>\n\n\n\n
    <\/div>\n\n\n\n

    Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh<\/strong> thu\u1ed9c Khoa kinh doanh, t\u1eadp trung \u0111\u00e0o t\u1ea1o n\u0103ng l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>, hi\u1ec3u quy tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i. Sinh vi\u00ean \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u01b0 duy nhanh nh\u1ea1y, k\u1ef9 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i gi\u1eefa d\u1eef li\u1ec7u v\u00e0 m\u1ee5c ti\u00eau kinh doanh<\/strong> \u2013 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u th\u1ef1c ti\u1ec5n trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p s\u1ed1.<\/p>\n<\/div>\n\n\n\n

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    \"\"\/<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
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    M\u00e3 ng\u00e0nh<\/strong><\/p>\n\n\n\n

    7340101<\/p>\n<\/div>\n\n\n\n

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    T\u1ed5 h\u1ee3p m\u00f4n<\/strong><\/p>\n\n\n\n

    A00, A01, B03, C00, C01, C02, C03, C04, D01, X01, X02, X03, X04<\/p>\n<\/div>\n\n\n\n

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    Th\u1eddi gian \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n\n\n\n

    4 n\u0103m<\/p>\n<\/div>\n\n\n\n

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    V\u0103n b\u1eb1ng<\/strong><\/p>\n\n\n\n

    C\u1eed nh\u00e2n Qu\u1ea3n tr\u1ecb kinh doanh<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

    \"Chuy\u00ean<\/figure>
    \n

    Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng<\/strong><\/p>\n\n\n\n

    Trang b\u1ecb ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u t\u1eeb Qu\u1ea3n tr\u1ecb kinh doanh \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u, tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh kinh doanh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n

    K\u1ef9 n\u0103ng th\u1ef1c t\u1ebf<\/strong><\/p>\n\n\n\n

    R\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng thu th\u1eadp, x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o, \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p qua vi\u1ec7c th\u1ef1c h\u00e0nh d\u1ef1 \u00e1n, tr\u1ea3i nghi\u1ec7m t\u1ea1i doanh nghi\u1ec7p.<\/p>\n\n\n\n

    Th\u00e1i \u0111\u1ed9 – T\u00e1c phong<\/strong><\/p>\n\n\n\n

    \u0110\u1ecbnh h\u00ecnh th\u1ebf h\u1ec7 tr\u1ebb c\u00f3 t\u00e1c phong l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p, tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m, c\u1ea7u ti\u1ebfn, n\u1ed7 l\u1ef1c \u0111\u00f3ng g\u00f3p gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

    Ngo\u1ea1i ng\u1eef – C\u00f4ng ngh\u1ec7<\/strong><\/p>\n\n\n\n

    Trang b\u1ecb k\u1ef9 n\u0103ng ngo\u1ea1i ng\u1eef, th\u00e0nh th\u1ea1o tin h\u1ecdc v\u0103n ph\u00f2ng, bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0o c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3. <\/p>\n<\/div><\/div>\n\n\n\n

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    Th\u1ebf m\u1ea1nh ch\u01b0\u01a1ng tr\u00ecnh<\/h2>\n\n\n\n
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    \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong qu\u1ea3n tr\u1ecb<\/strong><\/p>\n

    Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u00edch h\u1ee3p c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb s\u1ed1, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh v\u00e0 xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0o ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh, gi\u00fap sinh vi\u00ean b\u1eaft k\u1ecbp t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1.<\/p>\n<\/div><\/div>\n\n\n\n

    <\/div>\n\n\n\n
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    Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn<\/strong><\/p>\n

    \u0110\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean t\u1ed1t nghi\u1ec7p t\u1eeb c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc danh ti\u1ebfng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Trong \u0111\u00f3, 40% gi\u1ea3ng vi\u00ean l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea5p cao gi\u00fap sinh vi\u00ean s\u1edbm l\u00e0m quen v\u1edbi m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p th\u1ef1c t\u1ebf.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    Ph\u00e1t tri\u1ec3n tinh th\u1ea7n doanh ch\u1ee7<\/strong><\/p>\n

