{"id":8094,"date":"2025-12-03T11:41:59","date_gmt":"2025-12-03T11:41:59","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/?p=8094"},"modified":"2025-12-17T04:36:56","modified_gmt":"2025-12-17T04:36:56","slug":"master-meetup-23-chien-luoc-marketing-de-quang-ba-san-pham-dia-phuong","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/master-meetup-23-chien-luoc-marketing-de-quang-ba-san-pham-dia-phuong\/","title":{"rendered":"MASTER MEETUP #23: CHI\u1ebeN L\u01af\u1ee2C MARKETING \u0110\u1ec2 QU\u1ea2NG B\u00c1 S\u1ea2N PH\u1ea8M \u0110\u1ecaA PH\u01af\u01a0NG"},"content":{"rendered":"\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3n \u0111\u1ecba kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n ph\u1ea3i s\u1edf h\u1eefu chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e0i b\u1ea3n, m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ee7 s\u1ee9c ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n b\u1ea3n s\u1eafc m\u1ed9t c\u00e1ch ch\u00e2n th\u1eadt, thuy\u1ebft ph\u1ee5c v\u00e0 h\u1ea5p d\u1eabn?<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0o gi\u00fap s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng v\u1eeba m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, v\u1eeba x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng?<\/li>\n\n\n\n<li>S\u00e1ng t\u1ea1o trong marketing b\u1ea3n \u0111\u1ecba c\u1ea7n \u0111i c\u00f9ng ngu\u1ed3n l\u1ef1c nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh s\u1ee9c b\u1eadt th\u1ef1c s\u1ef1?<\/li>\n<\/ul>\n\n\n\n<p>Master Meetup T\u1eadp 23 do Vi\u1ec7n Sau \u0110\u1ea1i h\u1ecdc &amp; L\u00e3nh \u0111\u1ea1o &#8211; Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u00e0 c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb ch\u00ednh c\u00e1c doanh nghi\u1ec7p \u0111ang ti\u00ean phong qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m Vi\u1ec7t ra th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5761\" height=\"4321\" src=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-content\/uploads\/sites\/3\/2025\/12\/banner-master-meetup-ep-23.png\" alt=\"banner-master-meetup-ep-23\" class=\"wp-image-8095\"\/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/master-meetup-23-chien-luoc-marketing-de-quang-ba-san-pham-dia-phuong\/#Thong_tin_hoi_thao_Master_Meetup_23\" title=\"Th\u00f4ng tin h\u1ed9i th\u1ea3o Master Meetup #23:\">Th\u00f4ng tin h\u1ed9i th\u1ea3o Master Meetup #23:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/master-meetup-23-chien-luoc-marketing-de-quang-ba-san-pham-dia-phuong\/#Loi_ich_khi_tham_gia_hoi_thao\" title=\"L\u1ee3i \u00edch khi tham gia h\u1ed9i th\u1ea3o:\">L\u1ee3i \u00edch khi tham gia h\u1ed9i th\u1ea3o:<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thong_tin_hoi_thao_Master_Meetup_23\"><\/span><strong>Th\u00f4ng tin h\u1ed9i th\u1ea3o Master Meetup #23:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u1eddi gian:<\/strong> 19h00 &#8211; 20h00, ng\u00e0y 04\/12\/2025<\/li>\n\n\n\n<li><strong>\u0110\u1ecba \u0111i\u1ec3m:<\/strong> Livestream t\u1ea1i <a href=\"https:\/\/www.facebook.com\/caohochoasen\" target=\"_blank\" rel=\"noopener\"><strong>Fanpage Vi\u1ec7n Sau \u0110\u1ea1i h\u1ecdc &amp; L\u00e3nh \u0111\u1ea1o<\/strong><\/a> v\u00e0 <a href=\"https:\/\/www.facebook.com\/HoaSenUni\" target=\"_blank\" rel=\"noopener\"><strong>Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong><\/a><\/li>\n\n\n\n<li><strong>Kh\u00e1ch m\u1eddi:<br><\/strong>+ ThS. Tr\u1ea7n Th\u1ecb Ng\u1ecdc Dung &#8211; C\u1ef1u h\u1ecdc vi\u00ean MBA K10, Chief of Representative Office \u2013 Ben Tre Coconut Investment JSC, h\u00e0nh tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn t\u1eeb d\u1eeba Vi\u1ec7t ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, n\u00e2ng cao gi\u00e1 tr\u1ecb n\u00f4ng s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng.<br>+ TS. Nguy\u1ec5n L\u00ea Th\u00e1i Ho\u00e0 &#8211; CEO Ohi@ma Eco-Friendly ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh QCMC Entertainment JSC, ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb xanh b\u1ec1n v\u1eefng t\u1eeb tre v\u00e0 g\u1ed7, chia s\u1ebb tri\u1ebft l\u00fd marketing minh b\u1ea1ch, l\u00e0m th\u1eadt, n\u00f3i th\u1eadt.<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"http:\/\/m.me\/106837128291338\">&gt;&gt; Li\u00ean h\u1ec7 Vi\u1ec7n Sau \u0110\u1ea1i h\u1ecdc &amp; L\u00e3nh \u0111\u1ea1o \u0111\u1ec3 nh\u1eadn th\u00f4ng tin chi ti\u1ebft v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ich_khi_tham_gia_hoi_thao\"><\/span><strong>L\u1ee3i \u00edch khi tham gia h\u1ed9i th\u1ea3o:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3u c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n b\u1ea3n \u0111\u1ecba \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>N\u1eafm chi\u1ebfn l\u01b0\u1ee3c gi\u00fap s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng t\u1eeb D\u1ea5u h\u1ecfi \u2192 Ng\u00f4i sao tr\u00ean th\u1ecb tr\u01b0\u1eddng, k\u1ebft h\u1ee3p storytelling v\u00e0 m\u00f4 h\u00ecnh Ma tr\u1eadn BCG.<\/li>\n\n\n\n<li>Kh\u00e1m ph\u00e1 c\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o \u0111\u1ec3 s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh \u201cnam ch\u00e2m\u201d trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Hi\u1ec3u r\u00f5 ngu\u1ed3n l\u1ef1c, \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed9i ng\u0169 &#8211; y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 marketing b\u1ea3n \u0111\u1ecba kh\u00f4ng ch\u1ec9 l\u00e0 \u00fd t\u01b0\u1edfng m\u00e0 l\u00e0 s\u1ee9c b\u1eadt th\u1ef1c s\u1ef1.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1eebng b\u1ecf l\u1ee1 bu\u1ed5i chia s\u1ebb \u0111\u1ea7y c\u1ea3m h\u1ee9ng &#8211; n\u01a1i b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng marketing s\u1ea3n ph\u1ea9m b\u1ea3n \u0111\u1ecba kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n b\u00e1n h\u00e0ng, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng ni\u1ec1m t\u1ef1 h\u00e0o, k\u1ebft n\u1ed1i v\u0103n h\u00f3a v\u00e0 b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/p>\n\n\n\n<p>\u201cD\u1eeba k\u1ec3 b\u1ea3n s\u1eafc, tre n\u00f3i t\u01b0\u01a1ng lai xanh. Qu\u00fd v\u1ecb ch\u00ednh l\u00e0 ph\u1ea7n ti\u1ebfp n\u1ed1i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam vang xa h\u01a1n n\u1eefa\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master Meetup T\u1eadp 23 do Vi\u1ec7n Sau \u0110\u1ea1i h\u1ecdc &#038; L\u00e3nh \u0111\u1ea1o &#8211; Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u00e0 c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb ch\u00ednh c\u00e1c doanh nghi\u1ec7p \u0111ang ti\u00ean phong qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m Vi\u1ec7t ra th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n","protected":false},"author":5541,"featured_media":8095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[781,779],"tags":[328,325,725,29],"class_list":["post-8094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-su-kien-hoi-thao","category-tin-tuc","tag-hoa-sen-alumni","tag-hsga","tag-master-meetup","tag-thac-si"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/posts\/8094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/users\/5541"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/comments?post=8094"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/posts\/8094\/revisions"}],"predecessor-version":[{"id":8540,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/posts\/8094\/revisions\/8540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/media\/8095"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/media?parent=8094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/categories?post=8094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/tags?post=8094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}