{"id":2260,"date":"2023-09-15T10:26:00","date_gmt":"2023-09-15T10:26:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/online\/?p=2260"},"modified":"2024-11-27T04:04:09","modified_gmt":"2024-11-27T04:04:09","slug":"co-hoi-nghe-nghiep-cho-nguoi-hoc-truc-tuyen-nganh-marketing-tai-hsu","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/online\/co-hoi-nghe-nghiep-cho-nguoi-hoc-truc-tuyen-nganh-marketing-tai-hsu\/","title":{"rendered":"C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing t\u1ea1i HSU"},"content":{"rendered":"\n<p><em>\u201c\u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m b\u00e2y gi\u1edd l\u00e0 quy\u1ebft \u0111inh \u201ch\u00ecnh \u1ea3nh&#8221; n\u00e0o b\u1ea1n mu\u1ed1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. H\u00ecnh \u1ea3nh ch\u00ednh l\u00e0 c\u00e1 t\u00ednh. S\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 con ng\u01b0\u1eddi, c\u1ea7n c\u00f3 nh\u1eefng c\u00e1 t\u00ednh ri\u00eang, ch\u00ednh nh\u1eefng c\u00e1 t\u00ednh \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 nh\u01b0ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u201d &#8211; David Ogilvy.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/f3P7douSM60m_RU2hF0gUxnRsHns3pLLWVQ2Nj100ij_cG2wia70R8W9sipGBDF1LG0RkBZO0gyuxezi7lsAk0mH3IhzaDrU3yatng3VvRh8Fk0Fg6AXaoUSX_KccUpLyTmSq3eDpMbf-f-bXa2g4k0\" alt=\"c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing-1\"\/><\/figure>\n<\/div>\n\n\n<p>Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec7n \u0111\u1ea1i ho\u00e1 nh\u01b0 hi\u1ec7n nay, s\u1ef1 n\u1edf r\u1ed9ng v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y s\u00f4i \u0111\u1ed9ng v\u00e0 kh\u1ed1c li\u1ec7t so v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt kh\u00e1c v\u1ed1n l\u00e0 \u0111\u1ec1 t\u00e0i kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. H\u1eb1ng ng\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c c\u00f4ng ty m\u1edbi ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 r\u1ea5t nhanh v\u00e0 c\u00e0ng d\u1ec5 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u00e3 c\u00f3 l\u00e2u \u0111\u1eddi, b\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi thay th\u1ebf c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u0169ng, \u0111\u00f3 cho ta th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t v\u1ec1 d\u1ea5u \u1ea5n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 s\u1ebd c\u00f2n ph\u1ee9c t\u1ea1p h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 b\u00f3 bu\u1ed9c v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 theo khu\u00f4n kh\u1ed5 ng\u00e0nh Marketing truy\u1ec1n th\u1ed1ng, m\u00e0 m\u1ed9t marketer c\u00f2n ph\u1ea3i ti\u1ebfp thu nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u00e0 lu\u00f4n ph\u00e1t tri\u1ec3n theo c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng &#8211; h\u1ec7 th\u1ed1ng s\u1edf h\u1eefu m\u1ed9t l\u01b0\u1ee3ng \u201ckh\u1ed5ng l\u1ed3&#8221; ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media: Facebook, Twitter, Instagram, Youtube, Zalo, Linkedin,&#8230; ng\u00e0y c\u00e0ng nhi\u1ec1u \u201c\u0111\u1ea5t \u0111\u1ec3 di\u1ec5n h\u01a1n&#8221;. \u0110\u00f3 l\u00e0 nh\u1eefng \u201c\u00f4ng tr\u00f9m&#8221; c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 nh\u1edd \u0111\u00f3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh nh\u1edd nh\u1eefng hi\u1ec7u qu\u1ea3 mang l\u1ea1i ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ec l\u1ebd \u0111\u00f3, C\u1eed nh\u00e2n ng\u00e0nh Marketing \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc tr\u1ef1c tuy\u1ebfn HSU s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng sinh vi\u00ean, d\u00f9 b\u1ea1n \u1edf xa, \u0111ang l\u00e0 ng\u01b0\u1eddi \u0111i l\u00e0m hay th\u1eadm ch\u00ed l\u00e0 ng\u01b0\u1eddi kh\u00e1 b\u1eadn r\u1ed9n, kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian s\u1eafp x\u1ebfp cho vi\u1ec7c h\u1ecdc,&nbsp;<\/p>\n\n\n\n<p>h\u00e3y c\u00f9ng Ad t\u00ecm hi\u1ec3u v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn HSU &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing t\u1ea1i HSU nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng g\u00ec?