{"id":6064,"date":"2026-08-09T15:17:31","date_gmt":"2026-08-09T08:17:31","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/online\/?p=6064"},"modified":"2026-08-09T15:27:11","modified_gmt":"2026-08-09T08:27:11","slug":"le-ky-ket-hop-tac-chien-luoc-hsu-vma","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/online\/le-ky-ket-hop-tac-chien-luoc-hsu-vma\/","title":{"rendered":"HSU v\u00e0 H\u1ed9i Marketing Vi\u1ec7t Nam k\u00fd k\u1ebft h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p cho sinh vi\u00ean"},"content":{"rendered":"\n

Ng\u00e0y 08\/08\/2026, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) v\u00e0 H\u1ed9i Marketing Vi\u1ec7t Nam (VMA) ch\u00ednh th\u1ee9c k\u00fd k\u1ebft h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn m\u1edbi trong vi\u1ec7c k\u1ebft n\u1ed1i Nh\u00e0 tr\u01b0\u1eddng, chuy\u00ean gia, doanh nghi\u1ec7p v\u00e0 sinh vi\u00ean; \u0111\u1ed3ng th\u1eddi m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p cho th\u1ebf h\u1ec7 nh\u00e2n l\u1ef1c Marketing trong th\u1eddi \u0111\u1ea1i s\u1ed1. <\/strong><\/p>\n\n\n\n

K\u1ebft n\u1ed1i Nh\u00e0 tr\u01b0\u1eddng \u2013 Chuy\u00ean gia \u2013 Doanh nghi\u1ec7p \u2013 Sinh vi\u00ean<\/h2>\n\n\n\n

L\u1ec5 k\u00fd k\u1ebft c\u00f3 s\u1ef1 tham d\u1ef1 c\u1ee7a \u00f4ng Tr\u1ea7n Ho\u00e0ng \u2013 Ch\u1ee7 t\u1ecbch H\u1ed9i Marketing Vi\u1ec7t Nam, Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 Ch\u1ee7 t\u1ecbch VietnamMarcom, PGS. TS Nguy\u1ec5n H\u1eefu Huy Nh\u1ef1t \u2013 Hi\u1ec7u tr\u01b0\u1edfng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, c\u00f9ng c\u00e1c chuy\u00ean gia, kh\u00e1ch m\u1eddi v\u00e0 \u0111\u1ea1i bi\u1ec3u.<\/p>\n\n\n\n

\"\u0110\u1ea1i
\u0110\u1ea1i di\u1ec7n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen v\u00e0 H\u1ed9i Marketing Vi\u1ec7t Nam k\u00fd k\u1ebft h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/figcaption><\/figure>\n\n\n\n

S\u1ef1 ki\u1ec7n l\u00e0 d\u1ea5u m\u1ed1c quan tr\u1ecdng trong \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng c\u01b0\u1eddng h\u1ee3p t\u00e1c gi\u1eefa HSU v\u00e0 c\u1ed9ng \u0111\u1ed3ng Marketing, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp g\u1eafn li\u1ec1n v\u1edbi th\u1ef1c ti\u1ec5n ngh\u1ec1 nghi\u1ec7p. Th\u00f4ng qua k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia v\u00e0 doanh nghi\u1ec7p, sinh vi\u00ean c\u00f3 th\u00eam c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn nh\u1eefng xu h\u01b0\u1edbng m\u1edbi, m\u1edf r\u1ed9ng tr\u1ea3i nghi\u1ec7m v\u00e0 t\u1eebng b\u01b0\u1edbc chu\u1ea9n b\u1ecb n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft cho th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n\n\n\n

