{"id":3917,"date":"2026-08-11T09:28:09","date_gmt":"2026-08-11T02:28:09","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=3917"},"modified":"2026-08-19T08:43:38","modified_gmt":"2026-08-19T01:43:38","slug":"chuong-trinh-hoc-tap-tai-dai-loan","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/chuong-trinh-hoc-tap-tai-dai-loan\/","title":{"rendered":"SINH VI\u00caN KHOA MARKETING – TRUY\u1ec0N TH\u00d4NG HSU HO\u00c0N TH\u00c0NH CH\u01af\u01a0NG TR\u00ccNH H\u1eccC T\u1eacP T\u1ea0I \u0110\u00c0I LOAN: H\u1eccC T\u1eea DOANH NGHI\u1ec6P, K\u1ebeT N\u1ed0I QU\u1ed0C T\u1ebe V\u00c0 M\u1ede R\u1ed8NG T\u01af DUY TO\u00c0N C\u1ea6U"},"content":{"rendered":"\n

Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp ngo\u1ea1i kh\u00f3a t\u1ea1i \u0110\u00e0i Loan 2026 kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn cho sinh vi\u00ean Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen nh\u1eefng tr\u1ea3i nghi\u1ec7m qu\u1ed1c t\u1ebf, m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi tr\u1ef1c ti\u1ebfp t\u1eeb doanh nghi\u1ec7p, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c v\u0103n h\u00f3a, g\u00f3p ph\u1ea7n b\u1ed3i \u0111\u1eafp t\u01b0 duy h\u1ed9i nh\u1eadp v\u00e0 n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/strong><\/p>\n\n\n\n

H\u1ecdc t\u1eadp v\u01b0\u1ee3t ra ngo\u00e0i gi\u1ea3ng \u0111\u01b0\u1eddng<\/strong><\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh ng\u00e0nh Marketing \u2013 Truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi t\u01b0 duy to\u00e0n c\u1ea7u, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c ti\u1ec5n, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen ti\u1ebfp t\u1ee5c tri\u1ec3n khai Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp ngo\u1ea1i kh\u00f3a t\u1ea1i \u0110\u00e0i Loan 2026, di\u1ec5n ra t\u1eeb ng\u00e0y 19 \u0111\u1ebfn 25\/7\/2026.<\/p>\n\n\n

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\"Khoa<\/figure>\n<\/div>\n\n\n

Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chuy\u1ebfn tham quan qu\u1ed1c t\u1ebf, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t “l\u1edbp h\u1ecdc m\u1edf”, n\u01a1i sinh vi\u00ean tr\u1ef1c ti\u1ebfp quan s\u00e1t c\u00e1ch c\u00e1c doanh nghi\u1ec7p, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf v\u1eadn h\u00e0nh, t\u1eeb \u0111\u00f3 k\u1ebft n\u1ed1i ki\u1ebfn th\u1ee9c tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng v\u1edbi th\u1ef1c ti\u1ec5n ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n

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\"Ch\u01b0\u01a1ng<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng gi\u00e1o d\u1ee5c qu\u1ed1c t\u1ebf t\u1ea1i Nanhua University<\/strong><\/p>\n\n\n\n

\u0110i\u1ec3m nh\u1ea5n \u0111\u1ea7u ti\u00ean c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng h\u1ecdc t\u1eadp v\u00e0 giao l\u01b0u t\u1ea1i Nanhua University<\/a> (\u0110\u1ea1i h\u1ecdc Nam Hoa) \u2013 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi H\u00f2a th\u01b0\u1ee3ng Hsing Yun (Tinh V\u00e2n \u0110\u1ea1i s\u01b0) v\u00e0 thu\u1ed9c h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c Fo Guang Shan.<\/p>\n\n\n\n

\"Ho\u1ea1t<\/figure>\n\n\n\n
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\"Ho\u1ea1t<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Ho\u1ea1t<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
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\"Ho\u1ea1t<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Ho\u1ea1t<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Th\u00f4ng qua c\u00e1c bu\u1ed5i orientation, workshop, ho\u1ea1t \u0111\u1ed9ng teambuilding v\u00e0 giao l\u01b0u v\u1edbi sinh vi\u00ean qu\u1ed1c t\u1ebf, sinh vi\u00ean HSU c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp \u0111a v\u0103n h\u00f3a, n\u00e2ng cao k\u1ef9 n\u0103ng giao ti\u1ebfp, l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn v\u1ec1 gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp.<\/p>\n\n\n\n

H\u1ecdc t\u1eeb doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1<\/strong><\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u1ed5i b\u1eadt c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 chuy\u1ebfn tham quan Uni-President Enterprises <\/strong>\u2013 t\u1eadp \u0111o\u00e0n th\u1ef1c ph\u1ea9m l\u1edbn nh\u1ea5t \u0110\u00e0i Loan v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1.<\/p>\n\n\n

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\"Ch\u01b0\u01a1ng<\/figure>\n<\/div>\n\n\n