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Kq2C8FeZggdl_sYPpIxJBs9RCxcbMt_AjwC0W1RkpE0zQ8ZOtPAr-vNAqHC0FscJ1cnO4y1f9h7dKhPruuVm9ew0mIISrGS6AZC0tC58TYmzXB03L9-WBjiDy8AqiFVPamkGW5TCkyBJTI_W6fNpZN8\" alt=\"c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing-2\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong><em>1.1 Ki\u1ebfn th\u1ee9c chung ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU&nbsp;<\/em><\/strong><\/h3>\n\n\n\n<p>Ng\u00e0nh Marketing ng\u00e0y nay \u0111\u00e0o t\u1ea1o sinh vi\u00ean d\u1ef1a tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o truy\u1ec1n th\u1ed1ng, ti\u1ebfp n\u1ed1i v\u00e0 ph\u00e1t tri\u1ec3n theo c\u00e1ch h\u1ec7 th\u1ed1ng v\u00e0 khoa h\u1ecdc ho\u00e1 v\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng; x\u00e2u d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng; thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m; t\u1ed5 ch\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m; \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m; qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u; t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n;&#8230;.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1c m\u00f4n \u0111\u01b0\u1ee3c h\u1ecdc chuy\u00ean ng\u00e0nh Marketing c\u1ee5 th\u1ec3 nh\u01b0 sau: Qu\u1ea3n tr\u1ecb Marketing; Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng; H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng; Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m; Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 ph\u00e2n ph\u1ed1i; Qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i; Marketing qu\u1ed1c t\u1ebf; Marketing d\u1ecbch;..<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>1.2 K\u1ef9 n\u0103ng chung ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU<\/em><\/strong><\/h3>\n\n\n\n<p>Nh\u1eefng k\u1ef9 n\u0103ng m\u00e0 sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU sau khi t\u1ed1t nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd c\u00f4ng t\u00e1c Marketing v\u1ec1 truy\u1ec1n th\u00f4ng;<\/li>\n\n\n\n<li>K\u1ef9 n\u0103ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin m\u1edbi v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n c\u1ee7a Digital Marketing;<\/li>\n\n\n\n<li>K\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u1ed1ng, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang;<\/li>\n\n\n\n<li>K\u1ef9 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p b\u1ed9 ph\u1eadn, c\u1ea5p doanh nghi\u1ec7p;<\/li>\n\n\n\n<li>K\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd, thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o nh\u1eb1m \u0111\u1ea9y m\u1ea1nh nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi, x\u1eed l\u00fd \u0111\u01b0\u1ee3c c\u00e1c xung \u0111\u1ed9 truy\u1ec1n th\u00f4ng;<\/li>\n\n\n\n<li>Ngo\u00e0i ra, c\u00f2n bao g\u1ed3m nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m kh\u00e1c: K\u1ef9 n\u0103ng giao ti\u1ebfp, k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n v\u00e0 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng, k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m,&#8230;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p sau t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/N8BEAhxuUEPFDJZRXg6EDSjyiYTaG8LPEwlh2zAfOnFq4Xrv3XJox8pljoggDs0sGQBdwDgRvK0YUtko8G3m4sD_0eSGmX5TYxqXRJfgsv_LeBE5Fc9LnXIPtPaAf1kx5g6fdOiwWfo0Ko2fKUkm33k\" alt=\"c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing-3\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong><em>2.1 C\u00e1c l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p sau khi t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU<\/em><\/strong><\/h3>\n\n\n\n<p>Sau khi t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU, sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c