{"id":12859,"date":"2025-12-11T17:00:14","date_gmt":"2025-12-11T10:00:14","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/tknt\/?p=12859"},"modified":"2025-12-11T17:00:16","modified_gmt":"2025-12-11T10:00:16","slug":"tktt_sinh-vien-kham-pha-marketing-thuc-chien-field-trip-cua-hang-cotton-on","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/tknt\/tktt_sinh-vien-kham-pha-marketing-thuc-chien-field-trip-cua-hang-cotton-on\/","title":{"rendered":"TKTT_Sinh Vi\u00ean Kh\u00e1m Ph\u00e1 Marketing Th\u1ef1c Chi\u1ebfn – Field Trip C\u1eeda H\u00e0ng Cotton On"},"content":{"rendered":"

Sinh Vi\u00ean Kh\u00e1m Ph\u00e1 Marketing Th\u1ef1c Chi\u1ebfn<\/h1>\n

Field Trip<\/b><\/b> C\u1eeda H\u00e0ng Cotton On<\/h2>\n

 <\/p>\n

Khoa Thi\u1ebft K\u1ebf<\/b><\/b> – Ngh\u1ec7 Thu\u1eadt<\/b><\/b><\/b>, tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc<\/b><\/b> Hoa Sen<\/b><\/b> tr\u00e2n tr\u1ecdng gi\u1edbi thi\u1ec7u <\/div>\n
<\/a><\/div>\n
<\/div>\n

<\/p>\n

\n

\ud83d\udccd FIELD TRIP<\/b><\/b> COTTON ON \u2013 KH\u00c1M PH\u00c1 MARKETING T\u1ea0I C\u1eecA H\u00c0NG THEO G\u00d3C \u0110\u1ed8 \u201cTH\u1ef0C CHI\u1ebeN\u201d<\/span><\/h2>\n

<\/span><\/div>\n
 Sinh vi\u00ean \u0111\u00e3 c\u00f3 bu\u1ed5i field trip<\/b><\/b> t\u1ea1i c\u1eeda h\u00e0ng Cotton On<\/b> v\u1edbi ph\u1ea7n chia s\u1ebb t\u1eeb ch\u1ecb An Tr\u1ea7n-Group Brand Manager, ACFC<\/b>, \u0111\u01a1n v\u1ecb v\u1eadn h\u00e0nh th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam.<\/span><\/div>\n
\n
<\/a><\/div>\n