T\u1ea1i \u0111\u00e2y, sinh vi\u00ean \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Nh\u1eefng chia s\u1ebb t\u1eeb doanh nghi\u1ec7p gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 marketing, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111o\u00e0n c\u0169ng tham quan Central Taiwan Science Park (CTSP) \u2013 trung t\u00e2m c\u00f4ng ngh\u1ec7 cao c\u1ee7a \u0110\u00e0i Loan, n\u01a1i quy t\u1ee5 nhi\u1ec1u doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c l\u0129nh v\u1ef1c b\u00e1n d\u1eabn, c\u00f4ng ngh\u1ec7 th\u00f4ng tin, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 s\u1ea3n xu\u1ea5t th\u00f4ng minh. Chuy\u1ebfn tham quan gi\u00fap sinh vi\u00ean ti\u1ebfp c\u1eadn nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1.<\/p>\n\n\n\n

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\"Ch\u01b0\u01a1ng<\/figure>\n<\/div><\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Kh\u00e1m ph\u00e1 v\u0103n h\u00f3a v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n<\/a><\/strong><\/p>\n\n\n\n

Song song v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ecdc thu\u1eadt, sinh vi\u00ean c\u00f2n c\u00f3 c\u01a1 h\u1ed9i tham quan Fo Guang Shan (Ph\u1eadt Quang S\u01a1n) \u2013 m\u1ed9t trong nh\u1eefng trung t\u00e2m Ph\u1eadt gi\u00e1o l\u1edbn nh\u1ea5t \u0110\u00e0i Loan.<\/p>\n\n\n

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\"Ch\u01b0\u01a1ng<\/figure>\n<\/div>\n\n\n
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\"Ch\u01b0\u01a1ng<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Ch\u01b0\u01a1ng<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Nh\u1edd s\u1ef1 k\u1ebft n\u1ed1i c\u1ee7a Nanhua University, \u0111o\u00e0n sinh vi\u00ean HSU \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c ch\u01b0 t\u0103ng \u0111\u00f3n ti\u1ebfp tr\u1ecdng th\u1ecb v\u00e0 tham quan nhi\u1ec1u khu v\u1ef1c n\u1ed9i vi\u1ec7n kh\u00f4ng m\u1edf c\u1eeda cho kh\u00e1ch tham quan th\u00f4ng th\u01b0\u1eddng. Nh\u1eefng chia s\u1ebb v\u1ec1 tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c, tinh th\u1ea7n ph\u1ee5ng s\u1ef1 c\u1ed9ng \u0111\u1ed3ng v\u00e0 l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng \u0111\u00e3 mang \u0111\u1ebfn cho sinh vi\u00ean nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa tri th\u1ee9c, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi.<\/p>\n\n\n\n

H\u00e0nh trang cho c\u00f4ng d\u00e2n to\u00e0n c\u1ea7u<\/a><\/strong><\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp t\u1ea1i \u0110\u00e0i Loan kh\u00f4ng ch\u1ec9 gi\u00fap sinh vi\u00ean t\u00edch l\u0169y ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n nh\u1eefng n\u0103ng l\u1ef1c quan tr\u1ecdng c\u1ee7a m\u1ed9t c\u00f4ng d\u00e2n to\u00e0n c\u1ea7u nh\u01b0 t\u01b0 duy ph\u1ea3n bi\u1ec7n, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a, giao ti\u1ebfp qu\u1ed1c t\u1ebf v\u00e0 l\u00e0m vi\u1ec7c trong c\u00e1c b\u1ed1i c\u1ea3nh li\u00ean ng\u00e0nh.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, t\u1eeb n\u0103m h\u1ecdc 2026, ch\u01b0\u01a1ng tr\u00ecnh Field Trip \u0111\u01b0\u1ee3c Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p v\u00e0o h\u1ecdc ph\u1ea7n Th\u1ef1c t\u1eadp nh\u1eadn th\u1ee9c<\/a>, kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00e0o t\u1ea1o Learning by Experience \u2013 h\u1ecdc th\u00f4ng qua tr\u1ea3i nghi\u1ec7m th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n

Th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, doanh nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean h\u1ecdc t\u1eadp trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u, s\u1eb5n s\u00e0ng h\u1ed9i nh\u1eadp v\u00e0 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh Marketing \u2013 Truy\u1ec1n th\u00f4ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

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\"Ch\u01b0\u01a1ng<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Ch\u01b0\u01a1ng<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Th\u1ef1c hi\u1ec7n: ThS. Tr\u01b0\u01a1ng Quang Vinh<\/strong><\/p>\n\n\n\n

Khoa Marketing – Truy\u1ec1n th\u00f4ng<\/a><\/strong><\/p>\n\n\n\n



<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp ngo\u1ea1i kh\u00f3a t\u1ea1i \u0110\u00e0i Loan 2026, ho\u1ea1t \u0111\u1ed9ng h\u1ecdc t\u1eadp t\u1ea1i \u0110H Nanhua, tham quan doanh nghi\u1ec7p, Ph\u1eadt Quang S\u01a1n<\/p>\n","protected":false},"author":33,"featured_media":3919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,51],"tags":[43,358,41,356,257],"class_list":["post-3917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-khoa-marketing-truyen-thong","category-hoat-dong-khoa","tag-hoat-dong-cua-khoa","tag-hoc-tap-ngoai-khoa","tag-khoa-marketing-truyen-thong","tag-taiwan-field-trip-2026","tag-truong-dai-hoc-hoa-sen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=3917"}],"version-history":[{"count":7,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3917\/revisions"}],"predecessor-version":[{"id":3953,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3917\/revisions\/3953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/3919"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=3917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=3917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=3917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}