{"id":6535,"date":"2025-05-28T09:33:04","date_gmt":"2025-05-28T09:33:04","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/?p=6535"},"modified":"2025-05-28T10:04:46","modified_gmt":"2025-05-28T10:04:46","slug":"gioi-thieu-mba-quantri-truyenthong","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/gioi-thieu-mba-quantri-truyenthong\/","title":{"rendered":"MBA &#8211; Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng: L\u1ee3i th\u1ebf chi\u1ebfn l\u01b0\u1ee3c cho Ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u1ebf h\u1ec7 m\u1edbi | \u0110H Hoa Sen tuy\u1ec3n sinh Th\u1ea1c s\u0129 2025"},"content":{"rendered":"\n<p>Trong k\u1ef7 nguy\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 b\u00f9ng n\u1ed5 th\u00f4ng tin, truy\u1ec1n th\u00f4ng \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. N\u1eafm b\u1eaft xu th\u1ebf n\u00e0y, ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) \u2013 h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m cung c\u1ea5p cho h\u1ecdc vi\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb v\u1eefng ch\u1eafc k\u1ebft h\u1ee3p v\u1edbi t\u01b0 duy truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng kinh doanh to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-content\/uploads\/sites\/3\/2025\/05\/HSU-MBA-Quan-tri-truyen-thong-2025.png\" alt=\"\" class=\"wp-image-6537\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh MBA &#8211; Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng: L\u1ee3i th\u1ebf chi\u1ebfn l\u01b0\u1ee3c cho Ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u1ebf h\u1ec7 m\u1edbi<\/em><\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/gioi-thieu-mba-quantri-truyenthong\/#MBA_%E2%80%93_Quan_tri_truyen_thong_Dan_dau_xu_huong_lam_chu_truyen_thong_chien_luoc\" title=\"MBA &#8211; Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng: D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng, l\u00e0m ch\u1ee7 truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \">MBA &#8211; Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng: D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng, l\u00e0m ch\u1ee7 truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/gioi-thieu-mba-quantri-truyenthong\/#Noi_dung_dao_tao_theo_dinh_huong_ung_dung_tinh_gon_va_hieu_qua\" title=\"N\u1ed9i dung \u0111\u00e0o t\u1ea1o theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, tinh g\u1ecdn v\u00e0 hi\u1ec7u qu\u1ea3\">N\u1ed9i dung \u0111\u00e0o t\u1ea1o theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, tinh g\u1ecdn v\u00e0 hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/gioi-thieu-mba-quantri-truyenthong\/#Co_hoi_rong_mo_trong_ky_nguyen_so_voi_bang_cap_dat_chuan_quoc_te\" title=\"C\u01a1 h\u1ed9i r\u1ed9ng m\u1edf trong k\u1ef7 nguy\u00ean s\u1ed1 v\u1edbi b\u1eb1ng c\u1ea5p \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf \">C\u01a1 h\u1ed9i r\u1ed9ng m\u1edf trong k\u1ef7 nguy\u00ean s\u1ed1 v\u1edbi b\u1eb1ng c\u1ea5p \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/gioi-thieu-mba-quantri-truyenthong\/#DH_Hoa_Sen_tuyen_sinh_Thac_si_voi_tong_gia_tri_hoc_bong_len_den_5_TY_DONG\" title=\"\u0110H Hoa Sen tuy\u1ec3n sinh Th\u1ea1c s\u0129 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb h\u1ecdc b\u1ed5ng l\u00ean \u0111\u1ebfn 5 T\u1ef6 \u0110\u1ed2NG \">\u0110H Hoa Sen tuy\u1ec3n sinh Th\u1ea1c s\u0129 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb h\u1ecdc b\u1ed5ng l\u00ean \u0111\u1ebfn 5 T\u1ef6 \u0110\u1ed2NG <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/gioi-thieu-mba-quantri-truyenthong\/#Hinh_thuc_tuyen_sinh_XET_TUYEN\" title=\"H\u00ecnh th\u1ee9c tuy\u1ec3n sinh: X\u00c9T TUY\u1ec2N\">H\u00ecnh th\u1ee9c tuy\u1ec3n sinh: X\u00c9T