Hoa Sen University

Bachelor of Public Relations 

[What’s hot about HSU’s PR – Public Relations?]

HSU’s Public Relations Program is designed according to the trend of integrated communication of the digital age, combining background knowledge in social sciences, business, marketing and specialized knowledge of PR in the context of rapid changes in multimedia will be an ideal major for high school students.

In the context of strong development of the 4.0 era, especially the birth of many brands as well as the entry of multinational corporations in Vietnam, the Public Relations program has become an important bridge in transmitting information, maintaining and developing relationships between organizations, business with the public, bringing brand value closer to consumers.

Understanding this rapid change, the Public Relations program at Hoa Sen University always updates the training program and market approach to bring well-trained PR human resources with innovative thinking and ability to quickly adapt to changes of the times.

  • The program is designed according to the integrated communication trend of the digital age, combining background knowledge in social sciences, business, marketing and specialized knowledge of PR in the context of rapid change of multimedia communication.
  • Lecturers are diverse in expertise, experience in the field of communication, advertising, marketing, strategic consulting…
  • Focus on experiential and hands-on internships with modern facilities.
  • Opportunity to expand learning and experience to other industries such as management and production of media products… through existing training programs at Hoa Sen University; the opportunity to network with future colleagues and partners while studying at the school.
  • Innovative educational philosophy, respect for differences.
  • The program is designed to update the development trend of public relations (PR) activities in the digital era with a team of qualified lecturers with expertise and practical experience.
  • Provide core knowledge and skills for integrated PR activities: social, cultural, artistic, media, business; strategic planning and content development skills; skills in creating and producing media products; knowledge of integrated communication, press relations, government, crisis management…
  • Train and practice skills in planning and managing communication projects, event organization.
  • Practical opportunities with real projects in cooperation with businesses.
  • Some typical subjects: Overview of communications, Overview of business & management, Strategic planning of public relations, Integrated communications management, Sponsorship and event management, Media crisis management, Brand management, News & reportage production, Electronic marketing, Public speaking skills, Writing comments and debates…
  • In charge of communication activities at businesses, state agencies, and non-governmental organizations.
  • Work at a media consulting company or media organization (television, radio, press…).
  • Manage public relations for famous individuals or independent projects.
  • Research and teaching in the field of communication.
  • Independent consulting; Open a media consulting company.
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