\nTrong b\u1ee9c tranh gi\u00e1o d\u1ee5c thi\u1ebft k\u1ebf \u2013 ngh\u1ec7 thu\u1eadt t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/b>, m\u1ed7i gi\u1ea3ng vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i \u0111\u01b0a sinh vi\u00ean \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi th\u1ef1c t\u1ebf ng\u00e0nh ngh\u1ec1. C\u00f4 Mai Qu\u1ef3nh My<\/b> \u2013 gi\u1ea3ng vi\u00ean l\u0129nh v\u1ef1c Fashion Merchandise Management t\u1ea1i Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang<\/b> thu\u1ed9c Khoa Thi\u1ebft K\u1ebf – Ngh\u1ec7 Thu\u1eadt (FADA) \u2013 l\u00e0 m\u1ed9t trong nh\u1eefng g\u01b0\u01a1ng m\u1eb7t ti\u00eau bi\u1ec3u mang \u0111\u1ebfn tri\u1ebft l\u00fd \u0111\u00e0o t\u1ea1o k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, k\u1ef9 n\u0103ng th\u1ef1c chi\u1ebfn v\u00e0 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u.\n<\/div>\n
\nV\u1edbi t\u1ea5m b\u1eb1ng MBA chuy\u00ean ng\u00e0nh Data Analytics & Entrepreneurship t\u1ea1i Canada, h\u01a1n 10 n\u0103m gi\u1eef v\u1ecb tr\u00ed Product Manager t\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0 Calvin Klein v\u00e0 Levi Strauss & Co., c\u00f9ng g\u1ea7n 10 n\u0103m v\u1eadn h\u00e0nh ng\u00e0nh h\u00e0ng th\u1eddi trang tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn, c\u00f4 Mai Qu\u1ef3nh My mang v\u00e0o gi\u1ea3ng \u0111\u01b0\u1eddng kh\u00f4ng ch\u1ec9 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n c\u1ea3 nh\u1eefng b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf t\u1eeb th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf s\u00f4i \u0111\u1ed9ng. B\u00e0i ph\u1ecfng v\u1ea5n d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 tri\u1ebft l\u00fd gi\u1ea3ng d\u1ea1y v\u00e0 nh\u1eefng chia s\u1ebb \u0111\u00e1ng gi\u00e1 c\u1ee7a c\u00f4 d\u00e0nh cho th\u1ebf h\u1ec7 sinh vi\u00ean ng\u00e0nh th\u1eddi trang t\u01b0\u01a1ng lai.\n<\/div>\n![\"G\u1eb7p](\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjse_AkK82pOCBMGSIlh9wRvOKpkdMjXOQKO36ypHOj35a5Q1TopaCK0740EPUvRSV4_Oi8zK961G1xoJ-VbocJ0EbIkM0CeAkzpgLMwW9Nboz3aSJHV38fKdNUc3AWOBre_3_-77H3egahlWLuwLaONtTdi_7fgjWcip1W__knRR1yuexCOLLZjCHBIE4\/s16000\/20260516.C%C3%B4%20Mai%20Qu%E1%BB%B3nh%20My-%20Gv%20L%C4%A9nh%20V%E1%BB%B1c%20Fashion%20Merchandise%20Management.jpg\")
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<\/a><\/div>\n<\/div>\nTh\u01b0\u01a1ng Hi\u1ec7u Th\u1eddi Trang C\u1ea7n G\u00ec \u0110\u1ec3 Kh\u00f4ng B\u1ecb “T\u1ee5t L\u1ea1i”?<\/h2>\n
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Th\u01b0\u01a1ng Hi\u1ec7u Th\u1eddi Trang C\u1ea7n G\u00ec \u0110\u1ec3 Kh\u00f4ng B\u1ecb “T\u1ee5t L\u1ea1i”?<\/h2>\n\nTheo c\u00f4 Mai Qu\u1ef3nh My, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n nh\u1eadn ra l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n. Tr\u01b0\u1edbc \u0111\u00e2y, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n “c\u00f3 m\u1eb7t” l\u00e0 \u0111\u1ee7, nh\u01b0ng ng\u00e0y nay kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0ng tr\u0103m l\u1ef1a ch\u1ecdn tr\u00ean TikTok, Shopee, Instagram hay v\u00f4 s\u1ed1 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng gi\u00e1, s\u1ebd lu\u00f4n c\u00f3 ng\u01b0\u1eddi r\u1ebb h\u01a1n \u2013 v\u00e0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i con \u0111\u01b0\u1eddng b\u1ec1n v\u1eefng.\n<\/div>\n\n\u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t brand identity<\/b> \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i v\u00ec gi\u00e1 r\u1ebb, m\u00e0 v\u00ec h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n g\u1eafn b\u00f3. Tuy nhi\u00ean, th\u00e1ch th\u1ee9c hi\u1ec7n nay l\u00e0 m\u1ed7i n\u1ec1n t\u1ea3ng l\u1ea1i c\u00f3 “lu\u1eadt ch\u01a1i” ri\u00eang: offline l\u00e0 tr\u1ea3i nghi\u1ec7m, Shopee l\u00e0 gi\u00e1 v\u00e0 review, TikTok l\u00e0 storytelling, Instagram l\u00e0 lifestyle v\u00e0 th\u1ea9m m\u1ef9. V\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ri\u00eang cho t\u1eebng k\u00eanh nh\u01b0ng v\u1eabn b\u1ea3o v\u1ec7 s\u1ef1 nh\u1ea5t qu\u00e1n trong h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.\n<\/div>\n\nBa y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i:<\/strong>
