{"id":23202,"date":"2025-09-28T08:39:20","date_gmt":"2025-09-28T01:39:20","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/?post_type=cuoc-thi&p=23202"},"modified":"2025-11-07T18:29:39","modified_gmt":"2025-11-07T11:29:39","slug":"digital-shark-up-2025","status":"publish","type":"cuoc-thi","link":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/cuoc-thi\/digital-shark-up-2025\/","title":{"rendered":"Digital Shark Up 2025 – H\u00e0nh tr\u00ecnh hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p s\u1ed1 \u0111\u1ed9c \u0111\u00e1o"},"content":{"rendered":"\n

1. Gi\u1edbi thi\u1ec7u<\/h2>\n\n\n\n

Digital Shark Up 2025 l\u00e0 s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt \u2013 th\u1ef1c ti\u1ec5n quy m\u00f4 to\u00e0n qu\u1ed1c do Ch\u01b0\u01a1ng tr\u00ecnh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Digital Marketing, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c. Cu\u1ed9c thi t\u1ea1o m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 sinh vi\u00ean hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p s\u1ed1 th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 tri\u1ec3n khai d\u1ef1 \u00e1n tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Th\u00f4ng qua qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi mentor v\u00e0 doanh nghi\u1ec7p, th\u00ed sinh \u0111\u01b0\u1ee3c r\u00e8n n\u0103ng l\u1ef1c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, t\u01b0 duy v\u1eadn h\u00e0nh d\u1ef1 \u00e1n, k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ef1 tin b\u01b0\u1edbc v\u00e0o h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p s\u1ed1.<\/p>\n\n\n\n

\"Digital<\/figure>\n\n\n\n

2. Th\u1ec3 l\u1ec7<\/h2>\n\n\n\n

2.1. C\u00e1c v\u00f2ng thi<\/strong><\/p>\n

    \n
  • V\u00f2ng 1:<\/strong> M\u1ed7i nh\u00f3m tr\u00ecnh b\u00e0y 1 b\u1ea3n t\u00f3m t\u1eaft \u00fd t\u01b0\u1edfng d\u01b0\u1edbi h\u00ecnh th\u1ee9c. Business Canvas\/ 10-12slide pitch\/ infographic\/ landing pag<\/li>\n
  • V\u00f2ng 2:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c workshop th\u1ef1c chi\u1ebfn: X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh kh\u1ea3 thi, X\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch, Ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m, Thuy\u1ebft ph\u1ee5c nh\u00e0 \u0111\u1ea7u t\u01b0<\/li>\n
  • V\u00f2ng 3:<\/strong> \u00a0C\u00e1c nh\u00f3m tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng demo s\u1ea3n ph\u1ea9m. Ph\u1ea3n bi\u1ec7n c\u00f9ng ban gi\u00e1m kh\u1ea3o. Ch\u1ecdn ra 5 nh\u00f3m v\u00e0o chung k\u1ebft<\/li>\n
  • V\u00f2ng 4:<\/strong> M\u1ed7i nh\u00f3m pitching d\u1ef1 \u00e1n. Ph\u1ea3n bi\u1ec7n c\u00f9ng c\u00e1c shark (doanh nghi\u1ec7p, nh\u00e0 \u0111\u1ea7u t\u01b0, chuy\u00ean gia). C\u00e1c shark ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0\/ g\u00f3p \u00fd c\u1ea3i thi\u1ec7n<\/li>\n<\/ul>\n

    \u00a0<\/p>\n

    2.2. Y\u00eau c\u1ea7u s\u1ea3n ph\u1ea9m d\u1ef1 thi<\/strong><\/p>\n

    S\u1ea3n ph\u1ea9m s\u1ed1 c\u1ee5 th\u1ec3. C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong c\u00e1c d\u1ea1ng sau:\u2028<\/p>\n

    \u2022 \u1ee8ng d\u1ee5ng b\u00e1n h\u00e0ng ho\u1eb7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (mobile app)<\/p>\n

    \u2022 H\u1ec7 th\u1ed1ng marketing automation c\u00f3 t\u00edch h\u1ee3p ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1eb1ng AI\u2028\u2022 Gi\u1ea3i ph\u00e1p chatbot b\u00e1n h\u00e0ng th\u00f4ng minh<\/p>\n

    \u2022 H\u1ec7 th\u1ed1ng social ecommerce\/ omnichannel c\u00f3 t\u00edch h\u1ee3p AI<\/p>\n

    \u2022 Gi\u1ea3i ph\u00e1p Gamification ho\u1eb7c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c s\u00e1ng t\u1ea1o<\/p>\n

    \u2022 M\u00f4 h\u00ecnh Affiliate marketing ho\u1eb7c c\u00e1c m\u00f4 h\u00ecnh kinh doanh online \u0111\u1ed9t ph\u00e1 kh\u00e1c<\/p>\n

    K\u00e8m theo \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ph\u00f9 h\u1ee3p, chi ti\u1ebft v\u00e0 kh\u1ea3 thi.<\/p>\n

    H\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y: D\u01b0\u1edbi d\u1ea1ng Pitch Deck (slide) chuy\u00ean nghi\u1ec7p v\u00e0 demo\/ prototype th\u1ef1c t\u1ebf<\/p>\n\n\n\n

    3. C\u01a1 c\u1ea5u gi\u1ea3i th\u01b0\u1edfng<\/h2>\n\n\n\n
      \n
    • Gi\u1ea3i nh\u1ea5t: 10.000.000VN\u0110<\/li>\n\n\n\n
    • 2 Gi\u1ea3i nh\u00ec: 8.000.000VN\u0110<\/li>\n\n\n\n
    • 3 Gi\u1ea3i ba: 4.000.000VN\u0110<\/li>\n<\/ul>\n\n\n\n

      4. Ban gi\u00e1m kh\u1ea3o<\/h2>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Digital Shark Up l\u00e0 s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt \u2013 th\u1ef1c ti\u1ec5n quy m\u00f4 to\u00e0n qu\u1ed1c do Ch\u01b0\u01a1ng tr\u00ecnh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Digital Marketing, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c.<\/p>\n","protected":false},"author":5427,"featured_media":24011,"parent":0,"menu_order":0,"template":"page-templates\/about-temp-ts-contest.php","format":"standard","meta":{"footnotes":""},"danh-muc-cuoc-thi":[],"class_list":["post-23202","cuoc-thi","type-cuoc-thi","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/cuoc-thi\/23202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/cuoc-thi"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/types\/cuoc-thi"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/users\/5427"}],"version-history":[{"count":13,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/cuoc-thi\/23202\/revisions"}],"predecessor-version":[{"id":24438,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/cuoc-thi\/23202\/revisions\/24438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media\/24011"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/media?parent=23202"}],"wp:term":[{"taxonomy":"danh-muc-cuoc-thi","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/tuyensinh\/wp-json\/wp\/v2\/danh-muc-cuoc-thi?post=23202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}