TUY\u1ec2N<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/gioi-thieu-mba-quantri-truyenthong\/#Co_hoi_nhan_hoc_bong_thac_si_len_den_70_hoc_phi_chuong_trinh\" title=\"C\u01a1 h\u1ed9i nh\u1eadn h\u1ecdc b\u1ed5ng th\u1ea1c s\u0129 l\u00ean \u0111\u1ebfn 70% h\u1ecdc ph\u00ed ch\u01b0\u01a1ng tr\u00ecnh: \">C\u01a1 h\u1ed9i nh\u1eadn h\u1ecdc b\u1ed5ng th\u1ea1c s\u0129 l\u00ean \u0111\u1ebfn 70% h\u1ecdc ph\u00ed ch\u01b0\u01a1ng tr\u00ecnh: <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MBA_%E2%80%93_Quan_tri_truyen_thong_Dan_dau_xu_huong_lam_chu_truyen_thong_chien_luoc\"><\/span>MBA &#8211; Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng: D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng, l\u00e0m ch\u1ee7 truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u1edbi m\u1ebb trong ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh (MBA) c\u1ee7a Vi\u1ec7n Sau \u0110\u1ea1i h\u1ecdc &amp; L\u00e3nh \u0111\u1ea1o, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen.  \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u v\u1ec1 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng trong doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. Ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng, PR, marketing ho\u1eb7c nh\u1eefng ai \u0111ang l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t n\u1ed9i dung t\u1ea1i c\u00e1c doanh nghi\u1ec7p \u0111a qu\u1ed1c gia, n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap h\u1ecdc vi\u00ean x\u00e2y d\u1ef1ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng s\u1ed1, t\u1eeb \u0111\u00f3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn d\u1eaft c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_dung_dao_tao_theo_dinh_huong_ung_dung_tinh_gon_va_hieu_qua\"><\/span>N\u1ed9i dung \u0111\u00e0o t\u1ea1o theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, tinh g\u1ecdn v\u00e0 hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1edbi l\u1ed9 tr\u00ecnh \u0111\u00e0o t\u1ea1o trong v\u00f2ng 18 th\u00e1ng, l\u1ecbch h\u1ecdc linh ho\u1ea1t ph\u00f9 h\u1ee3p d\u00e0nh cho ng\u01b0\u1eddi \u0111ang \u0111i l\u00e0m, ch\u01b0\u01a1ng tr\u00ecnh MBA \u2013 h\u01b0\u1edbng Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng t\u1ea1i \u0110H Hoa Sen mang \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp to\u00e0n di\u1ec7n v\u00e0 th\u1ef1c ti\u1ec5n. C\u00e1c m\u00f4n h\u1ecdc n\u1ed5i b\u1eadt bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1<\/li>\n\n\n\n<li>Ph\u00e1p lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c trong truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>Nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u01a1ng \u0111\u1ea1i trong qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>S\u00e1ng t\u1ea1o n\u1ed9i dung truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb quan h\u1ec7 truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n\n\n\n<p><strong><em><a href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/education\/mba-quan-tri-truyen-thong-2025\/\">&gt;&gt; T\u00ecm hi\u1ec3u danh m\u1ee5c m\u00f4n h\u1ecdc v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o MBA &#8211; Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u1edbi s\u1ef1 gi\u1ea3ng d\u1ea1y c\u1ee7a \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean v\u1edbi h\u1ecdc v\u1ecb Ti\u1ebfn s\u0129 k\u1ebft h\u1ee3p c\u00f9ng H\u1ed9i \u0111\u1ed3ng Gi\u1ea3ng vi\u00ean &#8211; Doanh nh\u00e2n, t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh MBA &#8211; Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng, h\u1ecdc vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn v\u1edbi nh\u1eefng chia s\u1ebb t\u1eeb c\u00e1c Chuy\u00ean gia l\u00e0 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p uy t\u00edn qua c\u00e1c bu\u1ed5i h\u1ecdc