\n\u2460 Brand Identity<\/strong> \u2013 r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi \u0111i\u1ec3m ch\u1ea1m (touchpoint)
\n\u2461 Omnichannel Strategy<\/strong> \u2013 ph\u00f9 h\u1ee3p cho t\u1eebng n\u1ec1n t\u1ea3ng nh\u01b0ng v\u1eabn b\u1ea3o v\u1ec7 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u
\n\u2462 Con ng\u01b0\u1eddi & C\u00f4ng ngh\u1ec7<\/strong> \u2013 \u0111\u1ed9i ng\u0169 hi\u1ec3u kh\u00e1ch h\u00e0ng, s\u00e1ng t\u1ea1o \u0111\u00fang \u0111\u1ecbnh v\u1ecb v\u00e0 bi\u1ebft t\u1eadn d\u1ee5ng AI \u0111\u1ec3 t\u0103ng t\u1ed1c hi\u1ec7u su\u1ea5t\n<\/div>\n\nC\u00f4 nh\u1ea5n m\u1ea1nh: n\u1ebfu ch\u1ec9 l\u00e0m t\u1ed1t m\u1ed9t ho\u1eb7c hai y\u1ebfu t\u1ed1, th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t d\u1ec5 t\u1ee5t l\u1ea1i. Nh\u01b0ng n\u1ebfu l\u00e0m t\u1ed1t c\u1ea3 ba, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 theo k\u1ecbp th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng.\n<\/div>\nK\u1ef9 N\u0103ng “B\u1eaft Bu\u1ed9c Ph\u1ea3i C\u00f3” Cho Sinh Vi\u00ean Kinh Doanh Th\u1eddi Trang<\/h2>\n\nNg\u00e0nh Kinh Doanh Th\u1eddi Trang<\/b> trong 5 n\u0103m t\u1edbi s\u1ebd ch\u1ecbu t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1eeb AI, c\u00f4ng ngh\u1ec7, s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 y\u00eau c\u1ea7u v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng. C\u00f4 Mai Qu\u1ef3nh My ch\u1ec9 ra ba k\u1ef9 n\u0103ng sinh vi\u00ean b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 n\u1ebfu mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong ng\u00e0nh.\n<\/div>\n\nTh\u1ee9 nh\u1ea5t \u2013 Omnichannel Thinking:<\/strong> hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau. M\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n s\u1ea3n ph\u1ea9m tr\u00ean TikTok, so s\u00e1nh gi\u00e1 tr\u00ean Shopee, \u0111\u1ecdc review tr\u00ean Instagram r\u1ed3i m\u1edbi quy\u1ebft \u0111\u1ecbnh mua. Ng\u01b0\u1eddi l\u00e0m kinh doanh th\u1eddi trang<\/b> c\u1ea7n n\u1eafm r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng.\n<\/div>\n<\/div>\n\nTh\u1ee9 hai \u2013 Customer Insight & Positioning:<\/strong> hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 ai v\u00e0 v\u00ec sao h\u1ecd ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ea3n ph\u1ea9m gi\u00e1 300.000\u0111 v\u00e0 900.000\u0111 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 hai nh\u00f3m kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n kh\u00e1c nhau, n\u00ean t\u1eeb thi\u1ebft k\u1ebf, ch\u1ea5t li\u1ec7u, h\u00ecnh \u1ea3nh \u0111\u1ebfn c\u00e1ch giao ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ph\u1ea3i kh\u00e1c bi\u1ec7t. Thi\u1ebfu s\u1ef1 th\u1ea5u hi\u1ec3u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean “chung chung” v\u00e0 kh\u00f4ng ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o ai.