\"PGS.
PGS. TS. Nguy\u1ec5n H\u1eefu Huy Nh\u1ef1t – Hi\u1ec7u tr\u01b0\u1edfng \u0110\u1ea1i h\u1ecdc Hoa Sen ph\u00e1t bi\u1ec3u t\u1ea1i bu\u1ed5i l\u1ec5 k\u00fd k\u1ebft<\/figcaption><\/figure>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, trong khu\u00f4n kh\u1ed5 ch\u01b0\u01a1ng tr\u00ecnh, c\u00e1c chuy\u00ean \u0111\u1ec1 c\u1ee7a chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 nh\u1eefng thay \u0111\u1ed5i \u0111ang di\u1ec5n ra trong ng\u00e0nh Marketing, xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o, t\u00e1c \u0111\u1ed9ng c\u1ee7a AI v\u00e0 nh\u1eefng n\u0103ng l\u1ef1c m\u00e0 ng\u01b0\u1eddi l\u00e0m Marketing c\u1ea7n trang b\u1ecb trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

\"\u00d4ng
\u00d4ng Tr\u1ea7n Ho\u00e0ng \u2013 Ch\u1ee7 t\u1ecbch H\u1ed9i Marketing Vi\u1ec7t Nam, Nh\u00e0 s\u00e1ng l\u1eadp & Ch\u1ee7 t\u1ecbch VietnamMarcom ph\u00e1t bi\u1ec3u t\u1ea1i bu\u1ed5i l\u1ec5 k\u00fd k\u1ebft<\/figcaption><\/figure>\n\n\n\n

G\u00f3c nh\u00ecn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i AI<\/h2>\n\n\n\n

M\u1edf \u0111\u1ea7u chu\u1ed7i chia s\u1ebb, b\u00e0 Tr\u1ea7n Tu\u1ec7 Tri \u2013 Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 CEO Stamford Global Leadership Center, C\u1ed1 v\u1ea5n Vietnam Brand Purpose mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn v\u1ec1 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00edch \u1ee9ng trong th\u1eddi \u0111\u1ea1i AI.<\/p>\n\n\n\n

Theo b\u00e0, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 d\u1ea5u \u1ea5n, ng\u01b0\u1eddi l\u00e0m Marketing c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn 5 nguy\u00ean t\u1eafc APPLE g\u1ed3m: A<\/strong>uthentic \u2013 Ch\u00e2n th\u1ef1c; P<\/strong>ace \u2013 T\u1ed1c \u0111\u1ed9; P<\/strong>robing Truth \u2013 Th\u1ea5u hi\u1ec3u b\u1ea3n ch\u1ea5t; L<\/strong>oyal to Purpose \u2013 Trung th\u00e0nh v\u1edbi s\u1ee9 m\u1ec7nh; E<\/strong>thical Creativity \u2013 S\u00e1ng t\u1ea1o c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n\n\n\n

Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1eb7t ra y\u00eau c\u1ea7u v\u1ec1 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 th\u1ea5u hi\u1ec3u con ng\u01b0\u1eddi v\u00e0 tr\u00e1ch nhi\u1ec7m trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\"\"
B\u00e0 Tr\u1ea7n Tu\u1ec7 Tri – Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 CEO Stamford Global Leadership Center, C\u1ed1 v\u1ea5n Vietnam Brand Purpose \u0111\u00e3 chia s\u1ebb 5 nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i AI<\/figcaption><\/figure>\n\n\n\n

AI \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i s\u00e1ng t\u1ea1o Marketing<\/h2>\n\n\n\n

Ti\u1ebfp n\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh, ThS. Tr\u01b0\u01a1ng Quang Vinh \u2013 Ph\u00f3 Tr\u01b0\u1edfng khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen mang \u0111\u1ebfn b\u1ee9c tranh v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi \u0111ang \u0111\u1ecbnh h\u00ecnh s\u00e1ng t\u1ea1o Marketing trong k\u1ef7 nguy\u00ean AI.<\/p>\n\n\n\n

