Sport Public Relations

Sách ngoại văn

Author: G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold

Edition Statement: 3rd Edition

Publisher:  Human Kinetics, 2021

Description:

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book&;s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).

The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals.

The thorough coverage of the field is built around three common themes:

1. Public relations is a managerial function focused on advancing the brand and engaging key stakeholders.
2. The communications environment is continuously evolving.
3. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry.

Source: Amazon

image