\n<\/div>\n<\/div>\n\nTh\u1ee9 ba \u2013 Data Literacy:<\/strong> kh\u1ea3 n\u0103ng \u0111\u1ecdc d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1eeb con s\u1ed1 th\u1ef1c t\u1ebf. Ng\u00e0nh th\u1eddi trang ng\u00e0y nay kh\u00f4ng c\u00f2n v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean c\u1ea3m gi\u00e1c m\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Ng\u01b0\u1eddi bi\u1ebft ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u s\u1ebd bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0o n\u00ean ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, s\u1ea3n ph\u1ea9m n\u00e0o c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 xu h\u01b0\u1edbng n\u00e0o \u0111ang h\u00ecnh th\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/div>\nTri\u1ebft L\u00fd \u0110\u00e0o T\u1ea1o: L\u00e0m Ngh\u1ec1 \u2013 L\u00e0m Th\u01b0\u01a1ng Hi\u1ec7u \u2013 L\u00e0m Chi\u1ebfn L\u01b0\u1ee3c<\/h2>\n\nTri\u1ebft l\u00fd \u0111\u00e0o t\u1ea1o c\u1ee7a c\u00f4 Mai Qu\u1ef3nh My t\u1ea1i FADA<\/b> \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/b> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean ba tr\u1ee5c: l\u00e0m ngh\u1ec1, l\u00e0m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m chi\u1ebfn l\u01b0\u1ee3c. C\u00f4 kh\u00f4ng mu\u1ed1n sinh vi\u00ean ch\u1ec9 “bi\u1ebft l\u00e0m” nh\u01b0ng thi\u1ebfu t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i \u2013 gi\u1ecfi chi\u1ebfn l\u01b0\u1ee3c nh\u01b0ng kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh.\n<\/div>\n\nSinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf c\u1ee7a ng\u00e0nh nh\u01b0 t\u00e0i ch\u00ednh th\u1eddi trang, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho (inventory), visual merchandising hay sales funnel \u2013 \u0111\u1ee7 \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ngay sau khi t\u1ed1t nghi\u1ec7p. Song song \u0111\u00f3, c\u00e1c b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec3u customer journey, omnichannel v\u00e0 t\u01b0 duy positioning \u2013 \u0111\u1ec3 bi\u1ebft “t\u1ea1i sao ph\u1ea3i l\u00e0m”, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf “l\u00e0m nh\u01b0 th\u1ebf n\u00e0o”.\n<\/div>\n\n\u1ede t\u1ea7ng cao h\u01a1n, c\u00f4 h\u01b0\u1edbng sinh vi\u00ean \u0111\u1ebfn t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c: ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 gi\u00fap sinh vi\u00ean Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang<\/b> v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi nhanh v\u1edbi ng\u00e0nh, v\u1eeba \u0111\u1ee7 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ef1 m\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.\n<\/div>\n\nNh\u1eefng chia s\u1ebb c\u1ee7a c\u00f4 Mai Qu\u1ef3nh My l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c th\u1ef1c chi\u1ebfn m\u00e0 HSU<\/b> v\u00e0 Khoa Thi\u1ebft K\u1ebf – Ngh\u1ec7 Thu\u1eadt \u0111ang theo \u0111u\u1ed5i: \u0111\u00e0o t\u1ea1o nh\u1eefng con ng\u01b0\u1eddi v\u1eeba c\u00f3 n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p v\u1eeba mang t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa s\u00e1ng t\u1ea1o, c\u00f4ng ngh\u1ec7 v\u00e0 t\u01b0 duy kinh doanh hi\u1ec7n \u0111\u1ea1i, Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang t\u1ea1i FADA \u2013 \u0110\u1ea1i h\u1ecdc Hoa Sen ch\u00ednh l\u00e0 n\u01a1i \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh.<\/p>\nH\u00e3y t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh tuy\u1ec3n sinh c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen<\/a> v\u00e0 kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh chuy\u00ean gia kinh doanh th\u1eddi trang b\u00e0i b\u1ea3n, s\u1eb5n s\u00e0ng cho th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.\n<\/div>\n\n __________***__________<\/span><\/i>\n<\/div>\n\n TR\u01af\u1edcNG \u0110\u1ea0I H\u1eccC HOA SEN<\/strong> \u2013 Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o h\u00e0ng \u0111\u1ea7u v\u1ec1 Kinh Doanh, Qu\u1ea3n L\u00fd, C\u00f4ng Ngh\u1ec7 v\u00e0 S\u00e1ng T\u1ea1o<\/span><\/i>\n<\/div>\n\n \ud83c\udf10 Tuy\u1ec3n sinh:
\n https:\/\/www.hoasen.edu.vn\/tuyensinh<\/a>
\n https:\/\/tuyensinh.hoasen.edu.vn<\/a><\/span>