T\u1eeb Marketing truy\u1ec1n th\u1ed1ng, Digital, Data-driven \u0111\u1ebfn Generative AI, ng\u00e0nh Marketing \u0111ang chuy\u1ec3n d\u1ecbch t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 sang s\u1ef1 c\u1ed9ng h\u01b0\u1edfng gi\u1eefa con ng\u01b0\u1eddi v\u00e0 AI trong qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh nh\u1eefng c\u01a1 h\u1ed9i, vi\u1ec7c \u1ee9ng d\u1ee5ng AI c\u0169ng \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c li\u00ean quan \u0111\u1ebfn deepfake, b\u1ea3n quy\u1ec1n, th\u00f4ng tin sai l\u1ec7ch, an to\u00e0n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1o \u0111\u1ee9c. V\u00ec v\u1eady, AI kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thay th\u1ebf c\u00f4ng vi\u1ec7c, m\u00e0 tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 marketer n\u00e2ng cao n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing khi bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng \u0111\u00fang.<\/p>\n\n\n\n

\"ThS.
ThS. Tr\u01b0\u01a1ng Quang Vinh – Ph\u00f3 Tr\u01b0\u1edfng khoa Marketing Truy\u1ec1n th\u00f4ng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen mang \u0111\u1ebfn g\u00f3c nh\u00ecn v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng \u0111ang \u0111\u1ecbnh h\u00ecnh s\u00e1ng t\u1ea1o Marketing trong k\u1ef7 nguy\u00ean AI<\/figcaption><\/figure>\n\n\n\n

Sinh vi\u00ean c\u1ea7n ch\u1ee7 \u0111\u1ed9ng chu\u1ea9n b\u1ecb n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p<\/h2>\n\n\n\n

T\u1eeb g\u00f3c nh\u00ecn \u0111\u00e0o t\u1ea1o, ThS. \u0110\u1ed7 Hu\u1ef3nh L\u00e2m Th\u1ecbnh \u2013 Gi\u00e1m \u0111\u1ed1c Ch\u01b0\u01a1ng tr\u00ecnh Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1eadp trung v\u00e0o b\u00e0i to\u00e1n \u0111\u1ecbnh h\u01b0\u1edbng h\u1ecdc t\u1eadp v\u00e0 n\u00e2ng cao k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p cho sinh vi\u00ean.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Marketing ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 AI \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng s\u00e2u r\u1ed9ng, sinh vi\u00ean c\u1ea7n ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n 4 nh\u00f3m n\u0103ng l\u1ef1c g\u1ed3m: ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng m\u1ec1m, k\u1ef9 n\u0103ng s\u1ed1 v\u00e0 AI, c\u00f9ng th\u00e1i \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng t\u1ef1 ch\u1ee7.<\/strong><\/p>\n\n\n\n

B\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng, vi\u1ec7c tham gia workshop, talkshow chuy\u00ean m\u00f4n, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i doanh nghi\u1ec7p v\u00e0 ch\u1ee7 \u0111\u1ed9ng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ecdc t\u1eadp s\u1ebd gi\u00fap sinh vi\u00ean t\u1eebng b\u01b0\u1edbc h\u00ecnh th\u00e0nh n\u0103ng l\u1ef1c th\u00edch \u1ee9ng v\u1edbi m\u00f4i tr\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n

\"ThS.
ThS. \u0110\u1ed7 Hu\u1ef3nh L\u00e2m Th\u1ecbnh – Gi\u00e1m \u0111\u1ed1c Ch\u01b0\u01a1ng tr\u00ecnh Truy\u1ec1n th\u00f4ng \u0110a Ph\u01b0\u01a1ng ti\u1ec7n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen nh\u1ea5n m\u1ea1nh 4 nh\u00f3m n\u0103ng l\u1ef1c sinh vi\u00ean c\u1ea7n ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n<\/figcaption><\/figure>\n\n\n\n