chuy\u00ean \u0111\u1ec1, talkshow hay workshop. B\u00ean c\u1ea1nh nh\u1eefng ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft, h\u1ecdc vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_hoi_rong_mo_trong_ky_nguyen_so_voi_bang_cap_dat_chuan_quoc_te\"><\/span>C\u01a1 h\u1ed9i r\u1ed9ng m\u1edf trong k\u1ef7 nguy\u00ean s\u1ed1 v\u1edbi b\u1eb1ng c\u1ea5p \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e3 \u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh qu\u1ed1c t\u1ebf AUN-QA. B\u1eb1ng c\u1ea5p MBA c\u00f3 gi\u00e1 tr\u1ecb qu\u1ed1c t\u1ebf s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng \u0111\u1ec3 h\u1ecdc vi\u00ean ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, c\u00f4ng ty truy\u1ec1n th\u00f4ng \u2013 marketing h\u00e0ng \u0111\u1ea7u ho\u1eb7c trong c\u00e1c d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. Sau khi t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh, h\u1ecdc vi\u00ean c\u00f3 th\u1ec3 t\u1ef1 tin \u0111\u1ea3m nh\u1eadn nhi\u1ec1u v\u1ecb tr\u00ed quan tr\u1ecdng trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3n tr\u1ecb, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chuy\u00ean gia truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c<\/li>\n\n\n\n<li>Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng (CMO, CCO)<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean quan h\u1ec7 c\u00f4ng ch\u00fang \u2013 PR<\/li>\n\n\n\n<li>Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u (Brand Manager)<\/li>\n\n\n\n<li>T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 kh\u1ee7ng ho\u1ea3ng<\/li>\n\n\n\n<li>Kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u2013 s\u00e1ng t\u1ea1o<\/li>\n<\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"479\" src=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-content\/uploads\/sites\/3\/2025\/05\/HSU-Phoi-bang-Thac-si.jpg\" alt=\"\" class=\"wp-image-6538\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>HSU l\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc t\u01b0 th\u1ee5c \u0111\u1ea7u ti\u00ean \u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh qu\u1ed1c t\u1ebf ASIIN v\u00e0 ki\u1ec3m \u0111\u1ecbnh AUN-QA v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh<\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DH_Hoa_Sen_tuyen_sinh_Thac_si_voi_tong_gia_tri_hoc_bong_len_den_5_TY_DONG\"><\/span>\u0110H Hoa Sen tuy\u1ec3n sinh Th\u1ea1c s\u0129 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb h\u1ecdc b\u1ed5ng l\u00ean \u0111\u1ebfn 5 T\u1ef6 \u0110\u1ed2NG <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh <strong>MBA \u2013 Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng<\/strong> t\u1ea1i Hoa Sen kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ea5m b\u1eb1ng th\u1ea1c s\u0129, m\u00e0 l\u00e0 b\u1ec7 ph\u00f3ng cho s\u1ef1 nghi\u1ec7p truy\u1ec1n th\u00f4ng chuy\u00ean s\u00e2u trong th\u1eddi \u0111\u1ea1i s\u1ed1. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/dhhs-tuyensinh-thacsi-2025-dot2\/\">&gt;&gt; Th\u00f4ng tin tuy\u1ec3n sinh Th\u1ea1c s\u0129 \u0111\u1ee3t 2\/2025 v\u1edbi c\u01a1 h\u1ed9i nh\u1eadn h\u1ecdc b\u1ed5ng l\u00ean \u0111\u1ebfn 70% h\u1ecdc ph\u00ed <\/a><\/p>\n\n\n\n<p>Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen tuy\u1ec3n sinh ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 \u0111\u1ee3t 2\/2025 v\u1edbi h\u00ecnh th\u1ee9c X\u00c9T TUY\u1ec2N d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 t\u1ed1t nghi\u1ec7p b\u1eadc \u0111\u1ea1i h\u1ecdc + B\u00e0i lu\u1eadn \u0111\u1ea7u v\u00e0o + \u0110i\u1ec1u ki\u1ec7n ngo\u1ea1i ng\u1eef. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hinh_thuc_tuyen_sinh_XET_TUYEN\"><\/span><strong>H\u00ecnh th\u1ee9c tuy\u1ec3n sinh: X\u00c9T TUY\u1ec2N<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u1ebft qu\u1ea3 x\u1ebfp lo\u1ea1i T\u1ed1t nghi\u1ec7p B\u1eadc \u0110\u1ea1i h\u1ecdc<\/strong><\/li>\n\n\n\n<li><strong>B\u00e0i lu\u1eadn \u0111\u1ea7u v\u00e0o:<\/strong>&nbsp;\u1ee8ng vi\u00ean vi\u1ebft b\u00e0i lu\u1eadn 1.000 \u2013 3.000 t\u1eeb b\u1eb1ng ti\u1ebfng Vi\u1ec7t v\u1edbi ch\u1ee7 \u0111\u1ec1: H\u00e3y cho bi\u1ebft l\u00fd do b\u1ea1n ti\u1ebfp t\u1ee5c con \u0111\u01b0\u1eddng h\u1ecdc t\u1eadp v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n sau khi ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 n\u00e0y.<\/li>\n\n\n\n<li><strong>Th\u00e0nh t\u00edch c\u00e1 nh\u00e2n (\u0111i\u1ec3m c\u1ed9ng, kh\u00f4ng b\u1eaft bu\u1ed9c):<\/strong>&nbsp;\u0110\u00e3 c\u00f3 m\u1ed9t v\u0103n b\u1eb1ng t\u1eeb b\u1eadc th\u1ea1c s\u0129 tr\u1edf l\u00ean ho\u1eb7c \u0111\u00e3 c\u00f3 c\u00f4ng tr\u00ecnh, b\u00e0i b\u00e1o nghi\u00ean c\u1ee9u khoa h\u1ecdc \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c T\u1ea1p ch\u00ed khoa h\u1ecdc ho\u1eb7c Gi\u1ea3i th\u01b0\u1edfng c\u1ea5p qu\u1ed1c gia.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_hoi_nhan_hoc_bong_thac_si_len_den_70_hoc_phi_chuong_trinh\"><\/span>C\u01a1 h\u1ed9i nh\u1eadn h\u1ecdc b\u1ed5ng th\u1ea1c s\u0129 l\u00ean \u0111\u1ebfn 70% h\u1ecdc ph\u00ed ch\u01b0\u01a1ng tr\u00ecnh: <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u1edbi mong mu\u1ed1n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n h\u1ecdc t\u1eadp t\u1ed1t nh\u1ea5t cho nh\u1eefng c\u00e1 nh\u00e2n \u0111am m\u00ea l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 mong mu\u1ed1n ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen tri\u1ec3n khai ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng h\u1ea5p d\u1eabn l\u00ean \u0111\u1ebfn 70% h\u1ecdc ph\u00ed d\u00e0nh cho h\u1ecdc vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh MBA \u2013 H\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1255\" height=\"772\" src=\"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-content\/uploads\/sites\/3\/2025\/02\/HSU-HocBong-Thacsi2025-1.png\" alt=\"\" class=\"wp-image-6343\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Li\u00ean h\u1ec7 Vi\u1ec7n Sau \u0110\u1ea1i h\u1ecdc &amp; L\u00e3nh \u0111\u1ea1o \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u1ec1 \u0111i\u1ec1u ki\u1ec7n nh\u1eadn h\u1ecdc b\u1ed5ng v\u00e0 \u01b0u \u0111\u00e3i h\u1ecdc ph\u00ed <\/em><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) \u2013 H\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Truy\u1ec1n th\u00f4ng d\u00e0nh cho c\u00e1c \u1ee9ng vi\u00ean mong mu\u1ed1n n\u00e2ng cao n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd, ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n","protected":false},"author":13,"featured_media":6536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,18],"tags":[30,34,49,737,28],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hsu-thacsi","category-tin-tuyen-sinh","tag-mba","tag-qtkd","tag-quan-tri-kinh-doanh","tag-quan-tri-truyen-thong","tag-tuyen-sinh"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/posts\/6535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/comments?post=6535"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/posts\/6535\/revisions"}],"predecessor-version":[{"id":6542,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/posts\/6535\/revisions\/6542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/media\/6536"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/media?parent=6535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/categories?post=6535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/saudaihoc\/wp-json\/wp\/v2\/tags?post=6535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}