\n <\/i><\/div>\n\n \ud83d\udcde 02873007272<\/span>
\n <\/i><\/div>\n<\/div>\n\n
\n#FacultyOfDesignAndArtHSU #HSU #HoaSenUniversity #DaihocHoaSen #KhoaThietKeNgheThuat #KinhDoanhThoiTrang #FashionMerchandiseManagement #FADA #ThietKeTheTrang #GiangVienHSU
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\n Ngu\u1ed3n: FP Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang
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\n <\/em>\n<\/div>\n\n
\n\u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t brand identity<\/b> \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i v\u00ec gi\u00e1 r\u1ebb, m\u00e0 v\u00ec h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n g\u1eafn b\u00f3. Tuy nhi\u00ean, th\u00e1ch th\u1ee9c hi\u1ec7n nay l\u00e0 m\u1ed7i n\u1ec1n t\u1ea3ng l\u1ea1i c\u00f3 “lu\u1eadt ch\u01a1i” ri\u00eang: offline l\u00e0 tr\u1ea3i nghi\u1ec7m, Shopee l\u00e0 gi\u00e1 v\u00e0 review, TikTok l\u00e0 storytelling, Instagram l\u00e0 lifestyle v\u00e0 th\u1ea9m m\u1ef9. V\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ri\u00eang cho t\u1eebng k\u00eanh nh\u01b0ng v\u1eabn b\u1ea3o v\u1ec7 s\u1ef1 nh\u1ea5t qu\u00e1n trong h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.\n<\/div>\n
\nBa y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i:<\/strong>
\n\u2460 Brand Identity<\/strong> \u2013 r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi \u0111i\u1ec3m ch\u1ea1m (touchpoint)
\n\u2461 Omnichannel Strategy<\/strong> \u2013 ph\u00f9 h\u1ee3p cho t\u1eebng n\u1ec1n t\u1ea3ng nh\u01b0ng v\u1eabn b\u1ea3o v\u1ec7 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u
\n\u2462 Con ng\u01b0\u1eddi & C\u00f4ng ngh\u1ec7<\/strong> \u2013 \u0111\u1ed9i ng\u0169 hi\u1ec3u kh\u00e1ch h\u00e0ng, s\u00e1ng t\u1ea1o \u0111\u00fang \u0111\u1ecbnh v\u1ecb v\u00e0 bi\u1ebft t\u1eadn d\u1ee5ng AI \u0111\u1ec3 t\u0103ng t\u1ed1c hi\u1ec7u su\u1ea5t\n<\/div>\n
\n\u2460 Brand Identity<\/strong> \u2013 r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi \u0111i\u1ec3m ch\u1ea1m (touchpoint)
\n\u2461 Omnichannel Strategy<\/strong> \u2013 ph\u00f9 h\u1ee3p cho t\u1eebng n\u1ec1n t\u1ea3ng nh\u01b0ng v\u1eabn b\u1ea3o v\u1ec7 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u
\n\u2462 Con ng\u01b0\u1eddi & C\u00f4ng ngh\u1ec7<\/strong> \u2013 \u0111\u1ed9i ng\u0169 hi\u1ec3u kh\u00e1ch h\u00e0ng, s\u00e1ng t\u1ea1o \u0111\u00fang \u0111\u1ecbnh v\u1ecb v\u00e0 bi\u1ebft t\u1eadn d\u1ee5ng AI \u0111\u1ec3 t\u0103ng t\u1ed1c hi\u1ec7u su\u1ea5t\n<\/div>\n
\nC\u00f4 nh\u1ea5n m\u1ea1nh: n\u1ebfu ch\u1ec9 l\u00e0m t\u1ed1t m\u1ed9t ho\u1eb7c hai y\u1ebfu t\u1ed1, th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t d\u1ec5 t\u1ee5t l\u1ea1i. Nh\u01b0ng n\u1ebfu l\u00e0m t\u1ed1t c\u1ea3 ba, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 theo k\u1ecbp th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng.\n<\/div>\nK\u1ef9 N\u0103ng “B\u1eaft Bu\u1ed9c Ph\u1ea3i C\u00f3” Cho Sinh Vi\u00ean Kinh Doanh Th\u1eddi Trang<\/h2>\n
K\u1ef9 N\u0103ng “B\u1eaft Bu\u1ed9c Ph\u1ea3i C\u00f3” Cho Sinh Vi\u00ean Kinh Doanh Th\u1eddi Trang<\/h2>\n\nNg\u00e0nh Kinh Doanh Th\u1eddi Trang<\/b> trong 5 n\u0103m t\u1edbi s\u1ebd ch\u1ecbu t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1eeb AI, c\u00f4ng ngh\u1ec7, s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 y\u00eau c\u1ea7u v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng. C\u00f4 Mai Qu\u1ef3nh My ch\u1ec9 ra ba k\u1ef9 n\u0103ng sinh vi\u00ean b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 n\u1ebfu mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong ng\u00e0nh.