{"id":9398,"date":"2025-07-14T15:38:48","date_gmt":"2025-07-14T08:38:48","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/nn\/?page_id=9398"},"modified":"2025-09-24T13:49:21","modified_gmt":"2025-09-24T06:49:21","slug":"chuyen-nganh-anh-van-thuong-mai-va-truyen-thong-doanh-nghiep","status":"publish","type":"page","link":"https:\/\/www.hoasen.edu.vn\/nn\/en\/chuyen-nganh-anh-van-thuong-mai-va-truyen-thong-doanh-nghiep\/","title":{"rendered":"Specialization: Business Communication and Corporate English"},"content":{"rendered":"\n
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Specialization: Business Communication and Corporate English<\/h2>\n\n\n\n
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  • Training program accredited by FIBAA (Switzerland), AUN-QA (Southeast Asia).<\/li>\n\n\n\n
  • Comprehensive learning pathways tied to global business and cultural immersion.<\/li>\n\n\n\n
  • Merging language proficiency with international business and communication skills.<\/li>\n<\/ul>\n<\/div>
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    Overview<\/h2>\n\n\n\n
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    The Business Communication and Corporate English specialization aims to train professionals with specialized foreign language skills<\/strong> and a clear understanding of the business context<\/strong>, enabling them to effectively handle workplace demands. Focusing on all four language skills, the program also incorporates crucial commercial and communication<\/strong> knowledge, as well as essential soft skills, ensuring students are well-prepared to excel in multinational corporate environments.<\/p>\n<\/div>\n\n\n\n

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    Major code<\/strong><\/p>\n\n\n\n

    7220201<\/p>\n<\/div>\n\n\n\n

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    Admission combination<\/strong><\/p>\n\n\n\n

    A01, D01, D14, D15<\/p>\n<\/div>\n\n\n\n

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    Training duration<\/strong><\/p>\n\n\n\n

    4 years<\/p>\n<\/div>\n\n\n\n

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    Degree<\/strong><\/p>\n\n\n\n

    Bachelor of English Language Studies<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    Background knowledge<\/strong><\/strong><\/p>\n\n\n\n

    Mastering core academic knowledge in English Language Studies, culture, and literature. Grasping essential principles and practices of global commerce, marketing, customer service, and corporate communications.<\/p>\n\n\n\n

    Practical skills<\/strong><\/strong><\/p>\n\n\n\n

    Demonstrating mastery of the four English skills (listening, speaking, reading, writing) for effective use in professional business and communication environments. Formulating communication strategies, customer service plans, and negotiation methodologies in English.<\/p>\n\n\n\n

    Manners<\/strong><\/strong><\/p>\n\n\n\n

    Fostering a young generation with a professional working style, a deep sense of responsibility, and a consistent desire to excel and add value to their organizations.<\/p>\n\n\n\n

    Language Proficiency \u2013 Computer Literacy<\/strong><\/strong><\/p>\n\n\n\n

    Proficient in a second foreign language (such as Japanese, French, or Chinese), skilled in office software, and able to apply technology effectively at work.<\/p>\n<\/div><\/div>\n\n\n\n

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    Highlights<\/h2>\n\n\n\n
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    FIBAA and AUN-QA accreditations<\/b><\/p>\n

    The program aligns with European ESG Standards and is fully compatible with the European Credit Transfer and Accumulation System (ECTS). By integrating intercultural elements, the curriculum ensures quality outcomes that meet the demands of the global labor market and international accreditation standards.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

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    Applied Business Language<\/b><\/p>\n

    The program equips students with a solid academic foundation while developing language skills in international business contexts. Students not only strengthen communication but also master strategies in marketing, public relations, and customer service, ensuring readiness for diverse business environments.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    Intercultural Experience<\/b><\/p>\n

    At Hoa Sen University, English Language Studies students gain more than vocabulary and grammar. They engage with world cultures through exchanges, summer camps, project organization, workshops, and academic competitions, building knowledge, confidence, and adaptability in global contexts.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

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    Prestigious company internships<\/b><\/p>\n

