{"id":8053,"date":"2023-10-27T09:52:42","date_gmt":"2023-10-27T02:52:42","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tknt\/?p=8053"},"modified":"2024-01-31T08:55:57","modified_gmt":"2024-01-31T01:55:57","slug":"nganh-quan-tri-cong-nghe-truyen-thong-to-chuc-workshop-sang-tao-trong-agency-nha-trong","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tknt\/nganh-quan-tri-cong-nghe-truyen-thong-to-chuc-workshop-sang-tao-trong-agency-nha-trong\/","title":{"rendered":"Ng\u00e0nh Qu\u1ea3n Tr\u1ecb C\u00f4ng Ngh\u1ec7 Truy\u1ec1n Th\u00f4ng t\u1ed5 ch\u1ee9c Workshop S\u00e1ng t\u1ea1o trong Agency “Nh\u00e0 Tr\u1ed3ng”"},"content":{"rendered":"
Ng\u00e0nh Qu\u1ea3n Tr\u1ecb C\u00f4ng Ngh\u1ec7 Truy\u1ec1n Th\u00f4ng, Khoa Thi\u1ebft K\u1ebf – Ngh\u1ec7 Thu\u1eadt, tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c <\/div>\n

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Workshop S\u00e1ng t\u1ea1o trong Agency “nh\u00e0 tr\u1ed3ng”<\/h1>\n

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c\u00f9ng Unilever<\/h2>\n

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Khoa Thi\u1ebft K\u1ebf – Ngh\u1ec7 Thu\u1eadt, tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen tr\u00e2n tr\u1ecdng gi\u1edbi thi\u1ec7u<\/div>\n
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Workshop S\u00e1ng t\u1ea1o trong Agency “nh\u00e0 tr\u1ed3ng”<\/span><\/div>\n

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Unilever \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, nh\u01b0ng ch\u1eafc b\u1ea1n ch\u01b0a bi\u1ebft \u0111\u00e2u, c\u00f4ng ty n\u00e0y c\u00f3 h\u1eb3n m\u1ed9t In House Agency “chuy\u00ean” s\u00e1ng t\u1ea1o, ph\u1ee5c v\u1ee5 vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng m\u1edbi cho r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch v\u00e0 th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a Unilever. V\u1eady th\u00ec:<\/span><\/div>\n

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?\ufe0f In House Agency c\u00f3 ph\u1ea3i l\u00e0 xu th\u1ebf c\u1ee7a c\u00e1c \u00f4ng l\u1edbn ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia kh\u00e1c? <\/span><\/div>\n

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\u270f\ufe0f \u0110\u01b0\u1ee3c g\u00ec v\u00e0 m\u1ea5t g\u00ec khi c\u00e1c brand l\u00e0m c\u00f9ng agency “nh\u00e0 tr\u1ed3ng” <\/span><\/div>\n

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? Qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp \u00fd t\u01b0\u1edfng m\u1edbi c\u1ee7a b\u1ed9 ph\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ed1i v\u1edbi m\u1ed9t d\u1ef1 \u00e1n qu\u1ed1c t\u1ebf s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? <\/span><\/div>\n

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T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c “ph\u01a1i b\u00e0y” ra \u00e1nh s\u00e1ng, c\u00f9ng v\u1edbi m\u1ed9t chuy\u00ean gia k\u00ec c\u1ef1u, \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 Creative Director c\u1ee7a nhi\u1ec1u Global Agency trong bu\u1ed5i chia s\u1ebb v\u1ec1 “Agency Nh\u00e0 Tr\u1ed3ng” <\/span><\/div>\n

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\u0110\u1eb7c bi\u1ec7t b\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh l\u00ean concept truy\u1ec1n th\u00f4ng d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp c\u1ee7a chuy\u00ean gia. <\/span><\/div>\n

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? Ghi l\u1ea1i nhanh th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m, \u0111\u1ec3 h\u1ecdc gi\u1ecfi h\u01a1n trong c\u00e1c m\u00f4n h\u1ecdc v\u1ec1 s\u00e1ng t\u1ea1o v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng nh\u00e9!<\/span><\/div>\n

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\nNgu\u1ed3n: FP Ng\u00e0nh Qu\u1ea3n Tr\u1ecb C\u00f4ng Ngh\u1ec7 Truy\u1ec1n Th\u00f4ng<\/a><\/i><\/p>\n
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FP FADA<\/span><\/em><\/div>\n<\/div>\n