\n<\/div>\n\nTh\u1ee9 nh\u1ea5t \u2013 Omnichannel Thinking:<\/strong> hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau. M\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n s\u1ea3n ph\u1ea9m tr\u00ean TikTok, so s\u00e1nh gi\u00e1 tr\u00ean Shopee, \u0111\u1ecdc review tr\u00ean Instagram r\u1ed3i m\u1edbi quy\u1ebft \u0111\u1ecbnh mua. Ng\u01b0\u1eddi l\u00e0m kinh doanh th\u1eddi trang<\/b> c\u1ea7n n\u1eafm r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng.\n<\/div>\n<\/div>\n\nTh\u1ee9 hai \u2013 Customer Insight & Positioning:<\/strong> hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 ai v\u00e0 v\u00ec sao h\u1ecd ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ea3n ph\u1ea9m gi\u00e1 300.000\u0111 v\u00e0 900.000\u0111 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 hai nh\u00f3m kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n kh\u00e1c nhau, n\u00ean t\u1eeb thi\u1ebft k\u1ebf, ch\u1ea5t li\u1ec7u, h\u00ecnh \u1ea3nh \u0111\u1ebfn c\u00e1ch giao ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ph\u1ea3i kh\u00e1c bi\u1ec7t. Thi\u1ebfu s\u1ef1 th\u1ea5u hi\u1ec3u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean “chung chung” v\u00e0 kh\u00f4ng ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o ai.\n<\/div>\n<\/div>\n\nTh\u1ee9 ba \u2013 Data Literacy:<\/strong> kh\u1ea3 n\u0103ng \u0111\u1ecdc d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1eeb con s\u1ed1 th\u1ef1c t\u1ebf. Ng\u00e0nh th\u1eddi trang ng\u00e0y nay kh\u00f4ng c\u00f2n v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean c\u1ea3m gi\u00e1c m\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Ng\u01b0\u1eddi bi\u1ebft ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u s\u1ebd bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0o n\u00ean ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, s\u1ea3n ph\u1ea9m n\u00e0o c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 xu h\u01b0\u1edbng n\u00e0o \u0111ang h\u00ecnh th\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/div>\nTri\u1ebft L\u00fd \u0110\u00e0o T\u1ea1o: L\u00e0m Ngh\u1ec1 \u2013 L\u00e0m Th\u01b0\u01a1ng Hi\u1ec7u \u2013 L\u00e0m Chi\u1ebfn L\u01b0\u1ee3c<\/h2>\n\nTri\u1ebft l\u00fd \u0111\u00e0o t\u1ea1o c\u1ee7a c\u00f4 Mai Qu\u1ef3nh My t\u1ea1i FADA<\/b> \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/b> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean ba tr\u1ee5c: l\u00e0m ngh\u1ec1, l\u00e0m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m chi\u1ebfn l\u01b0\u1ee3c. C\u00f4 kh\u00f4ng mu\u1ed1n sinh vi\u00ean ch\u1ec9 “bi\u1ebft l\u00e0m” nh\u01b0ng thi\u1ebfu t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i \u2013 gi\u1ecfi chi\u1ebfn l\u01b0\u1ee3c nh\u01b0ng kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh.\n<\/div>\n\nSinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf c\u1ee7a ng\u00e0nh nh\u01b0 t\u00e0i ch\u00ednh th\u1eddi trang, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho (inventory), visual merchandising hay sales funnel \u2013 \u0111\u1ee7 \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ngay sau khi t\u1ed1t nghi\u1ec7p. Song song \u0111\u00f3, c\u00e1c b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec3u customer journey, omnichannel v\u00e0 t\u01b0 duy positioning \u2013 \u0111\u1ec3 bi\u1ebft “t\u1ea1i sao ph\u1ea3i l\u00e0m”, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf “l\u00e0m nh\u01b0 th\u1ebf n\u00e0o”.\n<\/div>\n\n\u1ede t\u1ea7ng cao h\u01a1n, c\u00f4 h\u01b0\u1edbng sinh vi\u00ean \u0111\u1ebfn t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c: ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 gi\u00fap sinh vi\u00ean Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang<\/b> v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi nhanh v\u1edbi ng\u00e0nh, v\u1eeba \u0111\u1ee7 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ef1 m\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.