    To develop practical work skills and critical thinking, each student completes two internships – work experience and graduation – for direct exposure to real business environments. Through these opportunities, they apply theory to practice, gain professional insights, and build valuable career connections.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n

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    Output Standards<\/h2>\n\n\n\n
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    Professional competence<\/b><\/p>\n

    Graduates will be able to leverage their understanding of English Language Studies, culture, and linguistic theory to address diverse situations in business, communication, and promotion. Additionally, they will be capable of analyzing and implementing communication, marketing, and public relations strategies in practical settings.<\/span><\/p>\n<\/div>\n\n\n\n

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    Professional skills<\/b><\/p>\n

    Graduates are proficient in English at CEFR C1 level and in a second foreign language at CEFR B1 level. They are able to use languages effectively in communications, marketing, and customer service, while also demonstrating strong adaptability to international environments within multinational organizations.<\/span><\/p>\n<\/div>\n\n\n\n

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    Sustainable Development<\/b><\/p>\n

    Graduates develop the ability to work independently, self-develop, and embrace lifelong learning. They also adapt well to teamwork and maintain a strong sense of responsibility. They are characterized by a professional work ethic, a commitment to continuous improvement, and strict adherence to legal and professional ethical guidelines.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n

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    Training Programs Structure<\/h2>\n\n
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    • \n First Year <\/li>\n
    • \n Second Year <\/li>\n
    • \n Third Year <\/li>\n
    • \n Fourth Year <\/li>\n <\/ul>\n\n
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      English Reading and Writing Skills 1<\/div>\n
      English Reading and Writing Skills 2<\/div>\n
      English Listening and Speaking Skills 1<\/div>\n
      English Listening and Speaking Skills 2<\/div>\n
      English Listening and Speaking Skills 3<\/div>\n
      Microsoft Office – Level A<\/div>\n
      Marxist-Leninist Philosophy<\/div>\n
      Introduction to Law<\/div>\n
      Marxist-Leninist Political Economy<\/div>\n
      Liberal Arts Education 1<\/div>\n
      Physical Education 1<\/div>\n
      Scientific Socialism<\/div>\n
      English Public Speaking<\/div>\n
      Liberal Arts Education 2<\/div>\n
      Physical Education 2<\/div>\n
      National Defense Education<\/div>\n <\/div>\n
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      Ho Chi Minh\u2019s Ideology<\/div>\n
      English Reading and Writing Skills 3<\/div>\n
      English Phonetics and Phonology<\/div>\n
      British and American culture and Society<\/div>\n
      Vietnam Communist Party\u2019s History<\/div>\n
      Physical Education 3<\/div>\n
      English for Business Studies<\/div>\n
      English Syntax and Morphology<\/div>\n
      Introduction to Corporate Communication<\/div>\n
      Information Technology in Social Sciences<\/div>\n
      Second Foreign Language (Choose 1 of the following 4 courses: French 1, Chinese 1, Japanese 1, Korean 1)<\/div>\n
      Work Experience Internship<\/div>\n <\/div>\n
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      Advanced English for Business<\/div>\n
      Internal Communication<\/div>\n
      English for Corporate Communication<\/div>\n
      Choose 1 of the following 2 courses: English for Effective Business Writing, American Literature<\/div>\n
      Second Foreign Language (Choose 1 of the following 4 courses: French 2, Chinese 2, Japanese 2, Korean 2)<\/div>\n
      Second Foreign Language (Choose 1 of the following 4 courses: French 3, Chinese 3, Japanese 3, Korean 3)<\/div>\n
      Second Foreign Language (Choose 1 of the following 4 courses: French 4, Chinese 4, Japanese 4, Korean 4)<\/div>\n
      Choose 1 of the following 2 courses: Research Methodology, Implementation Project<\/div>\n
      Essentials for Marketing and Sales<\/div>\n
      Introduction to Translation and Interpreting<\/div>\n <\/div>\n
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      Corporate Communication Strategies<\/div>\n
      Student-Selected Electives<\/div>\n
      English Semantics<\/div>\n
      Choose 1 of the following 2 courses: Practice in Business Translation, Building Professional Customer Service<\/div>\n
      Choose 1 of 2 forms: Graduation Internship, Graduation Paper<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n