    T\u1ea1i Khoa Kinh doanh, tinh th\u1ea7n doanh ch\u1ee7 \u0111\u01b0\u1ee3c hun \u0111\u00fac b\u1eb1ng vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c d\u1ef1 \u00e1n kinh doanh th\u1eadt, k\u1ebft n\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n v\u00e0 doanh nghi\u1ec7p, h\u01b0\u1edbng sinh vi\u00ean tr\u01b0\u1edbc ti\u00ean ph\u1ea3i l\u00e0m ch\u1ee7 b\u1ea3n th\u00e2n, t\u1ef1 tin kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n l\u0129nh v\u00e0 d\u1eabn d\u1eaft \u0111\u1ed9i nh\u00f3m trong m\u00f4i tr\u01b0\u1eddng kinh doanh th\u1ef1c ti\u1ec5n.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

    <\/div>\n\n\n\n
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    Th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c doanh nghi\u1ec7p uy t\u00edn<\/strong><\/p>\n

    M\u1ed7i sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen s\u1ebd tham gia 2 k\u1ef3 th\u1ef1c t\u1eadp (nh\u1eadn th\u1ee9c – t\u1ed1t nghi\u1ec7p), nh\u1eb1m ti\u1ebfp c\u1eadn v\u1edbi m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p v\u00e0 n\u00e2ng cao t\u01b0 duy, kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf.<\/span><\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n

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    Chu\u1ea9n \u0111\u1ea7u ra<\/h2>\n\n\n\n
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    Ki\u1ebfn th\u1ee9c<\/strong><\/p>\n

    V\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c kh\u1ed1i ki\u1ebfn th\u1ee9c khoa h\u1ecdc t\u1ef1 nhi\u00ean, x\u00e3 h\u1ed9i, ch\u00ednh tr\u1ecb, ph\u00e1p lu\u1eadt \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng kinh doanh.
    \u0110\u00e1nh gi\u00e1 c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p trong m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c c\u1ee7a n\u1ec1n kinh t\u1ebf.
    V\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c kh\u1ed1i ki\u1ebfn th\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n<\/div>\n\n\n\n

    \n

    K\u1ef9 n\u0103ng <\/strong><\/p>\n

    Tr\u1ea3i nghi\u1ec7m, \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch d\u1eef li\u1ec7u ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c c\u00e1c t\u00ecnh hu\u1ed1ng kinh doanh theo c\u00e1c g\u00f3c \u0111\u1ed9 kinh t\u1ebf, ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i, ph\u00e1p l\u00fd v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh n\u1ed9i b\u1ed9.
    V\u1eadn d\u1ee5ng thu\u1ea7n th\u1ee5c \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ki\u1ebfn th\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 c\u00e1c l\u0129nh v\u1ef1c ch\u1ee9c n\u0103ng trong doanh nghi\u1ec7p.
    Ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh nh\u1eb1m \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p.<\/p>\n<\/div>\n\n\n\n

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    Th\u00e1i \u0111\u1ed9<\/strong><\/p>\n

    H\u00ecnh th\u00e0nh n\u0103ng l\u1ef1c l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, t\u1ef1 b\u1ed3i d\u01b0\u1ee1ng, \u0111\u00e0o t\u1ea1o, v\u00e0 h\u1ecdc t\u1eadp tr\u1ecdn \u0111\u1eddi \u0111\u1ec3 th\u00edch \u1ee9ng t\u1ed1t v\u1edbi c\u00e1c thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.
    Th\u1ec3 hi\u1ec7n \u0111\u1eb7c tr\u01b0ng c\u00f3 t\u00e1c phong chuy\u00ean nghi\u1ec7p, tinh th\u1ea7n h\u1ee3p t\u00e1c, c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 n\u1ed7 l\u1ef1c \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a t\u1ed5 ch\u1ee9c.
    H\u00ecnh th\u00e0nh th\u00e1i \u0111\u1ed9 l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng kinh doanh th\u00f4ng qua vi\u1ec7c ph\u00e1t huy th\u1ebf m\u1ea1nh trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n