\n<\/div>\n\nNh\u1eefng chia s\u1ebb c\u1ee7a c\u00f4 Mai Qu\u1ef3nh My l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c th\u1ef1c chi\u1ebfn m\u00e0 HSU<\/b> v\u00e0 Khoa Thi\u1ebft K\u1ebf – Ngh\u1ec7 Thu\u1eadt \u0111ang theo \u0111u\u1ed5i: \u0111\u00e0o t\u1ea1o nh\u1eefng con ng\u01b0\u1eddi v\u1eeba c\u00f3 n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p v\u1eeba mang t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa s\u00e1ng t\u1ea1o, c\u00f4ng ngh\u1ec7 v\u00e0 t\u01b0 duy kinh doanh hi\u1ec7n \u0111\u1ea1i, Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang t\u1ea1i FADA \u2013 \u0110\u1ea1i h\u1ecdc Hoa Sen ch\u00ednh l\u00e0 n\u01a1i \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh.<\/p>\nH\u00e3y t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh tuy\u1ec3n sinh c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen<\/a> v\u00e0 kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh chuy\u00ean gia kinh doanh th\u1eddi trang b\u00e0i b\u1ea3n, s\u1eb5n s\u00e0ng cho th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.\n<\/div>\n\n __________***__________<\/span><\/i>\n<\/div>\n\n TR\u01af\u1edcNG \u0110\u1ea0I H\u1eccC HOA SEN<\/strong> \u2013 Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o h\u00e0ng \u0111\u1ea7u v\u1ec1 Kinh Doanh, Qu\u1ea3n L\u00fd, C\u00f4ng Ngh\u1ec7 v\u00e0 S\u00e1ng T\u1ea1o<\/span><\/i>\n<\/div>\n\n \ud83c\udf10 Tuy\u1ec3n sinh:
\n https:\/\/www.hoasen.edu.vn\/tuyensinh<\/a>
\n https:\/\/tuyensinh.hoasen.edu.vn<\/a><\/span>
\n <\/i><\/div>\n\n \ud83d\udcde 02873007272<\/span>
\n <\/i><\/div>\n<\/div>\n\n
\n#FacultyOfDesignAndArtHSU #HSU #HoaSenUniversity #DaihocHoaSen #KhoaThietKeNgheThuat #KinhDoanhThoiTrang #FashionMerchandiseManagement #FADA #ThietKeTheTrang #GiangVienHSU
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\n Ngu\u1ed3n: FP Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang
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\n <\/em>\n<\/div>\n\n
\nTh\u1ee9 nh\u1ea5t \u2013 Omnichannel Thinking:<\/strong> hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau. M\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n s\u1ea3n ph\u1ea9m tr\u00ean TikTok, so s\u00e1nh gi\u00e1 tr\u00ean Shopee, \u0111\u1ecdc review tr\u00ean Instagram r\u1ed3i m\u1edbi quy\u1ebft \u0111\u1ecbnh mua. Ng\u01b0\u1eddi l\u00e0m kinh doanh th\u1eddi trang<\/b> c\u1ea7n n\u1eafm r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng.\n<\/div>\n
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\nTh\u1ee9 hai \u2013 Customer Insight & Positioning:<\/strong> hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 ai v\u00e0 v\u00ec sao h\u1ecd ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ea3n ph\u1ea9m gi\u00e1 300.000\u0111 v\u00e0 900.000\u0111 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 hai nh\u00f3m kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n kh\u00e1c nhau, n\u00ean t\u1eeb thi\u1ebft k\u1ebf, ch\u1ea5t li\u1ec7u, h\u00ecnh \u1ea3nh \u0111\u1ebfn c\u00e1ch giao ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ph\u1ea3i kh\u00e1c bi\u1ec7t. Thi\u1ebfu s\u1ef1 th\u1ea5u hi\u1ec3u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean “chung chung” v\u00e0 kh\u00f4ng ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o ai.\n<\/div>\n