trong nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 \u0111a d\u1ea1ng trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u0129nh v\u1ef1c Qu\u1ea3ng c\u00e1o: Gi\u00e1m \u0111\u1ed1c Qu\u1ea3ng c\u00e1o, Chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o, Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng,&#8230;;<\/li>\n\n\n\n<li>L\u0129nh v\u1ef1c Marketing tr\u1ef1c tuy\u1ebfn: Marketing qua m\u1ea1ng, Marketing k\u1ef9 thu\u1eadt s\u1ed1, Marketing m\u1ea1ng x\u00e3 h\u1ed9i;<\/li>\n\n\n\n<li>L\u0129nh v\u1ef1c Quan h\u1ec7 c\u00f4ng ch\u00fang: Chuy\u00ean vi\u00ean quan h\u1ec7 c\u00f4ng ch\u00fang, Chuy\u00ean vi\u00ean t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, Quan h\u1ec7 c\u00f4ng ch\u00fang;<\/li>\n\n\n\n<li>L\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng:&nbsp; Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng, Chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng,Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, Chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c;<\/li>\n\n\n\n<li>L\u0129nh v\u1ef1c Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u: Chuy\u00ean vi\u00ean ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, Gi\u1ea3ng d\u1ea1y, nghi\u00ean c\u1ee9u v\u1ec1 Qu\u1ea3n tr\u1ecb Marketing,&#8230;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>2.2 C\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p ph\u00f9 h\u1ee3p<\/em><\/strong><\/h3>\n\n\n\n<p>Hi\u1ec7n nay, c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c r\u1ea5t nhi\u1ec1u lo\u1ea1i h\u00ecnh th\u1ee9c c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. C\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p m\u1ed7i n\u0103m \u0111\u1ec1u tuy\u1ec3n d\u1ee5ng l\u01b0\u1ee3ng l\u1edbn c\u00e1c marketer t\u1eeb nh\u1eefng v\u00ec tr\u00ed intern cho \u0111\u1ebfn senior bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p Nh\u00e0 n\u01b0\u1edbc c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng ty li\u00ean doanh, li\u00ean k\u1ebft:<\/p>\n\n\n\n<p>C\u00e1c lo\u1ea1i c\u00f4ng ty, doanh nghi\u1ec7p hi\u1ec7n nay<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f4ng ty, doanh nghi\u1ec7p Nh\u00e0 n\u01b0\u1edbc;<\/li>\n\n\n\n<li>C\u00f4ng ty, doanh nghi\u1ec7p t\u01b0 nh\u00e2n;<\/li>\n\n\n\n<li>C\u00f4ng ty, doanh nghi\u1ec7p thu\u1ed9c TNHH;<\/li>\n\n\n\n<li>C\u00f4ng ty, doanh nghi\u1ec7p thu\u1ed9c T\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia;<\/li>\n\n\n\n<li>C\u00f4ng ty, doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o (Advertising Agency);<\/li>\n\n\n\n<li>C\u00f4ng ty, doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng (Media Agency);<\/li>\n\n\n\n<li>C\u00f4ng ty, doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Research Agency);<\/li>\n\n\n\n<li>Ngo\u00e0i ra, c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng, trung c\u1ea5p chuy\u00ean nghi\u1ec7p c\u00f3 \u0111\u00e0o t\u1ea1o ng\u00e0nh Marketing, c\u00e1c Vi\u1ec7n nghi\u00ean c\u1ee9u,&#8230;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a ng\u00e0nh Marketing<\/strong>&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/SlQOZZer-xFsFrQfOqd9inQ1M6ReXFb8a_lDK9hHrnKYyR8rKH3N3m6UCyqG9NEiePQlnZkt09mVtmEh-7b9f2o3ETWtZe_vS6b_TDIAaRdeGqyGHdxFxJf9twPqXNEiwfzr2UhHOggkWZmDq7B-Yoc\" alt=\"c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing-4\"\/><\/figure>\n<\/div>\n\n\n<p>M\u1ee9c l\u01b0\u01a1ng c\u1ee7a marketer hi\u1ec7n nay l\u00e0 bao nhi\u00eau? \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111a s\u1ed1 c\u00e1c b\u1ea1n sinh vi\u00ean khi tham gia ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1ee7a nh\u00e2n ng\u00e0nh Marketing HSU quan t\u00e2m khi \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c v\u1ecb tr\u00ed c\u00f9ng ng\u00e0nh. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a c\u00e1c marketer s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o kinh nghi\u1ec7m l\u00e0m vi\u1ec7c, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n v\u00e0 c\u1ea5p b\u1eadc kh\u00e1c nhau n\u00ean s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng kh\u00e1c nhau, nh\u01b0ng chung quy dao \u0111\u1ed9ng t\u1eeb 2,5 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ebfn 20 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>3.1 M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing theo kinh nghi\u1ec7m<\/em><\/strong><\/h3>\n\n\n\n<p>Hi\u1ec7n nay, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 c\u1ee7a c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc c\u00f3 s\u1ef1 \u0111a d\u1ea1ng, h\u1ecd l\u1ef1a ch\u1ecdn c\u00e1c nh\u00e2n s\u1ef1 t\u1eeb th\u1ef1c t\u1eadp sinh cho \u0111\u1ebfn nh\u00e2n s\u1ef1 c\u00f3 nhi\u1ec1u th\u00e2m ni\u00ean trong ngh\u1ec1, m\u1ee9c l\u01b0\u01a1ng s\u1ebd \u0111\u01b0\u1ee3c chi tr\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c c\u00f9ng th\u1eddi gian l\u00e0m vi\u1ec7c c\u1ee7a marketer m\u00e0 c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra nh\u1eefng m\u1ee9c l\u01b0\u01a1ng t\u01b0\u01a1ng th\u00edch, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1edbi sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng, th\u1ef1c t\u1eadp sinh, ho\u1eb7c l\u00e0m vi\u1ec7c theo h\u00ecnh th\u1ee9c part-time:<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u01b0\u01a1ng part-time: 1,5 tri\u1ec7u \u0111\u1ed3ng &#8211; 2,5 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/li>\n\n\n\n<li>L\u01b0\u01a1ng full-time: 4,5 tri\u1ec7u \u0111\u1ed3ng &#8211; 6 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1edbi ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 t\u1eeb 1-2 n\u0103m kinh nghi\u1ec7m, thu nh\u1eadp m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh: 7 tri\u1ec7u &#8211; 11 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng;<\/li>\n\n\n\n<li>V\u1edbi ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m 3-5 n\u0103m kinh nghi\u1ec7m, thu nh\u1eadp m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh: 15 tri\u1ec7u &#8211; 20 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng;<\/li>\n\n\n\n<li>V\u1edbi ng\u1eeboi c\u00f3 kinh nghi\u1ec7m tr\u00ean 5 n\u0103m kinh nghi\u1ec7m, thu nh\u1eadp m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh: 20 tri\u1ec7u \u0111\u1ebfn 30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>3.2 M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing theo tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n<\/em><\/strong><\/h3>\n\n\n\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 nh\u1eebng ng\u00e0nh ngh\u1ec1 kh\u00e1c, m\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u01a1ng nh\u00e2n vi\u00ean ng\u00e0nh Marketing, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u00e2n vi\u00ean t\u1ed1t nghi\u1ec7p Trung c\u1ea5p, Cao \u0111\u1eb3ng ho\u1eb7c c\u00f3 m\u1ed9t s\u1ed1 ch\u1ee9ng ch\u1ec9 li\u00ean quan th\u00ec thu nh\u1eadp trung b\u00ecnh t\u0103ng 17% so v\u1edbi nh\u00f3m nh\u00e2n s\u1ef1 kh\u00f4ng c\u00f3 b\u1eb1ng c\u1ea5p.&nbsp;<\/li>\n\n\n\n<li>Nh\u00e2n vi\u00ean t\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc thu nh\u1eadp t\u0103ng kho\u1ea3ng 20% so v\u1edbi nh\u00f3m tr\u00ean.<\/li>\n\n\n\n<li>Nh\u00e2n vi\u00ean c\u00f3 b\u1eb1ng Th\u1ea1c s\u0129 l\u01b0\u01a1ng t\u0103ng 29% so v\u1edbi b\u1eb1ng c\u1eed nh\u00e2n.&nbsp;<\/li>\n\n\n\n<li>Nh\u00e2n vi\u00ean c\u00f3 b\u1eb1ng Ti\u1ebfn s\u0129 l\u01b0\u01a1ng t\u0103ng 23% so v\u1edbi nh\u00f3m c\u00f3 b\u1eb1ng Th\u1ea1c s\u0129.