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    C\u1ea5u tr\u00fac ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/h2>\n\n
      \n
    • \n N\u0103m 1 <\/li>\n
    • \n N\u0103m 2 <\/li>\n
    • \n N\u0103m 3 <\/li>\n
    • \n N\u0103m 4 <\/li>\n <\/ul>\n\n
      \n
      \n
      Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 1<\/div>\n
      Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 2<\/div>\n
      Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 3<\/div>\n
      Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 4<\/div>\n
      Tin h\u1ecdc d\u1ef1 b\u1ecb<\/div>\n
      Qu\u1ea3n tr\u1ecb h\u1ecdc<\/div>\n
      \u0110\u1ea1o \u0111\u1ee9c kinh doanh<\/div>\n
      Tri\u1ebft h\u1ecdc M\u00e1c – L\u00eanin<\/div>\n
      Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t 1<\/div>\n
      Kinh t\u1ebf vi m\u00f4<\/div>\n
      Marketing c\u0103n b\u1ea3n<\/div>\n
      Th\u1ed1ng k\u00ea \u1ee9ng d\u1ee5ng<\/div>\n
      Ph\u00e1p lu\u1eadt \u0111\u1ea1i c\u01b0\u01a1ng<\/div>\n
      Gi\u00e1o d\u1ee5c qu\u1ed1c ph\u00f2ng<\/div>\n <\/div>\n
      \n
      Ti\u1ebfng Anh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf 5<\/div>\n
      Kinh t\u1ebf v\u0129 m\u00f4<\/div>\n
      T\u00e0i ch\u00ednh doanh nghi\u1ec7p<\/div>\n
      Nh\u1eadp m\u00f4n kinh doanh qu\u1ed1c t\u1ebf<\/div>\n
      Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t 2<\/div>\n
      Kinh t\u1ebf ch\u00ednh tr\u1ecb M\u00e1c – L\u00eanin<\/div>\n
      T\u1ef1 ch\u1ecdn Gi\u00e1o d\u1ee5c khai ph\u00f3ng 1<\/div>\n
      Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1<\/div>\n
      Nh\u1eadp m\u00f4n doanh nghi\u1ec7p s\u1ed1 v\u00e0 \u1ee9ng d\u1ee5ng AI<\/div>\n
      H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/div>\n
      Nguy\u00ean l\u00fd k\u1ebf to\u00e1n<\/div>\n
      Ph\u00e2n t\u00edch kinh doanh c\u0103n b\u1ea3n<\/div>\n
      Th\u1ef1c t\u1eadp nh\u1eadn th\u1ee9c<\/div>\n <\/div>\n
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      Ch\u1ee7 ngh\u0129a x\u00e3 h\u1ed9i khoa h\u1ecdc<\/div>\n
      Tin h\u1ecdc \u1ee9ng d\u1ee5ng kh\u1ed1i ng\u00e0nh Kinh t\u1ebf<\/div>\n
      Tr\u00ed tu\u1ec7 kinh doanh<\/div>\n
      Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh trong kinh doanh<\/div>\n
      Qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n<\/div>\n
      T\u01b0 t\u01b0\u1edfng H\u1ed3 Ch\u00ed Minh<\/div>\n
      T\u1ef1 ch\u1ecdn Gi\u00e1o d\u1ee5c khai ph\u00f3ng 2<\/div>\n
      Qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n<\/div>\n
      Tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u kinh doanh<\/div>\n
      Ph\u00e2n t\u00edch ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i<\/div>\n
      Ch\u1ecdn 2 trong 4 h\u1ecdc ph\u1ea7n: Ph\u00e2n t\u00edch b\u00e1n h\u00e0ng v\u00e0 marketing, Ph\u00e2n t\u00edch ngu\u1ed3n nh\u00e2n l\u1ef1c, Chuy\u1ec3n \u0111\u1ed5i s\u1ed1, Qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh doanh nghi\u1ec7p<\/div>\n
      Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u trong kinh doanh<\/div>\n <\/div>\n
      \n
      \u0110\u1ec1 \u00e1n ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh<\/div>\n
      Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/div>\n
      Khai ph\u00e1 d\u1eef li\u1ec7u trong ng\u00e0nh ph\u00e2n t\u00edch kinh doanh<\/div>\n
      T\u1ef1 ch\u1ecdn t\u1ef1 <\/div>\n
      L\u1ecbch s\u1eed \u0110\u1ea3ng C\u1ed9ng s\u1ea3n Vi\u1ec7t Nam<\/div>\n
      Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t 3<\/div>\n
      Ch\u1ecdn 1 trong 2 h\u1ecdc ph\u1ea7n: Th\u1ef1c t\u1eadp t\u1ed1t nghi\u1ec7p, Kho\u00e1 lu\u1eadn t\u1ed1t nghi\u1ec7p<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n