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\nTh\u1ee9 ba \u2013 Data Literacy:<\/strong> kh\u1ea3 n\u0103ng \u0111\u1ecdc d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1eeb con s\u1ed1 th\u1ef1c t\u1ebf. Ng\u00e0nh th\u1eddi trang ng\u00e0y nay kh\u00f4ng c\u00f2n v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean c\u1ea3m gi\u00e1c m\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Ng\u01b0\u1eddi bi\u1ebft ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u s\u1ebd bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0o n\u00ean ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, s\u1ea3n ph\u1ea9m n\u00e0o c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 xu h\u01b0\u1edbng n\u00e0o \u0111ang h\u00ecnh th\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/div>\nTri\u1ebft L\u00fd \u0110\u00e0o T\u1ea1o: L\u00e0m Ngh\u1ec1 \u2013 L\u00e0m Th\u01b0\u01a1ng Hi\u1ec7u \u2013 L\u00e0m Chi\u1ebfn L\u01b0\u1ee3c<\/h2>\n
Tri\u1ebft L\u00fd \u0110\u00e0o T\u1ea1o: L\u00e0m Ngh\u1ec1 \u2013 L\u00e0m Th\u01b0\u01a1ng Hi\u1ec7u \u2013 L\u00e0m Chi\u1ebfn L\u01b0\u1ee3c<\/h2>\n\nTri\u1ebft l\u00fd \u0111\u00e0o t\u1ea1o c\u1ee7a c\u00f4 Mai Qu\u1ef3nh My t\u1ea1i FADA<\/b> \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/b> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean ba tr\u1ee5c: l\u00e0m ngh\u1ec1, l\u00e0m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m chi\u1ebfn l\u01b0\u1ee3c. C\u00f4 kh\u00f4ng mu\u1ed1n sinh vi\u00ean ch\u1ec9 “bi\u1ebft l\u00e0m” nh\u01b0ng thi\u1ebfu t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i \u2013 gi\u1ecfi chi\u1ebfn l\u01b0\u1ee3c nh\u01b0ng kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh.\n<\/div>\n\nSinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf c\u1ee7a ng\u00e0nh nh\u01b0 t\u00e0i ch\u00ednh th\u1eddi trang, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho (inventory), visual merchandising hay sales funnel \u2013 \u0111\u1ee7 \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ngay sau khi t\u1ed1t nghi\u1ec7p. Song song \u0111\u00f3, c\u00e1c b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec3u customer journey, omnichannel v\u00e0 t\u01b0 duy positioning \u2013 \u0111\u1ec3 bi\u1ebft “t\u1ea1i sao ph\u1ea3i l\u00e0m”, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf “l\u00e0m nh\u01b0 th\u1ebf n\u00e0o”.\n<\/div>\n\n\u1ede t\u1ea7ng cao h\u01a1n, c\u00f4 h\u01b0\u1edbng sinh vi\u00ean \u0111\u1ebfn t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c: ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 gi\u00fap sinh vi\u00ean Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang<\/b> v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi nhanh v\u1edbi ng\u00e0nh, v\u1eeba \u0111\u1ee7 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ef1 m\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.\n<\/div>\n\nNh\u1eefng chia s\u1ebb c\u1ee7a c\u00f4 Mai Qu\u1ef3nh My l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c th\u1ef1c chi\u1ebfn m\u00e0 HSU<\/b> v\u00e0 Khoa Thi\u1ebft K\u1ebf – Ngh\u1ec7 Thu\u1eadt \u0111ang theo \u0111u\u1ed5i: \u0111\u00e0o t\u1ea1o nh\u1eefng con ng\u01b0\u1eddi v\u1eeba c\u00f3 n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p v\u1eeba mang t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa s\u00e1ng t\u1ea1o, c\u00f4ng ngh\u1ec7 v\u00e0 t\u01b0 duy kinh doanh hi\u1ec7n \u0111\u1ea1i, Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang t\u1ea1i FADA \u2013 \u0110\u1ea1i h\u1ecdc Hoa Sen ch\u00ednh l\u00e0 n\u01a1i \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh.<\/p>\nH\u00e3y t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh tuy\u1ec3n sinh c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen<\/a> v\u00e0 kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh chuy\u00ean gia kinh doanh th\u1eddi trang b\u00e0i b\u1ea3n, s\u1eb5n s\u00e0ng cho th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.\n<\/div>\n\n __________***__________<\/span><\/i>\n<\/div>\n\n TR\u01af\u1edcNG \u0110\u1ea0I H\u1eccC HOA SEN<\/strong> \u2013 Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o h\u00e0ng \u0111\u1ea7u v\u1ec1 Kinh Doanh, Qu\u1ea3n L\u00fd, C\u00f4ng Ngh\u1ec7 v\u00e0 S\u00e1ng T\u1ea1o<\/span><\/i>\n<\/div>\n\n \ud83c\udf10 Tuy\u1ec3n sinh:
\n https:\/\/www.hoasen.edu.vn\/tuyensinh<\/a>
\n https:\/\/tuyensinh.hoasen.edu.vn<\/a><\/span>
\n <\/i><\/div>\n\n \ud83d\udcde 02873007272<\/span>
\n <\/i><\/div>\n<\/div>\n\n
\n#FacultyOfDesignAndArtHSU #HSU #HoaSenUniversity #DaihocHoaSen #KhoaThietKeNgheThuat #KinhDoanhThoiTrang #FashionMerchandiseManagement #FADA #ThietKeTheTrang #GiangVienHSU
\n <\/i>\n<\/div>\n\n
\n
\n Ngu\u1ed3n: FP Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang
\n <\/span>
\n <\/em>\n<\/div>\n\n
\nSinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf c\u1ee7a ng\u00e0nh nh\u01b0 t\u00e0i ch\u00ednh th\u1eddi trang, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho (inventory), visual merchandising hay sales funnel \u2013 \u0111\u1ee7 \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ngay sau khi t\u1ed1t nghi\u1ec7p. Song song \u0111\u00f3, c\u00e1c b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec3u customer journey, omnichannel v\u00e0 t\u01b0 duy positioning \u2013 \u0111\u1ec3 bi\u1ebft “t\u1ea1i sao ph\u1ea3i l\u00e0m”, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf “l\u00e0m nh\u01b0 th\u1ebf n\u00e0o”.\n<\/div>\n
\n\u1ede t\u1ea7ng cao h\u01a1n, c\u00f4 h\u01b0\u1edbng sinh vi\u00ean \u0111\u1ebfn t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c: ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 gi\u00fap sinh vi\u00ean Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang<\/b> v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi nhanh v\u1edbi ng\u00e0nh, v\u1eeba \u0111\u1ee7 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ef1 m\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.\n<\/div>\n
\nNh\u1eefng chia s\u1ebb c\u1ee7a c\u00f4 Mai Qu\u1ef3nh My l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c th\u1ef1c chi\u1ebfn m\u00e0 HSU<\/b> v\u00e0 Khoa Thi\u1ebft K\u1ebf – Ngh\u1ec7 Thu\u1eadt \u0111ang theo \u0111u\u1ed5i: \u0111\u00e0o t\u1ea1o nh\u1eefng con ng\u01b0\u1eddi v\u1eeba c\u00f3 n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p v\u1eeba mang t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa s\u00e1ng t\u1ea1o, c\u00f4ng ngh\u1ec7 v\u00e0 t\u01b0 duy kinh doanh hi\u1ec7n \u0111\u1ea1i, Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang t\u1ea1i FADA \u2013 \u0110\u1ea1i h\u1ecdc Hoa Sen ch\u00ednh l\u00e0 n\u01a1i \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh.<\/p>\n
H\u00e3y t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh tuy\u1ec3n sinh c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen<\/a> v\u00e0 kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh chuy\u00ean gia kinh doanh th\u1eddi trang b\u00e0i b\u1ea3n, s\u1eb5n s\u00e0ng cho th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.\n<\/div>\n\n __________***__________<\/span><\/i>\n<\/div>\n\n TR\u01af\u1edcNG \u0110\u1ea0I H\u1eccC HOA SEN<\/strong> \u2013 Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o h\u00e0ng \u0111\u1ea7u v\u1ec1 Kinh Doanh, Qu\u1ea3n L\u00fd, C\u00f4ng Ngh\u1ec7 v\u00e0 S\u00e1ng T\u1ea1o<\/span><\/i>\n<\/div>\n\n \ud83c\udf10 Tuy\u1ec3n sinh:
\n https:\/\/www.hoasen.edu.vn\/tuyensinh<\/a>
\n https:\/\/tuyensinh.hoasen.edu.vn<\/a><\/span>
\n <\/i><\/div>\n\n \ud83d\udcde 02873007272<\/span>
\n <\/i><\/div>\n<\/div>\n\n
\n#FacultyOfDesignAndArtHSU #HSU #HoaSenUniversity #DaihocHoaSen #KhoaThietKeNgheThuat #KinhDoanhThoiTrang #FashionMerchandiseManagement #FADA #ThietKeTheTrang #GiangVienHSU
\n <\/i>\n<\/div>\n\n
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\n Ngu\u1ed3n: FP Chuy\u00ean Ng\u00e0nh Kinh Doanh Th\u1eddi Trang
\n <\/span>
\n <\/em>\n<\/div>\n\n