<\/span><\/div>\n

Trong bu\u1ed5i h\u1ecdc, sinh vi\u00ean \u0111\u01b0\u1ee3c quan s\u00e1t c\u00e1ch marketing in-store tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 then ch\u1ed1t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 th\u00f4ng, n\u01a1i quy\u1ebft \u0111\u1ecbnh mua di\u1ec5n ra ch\u1ec9 trong v\u00e0i gi\u00e2y v\u00e0 m\u1ecdi y\u1ebfu t\u1ed1 t\u1eeb gi\u00e1, v\u1eadn h\u00e0nh \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1eeda h\u00e0ng \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu. \u00c1nh s\u00e1ng, \u00e2m nh\u1ea1c hay c\u00e1ch tr\u01b0ng b\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua ngay. POP v\u00e0 POSM-t\u1ee9c c\u00e1c v\u1eadt ph\u1ea9m truy\u1ec1n th\u00f4ng t\u1ea1i \u0111i\u1ec3m b\u00e1n nh\u01b0 poster, b\u1ea3ng gi\u00e1, b\u1ea3ng khuy\u1ebfn m\u00e3i hay signage \u0111i\u1ec1u h\u01b0\u1edbng-\u0111\u01b0\u1ee3c xem nh\u01b0 \u201cng\u00f4n ng\u1eef giao ti\u1ebfp\u201d c\u1ee7a c\u1eeda h\u00e0ng, kh\u00f4ng ch\u1ec9 t\u1ea1o th\u1ea9m m\u1ef9 m\u00e0 c\u00f2n d\u1eabn d\u1eaft kh\u00e1ch di chuy\u1ec3n, nh\u1eadn bi\u1ebft \u01b0u \u0111\u00e3i v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1ch ph\u00e2n v\u00f9ng c\u1eeda h\u00e0ng c\u0169ng ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb r\u00f5 r\u1ec7t: front zone t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u, mid zone \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo nhu c\u1ea7u \u0111\u1ec3 kh\u00e1ch d\u1ec5 t\u00ecm s\u1ea3n ph\u1ea9m, c\u00f2n back zone v\u00e0 khu v\u1ef1c cashier \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu v\u00e0 t\u1ea1o ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1ee9c th\u1eddi.<\/span><\/div>\n
<\/a><\/span><\/div>\n
<\/a><\/div>\n
<\/div>\n
Cotton On<\/b> l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang<\/b><\/b> \u00dac v\u1edbi Brand DNA<\/b> tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn, t\u1eadp trung v\u00e0o tinh th\u1ea7n \u201ceasy, everyday, essential\u201d. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua s\u1ea3n ph\u1ea9m mang t\u00ednh c\u01a1 b\u1ea3n, d\u1ec5 m\u1eb7c v\u00e0 gi\u00e1 tr\u1ecb t\u1ed1t tr\u00ean m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd. Kh\u00f4ng gian c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf<\/b><\/b> tho\u00e1ng, \u0111\u01a1n gi\u1ea3n, tr\u00e0n n\u0103ng l\u01b0\u1ee3ng v\u1edbi m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng, POSM \u0111\u1ecf \u0111\u1eb7c tr\u01b0ng v\u00e0 c\u00e1ch tr\u01b0ng b\u00e0y theo nhu c\u1ea7u h\u1eb1ng ng\u00e0y, gi\u00fap kh\u00e1ch l\u1ef1a ch\u1ecdn nhanh v\u00e0 tho\u1ea3i m\u00e1i. T\u1eebng y\u1ebfu t\u1ed1 nh\u01b0 layout, signage, c\u00e2u chuy\u1ec7n s\u1ea3n ph\u1ea9m \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1- deal-quy tr\u00ecnh b\u1ed5 sung h\u00e0ng h\u00f3a \u0111\u1ec1u ph\u1ea3n \u00e1nh \u0111\u1ecbnh v\u1ecb mass, th\u1ef1c t\u1ebf v\u00e0 th\u00e2n thi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, Cotton On<\/b> c\u00f2n truy\u1ec1n t\u1ea3i cam k\u1ebft b\u1ec1n v\u1eefng qua th\u00f4ng tin ch\u1ea5t li\u1ec7u v\u00e0 ngu\u1ed3n cung \u1ee9ng trong c\u1eeda h\u00e0ng, t\u1ea1o n\u00ean m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n.<\/span><\/div>\n
<\/a><\/span><\/div>\n
<\/div>\n
Chuy\u1ebfn \u0111i th\u1ef1c \u0111\u1ecba gi\u00fap sinh vi\u00ean nh\u1eadn th\u1ea5y r\u1eb1ng m\u1ed7i c\u1eeda h\u00e0ng l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u1eadn h\u00e0nh li\u00ean t\u1ee5c 24\/7, v\u00e0 ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, v\u1eadn h\u00e0nh l\u1eabn chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng.<\/span><\/div>\n<\/div>\n
 <\/span><\/div>\n
<\/span><\/div>\n
<\/div>\n


\n\ud83d\udcf8 Xem l\u1ea1i nh\u1eefng h\u00ecnh \u1ea3nh trong b\u1ed9 Album h\u00ecnh “Field Trip Cotton On”<\/a><\/span><\/p>\n

<\/p>\n
H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng:<\/i><\/div>\n

\n+ \u0110\u1ec3 xem to\u00e0n m\u00e0n h\u00ecnh > click n\u00fat h\u00ecnh vu\u00f4ng ph\u00eda d\u01b0\u1edbi b\u00ean ph\u1ea3i<\/i><\/div>\n
+ \u0110\u1ec3 ph\u00e1t t\u1ef1 \u0111\u1ed9ng > click n\u00fat Play (t\u1ef1 \u0111\u1ed9ng m\u1ed7i h\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t 5 gi\u00e2y)<\/i><\/div>\n

<\/span>
\n
\n
\n