\u201cB\u1ed9 n\u0103ng l\u1ef1c m\u1edbi\u201d c\u1ee7a ng\u01b0\u1eddi l\u00e0m Creative trong k\u1ef7 nguy\u00ean AI<\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng n\u1ed9i dung n\u1ed5i b\u1eadt c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 g\u00f3c nh\u00ecn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh Creative\/Agency do b\u00e0 B\u00f9i Nguy\u1ec5n Kim Thanh – Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Havas Group Vietnam, \u0111\u1ea1i di\u1ec7n Ban L\u00e3nh \u0111\u1ea1o H\u1ed9i Marketing Vi\u1ec7t Nam chia s\u1ebb.<\/p>\n\n\n\n

Khi AI \u0111ang t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u c\u00f4ng vi\u1ec7c mang t\u00ednh l\u1eb7p l\u1ea1i v\u00e0 nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u v\u00e0o, chu\u1ea9n m\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u0169ng \u0111ang d\u1ecbch chuy\u1ec3n. Ng\u01b0\u1eddi l\u00e0m Creative trong t\u01b0\u01a1ng lai kh\u00f4ng ch\u1ec9 c\u1ea7n kh\u1ea3 n\u0103ng th\u1ef1c thi m\u00e0 ph\u1ea3i ph\u00e1t tri\u1ec3n m\u1ed9t \u201cb\u1ed9 n\u0103ng l\u1ef1c m\u1edbi\u201d g\u1ed3m: Gu th\u1ea9m m\u1ef9, \u0110i\u1ec1u ph\u1ed1i AI, T\u01b0 duy kinh doanh, S\u1ef1 th\u1eadt con ng\u01b0\u1eddi v\u00e0 T\u1ed1c \u0111\u1ed9 h\u1ecdc h\u1ecfi,<\/strong> c\u00f9ng m\u1ed9t ph\u1ea9m ch\u1ea5t quan tr\u1ecdng l\u00e0 B\u1ea3n l\u0129nh.<\/strong><\/p>\n\n\n\n

\u0110i\u1ec3m c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh l\u00e0: AI kh\u00f4ng l\u00e0m gi\u1ea3m chu\u1ea9n m\u1ef1c ngh\u1ec1 nghi\u1ec7p m\u00e0 d\u1ecbch chuy\u1ec3n chu\u1ea9n m\u1ef1c \u2013 t\u1eeb kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nhanh sang t\u01b0 duy, ph\u00e1n \u0111o\u00e1n, th\u1ea5u hi\u1ec3u con ng\u01b0\u1eddi, gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n kinh doanh v\u00e0 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 AI ch\u01b0a th\u1ec3 thay th\u1ebf.<\/p>\n\n\n\n

\"B\u00e0
B\u00e0 B\u00f9i Nguy\u1ec5n Kim Thanh – Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Havas Group Vietnam, \u0111\u1ea1i di\u1ec7n Ban L\u00e3nh \u0111\u1ea1o H\u1ed9i Marketing Vi\u1ec7t Nam \u0111\u00e3 ch\u1ec9 ra nh\u1eefng thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh Creative\/Agency khi AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch l\u00e0m vi\u1ec7c, \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o t\u01b0 duy, ph\u00e1n \u0111o\u00e1n, hi\u1ec3u con ng\u01b0\u1eddi, t\u01b0 duy kinh doanh v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t.<\/figcaption><\/figure>\n\n\n\n

M\u1edf r\u1ed9ng g\u00f3c nh\u00ecn t\u1eeb nh\u1eefng chi\u1ebfn d\u1ecbch Marketing qu\u1ed1c t\u1ebf<\/h2>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c n\u1ed9i dung chuy\u00ean m\u00f4n, nh\u1eefng chi\u1ebfn d\u1ecbch Marketing qu\u1ed1c t\u1ebf n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c vinh danh t\u1ea1i New York Festivals \u2013 AME Awards c\u0169ng mang \u0111\u1ebfn cho ng\u01b0\u1eddi tham d\u1ef1 nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a \u00fd t\u01b0\u1edfng, t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 trong Marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

