{"id":860,"date":"2021-10-12T08:38:00","date_gmt":"2021-10-12T08:38:00","guid":{"rendered":"https:\/\/hoasen.edu.vn\/saudaihoc\/?p=860"},"modified":"2025-12-17T06:47:51","modified_gmt":"2025-12-17T06:47:51","slug":"le-ky-ket-hop-tac-giua-truong-dai-hoc-hoa-sen-va-cong-ty-co-phan-sach-alpha","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/le-ky-ket-hop-tac-giua-truong-dai-hoc-hoa-sen-va-cong-ty-co-phan-sach-alpha\/","title":{"rendered":"L\u1ec5 K\u00fd K\u1ebft H\u1ee3p T\u00e1c Gi\u1eefa Tr\u01b0\u1eddng \u0110\u1ea1i H\u1ecdc Hoa Sen V\u00e0 C\u00f4ng Ty C\u1ed5 Ph\u1ea7n S\u00e1ch ALPHA"},"content":{"rendered":"\n

Ng\u00e0y 12 th\u00e1ng 10 n\u0103m 2021, t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc <\/strong>v\u00e0 C\u00f4ng ty C\u1ed5 ph\u1ea7n S\u00e1ch Alpha (Alphabooks) <\/strong>\u0111\u00e3 k\u00fd k\u1ebft Bi\u00ean b\u1ea3n ghi nh\u1edb th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c<\/strong><\/em> v\u1ec1 gi\u00e1o d\u1ee5c v\u00e0 trao t\u1eb7ng t\u1ee7 s\u00e1ch Harvard Business Review (HBR)<\/strong>. Hai b\u00ean \u0111\u1ed3ng \u00fd h\u1ee3p t\u00e1c v\u1ec1 l\u0129nh v\u1ef1c \u0111\u00e0o t\u1ea1o \u0111\u1ea1i h\u1ecdc, sau \u0111\u1ea1i h\u1ecdc, t\u1ea1o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a, tri th\u1ee9c lan t\u1ecfa \u0111\u1ebfn sinh vi\u00ean, h\u1ecdc vi\u00ean, g\u00f3p ph\u1ea7n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o \u0111\u1ea1i h\u1ecdc, sau \u0111\u1ea1i h\u1ecdc v\u00e0 t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c d\u1ed3i d\u00e0o, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a x\u00e3 h\u1ed9i. <\/p>\n\n\n

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Vi\u1ec7n tr\u01b0\u1edfng & Ph\u00f3 Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc, Gi\u00e1m \u0111\u1ed1c Th\u01b0 vi\u1ec7n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen
v\u00e0 \u0110\u1ea1i di\u1ec7n Alphabooks t\u1ea1i bu\u1ed5i k\u00fd k\u1ebft v\u00e0 trao t\u1eb7ng t\u1ee7 s\u00e1ch Tinh hoa v\u00e0 HBR.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

T\u1ea1i bu\u1ed5i k\u00fd k\u1ebft, Alphabooks c\u0169ng \u0111\u00e3 trao t\u1eb7ng t\u1ee7 s\u00e1ch Tinh hoa v\u00e0 HBR cho th\u01b0 vi\u1ec7n c\u1ee7a tr\u01b0\u1eddng, bao g\u1ed3m c\u00e1c \u1ea9n ph\u1ea9m phi\u00ean b\u1ea3n ch\u00ednh th\u1ee9c ti\u1ebfng Vi\u1ec7t do Alphabooks bi\u00ean so\u1ea1n v\u00e0 ph\u00e1t h\u00e0nh. Nh\u00e2n s\u1ef1 ki\u1ec7n n\u00e0y, hai \u0111\u01a1n v\u1ecb c\u0169ng \u0111\u00e3 c\u00f3 cu\u1ed9c trao \u0111\u1ed5i s\u00f4i n\u1ed5i, th\u00fa v\u1ecb xoay quanh ch\u1ee7 \u0111\u1ec1 v\u0103n h\u00f3a \u0111\u1ecdc trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, sau \u0111\u1ea1i h\u1ecdc. Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen v\u00e0 Alphabooks c\u0169ng hy v\u1ecdng c\u00f3 th\u1ec3 lan t\u1ecfa ni\u1ec1m vui \u0111\u1ecdc s\u00e1ch v\u00e0 s\u1eafp x\u1ebfp k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i ng\u01b0\u1eddi \u0111\u1ecdc, gi\u1edbi thi\u1ec7u tri th\u1ee9c t\u1eeb nh\u1eefng t\u1ee7 s\u00e1ch kinh \u0111i\u1ec3n \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng h\u1ecdc vi\u00ean, sinh vi\u00ean. <\/p>\n\n\n\n