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>3.3 M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing theo c\u1ea5p b\u1eadc<\/em><\/strong><\/h3>\n\n\n\n<p>M\u1ee9c l\u01b0\u01a1ng c\u00e1c marketer c\u0169ng ch\u00eanh l\u1ec7ch gi\u1eefa c\u00e1c v\u1ecb tr\u00ed, c\u1ea5p b\u1eadc n\u00ean c\u0169ng d\u1eabn \u0111\u1ebfn nh\u1eefng m\u1ee9c l\u01b0\u01a1ng kh\u00e1c nhau, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c Marketing: Thu nh\u1eadp trung b\u00ecnh t\u1eeb 40 tri\u1ec7u &#8211; 100 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1ecb tr\u00ed tr\u01b0\u1edfng ph\u00f2ng Marketing: Thu nh\u1eadp trung b\u00ecnh t\u1eeb 15 tri\u1ec7u &#8211; 30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng;<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed tr\u01b0\u1edfng nh\u00f3m Marketing: M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh t\u1eeb 10 tri\u1ec7u &#8211; 20 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng;<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed nh\u00e2n vi\u00ean Marketing: M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh t\u1eeb 6 tri\u1ec7u &#8211; 12 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Kh\u00e1m ph\u00e1 kh\u1ea3 n\u0103ng ph\u00f9 h\u1ee3p c\u1ee7a b\u1ea1n v\u1edbi ng\u00e0nh Marketing<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/xaPE23GII7_MIoQ7qDyT4GiExcc5HLOFL4aL0fg-641Mp1y1AFLRQK9yg5Jjn5TsvvYzUQUDBYBYfQofuV9IpF8N4YyIgx1hQq-LwYBCrMdDQW-sPdHTdtyBEfjM4LzJH4CRYa6MGF9SazRHAiH6O9s\" alt=\"c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing-5\"\/><\/figure>\n<\/div>\n\n\n<p>Trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0 hi\u1ec7n nay, kh\u1ea3 n\u0103ng t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 m\u1ed1i \u201cthen ch\u1ed1t&#8221; cho s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi ch\u00ednh l\u00e0 ch\u00eca kho\u00e1 \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u00ean v\u1eefng.&nbsp;<\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing s\u1ebd ti\u1ebfp n\u1ed1i nh\u1eefng \u0111am m\u00ea kinh doanh, y\u00eau th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, c\u00f3 k\u1ef9 n\u0103ng t\u01b0 duy logic v\u00e0 \u0111\u1ea7u \u00f3c ph\u00e2n t\u00edch nh\u1ea1y b\u00e9n trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng nh\u01b0 hi\u1ec7n nay.&nbsp;<\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u1ea1n h\u1ecdc sinh b\u1edfi c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m \u0111a d\u1ea1ng sau khi t\u1ed1t nghi\u1ec7p, gi\u00fap b\u1ea3n th\u00e2n ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n th\u00edch \u1ee9ng \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7n hi\u1ec7n \u0111\u1ea1i ho\u00e1 nh\u01b0 hi\u1ec7n nay.&nbsp;<\/p>\n\n\n\n<p>Ad c\u1ee7a HSU \u0111\u00e3 chia s\u1ebb C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing t\u1ea1i HSU m\u00e0 Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn &#8211; c\u1eed nh\u00e2n ng\u00e0nh Marketing HSU \u0111ang \u0111\u00e0o t\u1ea1o. N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u1ec1 ng\u00e0nh h\u1ecdc, h\u00e3y li\u00ean h\u1ec7 v\u00e0 \u0111\u0103ng k\u00fd ngay \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn t\u1ea1i tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen!!!<\/p>\n\n\n\n<p>Tham kh\u1ea3o th\u00eam th\u00f4ng tin v\u1ec1 Ng\u00e0nh Marketing &#8211; ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn HSU <a href=\"https:\/\/www.hoasen.edu.vn\/online\/education\/nganh-marketing\/\"><u>t\u1ea1i \u0111\u00e2y<\/u><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c tuy\u1ebfn ng\u00e0nh Marketing t\u1ea1i HSU<\/p>\n","protected":false},"author":3597,"featured_media":2261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/posts\/2260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/users\/3597"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/comments?post=2260"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/posts\/2260\/revisions"}],"predecessor-version":[{"id":2323,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/posts\/2260\/revisions\/2323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/media\/2261"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/media?parent=2260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/categories?post=2260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/online\/wp-json\/wp\/v2\/tags?post=2260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}