Qua \u0111\u00f3, ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u00eam c\u01a1 h\u1ed9i quan s\u00e1t c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 agency tr\u00ean th\u1ebf gi\u1edbi gi\u1ea3i quy\u1ebft nh\u1eefng b\u00e0i to\u00e1n th\u1ef1c t\u1ebf, \u0111\u1ed3ng th\u1eddi nh\u1eadn di\u1ec7n nh\u1eefng n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng v\u1eeba s\u00e1ng t\u1ea1o, v\u1eeba c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

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Gia t\u0103ng k\u1ebft n\u1ed1i, ki\u1ebfn t\u1ea1o c\u01a1 h\u1ed9i cho th\u1ebf h\u1ec7 Marketer t\u01b0\u01a1ng lai <\/h2>\n\n\n\n

L\u1ec5 k\u00fd k\u1ebft h\u1ee3p t\u00e1c gi\u1eefa Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen v\u00e0 H\u1ed9i Marketing Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c trong quan h\u1ec7 h\u1ee3p t\u00e1c gi\u1eefa hai \u0111\u01a1n v\u1ecb, m\u00e0 c\u00f2n m\u1edf ra m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ed3ng h\u00e0nh h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft n\u1ed1i tri th\u1ee9c, chia s\u1ebb chuy\u00ean m\u00f4n v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c Marketing ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n

Th\u00f4ng qua s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa Nh\u00e0 tr\u01b0\u1eddng, chuy\u00ean gia v\u00e0 doanh nghi\u1ec7p, sinh vi\u00ean HSU s\u1ebd c\u00f3 th\u00eam c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn th\u1ef1c ti\u1ec5n ng\u00e0nh ngh\u1ec1, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi v\u00e0 chu\u1ea9n b\u1ecb h\u00e0nh trang c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ef1 tin b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng \u0111ang kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i.<\/p>\n\n\n\n

S\u1ef1 ki\u1ec7n kh\u00e9p l\u1ea1i, nh\u01b0ng nh\u1eefng k\u1ebft n\u1ed1i v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c m\u1edf ra s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 n\u1ec1n t\u1ea3ng cho h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00f9ng c\u1ed9ng \u0111\u1ed3ng Marketing trong th\u1eddi gian t\u1edbi. <\/p>\n\n\n\n

C\u00f9ng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen nh\u00ecn l\u1ea1i nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00e1ng nh\u1edb t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh!<\/p>\n\n\n\n

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Ng\u00e0y 08\/08\/2026, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) v\u00e0 H\u1ed9i Marketing Vi\u1ec7t Nam (VMA) ch\u00ednh th\u1ee9c k\u00fd k\u1ebft h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn m\u1edbi trong vi\u1ec7c k\u1ebft n\u1ed1i Nh\u00e0 tr\u01b0\u1eddng, chuy\u00ean gia, doanh nghi\u1ec7p v\u00e0 sinh vi\u00ean; \u0111\u1ed3ng th\u1eddi m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p cho th\u1ebf h\u1ec7 nh\u00e2n l\u1ef1c Marketing trong th\u1eddi \u0111\u1ea1i s\u1ed1.  K\u1ebft n\u1ed1i Nh\u00e0 tr\u01b0\u1eddng \u2013 Chuy\u00ean gia \u2013 Doanh nghi\u1ec7p \u2013 Sinh vi\u00ean L\u1ec5 k\u00fd k\u1ebft c\u00f3 s\u1ef1 tham d\u1ef1 c\u1ee7a \u00f4ng Tr\u1ea7n Ho\u00e0ng \u2013 Ch\u1ee7 t\u1ecbch H\u1ed9i Marketing Vi\u1ec7t Nam, Nh\u00e0…<\/p>\n","protected":false},"author":2218,"featured_media":6065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-6064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tuyen-sinh","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/posts\/6064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/users\/2218"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/comments?post=6064"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/posts\/6064\/revisions"}],"predecessor-version":[{"id":6091,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/posts\/6064\/revisions\/6091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/media\/6065"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/media?parent=6064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/categories?post=6064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/tags?post=6064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}