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Nh\u00e2n s\u1ef1 ki\u1ec7n n\u00e0y, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen v\u00e0 Alphabooks \u0111\u00e3 c\u00f3 cu\u1ed9c trao \u0111\u1ed5i th\u00fa v\u1ecb v\u1ec1 v\u0103n h\u00f3a \u0111\u1ecdc.<\/em><\/figcaption><\/figure>\n\n\n\n

B\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m h\u1ecdc 2021, Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen s\u1ebd \u0111\u01b0a m\u1ed9t s\u1ed1 n\u1ed9i dung t\u1eeb HBR v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u1ea1y h\u1ecdc d\u1ef1a tr\u00ean c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c h\u00e0nh (case study). \u0110\u1ea1i di\u1ec7n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, TS. \u0110o\u00e0n Minh Ch\u00e2u, Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc<\/strong> chia s\u1ebb: “V\u1edbi c\u00e1c b\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng c\u1ee7a HBR, h\u1ecdc vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn, nghi\u00ean c\u1ee9u v\u00e0 tranh lu\u1eadn \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh th\u1ef1c t\u1ebf t\u1eeb c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Ch\u00fang t\u00f4i tin r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh MBA “th\u1ef1c chi\u1ebfn” c\u00f9ng ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp d\u1ef1a tr\u00ean case study n\u00e0y s\u1ebd gi\u00fap h\u1ecdc vi\u00ean r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb.” <\/em>Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc v\u00e0 Alphabooks s\u1ebd t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i tri th\u1ee9c v\u1edbi c\u00e1c chuy\u00ean gia, di\u1ec5n gi\u1ea3 uy t\u00edn trong ng\u00e0nh nh\u1eb1m gi\u1edbi thi\u1ec7u t\u1ee7 s\u00e1ch HBR \u0111\u1ebfn h\u1ecdc vi\u00ean. <\/p>\n\n\n\n

>> H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn th\u01b0 vi\u1ec7n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong><\/a><\/p>\n\n\n

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M\u1ed9t s\u1ed1 \u1ea5n ph\u1ea9m trong t\u1ee7 s\u00e1ch HBR do Alphabooks trao t\u1eb7ng v\u00e0 c\u00e1c \u0111\u1ea7u s\u00e1ch hi\u1ec7n \u0111\u00e3 c\u00f3 \u1edf Th\u01b0 vi\u1ec7n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh – MBA t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e0o t\u1ea1o 4 chuy\u00ean ng\u00e0nh: Qu\u1ea3n tr\u1ecb Kinh doanh, Qu\u1ea3n l\u00fd c\u00f4ng, Qu\u1ea3n tr\u1ecb Marketing<\/strong> v\u00e0 Qu\u1ea3n tr\u1ecb Logistics.<\/strong> C\u00e1c \u1ee9ng vi\u00ean quan t\u00e2m c\u00f3 th\u1ec3 n\u1ed9p h\u1ed3 s\u01a1 x\u00e9t tuy\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh MBA trong \u0111\u1ee3t tuy\u1ec3n sinh v\u00e0o th\u00e1ng 12 n\u0103m 2021.<\/p>\n\n\n\n

TH\u00d4NG TIN LI\u00caN H\u1ec6<\/strong><\/p>\n\n\n\n

Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc – Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong><\/p>\n\n\n\n