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Crisis Communications: A Casebook Approach
Sách ngoại văn Author: Kathleen Fearn-Banks Edition Statement: 5th Edition Publisher:  Routledge, 2017 Description: Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to...
Understanding sport organizations : applications for sport managers
Sách ngoại văn Author: Trevor Slack, Terri Byers, Alex Thurston Edition Statement: 3rd Edition Publisher:  Human Kinetics, 2021 Description: Textbook for graduate and upper-undergraduate courses in organizational theory and organizational behavior as it relates to sport and sport/recreation management degree programs; reference for practicing sport managers around the world. Content Part I. Introducing Sport ManagementChapter 1. The Management of Sport OrganizationsChapter 2. Doing Research in Sport Management Part II. Fundamentals of Managing Sport OrganizationsChapter 3. Organizational Goals and EffectivenessChapter 4. Sport Organizations and Their EnvironmentsChapter 5. Dimensions of Organizational StructureChapter 6. Design Options in Sport OrganizationsChapter 7. Sport Organizations and Their Responses to PolicyChapter 8....
Sport Public Relations
Sách ngoại văn Author: G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold Edition Statement: 3rd Edition Publisher:  Human Kinetics, 2021 Description: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book&;s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an...
Marketing trên mạng xã hội : 10 bước đơn giản để tiếp thị thành công bản thân và doanh nghiệp
Sách Tiếng Việt Tác giả: Linda Coles Dịch giả: Trương Kiều Hạnh  Nhà xuất bản: NXB Trẻ, 2020 Công ty phát hành: NXB Trẻ  Hầu hết mọi người đều có tài khoản ở ít nhất một trong những nền tảng kết nối xã hội trực tuyến phổ biến như Facebook, Twitter hay YouTube. Tuy nhiên, rất ít người biết cách làm thế nào để “tiếp thị” bản thân hay doanh nghiệp của họ một cách hiệu quả trên các nền tảng này. Trong quyển sách này, chuyên gia truyền thông mạng xã hội hàng đầu Linda Coles sẽ hướng dẫn bạn...
Teaching Principles: An Interactive Approach to Language Pedagogy
Sách ngoại văn Author: H. Douglas Brown, Heekyeong Lee Edition Statement: 4th Edition Publisher:  Pearson, 2019 Description: Teaching by Principles is a widely acclaimed methodology test used in language teacher education programs around the world. In this fourth edition, Dr. H. Douglas Brown and Dr. Heekyeong Lee offer a comprehensive survey of practical language teaching options firmly anchored in current research on second language acquisition and pedagogy.
Customer Relationship Management Concepts and Technologies
Sách ngoại văn Author: Francis Buttle, Stan Maklan  Edition Statement: 4th Edition Publisher:  Routledge, 2019 Description: Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured...

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